252 Performance Marketing jobs in Nigeria

Job Summary

We are seeking a highly skilled and data-driven Performance Marketing Associate to join our team. This role focuses on driving merchant acquisition, optimizing paid channels, and delivering actionable insights to improve our marketing strategies. If you have experience in performance marketing for a hyper-growth SaaS company and thrive in a fast-paced, results-oriented environment, we'd love to hear from you

What you'll be doing

Merchant Acquisition:

• Develop and execute innovative strategies to acquire new merchants across digital channels.
• Manage digital ad campaigns end-to-end, including campaign ideation, copywriting, implementation, and optimisation, ensuring maximum ROI.
• Experiment with growth tactics such as A/B testing, landing page optimisation, and channel-specific strategies to increase lead conversions (e.g., website, social media).

Data Analysis & Insights:

• Monitor and analyse performance metrics across marketing and growth channels to identify trends and improvement opportunities.
• Track, measure, and report on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, and engagement metrics.
• Provide actionable insights to improve campaign performance and optimise conversion rates.

Key Performance Indicators (KPIs):

• Conversion rate from paid channels.
• Reduction in Cost Per Acquisition (CPA) through optimisation of channels.
• Quality of merchant sign-ups (measured by their contribution to online transactions).

An Ideal Candidate:

• A minimum of
  3 years of experience in Performance Marketing
  within a hyper-growth SaaS company.
• Strong knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads) and campaign management tools.
• Proven expertise in data analysis, including proficiency in tools such as Google Analytics, Excel, or similar platforms.
• Experience in using MMP(Mobile Measurement Partners) platforms like AppsFlyer
• Proven track record in Conversation Rate Optimisation
• Excellent copywriting and campaign optimisation skills.
• Familiarity with e-commerce or SaaS customer acquisition funnels.
• Experience with A/B testing, landing page optimisation, and other growth marketing tactics.
• Analytical mindset with a passion for data-driven decision-making and continuous improvement.
• Strong communication and collaboration skills.

What's in it for you?

• Competitive salary
• Paid annual leave
• Full extended medical benefits
• A supportive and collaborative internal culture
• Diverse, smart, and talented co-workers
• A collaborative, fun work environment where laughing and learning to go together
• Growth opportunity to same and other roles

Job Title: Performance Marketing Manager (YouTube & Digital)

Location: Lagos/Hybrid Employment Type: Full-Time Reports To: Marketing lead

About Kunda Kids

Kunda Kids is a leading children's media company creating African-inspired stories, music, and animations for global audiences. Our YouTube channel is a key platform for reaching children and families worldwide. We are seeking a Performance Marketing Manager (YouTube & Digital) to take charge of our YouTube Studio and digital marketing operations, scaling audience growth, engagement, and monetization.

Key Responsibilities

YouTube Studio Management (MUST HAVE)

• Own the end-to-end management of Kunda Kids' YouTube Studio.
• Upload, optimize, and schedule video content (thumbnails, titles, descriptions, tags, playlists).
• Monitor analytics and generate weekly/monthly performance reports.
• Optimize for CTR, retention, watch time, and subscriber growth.
• Manage comments, community posts, and engagement strategies.
• Implement YouTube SEO best practices and A/B test creative assets.

Performance Marketing & Growth

• Develop and execute paid digital campaigns (YouTube Ads, Google Ads, Meta Ads, Amazon Ads).
• Track CAC, LTV, and ROAS across campaigns.
• Grow audience through organic and paid subscriber acquisition strategies.
• Collaborate with content, design, and creative teams to ensure high-performing content.
• Explore partnerships and cross-promotion opportunities with influencers, channels, and platforms.

Analytics & Reporting

• Use YouTube Analytics, Google Analytics, and other tools to drive data-backed decisions.
• Set growth KPIs and measure content performance against benchmarks.
• Provide actionable insights for content strategy and monetization optimization.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years' experience in YouTube channel management & performance marketing.
• Proven expertise with YouTube Studio (non-negotiable).
• Strong understanding of YouTube algorithms, SEO, and monetization.
• Experience running paid campaigns (YouTube Ads, Google Ads, Meta Ads).
• Analytical and results-oriented with a track record of growing digital audiences.
• Creative eye for thumbnails, titles, and engagement tactics.
• Excellent communication and project management skills.

What We Offer

• Competitive salary (to be benchmarked with candidate experience).
• Ownership of one of Africa's fastest-growing kids' YouTube channels.
• Opportunity to work with a creative, global-facing brand.
• Growth opportunities within a scaling media company.

Why Join Us?

• Play a defining role in building the Disney of Africa.
• Join a mission-driven company committed to reshaping children's narratives globally.
• Influence end-to-end creative decisions—from concept to impact.
• Collaborate with a diverse and ambitious international team.
• Be part of the future of African media and storytelling.

How to Apply:

Send your portfolio and CV on why you believe you can shape the future of Kunda Kids to Show us your boldest campaign, proudest moment, or creative epiphany.

Job Type: Full-time

Pay: ₦300, ₦450,000.00 per month

Experience:

• YouTube channel management: 4 years (Preferred)
• performance marketing: 5 years (Preferred)

Summary

Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.

We're a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it's only right that we ended up with the name Kuda  which means love  in Shona.

We're giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We've raised over $90 million from some of the world's most respected institutional investors, and we're rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.

We're now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You'll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

Responsibilities

• Own and define Kuda's acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
• Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
• Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
• Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
• Identify, test and scale new channels to maximise efficiency and performance
• Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
• Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
• Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
• Use insights from acquisition performance to inform broader marketing and product strategy
• Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
• Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
• Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
• Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities

• 7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
• Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
• Deep expertise in paid social, search, programmatic and attribution modelling
• Highly analytical with experience working with data, cohort analysis and experimentation
• Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
• Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
• Experience in high-growth African or global markets is a plus

Why join Kuda?

At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

A great and upbeat work environment populated by a multinational team

Pension

Career development & growth

Competitive annual leave plus bank holidays

Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

Group life insurance

Medical insurance

Well-fare package (Wedding, Compassionate and etc)

Perkbox

Goalr - employee wellness app

Award winning L&D training

We are advocates of work-life balance, working in a hybrid in office schedule

Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.

We don't regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Our client, a leader in the natural products industry, is looking for a Performance Marketing Manager to lead the strategy, execution, and optimization of paid media across multiple channels. The ideal candidate will own the performance of DTC campaigns, including search, shopping, and paid social, ensuring profitable customer acquisition and long-term value. This role will work closely with the Growth, Creative, and Analytics teams to drive scalable growth and align campaigns with revenue and margin goals.

Location
:

Remote (9 AM - 6 PM EST), work-from-home

Role Overview
As a Performance Marketing Manager, you will be responsible for driving the strategy, execution, and optimization of paid media campaigns. You will manage DTC campaigns, focusing on search, shopping, and paid social, to ensure profitable customer acquisition and long-term business growth. This position will involve working cross-functionally to align campaigns with company revenue and margin goals.

Key Responsibilities

• Paid Media Strategy & Execution

• Develop and execute a full-funnel paid media strategy aligned with revenue and margin goals.

• Manage daily campaign optimizations, pacing, and forecasting to meet CAC, ROAS, and payback targets across multiple geos and portfolios.

• Account & Campaign Management

• Own account structure, bidding strategies, audience targeting, and budget allocation.

• Lead A/B and incrementality tests, scaling the most successful campaigns.

• Creative & Landing Page Optimization

• Lead the creative testing process (hooks, formats, landing pages) to improve CTR, CVR, and CPA.

• Collaborate with the creative team to iterate on assets for performance improvements.

• Product Feed & Merchandising

• Oversee the health of product feeds, ensuring proper feed rules, promotions, and page hygiene for both PDP and landing pages.

• Measurement & Reporting

• Implement robust tracking (GA4, Google Tag Manager, pixels, conversions APIs) and ensure accurate measurement.

• Build and deliver weekly and monthly performance reports with actionable insights.

• Cross-Functional Collaboration

• Partner with the Lifecycle and CRO teams to align paid acquisition with onsite conversion, retention, and LTV growth.

• Market Monitoring & Testing

• Stay on top of competitive trends, platform changes, and auctions, proactively testing new channels and betas.

• Agency & Freelance Management

• Oversee external agencies or freelancers as needed, ensuring adherence to performance best practices and SLAs.

Qualifications

• Experience

• 5+ years in performance marketing for DTC/eCommerce brands (in-house or agency), with a proven track record managing seven-figure annual budgets.

• Success in scaling Search/Shopping and Paid Social campaigns, improving efficiency (ROAS, CAC, payback).

• Skills

• Hands-on expertise in Google Ads (Search, Shopping/Performance Max) and Meta Ads.

• Strong grasp of audience targeting, bidding strategies, and creative testing.

• Excellent quantitative skills, comfortable with CAC/ROAS/payback metrics and incrementality/experimentation frameworks.

• Technical Proficiency

• Proficient in GA4, Google Tag Manager, conversion tracking, and attribution basics.

• Familiar with BI tools (Looker, Tableau, Power BI), and advanced Excel/Sheets for analysis.

What Success Looks Like

• Growth & Efficiency

• Continuously optimizing paid media campaigns to achieve scalable, profitable growth while improving CAC, ROAS, and payback.

• Creative Innovation

• Leading creative iterations and collaborating with the team to improve performance metrics such as CTR, CVR, and CPA.

• Cross-Functional Impact

• Aligning performance marketing with broader marketing and conversion goals to maximize long-term value.

Opportunity
Join a rapidly growing company in the natural products industry. As a Performance Marketing Manager, you'll play a key role in scaling the company's DTC marketing efforts while driving data-driven growth. If you are passionate about performance marketing and want to make an impact in a dynamic, fast-paced environment, apply today

Application Process
To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.

This is a mid-level role ideal for someone who's both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.

Key Responsibilities

• Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter/X, Local Publishers, Programmatic DSPs and OEM channels).
• Grow new users through Web and App (Android/iOS) funnels using measurement tools like GA4, Firebase, and Adjust.
• Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization.
• Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager.
• Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance - CAC, ROAS.
• Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams.
• Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals.
• Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth.
• Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out.
• Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market.

Skill Requirements

• Mastery of Campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC) and Programmatic Channels.
• Proficiency in Marketing Analytics using Adjust / Firebase / GA4 / Looker Studio, PowerBI, MS Excel.
• Advanced knowledge of conversion tracking via MMPs, post back integration, S2S, API and GTM pixels.
• Experience managing large advertising budgets and optimizing toward performance KPIs.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with a data-driven approach.

Preferred Qualifications

• 4+ years' experience in digital performance marketing (with multi-channel exposure).
• Proven success in user acquisition at scale.
• Deep understanding of tracking, attribution, and performance funnel metrics.
• Proven record of collaborating with developers, data analysts, and creative designers.
• Strong written, verbal, and presentation skills.
• Previous work experience in betting, gaming or fintech is a plus.

What You'll Be Judged On

• New user growth volume & quality.
• CAC vs Volume efficiency.
• ROAS per Channel.
• Creative testing cadence & learnings.
• Execution excellence across setup, experimentation, tracking, optimization and budget pacing.

If you're passionate about performance marketing and want to help shape how millions of users experience digital betting and i-gaming, we'd love to hear from you.

Summary
Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.

We're a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it's only right that we ended up with the name
Kuda
which means
love
in Shona.

We're giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We've raised over $90 million from some of the world's most respected institutional investors, and we're rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.

We're now looking for a
Performance Marketing Lead
to lead our acquisition strategy, reporting into our VP Marketing. You'll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

Responsibilities

• Own and define Kuda's acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
• Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
• Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
• Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
• Identify, test and scale new channels to maximise efficiency and performance
• Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
• Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
• Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
• Use insights from acquisition performance to inform broader marketing and product strategy
• Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
• Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
• Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
• Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities

Requirements

• 7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
• Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
• Deep expertise in paid social, search, programmatic and attribution modelling
• Highly analytical with experience working with data, cohort analysis and experimentation
• Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
• Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
• Experience in high-growth African or global markets is a plus

Benefits
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

A great and upbeat work environment populated by a multinational team

Pension

Career development & growth

Competitive annual leave plus bank holidays

Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

Group life insurance

Medical insurance

Well-fare package (Wedding, Compassionate and etc)

Perkbox

Goalr - employee wellness app

Award winning L&D training

We are advocates of work-life balance, working in a hybrid in office schedule

Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don't regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

PRAG is seeking a highly skilled Digital & Performance Marketing Manager to lead our digital marketing initiatives and maximize returns on advertising spend. This role combines the broad responsibilities of a Digital Marketing Manager with the tactical expertise of a Performance Marketing Manager. The ideal candidate will oversee all digital channels, manage agencies/freelancers, and ensure that every marketing initiative directly supports lead generation, sales, and business growth.

Digital Marketing (Strategy & Coordination)

• Develop and execute PRAG's digital marketing strategy across multiple channels (Google Ads, Meta Ads, SEO, email, content, social).

• Ensure brand consistency across all digital platforms.

• Manage relationships with agencies and freelancers, setting KPIs and holding them accountable.

• Coordinate marketing campaigns with sales and customer service teams.

• Oversee website performance and coordinate updates to ensure it supports digital campaigns, SEO, and lead generation.

• Report on digital marketing performance to senior management.

Performance Marketing (ROI & Optimization)

• Manage daily paid media campaigns (Google, Meta, retargeting).

• Optimize campaigns to improve ROAS, CPC, CTR, CPA, and conversion rates.

• Conduct A/B testing on creatives, landing pages, and audience targeting.

• Monitor analytics dashboards and prepare weekly/monthly performance reports.

• Reallocate ad budgets to top-performing campaigns for maximum efficiency.

Key Metrics of success

• Increase in qualified leads generated through digital channels.

• Improved ROAS (Return on Ad Spend) and reduced CPA (Cost per Acquisition).

• Higher conversion rates from ads to sales.

• Growth in website traffic and organic search rankings.

• Clear, consistent reporting of marketing performance.

Qualifications

• 4+ years in digital marketing, with proven experience in performance marketing.

• Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools (Google Analytics, Meta Business Suite, etc.).

• Ability to design and run A/B tests, track funnels, and interpret data.

• Strong project management and coordination skills.

• Experience managing agencies/freelancers.

• Familiarity with energy/tech hardware products (preferred but not required).

Company Description

Club Concierge Africa (CCA) is an African hospitality and travel group offering a range of travel and tourism products through four distinct brands. These include Concierge Resort (CR), which manages resort destinations across Africa, Club Concierge (CC), a vacation ownership/travel club for members, and GoTravelCC, a travel agency providing travel packages with distinct pricing for members and non-members. Call Solute Limited offers 24/7 call center and technology services for CCA brands and third-party clients. As industry leaders, CCA is committed to delivering customers a full suite of travel services with ease and convenience, providing unique lifestyle experiences and exceptional value.

Role Description

As the
Digital and Performance Marketing Associate

, you will play a pivotal role in shaping and executing the digital marketing strategy for Club Concierge. You will be responsible for driving customer acquisition, increasing brand visibility, and generating qualified leads through data-driven digital campaigns. This role requires a mix of creative thinking, analytical rigor, and a passion for delivering measurable growth in the travel, hospitality, and lifestyle space.

Strategy Development and Execution

1. ●
    
   Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.
2. ●
    
   Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
3. ●
    
   Brand Promotion:

Elevate brand awareness and visibility through innovative digital storytelling, collaborations, and high-impact performance campaigns.

Content Creation and Management

1. ●
    
   Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
2. ●
    
   Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management

1. ●
    
   Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence

across Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms

Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.

SEO/SEM Optimization

1. ●
    
   SEO Strategy: Implement and optimize  

on-page and off-page SEO strategies to improve our website's search engine rankings and grow organic traffic.
2. ●
 
SEM Campaigns:

Execute data-driven paid search strategies or SEM campaigns, including keyword targeting, bidding, and A/B testing of ad creatives.

Email Marketing

1. ●
    
   Campaign Creation: Design and execute targeted email marketing campaigns

for lead nurturing, customer retention, and promotions

.
2. ●
 
Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates based

on analytics and A/B testing

.

Paid Advertising

1. ●
    
   PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
2. ●
    
   Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting

1. ●
    
   Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
2. ●
    
   Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
3. ●
    
   KPI Tracking: Track key performance indicators such as CAC,

ROAS, CTR, CPL and CLV, etc.

to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication

1. ●
    
   Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
2. ●
    
   Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research

1. ●
    
   Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.

Customer Insights: Gather and analyze customer feedback to inform marketing 

2-4 years of hands-on experience in digital and performance marketing, preferably within the travel or hospitality industry.

• Strong content creation and storytelling capabilities.
• Excellent copywriting and proofreading skills.
• Proficient in managing email campaigns using platforms like Mailchimp or Constant Contact.
• Solid understanding of customer journeys and funnel-based marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.

At marta, we connect families and caregivers in the live-in care sector – fair, transparent, and digital. With our platform, we enable families in Germany to find the right caregiver while creating better working conditions for care professionals.

We're looking for a motivated Junior Performance Marketing Manager to join our growing team. Reporting to the CMO, this role will support campaign execution, monitoring, and optimization across paid channels. Your mission: help drive user acquisition and retention with data-driven strategies.

• Plan, create, launch, and optimize campaigns across channels: Google Ads, Paid Social, TikTok, WhatsApp and other digital media.
• Track and analyze performance (CPA, CAC, volume etc.) and iterate to meet KPIs.
• Assist in basic SEO optimization (e.g., meta tags, on-page content, keyword structure)
• Support A/B tests on creatives, bids, audiences, and landing pages.
• Report results and collaborate with stakeholders to surface learnings and identify opportunities.
• Assist in budget tracking and forecasting.
• Contribute to campaign strategy discussions and stay up to date on industry trends.

• 1–3 years in digital/performance marketing or related experience.
• Basic experience with paid digital channels & SEO optimization.
• Analytical mindset and familiarity with tools like Google Analytics, Canva, Google Sheets.
• Comfortable working in a fast-paced startup environment.
• Collaborative, flexible, and eager to learn and test new ideas.

• Purpose: You work on an important and interesting mission: the digital transformation of a significant industry in Europe - the need to effectively manage the demographic changes
• Work Environment: We offer you a beautiful office in the heart of Gdansk with state-of-the-art facilities and everything you need to work efficiently.
• Flexibility: Want a change of scenery? In addition to our Gdansk office, we also have locations in Berlin, Bonn, Lithuania and Romania.
• Events: Alongside our legendary company parties, we host regular team events.
• Home Office Policy: You have the opportunity to work from home up to two days per week.
• Health & Wellbeing: You receive days of vacation per year, and we provide everything you need in the office to keep you comfortable and energized.
• Career & Development: Become part of an international team of 70+ employees, with regular feedback sessions and exciting growth and learning opportunities.

Why we founded marta.

When we were seeking 24-hour care for our loved ones, we often felt left alone in this complicated and highly overpriced market. In addition, we became angry when we realized that the agencies were taking most of the salary we paid our caregivers. After five years of unsuccessful search for a reputable agency, in 2020, we took on the mission to improve 24-hour care in Germany and ultimately founded marta.

In memory of Marta, who lovingly helped us care for our grandparents for years, we named the company after her.

We take our mission very seriously.

We firmly believe that caregivers will take better care of our loved ones if we at marta provide them with fair working and living conditions. Our goal is to fundamentally improve the 24-hour care market by building a platform that brings caregivers and families together without any other intermediaries. We enable caregivers to earn a better salary through lower placement fees without families paying more.