495 Senior Marketing Manager jobs in Nigeria

Job Overview

Slum2School Africa, a nonprofit organization dedicated to providing educational opportunities to marginalized children, is seeking a highly skilled and motivated Digital Marketing Manager. This role is integral to driving the organization's mission by enhancing our digital presence, expanding our outreach, and increasing engagement with key stakeholders such as donors, partners, and the community. The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies that align with the organization's brand, goals and vision. The ideal candidate will be creative, data-driven, and passionate about social change, with a proven track record of executing successful digital campaigns. This role requires strong leadership, strategic thinking, and excellent communication skills to effectively manage digital marketing campaigns, drive audience engagement, and amplify Slum2School's impact across social media platforms, websites, and digital channels.

Key ResponsibilitiesDigital Marketing Strategy Development and Execution

• Strategic Planning: Develop and implement comprehensive digital marketing strategies to increase Slum2School Africa's brand awareness, engagement, donations, and recruitment efforts. This will involve both short-term campaigns and long-term strategy formulation.
• Campaign Planning and Execution: Take charge of planning, launching, and managing all digital marketing campaigns, ensuring they align with organizational goals, such as fundraising, advocacy, and increasing awareness around educational challenges faced by marginalized children.
• Audience Targeting: Identify key target audiences across multiple channels and devise strategies to reach them effectively. Focus will be placed on donor engagement, volunteer recruitment, and the mobilization of advocates for Slum2School's mission.
• Trend Monitoring: Stay on top of emerging trends and digital marketing strategies, analyzing their potential to increase engagement and relevance within Slum2School's work. Offer recommendations on new platforms, tools, and technologies.
• Competitive Analysis: Monitor and analyze the activities of similar organizations and key competitors in the sector to stay ahead of trends and remain competitive in the digital space.

Content Creation and Management

• Content Strategy: Lead the development of content that aligns with the Slum2School brand and voice. Content will span across digital platforms, including social media, email newsletters, blogs, the organization's website e.t.c.
• Content Creation: Take charge of content creation, including writing compelling social media posts, email marketing copy, blog articles, and stories highlighting success stories, beneficiaries, and other relevant topics.
• Creative Direction: Develop multimedia content (videos, infographics, photos) to tell powerful stories of how Slum2School is impacting communities.
• SEO Strategy: Implement search engine optimization (SEO) best practices for all digital content, ensuring that it ranks well on search engines, reaches the target audience effectively, and generates organic traffic.

Social Media Management and Community Engagement

• Platform Management: Oversee the management and growth of Slum2School's presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Craft engaging brand aligned posts that reflect the organization's mission and encourage interaction.
• Community Building: Actively engage with online communities by responding to comments, initiating conversations, and managing direct messages. Create a strong, responsive online community that is invested in the mission of Slum2School.
• Campaign Execution: Design and execute social media campaigns to promote key initiatives, events, fundraising drives, and advocacy actions. Utilize paid ads when necessary to expand reach and drive action.
• Data Analysis and Optimization: Regularly analyze social media performance through metrics like reach, engagement, and conversions, adjusting strategies as needed to increase effectiveness and maximize outcomes.

Public Relations and Media Engagement

• Media Relationships: Develop and maintain positive relationships with key media outlets, influencers, and partners in the education, nonprofit, and social impact sectors. Use these relationships to amplify Slum2School's message.
• Press Materials: Write and distribute press releases, articles, and media kits to promote the organization's work, events, and key accomplishments.
• Campaign Support: Facilitate partnerships with media outlets for event promotion, storytelling, and feature opportunities that elevate the profile of Slum2School's initiatives.

Analytics, Reporting, and Continuous Improvement

• Tracking Campaigns: Use analytics tools (Google Analytics, Facebook Insights, etc.) to track the performance of digital campaigns and measure key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates.
• Data-Driven Insights: Regularly analyze performance data and create detailed reports to share with leadership and relevant teams. These insights will guide strategy adjustments and improve future campaign effectiveness.
• Content Audits: Conduct periodic content audits to assess the accuracy, relevance, and performance of digital assets. Identify areas for improvement and optimize digital resources accordingly.
• Optimization: Continuously test and optimize content, campaigns, and strategies using A/B testing, audience segmentation, and other data-driven approaches.

Key Performance Indicators (KPIs)

• Audience Engagement: Increase engagement rates (likes, shares, comments, retweets, etc.) across all social media platforms.
• Campaign Effectiveness: Measure the success of campaigns through key metrics such as conversion rates, click-through rates (CTR), and donation generation.
• Growth in Online Presence: Achieve targeted growth in followers and subscribers across digital channels, expanding Slum2School's online community.
• Content Performance: Increase web traffic through SEO optimization and content marketing, with higher rankings for targeted keywords.
• Fundraising Impact: Drive digital fundraising efforts, including increasing the number of donors, improving donation conversion rates, and maximizing event participation through digital channels.
• Media Coverage: Track the number of media placements, influencer collaborations, and partnerships that help amplify the organization's message.

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Visit our career page via the link to complete your application.

Job Type: Full-time

Today

Lagos Full Time

Tourism & Travel NGN 150, ,000 Plus Commission

Easy Apply

We are seeking an innovative and results-driven Digital Marketing Manager with strong social media management, content creation, and graphic design skills. The ideal candidate will manage our digital presence, develop marketing strategies, and execute campaigns to drive brand awareness, customer engagement, and lead generation across all online

• Minimum Qualification : Degree
• Experience Level : Mid level
• Experience Length : 4 years
• Working Hours : Full Time

Responsibilities:

• Develop and implement a data-driven digital marketing strategy aligned with company goals.
• Manage and grow the company's presence across social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
• Create and design engaging multimedia content, including graphics, reels, promotional materials, and advertisements.
• Plan and execute paid online campaigns for travel packages, training, and hospitality services.
• Collaborate with business development and sales teams to generate quality leads.
• Analyse digital campaign performance, prepare monthly reports, and recommend improvements.
• Stay updated on digital marketing trends, tools, and emerging platforms.
• Oversee the brand's digital identity, ensuring consistency in tone, visuals, and messaging.
• Develop email marketing campaigns and manage subscriber lists.
  Support partnership and sponsorship pitches with presentations and creative content.

Requirements:

• Strong graphic design and video editing skills (Canva, Adobe Suite, etc.)
• Solid understanding of SEO, SEM, paid ads and analytics tools.
• Excellent content writing and storytelling ability.
• Strong presentation and IT skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Proficiency in data-driven marketing and conversion optimisation.

WE ARE HIRING

Position: Digital Marketing Manager

Location: Sangotedo, Lagos.

Type: Full-Time (On-site)

Role Overview

We are seeking a results-driven Digital Marketing Manager to lead and elevate our digital presence. You will be responsible for creating and executing strategies that generate leads, boost brand visibility, improve customer engagement, and drive revenue. If you are passionate about digital channels, data-driven decision-making, and growth, we'd love to have you on our team.

Key Responsibilities

Develop, implement, and oversee digital marketing campaigns across multiple channels (social media, SEO, SEM/PPC, email marketing, content marketing, and paid advertising)

Plan and manage marketing assets (landing pages, funnels, CTAs) to maximise conversions and lead generation

Analyse campaign performance using marketing analytics tools (e.g., Google Analytics, Ads platforms) and optimise for ROI, CPL, CTR, and other key metrics

Collaborate with internal teams (Sales, Content, Design, CRM) to ensure alignment of marketing initiatives with business goals

Lead and mentor junior marketing staff or external agencies/vendors as needed

Manage digital marketing budget, ensuring efficient allocation of resources

Stay up-to-date with industry trends, new tools, and best practices to keep our strategies fresh and competitive

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field

3-5+ years of experience in digital marketing, with demonstrated success in lead generation, campaign management, and performance optimisation

Strong skills in SEO, SEM or paid search, email marketing, and analytics tools

Experience with content creation and content distribution strategies

Excellent communication and project management abilities; ability to prioritise across multiple campaigns and channels

Analytical mindset, proficiency in data interpretation, and ability to act on insights to improve performance.

Method of Application

Interested and qualified candidates should send their CV to using the Job Title as the subject of the email.

Note: Only shortlisted candidates will be contacted.

Job Types: Full-time, Permanent

Pay: ₦300, ₦350,000.00 per month

Company Description

HEP Blueprint is a strategy-driven business consultancy and creative solutions company that focuses on helping brands grow, stand out, and succeed in today's fast-paced market. Our tailored services in business development, branding & digital marketing, and creative media, equip our clients with the tools they need to thrive. We take a strategy-led, creatively distinct, and growth-focused approach to every project we undertake, ensuring that we rewrite the rules with every brand we touch.

Role Description

This is a project-based remote role for a Digital Marketing Manager at HEP Blueprint. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing social media marketing campaigns, generating leads, analyzing web analytics, and overall digital marketing efforts.

Qualifications

• Social Media Marketing and Lead Generation skills
• Marketing expertise with a focus on digital platforms
• Web Analytics proficiency
• Digital Marketing experience
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Experience in brand development and business consultancy is a plus
• Bachelor's degree in Marketing, Business, or related field

Company Description

Baker Industries Limited provides innovative solutions in Real Estate, Technology, Hospitality, and Agriculture in the Nigerian market, with plans for global expansion. Utilizing advanced technology, we aim to make real estate, technology, hospitality services, and agricultural produce accessible to everyone. Since its inception, Baker Industries Limited has established three subsidiaries: Baker Homes (Real Estate), Bakerverse Suites Limited (Hospitality), and Bakerverse Farms Limited (Agriculture).

Role Description

This is a full-time hybrid role for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for planning and executing digital marketing campaigns, managing social media platforms, generating leads, and analyzing web analytics. This role is located in Lagos, with some work-from-home flexibility.

Qualifications

• Proficiency in Social Media Marketing and Lead Generation
• Expertise in Marketing and Digital Marketing strategies
• Strong skills in Web Analytics
• Excellent communication and organizational skills
• Ability to work independently and collaboratively in a hybrid environment
• Experience in the real estate, technology, hospitality, or agriculture industries is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

Location

• Sabo Yaba, Lagos Nigeria.

Company Description

Wedigraf Technologies Ltd is Nigeria's leading Tech Training and Innovation Hub. Known for its market in-demand training programs delivered as project-based modules with real-life experiences, it equips individuals and entrepreneurs with industry-required digital skills. Wedigraf offers a range of services including ICT training, software development, talent outsourcing, digital marketing, graphics, branding, and printing. Operating from Port Harcourt, it provides extensive training courses spanning website design, mobile app development, digital marketing, and more.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Port Harcourt. The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing campaigns. Day-to-day tasks include managing social media platforms, lead generation activities, analyzing web traffic, creating marketing strategies, and monitoring campaign performance. The manager will also collaborate with internal teams to design and optimize content, ensuring brand consistency and online engagement.

The Digital Marketing manager should be proficient in:

1. Strategy and Planning:

2. Digital Landscape & Mix Analysis:
   Understanding the elements, platforms, and entire digital mix.

3. Brand & Audience Definition:
   Conducting
   Brand Audits
   , defining
   Target Audiences
   , and creating
   Buyer Personas
   .
4. Consumer Journey Mapping:
   Understanding and optimizing
   Consumer Journeys
   across platforms (e.g., AIDA Model).
5. Campaign Planning:
   Defining brand objectives, recognizing pain points, setting campaign goals, and segmenting campaigns (e.g.,
   Hero vs Hub vs Hygiene
   campaigns).
6. Content Strategy & Management:
   Creating
   Content Buckets
   and developing a comprehensive
   Content Calendar
   .
7. E-commerce Strategy:
   Understanding the e-commerce landscape and platform management (e.g., Shopify, online marketplaces).

2. Advanced Performance Marketing & Analytics

• Key Performance Metrics:
  Deep understanding of
  Media Planning Jargons
  and deal types (CPM, CPC, CPL, etc.).
• Google Analytics Expertise:
  Setting up GA (tracking code, properties, views),
  Conversion Tracking Goals & Events
  , reading and interpreting GA data, and
  taking business decisions
  based on data.
• Social Analytics & ROI:
  Reading data from platform insights (Facebook, Instagram, Twitter), tracking with tools,
  Measuring ROI
  , and implementing
  Optimization Techniques to improve ROI
  .
• Data Analytics & Insights:
  (From Hands-On Projects)
  Dashboard Development
  and advanced data analysis.
• Conversion Rate Optimization (CRO):
  (From Hands-On Projects) Strategic and tactical optimization to improve conversion.

3. Advanced Channel Execution (Paid & Earned)

Paid Media

• Search Engine Marketing (SEM/PPC):
  Advanced
  Google Ads
  account setup, choosing campaign objectives, framing ad copies & extensions, maintaining
  High-Quality Score
  , and using
  Remarketing lists for search ads (RLSA)
  .
• Social Media Advertising (Advanced Paid Social):
  Setting up advertising accounts on
  Facebook, Instagram, Twitter, and LinkedIn Ads
  , choosing the right campaign objectives, advanced
  Targeting
  , and understanding various
  Ad Placements
  .
• Multi-Channel Paid:
  Expertise in
  Paid Search, Paid Social, Display & Native, Affiliate Marketing, Connected TV / OTT, and Digital Audio
  (from Hands-On Projects).
• Creative Development:
  Designing effective social media ads and developing creative for various platforms.

Search Engine Optimization (SEO) & Earned Media

• Comprehensive SEO:
  Deep knowledge of
  On-page
  (meta tags, schema, robots/indexing),
  Off-page
  (link building, directories),
  Keyword Research & Analysis
  , and using
  Search Console
  for effective SEO.
• Technical SEO:
  Cleaning a site with an
  SEO Audit
  (thin content, broken links), optimizing
  mobile performance
  , and
  speeding up site Page Speed
  .
• Local SEO
  and
  YouTube SEO
  (from Hands-On Projects).
• Advanced Content Marketing:
  Mastering various
  Content Frameworks, Storytelling, Editing Copy
  , and writing for specific digital platforms and email.
• Link Building & Influencer Marketing
  (from Hands-On Projects).

4. Brand & Reputation Management

• Online Reputation Management (ORM):
  Understanding the importance of ORM, handling customer expectations, and
  dealing with a Crisis Situation
  (including creating
  Holding Statements
  ).
• Customer Sentiment Analysis:
  Measuring Customer Sentiments
• Social Listening:
  Understanding the concept and using tools for
  Social Listening
  .

Qualifications

• Strong skills in Digital Marketing
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Experience in the tech industry is a plus

Type:

Part-Time, with possibility to convert to Full-time

Start Date:

Available to start immediately

To Apply, fill out the form at to upload your CV and any portfolio.

Company Description

re:Think Strategy is a GTM strategy and growth consultancy dedicated to helping SMEs and startups unlock their full potential. We work with SMEs, founders and startups to refine their go-to-market strategies, strengthen their operations, and deliver measurable results. As we grow, we're looking for a versatile and creative Digital Marketing Manager to spearhead our digital presence and drive client success stories.

Role Overview

We are hiring a
Digital Marketing Manager

, a dynamic, hands-on marketer who will build and execute digital marketing efforts from the ground up. This role is ideal for a creative self-starter who is equally comfortable designing graphics, creating engaging content, managing social media, running campaigns, and supporting client marketing needs. You will play a critical role in shaping our brand voice, growing our online community, and driving lead generation.

Key Responsibilities

• Content Creation & Management
• Develop, plan, and execute content strategies across social media, website, email, and other digital channels.
• Create high-quality written, visual, and video content tailored to target audiences.

• Manage social media pages and ensure consistent posting and engagement.

• Design & Branding

• Create graphics, presentations, infographics, and marketing materials for both internal use and client projects.

• Ensure all content aligns with brand guidelines and enhances visual identity.

• Digital Marketing Campaigns

• Develop and manage digital campaigns (social media ads, Google Ads, email campaigns, etc.) to drive brand awareness, engagement, and leads.

• Monitor, measure, and report on campaign performance with actionable insights.

• Client Marketing Support

• Collaborate with client teams to create marketing assets and digital content.

• Provide strategic and execution support for client projects as required.

• Analytics & Optimization

• Track KPIs, web traffic, and engagement metrics.
• Continuously optimise content, campaigns, and channels for performance.

Qualifications & Skills

• Proven experience years) in digital marketing, content creation, social media management, community management or related role.
• Strong graphic design skills (Canva, Adobe Creative Suite, or similar).
• Excellent copywriting and storytelling abilities.
• Hands-on experience with social media and blogging platforms (LinkedIn,Mata, X, TikTok, WordPress, etc.).
• Knowledge of SEO, Google Analytics, performance marketing and online advertising platforms is a plus.
• Ability to manage multiple projects and deliver high-quality results under deadlines.
• Entrepreneurial mindset: comfortable working in a fast-paced, growing company.
• Ability to identify + track relevant media KPIs.
• An eye for creative content: for both written and visual creatives, and a knowledge of social media formats.
• A self-starter with excellent organisational skills.

What We Offer

• Opportunity to shape and lead digital marketing at re:Think Strategy from the ground up.
• Exposure to a wide range of industries, clients, and innovative projects.
• Creative freedom to experiment and grow professionally.
• Growth opportunities.

To Apply, fill out the form at to upload your CV and any portfolio.

• Our client is seekingan innovative and results-driven Digital Marketing Manager with strong social media management, content creation, and graphic design skills.
• The ideal candidate will manage the digital presence, develop marketing strategies, and execute campaigns to drive brand awareness, customer engagement, and lead generation across all online platforms.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with company goals.
• Manage and grow the company's presence across social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
• Create and design engaging multimedia content, including graphics, reels, promotional materials, and advertisements.
• Plan and execute paid online campaigns (Google Ads, Meta Ads) for travel packages, trainings, and hospitality services.
• Collaborate with business development and sales teams to generate quality leads.
• Analyze digital campaign performance, prepare monthly reports, and recommend improvements.
• Stay updated on digital marketing trends, tools, and emerging platforms.
• Oversee the brand's digital identity, ensuring consistency in tone, visuals, and messaging.
• Develop email marketing campaigns and manage subscriber lists.
• Support partnership and sponsorship pitches with presentations and creative content.

Requirements

Education:

• Bachelor's degree in Marketing, Mass Communication, Graphic Design, IT, or related field.

Experience:

• Minimum of 3 years of proven experience in digital marketing and social media management, preferably in the travel or hospitality sector.
• Demonstrated success in creating and managing campaigns that drive measurable business growth.

Skills:

• Strong graphic design and video editing skills (Canva, Adobe Suite, etc.)
• Solid understanding of SEO, SEM, paid ads, and analytics tools.
• Excellent content writing and storytelling ability.
• Strong presentation and IT skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Proficiency in data-driven marketing and conversion optimization.

Benefits

• Salary: N200,000- N250,000 (Gross) depending on Experience.
• Performance-based commission for lead generation and campaign success.
• Travel allowance where necessary.
• Hybrid work system after probation review & management approval.

Method of Application

Interested and qualified candidates should their CV to: using the Job Position as the subject of the email.

Company Description

Popville is redefining urban living through a fusion of timeless architecture, intelligent technology, and intentional design. By integrating high-quality craftsmanship with modern innovations, Popville creates luxurious living spaces that cater to the needs of urban residents. Our goal is to offer an unparalleled living experience within vibrant and well-connected communities.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Wuse II. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies. Daily tasks include managing social media campaigns, developing lead generation strategies, analyzing web traffic data, and overseeing all digital marketing initiatives. The role requires close collaboration with other departments to ensure cohesive marketing efforts and brand messaging.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing
• Experience in Lead Generation and Marketing
• Strong skills in Web Analytics
• Excellent communication and organizational skills
• Ability to work on-site in Wuse II
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the real estate industry is a plus