Marketing Manager (Fashion & Retail Brand)
Posted 60 days ago
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Job Description
Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.
As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.
Job SummaryThe Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.
This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.
Key ResponsibilitiesDevelop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.
Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.
Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.
Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.
Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.
Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.
Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.
Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.
Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.
RequirementsBachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.
Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.
Proficient in digital marketing tools, analytics platforms, and CRM systems.
Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.
Highly collaborative, organized, and results-driven, with strong project management skills.
Experience working in consumer-focused retail environments with high brand expectations is preferred.
Creative Associate – Visual Merchandising & Styling
Posted 60 days ago
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Job Description
This is a rare opportunity to work at the intersection of fashion storytelling, retail expression, and visual merchandising , contributing directly to the way collections are styled, displayed, and experienced both in-store and online.
You’ll support the visual translation of seasonal themes, trends, and campaigns into cohesive retail displays, styling concepts, and content moments — helping shape how customers interact with fashion across physical and digital channels.
What You’ll Be DoingAssist in planning and executing styling direction across window displays, shopfloor layouts, and seasonal product features
Collaborate with creative leads and the marketing team to bring visual narratives and campaign themes to life
Support photoshoot styling, lookbook coordination, and digital content setups
Contribute to the ideation and setup of brand activations, pop-ups, and launch displays
Research and interpret fashion and retail trends , transforming them into real-time visual merchandising concepts
Ensure in-store visual standards remain consistent, premium, and expressive of brand DNA
RequirementsWho You AreYou have 1–3 years of experience in styling, fashion coordination, merchandising, or a related creative field
You possess an exceptional eye for color, detail, and brand presentation
You’re hands-on, energetic, and able to translate abstract direction into tangible, styled expressions
You thrive in collaborative environments and are excited to support seasoned creatives while growing your own aesthetic voice
You’re tuned into both global fashion trends and local cultural context
You can work comfortably across retail spaces, creative studios, and content sets
Why This Role MattersThis role is ideal for someone eager to build a career in fashion styling, brand experience, or visual communication . It offers exposure to campaign development, creative direction, and retail innovation — all within a dynamic, fast-evolving fashion business that values fresh thinking and bold execution.
You’ll be mentored by experienced creatives , collaborate with cross-functional teams, and contribute meaningfully to how the brand is perceived and experienced — both physically and digitally.
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