What Marketing Strategies Jobs are in Nigeria?

Showing 34 Marketing Strategies jobs in Nigeria

Head of Marketing Strategy

600211 Maiduguri / Remote Placements24

Posted 5 days ago

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Job Description

full-time
About the Role Our client, a rapidly growing consumer goods company, is seeking an innovative and strategic Head of Marketing Strategy to be based in **Maiduguri, Borno, NG**. This executive role will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of market trends, consumer behavior, and digital marketing channels. This position requires a visionary leader with exceptional analytical skills and a proven ability to translate insights into actionable marketing plans. You will play a crucial role in shaping the brand's narrative and market positioning in **Maiduguri, Borno, NG** and beyond. Key Responsibilities
  • Develop and implement integrated marketing strategies across all channels, including digital, traditional, and experiential.
  • Conduct market research and competitive analysis to identify opportunities and challenges.
  • Define target audiences and craft compelling value propositions for each segment.
  • Oversee the development of marketing campaigns, from concept to execution and analysis.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources.
  • Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
  • Monitor marketing performance metrics and provide regular reports on ROI and campaign effectiveness.
  • Collaborate with product development, sales, and other departments to ensure brand consistency and achieve business goals.
  • Stay abreast of the latest marketing trends, technologies, and best practices.
Requirements
  • Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 9 years of experience in marketing, with a significant focus on strategy development and execution.
  • Demonstrated success in leading marketing initiatives that have driven measurable business results.
  • In-depth knowledge of digital marketing, SEO, SEM, social media, content marketing, and email marketing.
  • Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
  • Excellent leadership, communication, and interpersonal skills.
  • Proven ability to manage budgets and work effectively with cross-functional teams.
  • Experience in the consumer goods sector is highly desirable.
  • Familiarity with the **Maiduguri, Borno, NG** market dynamics is a plus.
Benefits Our client offers a competitive executive salary package, including a substantial annual bonus and long-term incentives. Comprehensive health, dental, and vision insurance are provided. Opportunities for continuous professional development through workshops, conferences, and leadership programs are abundant. A hybrid work model offers flexibility while maintaining team cohesion. Paid time off and a retirement savings plan are also included. This is an exciting opportunity to make a significant impact in **Maiduguri, Borno, NG**.
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Senior Director of Global Marketing Strategy

520101 Uyo / Remote Placements24

Posted 10 days ago

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Job Description

full-time
About the Role Our client, a trailblazing innovator in the renewable energy sector, is seeking a visionary Senior Director of Global Marketing Strategy. This fully remote position allows you to leverage your expertise from anywhere in Nigeria to shape the company's international brand presence and market penetration. You will be responsible for developing and executing comprehensive, data-driven marketing strategies across diverse global markets. The ideal candidate is a strategic leader with a proven ability to drive brand growth, market share, and customer engagement through innovative campaigns and digital transformation. You will lead a globally distributed marketing team, fostering collaboration and ensuring alignment with the company's ambitious growth objectives. This is a unique opportunity to make a profound impact on the global energy transition from a remote work setup. Key Responsibilities
  • Develop and implement a cohesive global marketing strategy that aligns with the company's vision and business objectives.
  • Lead and mentor a diverse, remote global marketing team, fostering a culture of innovation, collaboration, and high performance.
  • Oversee the development and execution of integrated marketing campaigns across all channels, including digital, content, social media, PR, and events.
  • Define target audience segments, develop compelling messaging, and drive customer acquisition and retention strategies worldwide.
  • Analyze market trends, competitor activities, and customer insights to identify new growth opportunities and optimize marketing performance.
  • Manage the global marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Collaborate closely with regional sales teams, product development, and executive leadership to ensure integrated go-to-market strategies.
  • Establish and track key marketing KPIs, providing regular performance reports and strategic recommendations to senior management.
  • Champion brand consistency and ensure the company's mission and values are effectively communicated globally.
  • Drive digital transformation initiatives within the marketing function, leveraging data analytics and emerging technologies.
Requirements
  • MBA or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 10 years of progressive experience in marketing leadership roles, with a significant focus on global strategy and execution.
  • Proven track record of successfully launching and scaling marketing initiatives in multiple international markets.
  • Deep expertise in digital marketing, brand management, content strategy, and performance marketing.
  • Strong analytical skills with the ability to derive actionable insights from complex data sets.
  • Exceptional leadership and team management skills, with experience managing remote and cross-cultural teams.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Experience in the renewable energy or sustainability sector is a strong advantage.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.
  • Demonstrated ability to thrive in a fast-paced, dynamic, and remote work environment.
Benefits Our client offers a highly competitive executive compensation package, including a significant performance-based bonus and potential equity participation. Comprehensive remote benefits include top-tier health coverage, robust retirement savings options, flexible working hours, and generous paid time off. We are committed to fostering professional growth through continuous learning opportunities, conferences, and challenging projects. Join us to lead global marketing efforts from anywhere in Uyo, Akwa Ibom, NG .
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Project Manager, Digital Marketing Strategy

640101 Yola / Remote Placements24

Posted 10 days ago

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Job Description

full-time
About the Role Our client, a dynamic e-commerce company, is seeking a skilled Project Manager to lead digital marketing strategy initiatives. This role is based in **Yola, Adamawa, NG**, offering a hybrid work arrangement that balances remote flexibility with essential in-office collaboration. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including social media, SEO/SEM, email, and content marketing. The ideal candidate will possess a strong understanding of digital marketing principles, project management methodologies, and the ability to manage multiple projects simultaneously. This role is crucial for enhancing brand visibility and driving customer engagement. Key Responsibilities
  • Develop and manage project plans for digital marketing campaigns from inception to completion.
  • Coordinate with internal marketing teams, designers, copywriters, and external agencies.
  • Oversee the execution of campaigns across SEO, SEM, social media, email marketing, and content creation.
  • Monitor campaign performance, analyze data, and provide insights for optimization.
  • Manage project budgets, ensuring efficient allocation of resources.
  • Identify and mitigate project risks, ensuring timely delivery of campaign objectives.
  • Ensure brand consistency and adherence to marketing guidelines across all channels.
  • Facilitate regular project status meetings and provide comprehensive reports to stakeholders.
  • Stay updated on the latest digital marketing trends and technologies.
  • Contribute to the development of overarching digital marketing strategies.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in project management, with a focus on digital marketing.
  • Proven experience managing digital marketing campaigns (SEO, SEM, social media, email marketing).
  • Strong understanding of digital marketing analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent organizational, communication, and leadership skills.
  • Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration.
  • Proficiency in project management software (e.g., Asana, Trello, Monday.com).
  • Strong analytical and problem-solving abilities.
  • Experience with content management systems (CMS) is a plus.
  • Marketing certifications are advantageous.
Benefits Our client offers a competitive salary and a comprehensive benefits package. This hybrid role in **Yola, Adamawa, NG** offers flexibility while promoting team collaboration. We provide opportunities for professional development, including training and exposure to innovative marketing strategies. Benefits include health insurance, paid time off, and performance incentives. Join a creative and results-driven team focused on expanding our digital reach.
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Market Entry Strategy Consultant

111101 Abeokuta Placements24

Posted 17 days ago

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Job Description

full-time
About the Role Our client, a premier management consultancy, is seeking a strategic Market Entry Strategy Consultant to join their team, supporting clients primarily in and around Abeokuta, Ogun, NG . This role is critical for businesses looking to expand into new markets, either domestically or internationally. The consultant will conduct in-depth market research, competitive analysis, feasibility studies, and develop robust market entry strategies tailored to client objectives and risk appetites. This is an exciting opportunity to guide businesses through the complexities of market expansion and drive significant growth. We are looking for a highly analytical and commercially astute individual with a proven ability to assess market opportunities and formulate winning strategies. The ideal candidate will possess strong research capabilities, excellent communication skills, and a deep understanding of market dynamics and business development. The ability to work effectively with diverse teams and present complex findings clearly to senior stakeholders will be essential. The role demands a proactive approach to identifying potential growth avenues and navigating regulatory landscapes. Key Responsibilities
  • Conduct comprehensive market research and analysis to identify new business opportunities.
  • Evaluate market attractiveness, competitive landscape, and potential risks and rewards.
  • Develop detailed market entry strategies, including go-to-market plans and operational models.
  • Assess regulatory, legal, and cultural considerations for new markets.
  • Perform financial feasibility studies and build business cases for market expansion.
  • Identify potential partners, distributors, and key stakeholders in target markets.
  • Advise clients on optimal market entry modes (e.g., direct investment, joint venture, licensing).
  • Develop actionable recommendations and implementation plans for clients.
  • Monitor market trends and competitor activities in new and existing markets.
  • Present findings and strategic recommendations to senior client management.
Requirements
  • Bachelor's degree in Business, Economics, Marketing, or a related field; MBA strongly preferred.
  • Minimum of 5 years of experience in market research, strategy consulting, business development, or corporate strategy, with a focus on market entry.
  • Proven track record of successfully developing and guiding market entry strategies.
  • Strong analytical and quantitative skills, with expertise in market analysis techniques.
  • Excellent research, writing, and presentation skills.
  • Deep understanding of global and regional market dynamics.
  • Experience working with businesses in the Abeokuta area or similar growth markets is highly desirable.
  • Ability to work independently and manage multiple research projects simultaneously.
  • Strong commercial acumen and strategic thinking capabilities.
  • Proficiency in market research tools and business intelligence software.
Benefits
  • Competitive salary and performance-based bonus.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and international exposure.
  • Work on high-impact strategy projects for leading organizations.
  • A dynamic and intellectually stimulating work environment.
  • Direct contribution to client business growth and success.
  • Retirement savings plan.
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Market Entry Strategy Advisor

740101 Gombe / Remote Placements24

Posted 15 days ago

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Job Description

contractor
About the Role Our client, a globally recognized management consultancy, is seeking an experienced Market Entry Strategy Advisor to join their team, offering a hybrid work arrangement in **Gombe, Gombe, NG**. This role is designed for a strategic thinker with extensive knowledge of market dynamics, competitive landscapes, and entry strategies, particularly within emerging economies. You will guide clients through the complexities of entering new markets, from initial research and feasibility studies to developing robust go-to-market plans. The hybrid model allows for flexibility, combining focused remote work with essential in-person client interactions and team collaborations. The successful candidate will possess strong analytical capabilities, excellent research skills, and the ability to translate insights into actionable strategic advice. This is a significant opportunity to shape the international growth of businesses. Key Responsibilities
  • Conduct thorough market research and analysis to identify viable market entry opportunities.
  • Develop comprehensive market entry strategies, including competitive positioning and go-to-market plans.
  • Assess regulatory, economic, and cultural factors influencing market entry.
  • Evaluate potential partners, distributors, and acquisition targets.
  • Provide strategic recommendations on product localization, pricing, and distribution channels.
  • Develop financial models and projections for new market ventures.
  • Collaborate with client stakeholders to ensure successful implementation of entry strategies.
  • Stay updated on global economic trends and emerging market intelligence.
Requirements
  • MBA or Master's degree in International Business, Marketing, Economics, or a related field.
  • 8+ years of experience in market entry strategy, international business development, or strategic consulting.
  • Proven experience in developing and executing successful market entry plans.
  • Strong understanding of global business environments and emerging markets.
  • Excellent analytical, research, and strategic thinking skills.
  • Exceptional communication, presentation, and stakeholder management abilities.
  • Ability to work effectively in a hybrid work setting, balancing remote and office-based tasks.
  • Experience with markets in **Gombe State** or neighboring regions is a significant advantage.
Benefits
  • High contract rates reflecting expertise and market demand.
  • Flexible hybrid work schedule.
  • Exposure to high-profile international projects.
  • Opportunity to influence business growth strategies.
  • Access to extensive market research databases and resources.
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Management Consultant - Market Entry Strategy

Posted 17 days ago

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Job Description

full-time
About the Role

Our client, a dynamic management consultancy firm, is seeking an insightful Market Entry Strategy Consultant to join their team in Kaduna . This role is crucial for advising businesses looking to expand into new geographical markets or industry sectors. You will be responsible for conducting comprehensive market research, analyzing competitive landscapes, assessing regulatory environments, and developing robust strategies for successful market penetration. The ideal candidate will possess strong analytical skills, a deep understanding of market dynamics, and the ability to translate complex data into actionable strategic recommendations. This is an exciting opportunity to guide clients through the complexities of market expansion, contributing directly to their growth and success. You will work closely with senior management teams, providing critical insights and strategic direction to navigate new territories effectively. The position demands a proactive, results-driven individual with excellent client-facing abilities and a passion for uncovering growth opportunities.

Key Responsibilities
  • Conduct in-depth market analysis, including market sizing, segmentation, and trend identification.
  • Analyze competitive landscapes, identifying key players, strategies, and potential threats.
  • Assess regulatory, political, and economic environments in target markets.
  • Develop detailed market entry strategies, including go-to-market plans and operational models.
  • Evaluate potential partnership opportunities and M&A possibilities for market entry.
  • Quantify market opportunities and develop financial projections for new ventures.
  • Present strategic recommendations to client leadership teams with clarity and conviction.
  • Collaborate with clients to develop implementation roadmaps and support execution.
  • Stay informed about global market trends and emerging economic opportunities.
  • Manage project timelines, deliverables, and client relationships effectively.
Requirements
  • Bachelor's degree in Business, Economics, Marketing, or a related field; MBA or Master's degree preferred.
  • Minimum of 4 years of experience in management consulting, market research, or corporate strategy, with a focus on market entry.
  • Proven experience in developing and executing market entry strategies for diverse industries.
  • Strong analytical and quantitative skills, with proficiency in market analysis tools and methodologies.
  • Excellent research, data synthesis, and problem-solving capabilities.
  • Outstanding communication, presentation, and interpersonal skills.
  • Experience in managing client relationships and project teams.
  • Ability to work independently and thrive in a fast-paced, team-oriented environment.
  • Adaptability and willingness to travel to client locations in Kaduna and beyond as needed.
Benefits
  • Competitive salary package and performance-based bonuses.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development, training, and career advancement.
  • Exposure to a wide range of challenging market expansion projects.
  • A collaborative and supportive team environment.
  • Retirement savings plan.
  • Work-life balance initiatives.
  • Opportunity to contribute directly to client growth strategies.
  • Regular team-building events and professional networking.
  • Employee assistance program.
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Agricultural Economist - Market Analysis & Strategy

Posted 17 days ago

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Job Description

full-time
About the Role

Our client, a leading agricultural consultancy firm, is seeking an accomplished Agricultural Economist to join their team in Owerri, Imo, NG . This pivotal role involves conducting in-depth market analysis, forecasting trends, and developing strategic recommendations for clients in the agricultural sector. The ideal candidate will have a strong quantitative background, extensive experience in economic modeling, and a deep understanding of agricultural markets, supply chains, and policy impacts within Nigeria. You will be instrumental in advising businesses, government agencies, and NGOs on investment opportunities, market entry strategies, and policy development to foster agricultural growth and sustainability in Imo State and beyond.

Key Responsibilities
  • Conduct comprehensive market research and analysis for various agricultural commodities and products.
  • Develop economic models to forecast market trends, price fluctuations, and demand patterns.
  • Analyze the impact of government policies, trade agreements, and macroeconomic factors on the agricultural sector.
  • Provide strategic advice to clients on market entry, business expansion, and investment planning.
  • Evaluate the economic viability of agricultural projects and businesses.
  • Assess and analyze agricultural value chains, identifying opportunities for improvement and efficiency gains.
  • Prepare detailed economic reports, policy briefs, and presentations for diverse audiences.
  • Collaborate with research institutions and government bodies to gather data and insights.
  • Contribute to proposal writing and business development efforts.
  • Stay updated on global and regional agricultural economic developments.
Requirements
  • Ph.D. or Master's degree in Agricultural Economics, Economics, or a related quantitative field.
  • Minimum of 8 years of experience in agricultural economics, market analysis, or economic consulting.
  • Proven expertise in statistical analysis, econometric modeling, and data visualization techniques.
  • Strong understanding of Nigerian agricultural markets, policies, and value chains.
  • Excellent analytical, critical thinking, and problem-solving skills.
  • Proficiency in statistical software (e.g., Stata, R, SPSS) and data analysis tools.
  • Exceptional written and verbal communication skills, with the ability to present complex information clearly.
  • Experience in project management and leading research teams.
  • Familiarity with the agricultural economic landscape of Imo State is a significant advantage.
  • Ability to work independently and manage multiple projects effectively.
Benefits

Our client offers a highly competitive salary, performance-based bonuses, and a comprehensive benefits package, including health, dental, and vision insurance, along with a robust retirement plan. Opportunities for continuous professional development through workshops, seminars, and advanced training are provided. This role offers the chance to influence strategic decision-making in Nigeria's vital agricultural sector from our offices in Owerri, Imo, NG .

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Associate Consultant - Market Entry Strategy

300001 Benin City / Remote Placements24

Posted 17 days ago

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Job Description

full-time
About the Role

Our client, a distinguished management consultancy, is looking for an Associate Consultant to join their strategic advisory team in Benin City . This role focuses on assisting clients with developing and executing effective market entry strategies, particularly for businesses looking to expand within Nigeria or into new international markets. You will conduct extensive market research, analyze competitive landscapes, and contribute to the formulation of actionable plans that minimize risk and maximize success. The ideal candidate is analytical, detail-oriented, and eager to learn and grow within a fast-paced consulting environment. This position offers a fantastic starting point for a career in strategic consulting.

Key Responsibilities
  • Conduct thorough market research and analysis to identify opportunities and challenges for market entry.
  • Analyze competitive landscapes, including competitor strategies, market share, and positioning.
  • Gather and interpret data related to market size, growth potential, and customer demographics.
  • Assist in the development of detailed market entry strategies, including go-to-market plans and business models.
  • Support the creation of financial projections and feasibility studies for new market ventures.
  • Prepare insightful reports and presentations summarizing research findings and strategic recommendations.
  • Collaborate with senior consultants and client teams to refine and validate strategies.
  • Monitor market developments and provide updates on relevant trends and risks.
  • Contribute to business development efforts by identifying potential client needs.
Requirements
  • 1-3 years of experience in market research, business analysis, or a consulting-related field.
  • Demonstrated ability to conduct quantitative and qualitative research.
  • Strong analytical skills and proficiency in data interpretation.
  • Excellent written and verbal communication skills.
  • A Bachelor's degree in Business, Economics, Marketing, or a related field.
  • Familiarity with the Nigerian business environment is a strong advantage.
  • Ability to work effectively both independently and as part of a team in Benin City .
  • Proactive and eager to learn with a strong attention to detail.
Benefits

Our client offers a competitive entry-level salary, along with a comprehensive benefits package including health insurance and performance-based bonuses. You will receive significant training and development opportunities, mentorship from experienced professionals, and exposure to diverse client projects. This role provides a solid foundation for a successful career in management consulting.

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Senior Analyst - Market Entry Strategy

700261 Kano Placements24

Posted 16 days ago

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Job Description

full-time
About the Role Our client, a top-tier management consulting firm, is seeking a highly analytical and strategically-minded Senior Analyst to join their practice in **Kano, Kano, Nigeria**. This role requires a dedicated professional who thrives in a fast-paced, office-based environment, contributing critical insights to market entry strategy projects. You will be responsible for conducting in-depth market research, competitive intelligence, and economic analysis to support clients in making informed decisions about expanding into new markets within **Kano** and beyond. This is a fantastic opportunity to develop your consulting career within a supportive and challenging setting, directly impacting client growth strategies. Key Responsibilities
  • Conduct comprehensive market research, including industry analysis, competitive benchmarking, and customer segmentation.
  • Analyze economic, political, and social factors influencing market dynamics in **Kano**.
  • Develop detailed market entry strategies, including go-to-market plans, product positioning, and pricing strategies.
  • Gather and synthesize qualitative and quantitative data to support strategic recommendations.
  • Prepare compelling reports, presentations, and dashboards to communicate findings and insights to clients and senior team members.
  • Collaborate with consulting teams to identify client needs and develop tailored solutions.
  • Support business development efforts by contributing to proposals and client pitches.
  • Mentor junior analysts and contribute to the firm's knowledge base.
Requirements
  • Bachelor's degree in Economics, Business Administration, Finance, or a related quantitative field.
  • Minimum of 3 years of relevant experience in market research, competitive analysis, strategy consulting, or a similar analytical role.
  • Strong analytical and problem-solving skills, with a keen eye for detail.
  • Proficiency in data analysis, modeling, and visualization tools (e.g., Excel, PowerPoint, SQL, Tableau).
  • Excellent written and verbal communication skills.
  • Ability to work effectively in a team-oriented, office-based environment in **Kano**.
  • Understanding of the business landscape in **Kano, Nigeria**, is a significant advantage.
Benefits
  • Competitive salary and potential for performance-based bonuses.
  • Structured career development path with opportunities for advancement.
  • Exposure to diverse industries and impactful strategic projects.
  • Work in a collaborative office environment in **Kano**.
  • Gain in-depth knowledge of market dynamics and strategic planning.
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Senior Consultant - Market Entry Strategy

200261 Ibadan Placements24

Posted 5 days ago

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Job Description

full-time
About the Role

Our client, a distinguished management consultancy firm, is seeking a Senior Consultant with expertise in Market Entry Strategy to bolster their presence in Ibadan . This role is critical for guiding businesses through the complexities of entering new markets, both domestically and internationally. You will be responsible for conducting in-depth market research, competitive analysis, and feasibility studies to develop robust market entry plans. The ideal candidate will possess strong strategic thinking abilities, exceptional analytical skills, and a deep understanding of economic and business dynamics relevant to the Nigerian market. This position offers a unique opportunity to work with a diverse range of clients, from startups to established corporations, helping them navigate uncharted territories and achieve sustainable growth in new ventures. You will be a key advisor, shaping the strategic direction for expansion initiatives within Ibadan and beyond.

Key Responsibilities
  • Conduct comprehensive market research and analysis to identify potential growth opportunities and market entry strategies.
  • Evaluate market attractiveness, competitive landscapes, and regulatory environments for target markets.
  • Develop detailed market entry plans, including product positioning, pricing strategies, and distribution channel recommendations.
  • Perform financial modeling and scenario analysis to assess the viability and potential ROI of market entry initiatives.
  • Advise clients on the optimal entry mode, such as partnerships, acquisitions, or greenfield investments.
  • Manage client relationships and project teams, ensuring high-quality deliverables and timely execution.
  • Prepare and present compelling market entry proposals and strategic recommendations to senior stakeholders.
  • Stay abreast of global and regional economic trends impacting market entry decisions.
Requirements
  • MBA or Master's degree in Business, Economics, Marketing, or a related field.
  • A minimum of 6 years of experience in strategy consulting, market analysis, or business development, preferably with a focus on market entry.
  • Proven track record of developing and executing successful market entry strategies for clients.
  • Strong analytical and quantitative skills, with expertise in market sizing, forecasting, and financial modeling.
  • Excellent understanding of macroeconomic factors and industry-specific dynamics.
  • Superior written and verbal communication skills, with strong presentation capabilities.
  • Ability to work effectively under pressure and manage multiple complex projects.
  • Willingness to travel as needed to client locations within Oyo state and other relevant regions.
Benefits

Our client offers a competitive salary, performance-driven bonuses, and a comprehensive benefits package including health insurance and retirement contributions. We are dedicated to fostering professional growth through continuous learning opportunities, workshops, and support for relevant certifications. The firm provides a stimulating work environment and clear pathways for career advancement. Employees benefit from working on diverse and challenging projects that offer significant impact. Join our esteemed team in Ibadan and contribute to strategic growth and market expansion for our valued clients.

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