189 Advertising jobs in Lagos

Advertising Executive

Lagos, Lagos NGN4500000 - NGN9000000 Y Businessday

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Job Description

Today

B

Advertising Executive
BusinessDay
Marketing & Communications

Lagos Full Time

Advertising, Media & Communications Confidential

  • Minimum Qualification :
  • Experience Level : Mid level
  • Experience Length : 3 years
Job Description/Requirements

Company Description

BusinessDay is West Africa's leading provider of business intelligence and market-moving news, delivering accurate information about the continent's business and finance environment. Established in 2001, we have consistently helped millions stay ahead with the latest trends, opportunities, and challenges. Our platform spans web and digital media, print, BusinessDay Conferences and Events, and the BusinessDay Research and Intelligence Unit. Join us in shaping the future of finance in West Africa and beyond with comprehensive business news and analysis.

Role Summary

We are seeking a dynamic and results-driven Advertising Executive to join our commercial team. This role is pivotal in driving revenue growth by selling innovative advertising solutions across our multi-platform portfolio (print, digital, events, and research). The ideal candidate is a strategic thinker, a persuasive negotiator, and a relationship builder who understands the needs of premium brands.

Key Responsibilities

  1. Revenue Generation:

Identify, prospect, and acquire new advertising clients across key sectors (e.g., Banking, FinTech, Telecoms, FMCG, Government).

Develop and maintain a robust sales pipeline to meet and exceed ambitious quarterly and annual revenue targets.

Sell a full suite of advertising products, including display ads, sponsored content, event sponsorships, and custom integrated campaigns.

  1. Client Relationship Management:

Build and maintain strong, long-term relationships with key clients and advertising agencies.

Act as a trusted consultant to clients, understanding their marketing objectives and proposing tailored solutions that deliver measurable ROI.

Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.

  1. Strategic Sales & Proposal Development:

Conduct in-depth client needs analysis to develop compelling, data-driven advertising proposals.

Collaborate with the marketing, content, and design teams to create innovative and effective campaign concepts for clients.

Prepare and deliver persuasive sales presentations and pitches.

  1. Market Intelligence:

Stay abreast of market trends, competitor activity, and industry developments.

Provide feedback from the market to internal teams to help shape product offerings and commercial strategy.

  1. Administrative Duties:

Manage the entire sales cycle using the company's CRM system, from lead generation to booking and invoicing.

Prepare accurate sales forecasts and activity reports for management.

Qualifications and Experience:

Bachelor's degree in Business Administration, Marketing, Communications, or a related field.

A minimum of 3-5 years of proven experience in advertising sales, media sales, or a similar B2B sales role.

A strong existing network of contacts with advertisers and advertising agencies is a significant advantage.

Experience selling advertising solutions is highly desirable.

Required Skills and Competencies:

Exceptional Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively to senior-level clients.

Strong Negotiation and Closing Skills: A proven track record of closing high-value deals.

Strategic & Commercial Acumen: Understands the business landscape and can think strategically about client needs.

Results-Oriented: Highly driven, self-motivated, and passionate about achieving targets.

Relationship Building: A natural connector who excels at building rapport and trust.

Resilience: Ability to handle rejection and persist in the face of challenges.

Tech-Savvy: Proficient in using CRM software, Microsoft Office Suite, and social media platforms for business.

Send your CV to:

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Advertising Sales Director

Lagos, Lagos NGN6000000 - NGN12000000 Y ICS Outsourcing Nigeria Limited

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Job Description

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Advertising Sales Director - MEDIA & BROADCASTING
ICS Outsourcing Nigeria Limited
Marketing & Communications

Lagos Full Time

Recruitment Confidential

  • Minimum Qualification :
  • Experience Level : Executive level
  • Experience Length : 10 years
Job Description/Requirements

Role Description

This is a full-time on-site role based in Lagos for Advertising Sales Director at a Media & Broadcasting Industry. The Advertising Sales Director will be responsible for driving sales and managing relationships with media clients. Their day-to-day tasks include identifying sales opportunities, developing and implementing sales strategies, negotiating contracts, and providing excellent customer service. The role also involves collaborating with marketing teams to align sales efforts with broader company objectives.

Qualifications

  • 10 years experience in advertising sales, with at least 5 years in a Leadership role within Nigeria's Media/ Publishing/Digital Landscape (FTA/PAY TV/ADs Agents)
  • Deep understanding of Nigeria's advertising ecosystem, including key players, media buying practices, and regulatory frameworks.
  • Expertise in digital advertising (programmatic, social, video) and traditional media (TV, Print, Radio)
  • Established relationship with top advertisers, agencies and brands in Nigeria (e. g Unilever, MTN, TGI, banking sector).
  • Strong Customer Service and Communication skills
  • Marketing knowledge and skills
  • Ability to develop and implement effective sales strategies
  • Proven track record of meeting sales targets and driving revenue growth
    Bachelor's degree in Media, Marketing, Business Administration, or related field

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Media & Advertising Analyst

Lagos, Lagos NGN900000 - NGN1200000 Y Saglev

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Job Description

SAGLEV is a company that has been established to distribute, assemble, and manufacture (SKD/CKD/CB) vehicles across emerging markets. Providing affordable financing options for electric vehicles to compete with low-cost second-hand vehicles in the region.

We are recruiting to fill the position below:

Job Position: Media & Advertising Analyst

Job Location: Victoria Island, Lagos

Employment Type: Full-time

About the Role

  • We are looking for a sharp, data-driven Media and Advertising Analyst to join our dynamic team.
  • You will play a key role in transforming raw data into actionable insights that drive brand growth and campaign success.

Key Responsibilities

  • Monitor and evaluate media performance across digital, print, broadcast, and social platforms
  • Analyze advertising metrics (CTR, CPM, ROI, etc.) to assess campaign effectiveness
  • Create compelling multimedia content, including graphics and short-form videos (basic editing required).
  • Build and maintain relationships with media houses, influencers, and advertising partners.
  • Track, analyze, and report on campaign performance, providing insights and recommendations.
  • Oversee updates and content management on the company's website.
  • Monitor media trends and digital conversations to identify opportunities for brand engagement.
  • Collaborate with customer service and business development teams to align media strategies with business goals
  • Support advertising strategy with creative storytelling and strategic planning.
  • Deliver excellent customer engagement through content and online interactions.

Requirements

  • Bachelor's degree in Marketing, Communications, Statistics, or related field
  • 3+ years of experience in media analysis, advertising, or marketing analytics
  • Proficiency in tools like Google Analytics, Meta Ads Manager, Excel, and data visualization platforms
  • Strong analytical and critical thinking skills
  • Excellent communication and presentation abilities
  • Familiarity with media planning and buying processes is a plus
  • Experience liaising with media houses and agencies.
  • Customer-service orientation and ability to engage with diverse audiences.
  • Basic video editing and design skills (e.g., Canva, Adobe Premiere, CapCut, or similar tools).

Method of Application

Interested and qualified candidates should send their CV and portfolio (if any) to: using "Media & Advertising Analyst Application" as the subject of the mail.

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Media & Advertising Analyst

Lagos, Lagos NGN4000000 - NGN12000000 Y SAGLEV

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Job Description

Job Opening: Media & Advertising Analyst

Location: Victoria Island Lagos

Employment Type: Full-Time

About the Role

We are looking for a sharp, data-driven Media and Advertising Analyst to join our dynamic team. You will play a key role in transforming raw data into actionable insights that drive brand growth and campaign success.

Key Responsibilities

*Monitor and evaluate media performance across digital, print, broadcast, and social platforms

*Analyze advertising metrics (CTR, CPM, ROI, etc.) to assess campaign effectiveness

*Create compelling multimedia content, including graphics and short-form videos (basic editing required).

*Oversee updates and content management on the company's website.

*Monitor media trends and digital conversations to identify opportunities for brand engagement.

*Build and maintain relationships with media houses, influencers, and advertising partners.

*Track, analyze, and report on campaign performance, providing insights and recommendations.

*Collaborate with customer service and business development teams to align media strategies with business goals

*Support advertising strategy with creative storytelling and strategic planning.

*Deliver excellent customer engagement through content and online interactions.

Requirements

*Bachelor's degree in Marketing, Communications, Statistics, or related field

*3+ years of experience in media analysis, advertising, or marketing analytics

*Proficiency in tools like Google Analytics, Meta Ads Manager, Excel, and data visualization platforms

*Strong analytical and critical thinking skills

*Excellent communication and presentation abilities

*Familiarity with media planning and buying processes is a plus

*Experience liaising with media houses and agencies.

*Customer-service orientation and ability to engage with diverse audiences.

*Basic video editing and design skills (e.g., Canva, Adobe Premiere, CapCut, or similar tools).

Interested candidates should send their CV and portfolio (if any), with the subject line: Media & Advertising Analyst Application, to .

Deadline for applications is 15th October, 2025.

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Advertising Sales Director

Lagos, Lagos NGN900000 - NGN1200000 Y ICS Outsourcing Nigeria Limited

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Job Description

Role Description

This is a full-time on-site role based in
Lagos
for Advertising Sales Director at a Media & Broadcasting Industry. The Advertising Sales Director will be responsible for driving sales and managing relationships with media clients. Their day-to-day tasks include identifying sales opportunities, developing and implementing sales strategies, negotiating contracts, and providing excellent customer service. The role also involves collaborating with marketing teams to align sales efforts with broader company objectives.

Qualifications

  • 10 years experience in advertising sales, with at least 5 years in a Leadership role within Nigeria's Media/ Publishing/Digital Landscape (FTA/PAY TV/ADs Agents)
  • Deep understanding of Nigeria's advertising ecosystem, including key players, media buying practices, and regulatory frameworks.
  • Expertise in digital advertising (programmatic, social, video) and traditional media (TV, Print, Radio)
  • Established relationship with top advertisers, agencies and brands in Nigeria (e. g Unilever, MTN, TGI, banking sector).
  • Strong Customer Service and Communication skills
  • Marketing knowledge and skills
  • Ability to develop and implement effective sales strategies
  • Proven track record of meeting sales targets and driving revenue growth
  • Bachelor's degree in Media, Marketing, Business Administration, or related field
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Key Account Manager Advertising

Lagos, Lagos Jumia Group

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Job Description

About Jumia
:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business
(Jumia Logistics)
and a digital payment and fintech platform
(Jumia Pay)
. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

As Key Account Manager, Advertising, you will serve as the primary liaison between our key account clients and internal teams, driving revenue growth through strategic advertising campaigns.

What you will be doing

  • Serve as the primary point of contact for Key Account Managers and clients for all matters related to Jumia Advertising Solutions (JAS)
  • Develop and maintain strong relationships with both internal KAMs and key clients to ensure continuous, recurring, and growing advertising business
  • Lead end-to-end campaign planning for key accounts, including receiving briefs from KAMs/clients, developing campaign strategies, and negotiating campaign terms and budgets
  • Collaborate with cross-functional teams (Ad Operations, Creative, Analytics, Sales) to plan, execute, and report on campaigns in a timely and effective manner
  • Drive campaign performance by monitoring and optimizing key KPIs through daily campaign management and regular alignment with Ad Ops, KAMs, and clients
  • Analyze campaign data and provide actionable insights and recommendations to improve campaign effectiveness and client satisfaction
  • Prepare comprehensive campaign reports and performance presentations for clients and internal stakeholders
  • Identify upselling and cross-selling opportunities within existing key accounts to maximize advertising revenue
  • Stay updated on digital advertising trends, platform updates, and industry best practices to provide strategic guidance to clients

What We Are Looking For

  • Bachelor's degree in Marketing, Advertising, Business, Commerce, or related field
  • Minimum of 4 years of experience in digital advertising, account management, or online marketing
  • 6-8 years of proven experience managing multi-channel online marketing campaigns with strong understanding of marketing KPIs and campaign budget management
  • Deep understanding of digital advertising platforms, ad formats, and performance metrics (CPM, CPC, CTR, ROAS, etc.)
  • Strong analytical skills with the ability to work with large datasets from multiple sources and translate data into actionable insights
  • Excellent relationship management skills with experience working across multiple stakeholders and cross-functional teams
  • Brand DNA sensitivity and understanding of brand positioning.
  • Proficiency in data analysis tools
  • Experience in e-commerce or marketplace advertising is a strong advantage

We Offer
:

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African e-commerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders

Please ensure to only apply for jobs with Jumia through our official website.
Jumia will never charge you a fee to apply for a job: be wary of websites that claim to help you apply for a Jumia job or that charge a fee to get you a job.

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media marketing/advertising sales director

Lagos, Lagos NGN18000000 Y STARTIMES NIGERIA

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Job Description

Job Title: MEDIA MARKETING/ADVERTISING SALES DIRECTOR

Location: Lagos, Nigeria

Job Responsibilities:

1. Develop & Execute Sales Strategy:

- Create and implement a robust sales strategy to drive advertising revenue across Nigeria, targeting key verticals (e.g., FMCG, telecom, electronics, finance, government).

- Achieve and exceed quarterly/annual revenue targets through new client acquisition and existing account growth.

2. Client Relationship Management:

- Build and maintain long-term partnerships with top-tier advertisers, agencies, and brands in Nigeria.

- Understand client objectives to propose tailored multimedia advertising solutions (TV, digital, radio, OTT).

3. Market Leadership & Insight:

- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.

- Position our media offerings as the premier choice for advertisers in Nigeria and across Africa.

4. Team Leadership:

- Lead, mentor, and expand a high-performing local sales team. Set KPIs, conduct reviews, and foster a results-driven culture.

- Collaborate with content, marketing, and operations teams to align sales strategies with audience engagement initiatives.

5. Revenue & Pipeline Management:

- Monitor sales pipelines, forecast accurately, and present performance reports to regional leadership.

- Negotiate high-value contracts and ensure compliance with company policies.

6. Brand Representation:

- Represent the company at industry events, conferences, and media forums to enhance brand visibility in Nigeria.

Qualifications & Requirements:

1. Experience:

- 10+ years in advertising sales, with at least 3 years in a leadership role within Nigeria's media/publishing/digital landscape. (FTA/PAY TV/ADs agents)

- Proven track record of meeting/exceeding million-dollar revenue targets.

2. Industry Knowledge:

- Deep understanding of Nigeria's advertising ecosystem, including key players, media buying practices, and regulatory frameworks.

- Expertise in digital advertising (programmatic, social, video) and traditional media (TV, print, radio).

3. Network:

- Established relationships with top advertisers, agencies, and brands in Nigeria (e.g., Unilever, MTN, TGI, banking sector).

- Coordinate with pan-African sales teams to leverage cross-market opportunities

4. Leadership Skills:

- Strong ability to motivate teams, resolve conflicts, and drive performance in a fast-paced market.

- Experience in scaling sales operations and managing remote/field teams.

5. Commercial Acumen:

- Exceptional negotiation, presentation, and deal-closing skills. Proficiency in CRM tools (e.g., Salesforce) and data-driven sales analysis.

6. Education & Language:

- Bachelor's degree in Media, Marketing, Sales or related field.

- Fluency in English; proficiency in major Nigerian languages (e.g., Hausa, Yoruba).

7. Mindset:

- Entrepreneurial, resilient, and adaptable to Nigeria's dynamic business environment.

- Willingness and thrives in diverse teams and excels at cross-cultural & cross-functional communication within multi-culture.

Job Type: Full-time

Pay: From ₦18,000,000.00 per year

Job Type: Full-time

Pay: From ₦18,000,000.00 per year

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Digital Marketing

Lagos, Lagos NGN600000 - NGN1200000 Y Ruth's Marriage

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Job Description

The ideal candidate should be both creative and experienced, someone who can design, build, and manage our entire online marketing ecosystem. From crafting high-converting sales funnels and landing pages to managing social media leads, lead generation, and web updates; this role is perfect for a multi-skilled design and digital marketer who thrives on bringing ideas to life and driving measurable results.

Key Responsibilities:

  • Build and optimize sales funnels to increase conversions and sales.

  • Design and develop landing pages, web assets, and marketing creatives that are visually compelling and user-friendly.

  • Create designs and templates on canva for lead generation marketing on social media and web platforms

  • Drive lead generation strategies (ads, email marketing, SEO, retargeting, etc.).

  • Analyze performance metrics and provide data-driven insights to improve campaigns.

  • Collaborate on content ideas and ensure brand consistency across all digital touchpoints.

  • Stay updated on marketing trends, tools(e.g manychat), and best practices to keep campaigns innovative.

Qualifications & Skills:

  • Proven experience in digital marketing, sales funnels, and landing page creation.

  • Strong eye-catching design skills (Canva, Adobe, or similar tools).

  • Proficient in marketing automation tools (e.g., Mailchimp, ConvertKit, HubSpot, or similar).

  • Knowledge of web design platforms (WordPress, Shopify, or ClickFunnels etc).

  • Experience with social media advertising and analytics.

  • Self-driven, resourceful and good attitude to work

Why Join Us?

This is a creative and strategic role where your skills won't be boxed in instead, they'll be fully leveraged to build a thriving brand presence online. We are not necessarily looking for a degree holder, we are looking for a young, creative, skilled and resourceful person who is ready to grow and add value with their skills

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digital marketing

Lagos, Lagos NGN2400000 - NGN3000000 Y DermaFIX-IT Skincare Ltd

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Job Description

DermaFIX-IT Skincare Ltd, is a brand that manufacture foot & nail care products for Nigerians and African at large. Our mission goes beyond selling products; we aim to educate, reassure and build trust. From addressing conditions like athlete's foot, nail fungus to supporting long-term skin health, we are committed to helping people feel confident in their skin-one fix at a time. DermaFIX-IT Skincare Ltd is the product arm of our clinic, Flawless Esthetics Clinic

Key Responsibilities

  • Create, manage, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, TikTok etc)
  • Develop, implement, and manage SEO strategies (on-page & off-page)
  • Conduct thorough keyword research and competitive analysis
  • Optimise website content, landing pages, and blog posts for search engines and users
  • Monitor, analyse, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
  • Collaborate with other marketing team to ensure SEO best practices are integrated into all digital content
  • Collaborate with other marketing team to develop, implement, and manage content strategies for all our social media platforms.
  • Stay updated with industry trends, algorithm updates, and emerging technologies
  • Contribute to social media strategy.
  • Develop and manage email marketing campaigns to nurture leads and retain clients.
  • Track and analyze content performance using analytics tools, providing insights to inform future strategies.
  • Track and report campaign performance using analytics tools
  • Graphics Design and Video editing

REQUIREMENTS

  • Strong knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Candidates should possess a Bachelor's Degree with 2 - 5 years experience

Job Type: Full-time

Pay: From ₦250,000.00 per month

Experience:

  • Digital Marketing : 2 years (Preferred)
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Digital Marketing

Lagos, Lagos NGN3600000 - NGN6400000 Y goghr

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Job Description

Digital Marketing & Video Specialist

(Google Ads + Facebook Ads + Video Content)

Role Overview:

We are seeking a dynamic
Digital Marketing & Video Specialist
who can drive paid campaign performance while producing engaging video content for social platforms. This hybrid role combines
performance marketing expertise
with
creative video production skills
to deliver end-to-end digital growth.

Responsibilities

  • Paid Campaigns & Optimization
  • Plan, execute, and optimize
    Google Ads, Facebook/Instagram Ads, and LinkedIn campaigns
    .
  • Manage audience targeting, retargeting strategies, bidding, and conversion tracking.
  • Continuously monitor KPIs such as CTR, CAC, ROAS, and lead quality.
  • Conduct A/B testing across creatives, landing pages, and ad formats.
  • Video & Creative Production
  • Create and edit
    short-form videos
    tailored for TikTok, Facebook, LinkedIn, and ad placements.
  • Generate engaging creative assets including
    thumbnails, captions, visuals, and motion graphics
    .
  • Adapt content for multiple formats and platforms while maintaining brand consistency.
  • Cross-Team Collaboration
  • Work closely with the
    Email Marketing team
    to align ads with funnels and nurture sequences.
  • Provide creative direction for campaigns and collaborate on messaging strategies.
  • Report campaign results, insights, and creative performance to the leadership team.

Profile & Requirements

  • Experience:
    3–5 years in
    performance marketing
    (Google Ads, Facebook/Instagram Ads).
  • Creative Skills:
    Hands-on video editing using
    CapCut, Adobe Premiere Pro, After Effects, or similar tools
    .
  • Analytical Mindset:
    Strong grasp of digital marketing metrics (
    ROI, CAC, ROAS, attribution models
    ).
  • Versatility:
    Ability to balance
    data-driven optimization
    with
    creative storytelling
    .
  • Plus:
    Experience with TikTok Ads, LinkedIn Ads, and familiarity with tools like Canva or Figma for quick design edits.
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