21 Product Marketing jobs in Nigeria
Paid Online Market Research - Nigeria
Posted 7 days ago
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Customer and Market Primary Research Manager
Posted 3 days ago
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Job Description
Classified is seeking an experienced Customer & Market Primary Research Manager (Contractor) to drive strategic research initiatives supporting global marketing, product management, and commercial organizations. The contractor will lead the design and execution of qualitative and quantitative customer research and transform insights into actionable strategies that influence key decisions.
This role requires a unique blend of research rigor, commercial acumen, and hands-on expertise with Adobe’s enterprise portfolio, GPT technologies, and sales enablement platforms.
Digital Marketer/ Brand Management
Posted 379 days ago
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Job Description
Are you a passionate individual with a solid foundation in digital marketing concepts? We are seeking a dedicated Digital Marketing and Brand Manager to join our team. This role offers a unique opportunity to apply your knowledge and gain hands-on experience in executing digital marketing strategies within a dynamic environment. As a Digital Marketing and Brand Manager, you'll have the chance to lead various digital campaigns, analyze performance metrics, and refine your skills under the guidance of seasoned professionals.
Job Responsibilities:
Campaign Execution:
Plan, implement, and optimize digital marketing campaigns across multiple channels, including social media, email, and search.Content Development:
Contribute creative ideas and create engaging content for digital platforms, tailored to target audiences and campaign objectives.Analytics and Reporting:
Utilize analytical skills to track campaign performance, analyze data, and generate actionable insights to drive continuous improvement.SEO Support:
Collaborate on SEO initiatives by conducting keyword research, optimizing website content, and monitoring search engine rankings.Social Media Engagement:
Manage social media channels by scheduling posts, monitoring engagement, and participating in community interactions.Email Marketing Assistance:
Develop and execute email marketing campaigns, including list segmentation, content creation, and A/B testing.Research and Innovation:
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing to inform strategy and experimentation.Collaboration:
Work closely with cross-functional teams to align digital marketing efforts with overall marketing objectives and organizational goals.Brand Management:
Develop and implement comprehensive brand strategies to enhance brand visibility and recognition.Ensure brand consistency across all marketing channels and materials.Conduct market research to understand consumer behavior, market trends, and competitive landscape.Develop brand positioning and messaging strategies that resonate with target audiences.Oversee the creation and production of marketing materials, including brochures, ads, and promotional items.Coordinate with design and content teams to create visually appealing and effective brand assets.Event Attendance:
Attend relevant events, conferences, and networking opportunities to boost the brand and expose Workcentral to new opportunities and partnerships.RequirementsBachelor's degree or equivalent in Marketing, Communications, or related field with course work or experience in digital marketing.Digital Marketing Knowledge:Strong understanding of digital marketing principles, techniques, and tools, including social media platforms, email marketing software, and analytics platforms.Analytical Skills:Proficiency in data analysis and interpretation to derive actionable insights and optimize campaign performance.Communication Abilities:Excellent verbal and written communication skills, with the ability to articulate ideas clearly and concisely.Team Player Mentality:Collaborative mindset with the capacity to work effectively in a team-oriented environment, contributing ideas and supporting colleagues.Adaptability:Willingness to learn new technologies, strategies, and processes, and adapt to evolving industry trends and consumer behaviors.Availability:Flexible schedule with the ability to accommodate occasional evening or weekend work as needed.BenefitsBuild connections and relationships with industry professionals, mentors, and colleagues to expand your professional network.Receive mentorship and support from experienced digital marketers who will provide guidance, feedback, and opportunities for growth.Explore potential career paths within the digital marketing field and gain insights into different areas of specialization and expertise.Enhance your digital marketing skills, broaden your knowledge base, and develop new competencies through experiential learning and professional development opportunities.Marketing Manager
Posted 4 days ago
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• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door br>• eploy successful marketing campaigns and own their implementation from ideation to execution < r>• E periment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis < r>• P oduce valuable and engaging content for our website and blog that attracts and converts our target groups < r>• B ild strategic relationships and partner with key industry players, agencies and vendors < r>• P epare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely < r>• O ersee and approve marketing material, from website banners to hard copy brochures and case studies < r>• M asure and report on the performance of marketing campaigns, gain insight, and assess against goals < r>• A alyze consumer behavior and adjust email and advertising campaigns accordingly < r>Requirements and skills
• B c/MSc degree in Marketing or related field < r>• 5 years of experience in marketing, together with the potential and attitude required to learn in Building Materia, Flexible Packaging industries, HVAC, bopp tape, Construction, industrial tapes, etc. < r>• P oven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate < r>• S lid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) < r>• E perience in setting up and optimizing Google Adwords campaigns < r>• N merically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets < r>• A sense of aesthetics and a love for great copy and witty communication < r>• U -to-date with the latest trends and best practices in online marketing and measurement
Marketing Manager
Posted 8 days ago
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Job Description
Realbet.ng is the first Betting Exchange in Nigeria, offering a groundbreaking mix of your traditional sportsbook and prediction market betting pools. Our innovative Betting Exchange allows users to bet against each other, set their own odds, or match existing ones in a peer-to-peer betting model. This gives full control to the bettor. br>Our business is unique, the first in Nigeria and we are now positioned for growth.
Job Summary
As such, we are seeking a highly motivated, innovative, and results-driven Marketing Manager to develop and execute comprehensive marketing strategies that support the intended business growth, increase brand visibility, and strengthen customer loyalty. The ideal candidate will possess deep expertise in digital marketing, brand communication, and campaign management. Experience in the betting, gaming, or entertainment industry is highly desirable but not mandatory.
Key Responsibilities
Campaign Development & Management
• Conduct market research and customer insights analysis to inform strategic initiatives and identify new opportunities for growth. < r>• lan and execute multi-channel marketing campaigns, including digital, print, outdoor, and experiential activations. < r>• B ild brand awareness through compelling storytelling, consistent messaging, and innovative brand-building strategies. < r>• D velop and manage partnerships, sponsorships, and promotional collaborations to strengthen market presence and expand reach. < r>Digital Marketing & Analytics
• L ad all digital marketing efforts, including SEO, SEM, email marketing, display advertising, affiliate marketing, and influencer campaigns. < r>• A alyze and optimize campaign performance using KPIs to ensure maximum effectiveness and efficiency. < r>• M nitor market trends, competitor activities, and consumer behavior to proactively adapt marketing strategies. < r>• I plement customer loyalty programs, special promotions, and rewards initiatives to foster long-term engagement and increase lifetime value. < r>Regulatory Compliance
• E sure that all marketing activities and advertising materials comply with Nigerian regulatory and advertising standards, especially as related to the betting industry. < r>• C ordinate with legal and compliance teams to secure necessary approvals and maintain adherence to industry best practices. < r>
Requirements
• B chelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant advanced degree is an added advantage.
• D ep expertise in planning and executing both offline and online marketing campaigns. < r>• E cellent grasp of digital marketing channels, tools, analytics, and best practices. < r>• A ility to thrive in a dynamic, fast-paced startup environment with a proactive and adaptable mindset. < r>• P oficiency in tools such as Google Analytics, Meta Ads Manager, CRM platforms, SEO tools, and related software. < r>
Why Join Realbet?
• O portunity to lead transformative marketing initiatives in a rapidly expanding and innovative sector. < r>• W rk in a dynamic, creative, and collaborative environment with a passionate team. < r>• C mpetitive remuneration and performance-based incentives. < r>• B a key player in shaping the future of online betting in Nigeria and beyond. < r>
Interview Preparation
• N vigate the portal at realbet.ng to understand the scope of services and general marketing requirements. < r>• C eck all our social media handles and note any areas of improvement and how best to use each as a marketing channel. < r>• V sit our blog and other external sources with regards to our online reputation and how best it can be managed.
Marketing Manager
Posted 14 days ago
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Job Description
br> Identifying and developing new businesses.
Identifying opportunities for business growth by understanding customers needs and proactively addressing concerns.
Maintaining and enhancing client relationships.
Cultivating, nurturing, and maintaining strong, long-term connections with customers or stakeholders.
Building trust, and positive ongoing relationships with existing and potential customers.
Meeting sales targets and goals.
Developing and implementing sales strategies.
Negotiating Contracts and closing deals.
Providing excellent customer service
Ensuring customers satisfaction and retention.
Sales reporting and analysis
Representing Assurance Microfinance Thrift And Credit Cooperative Society Ltd in the most excellent and acceptable manner.
Collaboration with other teams.
Marketing Manager
Posted 14 days ago
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Job Description
br>
Qualifications
Marketing Strategy Development, Campaign Management, and Market Analysis skills
Digital Marketing and Social Media Management skills
Budget Management and ROI tracking skills
Excellent written and verbal communication skills
Ability to work independently and remotely
Experience in the technology industry is a plus
Bachelor's degree in Marketing, Business Administration, or related field
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Marketing Manager
Posted 19 days ago
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This role is ideal for someone with a strong track record in building brands, driving campaigns, and leading teams across both digital and on-ground marketing initiatives. br> You will play a crucial role in shaping the public image of Cyclekits and ensuring our message reaches women and girls nationwide.
Key Responsibilities
Develop and execute marketing strategies to increase awareness and subscription to Cyclekits
Lead a team of field and digital marketers to drive performance and engagement
Design and manage campaigns across multiple platforms (social media, schools, communities)
Build relationships with schools, institutions, NGOs, and key stakeholders
Track marketing metrics and ROI; optimize campaigns based on data insights
Oversee branding, content creation, and marketing communications
Supervise vendor partnerships, activations, and offline events
Report progress and outcomes to executive leadership
Requirements
B.Sc./HND in any related field
Minimum of 5 years marketing experience with at least 2 years in a managerial role
Strong leadership, project management, and analytical skills
Excellent verbal and written communication
Experience in health-tech, FMCG, or community-focused products is a plus
Must be results-driven, innovative, and digitally savvy
What We Offer
Base salary of ₦280,000 per month < r>
Performance-based commissions
Opportunity to lead impactful campaigns for a women-centered health solution
Career growth within a purpose-driven, fast-growing company
Marketing Manager
Posted 21 days ago
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Job Description
br>RESPONSIBILITIES:
Marketing Strategy & Planning:
-Develop and implement end-to-end marketing strategies to promote residential and commercial properties.
-Conduct market analysis to identify target audiences, property trends, and competitor activities.
-Collaborate with the sales team to align marketing campaigns with sales goals and property launches.
Brand & Content Management:
-Enhance the company's brand image in the real estate sector through strategic messaging and visuals.
-Oversee the development of property brochures, flyers, newsletters, and digital content.
-Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.
Digital & Social Media Marketing:
-Manage the company's online presence including the website, social media platforms, and property listing portals.
-Run targeted digital campaigns to drive traffic and leads.
-Monitor performance metrics and optimize campaigns accordingly.
Lead Generation & CRM:
-Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.
-Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.
-Work closely with the sales team to track lead conversion and improve lead quality.
Event & Launch Planning:
-Organize and promote property launches, open houses, exhibitions, and client engagement events.
-Coordinate PR activities and press releases related to property milestones and news.
Vendor & Agency Coordination:
-Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.
-Oversee production and distribution of marketing collateral including billboards, signage, and banners.
Market Intelligence & Reporting:
-Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.
-Prepare regular reports on campaign performance, lead generation, and market response.
Marketing Manager
Posted 11 days ago
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