20 Marketing Specialists jobs in Nigeria

Background Correct Tech Nigeria is a licensed betting and gaming company committed to offering a responsible, engaging, and secure betting experience. As part of its expansion and market growth strategy, the company seeks a Marketing Manager to lead the planning, execution, and monitoring of marketing strategies that will drive brand awareness, customer acquisition, retention, and revenue growth.

While prior iGaming or betting industry experience is preferred, exceptional marketing professionals from other industries with a proven record of delivering measurable results are welcome to apply.

2. Purpose of the Role The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to strengthen Correct Tech Nigeria’s market position. The role will focus on digital engagement, customer acquisition, retention, and loyalty campaigns, ensuring all marketing activities align with regulatory requirements and business objectives. 

3. Scope of Duties and Responsibilities

A. Strategic Marketing Planning

Develop annual and quarterly marketing plans aligned with company objectives.Identify and segment target audiences, creating tailored strategies for each segment.Ensure all marketing content and campaigns comply with betting and gaming advertising laws.Allocate marketing budgets efficiently and track returns on investment (ROI).

B. Brand Management

Build and maintain a strong, consistent brand image across all touchpoints.Oversee creative content development for digital, print, and broadcast channels.Monitor public perception and manage brand reputation proactively.

C. Digital Marketing and Customer Acquisition

Plan and execute multi-channel digital campaigns, including social media, search engines, email marketing, and affiliate networks.Drive traffic and conversions through SEO, SEM, and targeted advertising.Explore influencer partnerships, sponsorships, and strategic collaborations to boost brand reach.

D. Customer Retention and Loyalty Programs

Work closely with CRM teams to design loyalty programs, promotions, and incentives.Segment customers for personalized communications and targeted offers.Monitor retention performance and implement strategies to improve player lifetime value (LTV).

E. Market Research and Competitive Intelligence

Conduct ongoing market research to identify trends, opportunities, and competitive threats.Track competitor marketing strategies and adjust company campaigns accordingly.Prepare monthly market intelligence reports for management. 

F. Partnership and Affiliate Management

Identify, negotiate, and manage partnerships with affiliates, media agencies, and promotional partners.Monitor partner performance and ensure alignment with company objectives.

G. Reporting and Campaign Analysis

Maintain up-to-date dashboards tracking marketing performance.Present monthly performance reports with clear insights and recommendations.Continuously test and optimize campaigns to improve ROI and conversion rates.

 4. Deliverables

Approved annual and quarterly marketing strategy documents.Monthly campaign calendars with budgets and KPIs.Weekly and monthly performance reports against agreed targets.Quarterly market research and competitor analysis reports.Measurable increase in customer acquisition, retention, and engagement rates.

 5. Key Performance Indicators (KPIs)

Customer acquisition numbers vs. set targets.Customer retention and reactivation rates.ROI on marketing campaigns.Website/app traffic and conversion metrics.Brand awareness and engagement levels.Regulatory compliance across all marketing materials.

6. Reporting Line

Reports to: Head of Commercial / Chief Marketing Officer (CMO).Works closely with: Product Development, CRM, Compliance, and Customer Support teams.

 7. Work Location and Schedule

Full-time position based at Correct Tech Nigeria’s office, with flexibility for campaigns, events, and travel as needed.Standard work hours apply, with occasional evening or weekend work during high-profile campaigns or events. Requirements

8. Qualifications, Skills, and Experience

Bachelor’s degree in Marketing, Business, Communications, or related discipline.5+ years’ experience in marketing, including at least 2 years in a managerial role.Experience in iGaming, betting, sports entertainment, or related sectors preferred, but high-performing candidates from other industries will be considered.Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing.Proven ability to manage large budgets and deliver measurable results.Excellent analytical skills for interpreting marketing data and making data-driven decisions.Strong leadership, negotiation, and communication skills.

9. Ethical and Professional Expectations

Ensure all campaigns promote responsible gaming.Comply with all Nigerian betting and gaming advertising laws.Uphold Correct Tech Nigeria’s values of fairness, transparency, and customer focus.Benefits₦800,000 – ₦1,000,000 (based on experience and performance)

Job Responsibilities: 1.Develop and implement comprehensive brand marketing strategies to increase brand awareness and drive customer engagement.2.Conduct market research to identify industry trends, customer preferences, and competitive positioning.3.Collaborate with product management and sales teams to ensure alignment of brand messaging and positioning.4.Oversee the creation of marketing collateral, including brochures, presentations, and website content, to communicate the value proposition of our business technology solutions.5.Manage advertising and promotional campaigns across various channels, including digital, print, and social media.6.Monitor and analyze key performance indicators (KPIs) to track the effectiveness of brand marketing initiatives and make data-driven recommendations for optimization.7.Stay informed about emerging technologies and industry developments to maintain a competitive edge in the market.8.Lead cross-functional teams to execute integrated marketing campaigns that align with the company's overall mission and goals.Qualifications and Required Experience:∙Bachelor's degree in Marketing, Business Administration, Communications, or related field.∙Minimum of 5 years of experience in brand marketing, preferably within the technology sector.∙Proven track record of developing and executing successful brand marketing campaigns.∙Experience in managing cross-functional teams and collaborating with stakeholders at all levels.∙Strong analytical skills with the ability to interpret data and make strategic recommendations.∙Excellent communication and interpersonal skillsRequirementsQualifications and Required Experience:∙Bachelor's degree in Marketing, Business Administration, Communications, or related field.∙Minimum of 5 years of experience in brand marketing, preferably within the technology sector.∙Proven track record of developing and executing successful brand marketing campaigns.∙Experience in managing cross-functional teams and collaborating with stakeholders at all levels.∙Strong analytical skills with the ability to interpret data and make strategic recommendations.∙Excellent communication and interpersonal skillsRequired Competencies: ∙Understanding of marketing principles and strategies.∙Knowledge of the technology industry and its trends.∙Familiarity with digital marketing tools and techniques.∙Awareness of brand management principles and best practices.∙Strategic thinking and planning abilities.∙Strong project management skills.∙Excellent communication and presentation skills.∙Analytical mindset with the ability to interpret data and draw actionable insights.∙Leadership and team management skills.∙Creativity and innovation.∙Adaptability and flexibility.∙Collaboration and teamwork.∙Results-oriented mindset.∙Attention to detail and quality

Our client is a private sector-led Tier 1 Microfinance Bank that provides a versatile range of financial services to low-income groups, micro, small and medium enterprises, self-employed with entrepreneurial skills. Due to expansion, they are currently in need of HEAD OF MARKETING Location : Victoria Island,Lagos  RESPONSIBILITIES: Define objectives, strategies, and action plans for sales; with a view to improving short and long-term sales and earnings for the organization.Collaborate with other business units in the development of business models for use in the organization and develop   measurement strategies.Develop a sales and marketing strategy that will identify, open, and profitably serve the new industrial and consumer channels.Manage client relationships through all phases of the sales cycle.Develop strong relationships with relevant trade groups, professional associations, non-governmental and governmental organizations on behalf of thePenetrate, develop and close prospective accounts in existing and new sectorForecasts annual, quarterly, and monthly revenue streams with minimal deviationsRequirementsA bachelor’s degree in marketing or business management related field.  Proven years of experience in the related field Goods knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).

**Job Description :**
Job Title: Marketing Effectiveness Manager
Level: L5
Reports To: Head of Consumer Planning - Southern, West and Central Africa
Location: Lagos
**About us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new insights, learn and grow, and unlock a brighter, more exciting future.
Join us to build a career worth celebrating.
**Context/Scope:**
Diageo is a global organisation with over 28,000 hardworking people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.
We are committed to delivering sustainable **performance** and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and fuel **people** to deliver phenomenal performance. We are a force for good in communities and care about the **plane** t with focus on water, farming, and education among others, which are the most critical components for our communities.
Today, Africa is a predominantly beer region, and we will continue to growth beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on redefiningg and accelerating spirits to double its current revenue through the SWC organisation.
**Purpose of Role**
The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.
**Top Accountabilities**
+ Drive delivery of the regional marketing financial performance target through utilisation of Diageo's marketing effectiveness tools to the entire marketing budget in that region.
+ Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
+ Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
+ Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
+ Continuously and actively seek out further enhancements of Diageo's marketing effectiveness capability to unlock further value.
**Qualifications, Experience, and leadership**
**Strategic thinking** - A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
**Commercial acumen** - An understanding of business end to end and providing robust counsel to executive team.
**Performance driven** - Has an acute focus on performance and results, is highly accountable and determined to win.
**Agile** - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
**Influencing** - can navigate a matrix organisation and build brilliant relationships internally and externally.
**Personally resilient** - able to maintain emotional balance in the face of pressure and high-performance expectation.
**Externally focused -** Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
**Invest in Talent** - Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.
**Flexible Working Statement:**
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
**Rewards & Benefits Statement**
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (

Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.

This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.

Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.

Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.

Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.

Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.

Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.

Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.

Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.

Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.

Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.

Proficient in digital marketing tools, analytics platforms, and CRM systems.

Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.

Highly collaborative, organized, and results-driven, with strong project management skills.

Experience working in consumer-focused retail environments with high brand expectations is preferred.

**About the Role:**
**Grade Level (for internal use):**
09
**Office Location:** Abuja, Nigeria
**The role:** Reporting to the Senior Manager, Events Marketing (EMEA), the Regional Marketing Specialist, Events & Conferences, EMEA will be responsible for the marketing campaigns and delivery of a range of events in the EMEA region, varying in size.
You will plan and manage end to end prospecting and client focused events, including event operations and logistics, stakeholder management and onsite delivery. The role requires close collaboration with senior stakeholders within the business including sales along with our experts across various functions within the division. You will also create and deploy comprehensive marketing plans to promote and attract delegates to both our free events and paid conferences.
**The Team:** The EMEA regional events marketing team is responsible for the planning and execution of various marketing led events and conferences to create an exceptional customer experience and drive revenue and engagement for the wider business. Events are a core means of connecting with our customers and prospective clients across the EMEA region, and we work closely with all business lines within the division to achieve our goals and business priorities.
**Responsibilities** :
+ End to end management of marketing led events; including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required
+ End to end management of 3rd party events; including negotiating with 3rd party event organizer, speaker allocation, booth development and set up, meeting room development and set up and onsite delivery where required
+ Develop and implement comprehensive marketing plans for free events and conferences including, email, website optimization, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
+ Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs
+ Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis.
+ Ensure stakeholders are well informed throughout the event cycle through reporting including analysis of campaign tactics and financial reporting where required
**Required Qualifications:**
+ **Fluency in English and French is** **required** **,** with a demonstrated ability to communicate effectively in both languages verbally and in writing.
+ **This position is not eligible for sponsorship** _._ Candidates must possess the necessary work authorization to be eligible for employment without the need for sponsorship or assistance.
+ **Ideally 3+ years** **experience in managing** **multiple** **marketing campaigns and events concurrently while clearly communicating timelines and expectations.**
+ A bachelor's degree in marketing or a related field is preferred, with proven experience in event marketing with operations or production.
+ Proven experience in delivering events from inception to onsite execution, with the ability to create audience acquisition strategies using various marketing tactics.
+ A successful track record of delegate acquisition marketing campaigns, with responsibility for performance and the ability to adjust strategies to meet attendance and financial goals is necessary.
+ Experience with CRMs such as Marketo is preferred, including proficiency in building emails, landing pages, target audiences, and program flows for digital marketing campaigns.
+ A positive, customer-focused attitude and motivation to manage multiple events simultaneously are crucial.
+ Excellent interpersonal and organizational abilities are essential, along with the capability to analyze market trends to develop effective marketing plans.
+ Experience in stakeholder engagement and negotiation, coupled with strong communication skills and confidence in leading discussions, is essential.
**About S&P Global Commodity Insights**
At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.
We're a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights' coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.
S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
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**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to:   and your request will be forwarded to the appropriate person. 
**US Candidates Only:** The EEO is the Law Poster   describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
**Job ID:**
**Posted On:**
**Location:** Abuja, Lagos, Nigeria