327 Product Marketing jobs in Nigeria

Company Description

BertAndre Consulting is a dynamic firm delivering high-impact solutions across business consulting, technology, real estate, and finance. We empower entrepreneurs, startups, and established organizations with tailored strategies, digital tools, and investment insights that drive growth and long-term value. At BertAndre, we are committed to helping businesses scale, launch innovative solutions, navigate new markets, and achieve sustainable success.

Role Description

We are seeking a Product Marketing & Business Analytics Specialist who will play a dual role in shaping market success and driving data-informed decision-making. The ideal candidate combines strong product marketing expertise with advanced analytical skills, enabling them to:

·   Analyze markets and trends to identify opportunities, assess competitive positioning, and forecast product adoption.

·   Design and execute marketing strategies that drive awareness, customer engagement, and product acceptance.

·   Lead product marketing campaigns from concept to execution, ensuring alignment with business objectives and measurable impact.

·   Translate data into insights by gathering, analyzing, and interpreting business, customer, and market data.

·   Advise leadership and cross-functional teams with clear recommendations that enhance product performance and market penetration.

This role is key to ensuring our products and services not only reach the market but also resonate with customers and deliver tangible business results.

Key Responsibilities

·   Conduct market research and competitor analysis to shape product positioning and go-to-market strategies.

·   Develop and manage product marketing campaigns, messaging, and content that drive customer acquisition and retention.

·   Analyze business and customer data to evaluate campaign effectiveness, product adoption, and market performance.

·   Collaborate with product, sales, and strategy teams to ensure market alignment and customer-focused execution.

·   Build detailed reports, dashboards, and presentations to communicate insights and recommendations to stakeholders.

·   Continuously monitor market trends, customer behavior, and industry developments to inform business strategy.

Qualifications

·   Proven experience in Product Marketing and Business/Market Analytics.

·   Strong track record of developing and executing successful marketing campaigns.

·   Proficiency in analytical tools and platforms.

·   Ability to translate data into actionable strategies and compelling stories.

·   Excellent communication, presentation, and stakeholder management skills.

·   Experience in consulting, technology, real estate, or finance sectors is an advantage.

Location: Lagos
(Hybrid)

Application deadline: 6th October 2025

Job Title: Product Marketing & Communications Specialist

Location: Lagos (Hybrid)

Job Type: Full-Time

At Swwipe Financial Services, our mission is to redefine merchant payment solutions with a strong focus on mobile-first innovation. As we expand across key markets, we are seeking a Product Marketing & Communications Specialist to shape our product narrative, amplify our brand voice, and drive adoption.

Key Responsibilities

• Gain a deep understanding of company products and translate technical features into clear, compelling user benefits.
• Research and analyse market trends to effectively position our products.
• Develop and execute product marketing strategies, including pricing, advertising, and launch plans.
• Create impactful messages and content across multiple channels (landing pages, ad campaigns, blogs, thought leadership pieces, social media).
• Collaborate with cross-functional teams (design, content, sales, business development, product) and external partners to deliver campaigns.
• Lead product launches and brand initiatives that strengthen our market presence.
• Monitor performance using KPIs, customer insights, and industry trends to refine strategies.
• Develop and manage internal and external brand communications, including media outreach and social media engagement.
• Drive brand awareness by creating engaging content for both online and offline channels.
• Build strong relationships with stakeholders and contribute actively to achieving company-wide goals.

Qualifications

• Minimum of 4 years' experience in product marketing, content marketing, or growth marketing, ideally within enterprise and B2B environments.
• Strong ability to simplify complex technical products into engaging, user-friendly narratives.
• Sharp product intuition with a focus on user needs, behaviors, and adoption drivers.
• Data-driven mindset with proven ability to measure, analyse, and optimize campaign performance.
• Highly collaborative, proactive, and experienced in working across functions and diverse teams.
• Strong project management skills with the ability to balance multiple priorities while delivering results.

How to Apply

Qualified and interested candidates should send their CV to using Product Marketing & Communications Specialist as the subject line.

Job Type: Full-time

Product & Marketing Manager

Location: Ajah, Lagos

Salary: ₦200,000 – ₦00,000 monthly (plus HMO, performance bonuses, sales commission, and access to training & career development)

Role Overview

The Product & Marketing Manager will be responsible for overseeing real estate product development and execution of marketing strategies. This role requires creativity, market insight, and the ability to align products with customer needs and company goals.

Key Responsibilities

• Develop product strategies and go-to-market plans for real estate projects.

• Conduct competitor and market analysis to identify opportunities.

• Manage product lifecycles from concept to launch.

• Design and implement marketing campaigns to support sales growth.

• Collaborate with sales teams to achieve product and revenue targets.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field.

• Minimum 5 years' experience in product and/or marketing management.

• Experience in the real estate sector is highly desirable.

• Strong analytical, communication, and project management skills.

Application

Interested candidates should send their CV and cover letter to with the subject line: Application – Product & Marketing Manager.

Job Type: Full-time

Pay: ₦2 0,000.00 per month

Experience:

• Business Strategist: 3 years (Required)

Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity, and we're looking for a strategic Product Marketing Manager to help us bring our products to market with impact.

As a Product Marketing Manager, you will be the bridge between product development and market success. You'll own the go-to-market strategy, product positioning, messaging, and customer engagement initiatives. Your work will directly influence product adoption, revenue growth, and brand perception.

Key Responsibilities

• Go-to-Market Strategy: Lead product marketing and drive adoption through strategic planning and execution.
• Positioning & Messaging: Develop compelling value propositions and messaging frameworks tailored to target audiences.
• Market Research: Conduct competitive analysis, customer interviews, and market trend evaluations to inform strategy.
• Sales Enablement: Create sales tools, training materials, and collateral to support the sales team.
• Campaign Management: Design and execute multi-channel marketing campaigns to drive awareness and engagement.
• Cross-functional Collaboration: Work closely with Product, Sales, Customer Success, and Engineering teams.
• Performance Tracking: Monitor KPIs and campaign effectiveness, using insights to optimize future initiatives.
• Customer Advocacy: Build relationships with customers to gather feedback and amplify product success stories.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3-5 years of experience in product marketing, start-up, preferably in tech or SaaS.
• Proven success in marketing and scaling products.
• Strong analytical skills and data-driven decision-making.
• Excellent written and verbal communication skills.
• Experience with tools like HubSpot, Salesforce, Google Analytics, and project management platforms.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills

• Experience in B2B tech environments.
• Experience with start-up organization
• Familiarity with AI-driven personalization and privacy-first marketing.
• Ability to translate technical features into customer-centric benefits.
• Creative thinker with a strategic mindset.

Benefits

• Competitive salary and performance bonuses.
• Professional development opportunities.
• Collaborative and supportive work environment
• Flexible work hours, fully remote

Work Hours: US Eastern Time

Job Type: Full-Time

We are seeking a Product Marketing Manager to lead and drive the execution of strategy, positioning, and go-to-market (GTM) initiatives for product adoption and revenue growth at Busha.

In this position, you will transform complex product features into engaging narratives, craft impactful messaging and go-to-market resources, and oversee launches from initial planning through successful user adoption. The right candidate is deeply curious about the product, excels in cross-team collaboration, and can combine strategic insight with practical execution in a fast-moving environment.

Key Responsibilities

• Work closely with Product Managers to plan upcoming releases, shaping go-to-market strategies and creating clear, standout positioning for new features.
• Partner with the Marketing team to create content and campaigns that showcase product benefits and generate user interest and demand.
• Lead and coordinate cross-team execution of launch plans and adoption programs to ensure smooth, high-impact rollouts.
• Collaborate with internal teams to produce resources that clearly communicate value propositions, practical use cases, and points of competitive advantage.
• Engage directly with customers through calls and feedback sessions, bringing their perspectives into product decisions, messaging frameworks, and GTM strategies.
• Measure and report launch outcomes, sharing actionable insights to refine future strategies and improve performance.
• Stay ahead of the market by tracking competitors and emerging trends, and regularly update stakeholders with key findings.

Qualifications

• 4–6+ years of product marketing experience in high-growth tech (B2B2C, fintech, or crypto/Web3 preferred) with a proven record of driving adoption and measurable business impact.
• Ownership of launches and leading go-to-market (GTM) strategy from positioning, messaging, to rollout and post-launch optimization.
• Exceptional storytelling skills, translating complex blockchain, finance, or technical concepts into clear, engaging narratives for diverse audiences.
• Strategic and hands-on with the capability of shaping market strategy while executing detailed plans using product management tools for launch planning and cross-team coordination.
• Cross-functional leadership and collaboration with product, data, community, and marketing teams.
• Sales and partner enablement expertise, creating decks, FAQs, and competitive assets using different tools to support internal and external stakeholders.
• Data-driven decision maker comfortable using analytics tools and platforms to measure adoption and refine GTM strategies.
• Adaptable and resilient, thriving in fast-paced, evolving markets and proactively exploring new tools to improve launch effectiveness and marketing performance.
• Strong understanding of finance/crypto/blockchain culture (DeFi, chains, wallets, DAOs) is a
  major plus
  .

Nice to Have

• Background in product engineering, marketing, or community engagement.
• Ability to think proactively and be a self-starter
• Strong analytical, problem-solving, and decision-making skills
• Knowledge of the Crypto industry

What We Offer

• Progressive hybrid work policy
• Competitive salary
• Learning and development plan
• Health insurance & pension
• Work tools and gadget that works for you
• A collaborative and inclusive culture

Required Competencies

Today

Remote (Work From Home) Contract

Recruitment NGN 150, ,000

Easy Apply

We are looking for a motivated and detail-oriented Product Intern to join our dynamic team. This role will involve supporting the sales and business development teams in identifying new opportunities, building relationships, and contributing to strategies that drive revenue growth. The ideal candidate will have strong communication skills, a pro

• Minimum Qualification : Degree
• Experience Level : Entry level
• Experience Length : No Experience/Less than 1 year

Responsibilities:

Brand Equity and SEO Enhancement

• Conduct research to identify opportunities for securing high-impact brand features in reputable publications or platforms.
• Draft and pitch feature stories, press releases, and thought leadership articles to media outlets and industry blogs.
• Monitor competitor features to identify gaps and propose unique angles for brand positioning.
• Collaborate with the marketing team to execute SEO strategies, including keyword research, backlink acquisition, and on-page
• optimisation, achieving 100% improvement in brand SEO.
• Regularly audit existing content to ensure SEO alignment and suggest updates to improve rankings and engagement.
• Track and report SEO performance metrics using tools like Google Analytics, SEMrush, or Ahrefs.
• Event Coordination and Execution
• Plan, organise, and execute high-impact events, either independently or in partnership, to generate warm leads for growth efforts
• Identify potential partnerships for co-branded events, webinars, or industry conferences to maximise reach and lead generation.
• Develop event marketing materials such as invitations, banners, presentations, and event agendas.
• Coordinate event logistics, including vendor management, venue booking, or webinar setup.
• Manage post-event follow-ups, including thank-you emails, lead tracking, and data collection for growth teams.
  Analyse event outcomes and provide detailed reports on attendance, engagement, and leads generated.

Engagement Growth and Brand Advocacy

• Implement and manage strategies to achieve new, unique engagements daily across digital and social assets.
• Engage with online communities, forums, and social media groups to promote brand advocacy and create meaningful interactions.
• Collaborate with the design team to create compelling visuals, infographics, and video snippets for increased engagement.
• Monitor social media performance metrics and suggest content adjustments to optimise for engagement.
  Participate in influencer outreach to amplify product visibility and engagement within target markets.

Campaign Support and Product Promotion

• Assist in conceptualising and executing product launch campaigns for tools like Sync, Score Spark, Spur and Spot.
• Create weekly product feature highlight posts, leveraging graphics, copywriting, and scheduling tools.
• Draft email marketing campaigns promoting new features and gather performance data for optimisation.
• Support the Product Hunt campaign execution, including creating visuals, drafting descriptions, and managing responses.
  Collaborate with the design team on static and motion graphics for promotional materials.

Content Development and Management

• Develop compelling content for use cases and product descriptions tailored to different customer personas and industries.
• Write engaging newsletters, blog posts, and press releases to inform and excite audiences about product updates.
• Support the production of feature overview videos, assisting in storyboarding, scripting, and editing processes.
  Organise and maintain a repository of content assets, ensuring easy access and version control.

Customer Insights and User Research

• Conduct user interviews and focus groups to gather insights about customer pain points and preferences.
• Design surveys, polls, and quizzes to measure customer satisfaction and engagement with products.
• Compile user feedback and create detailed reports to inform product and marketing strategies.
  Collaborate with product teams to translate user insights into actionable marketing content.

Performance Tracking and Reporting

• Monitor and report on campaign performance, SEO metrics, social media engagement, and overall marketing effectiveness.
• Track key metrics like customer acquisition costs (CAC), click-through rates (CTR), and lead conversion rates.
• Analyse survey results and provide actionable insights to improve marketing strategies and campaigns.
  Maintain weekly dashboards summarising progress toward achieving OKRs.

Cross-Functional Collaboration

• Collaborate with growth and sales teams to ensure marketing activities align with revenue goals.
• Support partnerships and business development efforts with tailored marketing collateral and presentations.
• Work with product teams to stay updated on feature releases and align promotional activities accordingly.
  Coordinate with the operations team to ensure all logistics for events and campaigns are executed flawlessly.

Requirements:

• Currently pursuing or recently completed a degree in Business Administration, Marketing, or a related field.
• Strong communication and interpersonal skills.
• Strong writing and storytelling skills with a creative flair.
• Basic knowledge of social media management, content creation, or email marketing tools.
• Interest in product marketing, SaaS tools, and user-centered design.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proactive, self-motivated, and results-driven with a willingness to learn.
• Basic understanding of sales and business development processes.
• Familiarity with CRM tools, MS Office, and data analysis tools is a plus.
• 0–2 years of experience in sales, business development, or a related field (internship or academic projects are acceptable).
• Previous experience conducting market research, creating sales presentations, or working in a client-facing role is an added advantage.
• Exposure to business development or startup environments is a plus, but not mandatory.
• Strong verbal and written communication skills, with the ability to engage and influence stakeholders.
• Excellent research and analytical skills to identify opportunities and evaluate market trends.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and CRM tools.
• Creative problem-solving and critical-thinking abilities.
• Time management and organisational skills to manage multiple tasks and meet deadlines.
• Collaborative mindset with the ability to work effectively in a team-oriented environment.
• Basic negotiation skills and the ability to build long-term relationships with clients and partners.
• Motivated, optimistic, and passionate about our mission.
• Strong business acumen and understanding of operational processes.
• Attention to detail, responsive communication, and an execution mindset.
• Ability to work autonomously, professionally, and discreetly.
• Flexibility and willingness to work flexible hours as needed.
• Curiosity about how to make this world a better place to live in.

Company Description

Nurri is a smart, AI-powered wellness companion that helps individuals eat better, feel better, and live naturally through personalized food suggestions. The platform empowers users to make healthier dietary choices by providing tailored nutrition advice. Nurri's innovative approach leverages artificial intelligence to deliver optimal wellness solutions.

Role Description

This is a volunteer remote role for a Junior Product Marketing Manager. The Junior Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies, and supporting sales initiatives. Day-to-day tasks will involve collaborating on product management activities, creating product marketing content, and analyzing market trends to enhance product positioning.

Qualifications

• Market Research skills and ability to analyze market trends
• Experience in developing and executing Go-to-Market Strategies
• Familiarity with Sales processes and techniques
• Product Management and Product Marketing skills
• Strong analytical and organizational skills
• Excellent communication and teamwork abilities
• Ability to work independently and remotely
• Bachelor's degree in Marketing, Business, or related field is a plus

PLEASE NOTE: THIS IS A VOLUNTEER ROLE

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
• Bachelor's degree in Economics, Statistics, Business, or a related field