109 Brand Manager jobs in Nigeria

No Relocation Assistance Offered

Job Number # San Josee, San Jose, Costa Rica

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About the Role

As a Brand Development Manager you will drive the strategy and execution of marketing plans and programs to achieve business objectives for your assigned brands. As well as the implementation of marketing plans, launches, re-launches, line extensions, brand activations and promotional activities. You also will be responsible for the local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. You'll be a core contributor to the CBP process, demand planning, and commercial meetings. Additionally, you will support the preparation of crucial business reviews, including the Budget and Mid-Year reviews for both Corporate and Division leadership.

What you will do:

• Implements Go to Market plans and 5Ps strategies to achieve goals.
• Responsible for the Local sub-category of P&L Statement.
• Leads Commercial Meetings and supports the preparation of Budget Review, Mid-Year Review and business reviews for Corporate and Division.
• Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
• Develops/Delivers presentations of launches, promotions/initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
• Analyze KPI's to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
• Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
• Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
• Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
• Develops local promotional grid together with Retail Marketing and SDMs.
• Performs other duties as assigned
• Complies with all policies and standards

Required Qualifications

• Bachelor's Degree in Marketing, Business Administration or Engineering
• At least 3 years of experience in Consumer Marketing in a consumer goods company
• Advanced level of English
• MS Office or Google Suite proficiency

Preferred Qualifications

• Master's Degree

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Job Title: Brand Manager

Industry: FMCG (Wine and Spirit)

Salary: N2million Net

Location: Lagos

Job Summary

The Brand Manager builds the marketing strategic plans with the Marketing Lead. He / She works in collaboration with other departments, and external providers to develop and execute local brand strategy in line with global best practice and local requirements.

Requirements

• A bachelor's degree in marketing, Communications, Business Administration, or related field. MBA is a plus
• Minimum 5-8 years' experience as a Brand Manager.
• Strong understanding of marketing principles and brand Management.
• Good Understanding/Experience of Commercial and Trade Marketing.
• Creative and Digitally Savvy.
• Excellent analytical and creative problem-solving skills. Great communication skill. French language is an added advantage.
• Experience working in a team-oriented, collaborative environment.
• Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.

Responsibilities

· Develop and implement full Brand Plan for the brands in line with company guidelines.

· Manage budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control.

· Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with communication, trade marketing & sales departments. Post campaign evaluation and feedback.

· Support 'Brand Activation Calendar & responsible for its excellent execution; bi-monthly presentation update to the commercial, communication & trade marketing team/s.

· Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with 'Communication' department as well as working closely with third party suppliers & agencies.

· Develop detailed new product launch plan: Event & PR, on trade and off-trade activations.

· Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation, and value proposition) to the sales team of the distributor.

· Monitor the market on a regular basis; internal sales analysis by brand, by channel/by region

· Regular communication on operational matters including updated brand activation plan/calendar, coordinate visit (organizational part); Gain best practices through knowledge of the organization.

· Participate in organizing VIC dinners including post evaluation.

· Monitor & constant tracking of POSM stock ensuring optimal allocation.

· Good team work daily. Generate ideas & out of box thinking.

Qualified candidates should send their CV to using the job title as subject of the mail.

Job Type: Full-time

Pay: ₦1,500, ₦2,000,000.00 per month

Develop and execute brand strategies, positioning, and communication plans.

Lead new product development (NPD) and manage go-to-market launches.

Conduct consumer and market analysis to identify opportunities and threats.

Drive advertising campaigns, media planning, digital initiatives, and PR activities.

Partner with trade marketing and sales to ensure strong in-market execution.

Monitor and report on brand performance metrics (market share, awareness, profitability).

Manage annual brand budget and ensure ROI from marketing investments.

Oversee creative agencies, vendors, and research partners.

Job Type: Full-time

Pay: ₦700,000.00 per month

Company Description

Eat 'N' Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.

Eat 'N' Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has over 200 stores (outlet) across Nigeria a and Kenya.

Job Description

Job Overview

We are seeking a highly skilled and innovative Brand Manager to lead the development and execution of brand strategies that drive market share, strengthen consumer loyalty, and maximize profitability. This role requires a balance of strategic thinking and hands-on execution, ensuring brand consistency across all touchpoints while responding quickly to market dynamics.

Key Responsibilities

Brand Strategy & Development

• Develop and implement brand plans aligned with overall business objectives.
• Define brand positioning, value proposition, and communication strategies.
• Monitor brand performance and market share to recommend corrective actions.

Marketing & Campaign Management

• Lead the development and execution of integrated marketing campaigns across traditional and digital channels.
• Collaborate with creative and media agencies to deliver impactful brand communication.
• Ensure consistent brand messaging and visual identity across all platforms.
• Drive product development initiatives from concept to launch.
• Collaborate with R&D, supply chain, and sales teams to ensure successful product rollouts.
• Identify consumer insights and market trends to inform innovation strategy.

Business & Market Development

• Conduct market research, analyze competitor activities, and identify growth opportunities.
• Develop pricing, distribution, and promotional strategies to optimize brand performance.
• Provide accurate forecasts, performance reports, and business insights to management.

Cross-functional & Stakeholder Leadership

• Work closely with sales, finance, and supply chain teams to deliver business targets.
• Build strong relationships with external partners, agencies, and distributors.
• Represent the brand at corporate events, trade shows, and industry forums

Qualifications

Requirements

• 5–7 years' progressive experience in brand management within the FMCG industry.
• Proven track record in developing and executing successful brand strategies.
• Strong understanding of consumer insights, market research, and product lifecycle management.
• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• Excellent project management, budgeting, and organizational skills.
• Strong analytical, creative, and problem-solving abilities.
• Outstanding communication, presentation, and leadership skills.

Beesline Nigeria, a Pharmaceutical company is recruiting suitable candidates to fill the position below:

Job Position: Brand Manager

Job Location: Victoria Island, Lagos

Employment Type: Full-time

Responsibilities

• Formulate brand's long-term strategy to effectively reach customers
• Oversees the brand's marketing life cycle
• Manages day-to-day progress of product marketing planning and execution
• Maintains brand integrity across product lines, advertising, digital and all other internal and external communication.
• Collaborates with other departments such as sales, marketing, design, and operations to execute specific marketing plans
• Conducts market research and identifies and tracks market trends
• Manage the brand's advertising and promotion strategies
• Closely monitor and analyze sales volumes, market share trends and general market drivers
• Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
• Provide brand reports & updates to management.

Requirements

• Interested candidates should possess a Bachelor's Degree with 3 years of experience.
• Proven experience as a brand manager with a minimum of 2 years experience in the cosmetologically/beauty field.
• Strong communication, creativity, and analytical skills.
• Ability to enhance brand visibility and drive customer engagement.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Posiiton as the subject of the email.

Company Description

Together We Thrive is a purpose-driven wellness brand helping people move from survival to thriving. Through coaching, transformative content, events, and supportive communities, we are building a movement that centers wellness, purpose, and progress.

Role Description

This is a full time hybrid (on-site and off-site) role for a Brand Manager located in Lagos State, Nigeria. The Brand Manager will be responsible for developing and implementing brand strategies, conducting market research, managing brand communications, and collaborating with cross-functional teams to achieve brand goals. The Brand Manager will also oversee marketing campaigns, monitor brand performance, and ensure brand consistency across all channels.

Qualifications

• 1–2 years of experience in content creation, community management, or social media roles.
• Proficient in tools like Instagram, WhatsApp Business, Telegram, Canva, Google Workspace.
• Deep understanding of Nigerian youth culture, wellness trends, and digital communication.
• Excellent writing and visual storytelling skills (English + basic Pidgin preferred).
• Strong self-management, remote work discipline, and communication reliability.
• Passion for wellness, emotional intelligence, and personal development.

Employment Type: Full-Time

Salary: N237,500

Key Responsibilities

• Serve as the primary point of contact for assigned brands, managing client relationships.
• Collaborate with creative, media, and production teams to translate client briefs into impactful deliverables.
• Manage campaign timelines, budgets, and quality standards to ensure flawless execution.
• Track and analyze brand performance metrics, providing insights and recommendations for improvement.
• Ensure brand consistency across campaigns and communication channels.
• Anticipate client needs and propose proactive, innovative solutions.
• Lead regular review meetings with clients to present progress, results, and future plans.
• Stay updated on industry trends, competitor activities, and emerging market opportunities.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 3–5 years in brand management, account management, or client servicing within advertising, marketing, or media.
• Not required, but relevant certifications in brand management/marketing are an advantage.

Qualified Candidates should send their CVs to - using the job title as the subject of the email.

Job Type: Full-time

Pay: ₦237,500.00 per month

Summary- The Brand Manager will create and execute marketing plans to produce sustained, profitable volume growth and lasting brand equity. He/She will manage Advertising and Marketing expending to deliver marketing plans, volume and profit goals within budget.

Responsibilities

· Develop and implement brand strategies that align with business goals and market trends.

· Conduct market research to understand consumer insights, competitive landscape, and market opportunities.

· Define the brand's positioning, target audience, and key messaging.

· Plan and execute integrated marketing campaigns, including digital, print, and in-store activations.

· Manage the development of creative content and ensure consistency across all communication channels.

· Monitor and analyze campaign performance, adjusting strategies as necessary to achieve objectives.

· Collaborate with the product development team to drive innovation and maintain a strong product pipeline.

· Oversee the launch of new products, ensuring they align with the brand's identity and meet consumer needs.

· Manage the product lifecycle, including pricing, packaging, and distribution strategies.

· Develop and manage the brand's marketing budget, ensuring efficient allocation of resources.

· Track spending and ROI on marketing activities, making recommendations for cost optimization.

· Work closely with sales, supply chain, and finance teams to ensure brand objectives are met.

· Partner with the trade marketing team to develop in-store strategies that drive brand visibility and sales.

· Liaise with external agencies, including creative, media, and PR, to execute brand initiatives.

· Analyze brand performance using key metrics such as market share, sales growth, and consumer feedback.

· Provide regular reports to senior management on brand health and marketing effectiveness.

· Identify areas for improvement and develop action plans to address them.

· Ensure overall business strategies, goals, and changes from senior leadership are understood and successfully executed. Communicate the unit goals to the team, motivating them in the accomplishment of set goals and objectives.

Requirements

· A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.

· Minimum of 5-7 years of work experience, 2 of which should be a managerial role in a Brand Manager position.

· Candidate must have proven experience in FMCG

If interested, Kindly send CVs to

Job Title:
Brand Manager

Reporting to: Head of Marketing

Salary Budget: #550,000 - #600,000 monthly net

Job Purpose

The Brand Manager is responsible for developing and executing strategies that drive brand growth, consumer engagement, and profitability. This role demands alignment of marketing activities with business objectives.

Key Deliverables & Responsibilities

Develop and execute brand strategies, positioning, and communication plans.

Lead new product development (NPD) and manage go-to-market launches.

Conduct consumer and market analysis to identify opportunities and threats.

Drive advertising campaigns, media planning, digital initiatives, and PR activities.

Partner with trade marketing and sales to ensure strong in-market execution.

Monitor and report on brand performance metrics (market share, awareness, profitability).

Manage annual brand budget and ensure ROI from marketing investments.

Oversee creative agencies, vendors, and research partners.

KPIs

Market share growth & brand penetration.

Brand awareness and equity scores.

ROI on marketing spend.

Successful and timely NPD launches.

Consumer engagement (digital and offline).

Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field (MBA is a plus).

5–8 years of marketing/brand management experience (FMCG preferred).

Strong analytical, creative, and strategic thinking skills.

Proficiency in consumer insights, market research, and P&L management.

Excellent communication and project management skills.