13 Marketing Specialists jobs in Lagos
Marketing Manager
Posted 19 days ago
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br>RESPONSIBILITIES:
Marketing Strategy & Planning:
-Develop and implement end-to-end marketing strategies to promote residential and commercial properties.
-Conduct market analysis to identify target audiences, property trends, and competitor activities.
-Collaborate with the sales team to align marketing campaigns with sales goals and property launches.
Brand & Content Management:
-Enhance the company's brand image in the real estate sector through strategic messaging and visuals.
-Oversee the development of property brochures, flyers, newsletters, and digital content.
-Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.
Digital & Social Media Marketing:
-Manage the company's online presence including the website, social media platforms, and property listing portals.
-Run targeted digital campaigns to drive traffic and leads.
-Monitor performance metrics and optimize campaigns accordingly.
Lead Generation & CRM:
-Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.
-Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.
-Work closely with the sales team to track lead conversion and improve lead quality.
Event & Launch Planning:
-Organize and promote property launches, open houses, exhibitions, and client engagement events.
-Coordinate PR activities and press releases related to property milestones and news.
Vendor & Agency Coordination:
-Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.
-Oversee production and distribution of marketing collateral including billboards, signage, and banners.
Market Intelligence & Reporting:
-Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.
-Prepare regular reports on campaign performance, lead generation, and market response.
Marketing Manager
Posted 24 days ago
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Job Description
While prior iGaming or betting industry experience is preferred, exceptional marketing professionals from other industries with a proven record of delivering measurable results are welcome to apply.
2. Purpose of the Role The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to strengthen Correct Tech Nigeria’s market position. The role will focus on digital engagement, customer acquisition, retention, and loyalty campaigns, ensuring all marketing activities align with regulatory requirements and business objectives.3. Scope of Duties and Responsibilities
A. Strategic Marketing Planning
Develop annual and quarterly marketing plans aligned with company objectives.Identify and segment target audiences, creating tailored strategies for each segment.Ensure all marketing content and campaigns comply with betting and gaming advertising laws.Allocate marketing budgets efficiently and track returns on investment (ROI).B. Brand Management
Build and maintain a strong, consistent brand image across all touchpoints.Oversee creative content development for digital, print, and broadcast channels.Monitor public perception and manage brand reputation proactively.C. Digital Marketing and Customer Acquisition
Plan and execute multi-channel digital campaigns, including social media, search engines, email marketing, and affiliate networks.Drive traffic and conversions through SEO, SEM, and targeted advertising.Explore influencer partnerships, sponsorships, and strategic collaborations to boost brand reach.D. Customer Retention and Loyalty Programs
Work closely with CRM teams to design loyalty programs, promotions, and incentives.Segment customers for personalized communications and targeted offers.Monitor retention performance and implement strategies to improve player lifetime value (LTV).E. Market Research and Competitive Intelligence
Conduct ongoing market research to identify trends, opportunities, and competitive threats.Track competitor marketing strategies and adjust company campaigns accordingly.Prepare monthly market intelligence reports for management.F. Partnership and Affiliate Management
Identify, negotiate, and manage partnerships with affiliates, media agencies, and promotional partners.Monitor partner performance and ensure alignment with company objectives.G. Reporting and Campaign Analysis
Maintain up-to-date dashboards tracking marketing performance.Present monthly performance reports with clear insights and recommendations.Continuously test and optimize campaigns to improve ROI and conversion rates.4. Deliverables
Approved annual and quarterly marketing strategy documents.Monthly campaign calendars with budgets and KPIs.Weekly and monthly performance reports against agreed targets.Quarterly market research and competitor analysis reports.Measurable increase in customer acquisition, retention, and engagement rates.5. Key Performance Indicators (KPIs)
Customer acquisition numbers vs. set targets.Customer retention and reactivation rates.ROI on marketing campaigns.Website/app traffic and conversion metrics.Brand awareness and engagement levels.Regulatory compliance across all marketing materials.6. Reporting Line
Reports to: Head of Commercial / Chief Marketing Officer (CMO).Works closely with: Product Development, CRM, Compliance, and Customer Support teams.7. Work Location and Schedule
Full-time position based at Correct Tech Nigeria’s office, with flexibility for campaigns, events, and travel as needed.Standard work hours apply, with occasional evening or weekend work during high-profile campaigns or events. Requirements8. Qualifications, Skills, and Experience
Bachelor’s degree in Marketing, Business, Communications, or related discipline.5+ years’ experience in marketing, including at least 2 years in a managerial role.Experience in iGaming, betting, sports entertainment, or related sectors preferred, but high-performing candidates from other industries will be considered.Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing.Proven ability to manage large budgets and deliver measurable results.Excellent analytical skills for interpreting marketing data and making data-driven decisions.Strong leadership, negotiation, and communication skills.9. Ethical and Professional Expectations
Ensure all campaigns promote responsible gaming.Comply with all Nigerian betting and gaming advertising laws.Uphold Correct Tech Nigeria’s values of fairness, transparency, and customer focus.Benefits₦800,000 – ₦1,000,000 (based on experience and performance)Brand Marketing Officer
Posted 502 days ago
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Head Of Marketing
Posted 557 days ago
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Marketing Manager Job at Wowtiger
Posted 2 days ago
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Wowtiger focus on the research and innovation of distributed energy storage products and microgridtechnology, with international advanced new energy storage technology and complete energy storage battery application solutions. Wowtiger was leading in the area of integration of photovoltaic energy storage, off-grid two-way inverters, energy internet management system, etc. Provide customers withintegrated services of scheme design, R&D, production, sales andafter-sales of household/commercial…
Marketing Manager (Fashion & Retail Brand)
Posted 60 days ago
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Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.
As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.
Job SummaryThe Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.
This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.
Key ResponsibilitiesDevelop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.
Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.
Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.
Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.
Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.
Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.
Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.
Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.
Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.
RequirementsBachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.
Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.
Proficient in digital marketing tools, analytics platforms, and CRM systems.
Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.
Highly collaborative, organized, and results-driven, with strong project management skills.
Experience working in consumer-focused retail environments with high brand expectations is preferred.
DIGITAL MARKETING/GRAPHIC DESIGNER @Lagos - Internet Service Provider (Telecommunication).
Posted 18 days ago
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Create visually appealing designs for digital marketing materials (social media, website, email, infographics, display ads).
Design graphics, videos, and brand materials to promote ISP/telecommunication products.
Plan and manage digital campaigns, including social media and email marketing.
Develop brand identity elements (logos, icons, visual guidelines) and ensure consistency across all platforms.
RequirementsExperience in digital marketing and graphic design
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Knowledge of social media, SEO/SEM, and email marketing
Basic video editing and motion graphics skills
Creativity and attention to detail
Good communication and teamwork skills
BenefitsSalary: ₦120,000 - ₦170,000Be The First To Know
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Social media manager
Posted 21 days ago
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br>Job Summary
As a Social Media Manager, you'll be responsible for creating and executing social media campaigns, managing social media presence, and engaging with online communities. You'll work closely with our marketing team to develop social media strategies, produce high-quality content, and measure its effectiveness.
Key Responsibilities
- Social Media Strategy: Develop and implement effective social media strategies across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Content Creation: Create high-quality content, including graphics, videos, and captions, to engage online communities.
- Account Management: Manage social media accounts, including setting up and optimizing profiles, and ensuring brand consistency.
- Engagement: Engage with online communities, respond to comments and messages, and build relationships with influencers and followers.
- Analytics and Reporting: Track and analyze social media metrics, providing insights and recommendations for improvement.
Requirements
- Experience: 2+ years of experience in social media marketing, marketing, or a related field.
- Skills: Excellent social media skills, with proficiency in social media management tools, such as Hootsuite or Sprout Social.
- Creativity: Ability to think creatively and develop innovative social media campaigns.
- Communication: Strong communication and collaboration skills.
- Analytical: Ability to analyze data and provide insights for improvement.
Preferred Qualifications
- Experience in multiple industries: Familiarity with real estate, beauty and spa salon, supermarkets, and restaurants.
- Content creation skills: Ability to create high-quality content, including graphics, videos, and captions.
- Influencer marketing expertise: Knowledge of influencer marketing platforms and strategies.