436 Marketing Specialist jobs in Nigeria

Marketing Specialist

Are you a creative thinker with a strategic mind and a passion for data-driven marketing? SmartChain Limited is looking for a dynamic
Marketing Specialist
to elevate our brand, spark meaningful engagement, and drive high-quality leads through powerful digital campaigns. In this role, you'll collaborate across teams to craft compelling narratives, optimize performance, and position SmartChain as a trailblazer in technology and innovation.

Ready to make a real impact?
Join us and be part of something extraordinary.

Apply now

Responsibilities

• Plan, implement, and optimize integrated marketing campaigns (digital, email, social, and content).
• Manage campaign calendars and ensure alignment with company goals and product launches.
• Track campaign performance, analyze ROI, and recommend continuous improvements.
• Execute paid and organic digital strategies across Google Ads, LinkedIn, and social media platforms.
• Optimize website and landing pages for SEO and lead conversion.
• Manage CRM and marketing automation tools to nurture and convert leads.
• Ensure consistent brand identity across all marketing channels.
• Create compelling content for newsletters, press releases, and social media posts.
• Support internal and external communication initiatives, including events and partnerships.
• Manage and optimize paid social media campaigns to achieve specific KPIs related to conversion rates, lead generation, and sales growth.
• Stay informed of industry trends and best practices on social media and digital marketing.
• Conduct market research to identify growth opportunities and emerging trends.
• Analyze competitors and customer insights to inform marketing plans.
• Collaborate with product and sales teams to refine messaging and positioning.
• Identify and cultivate relationships with affiliate marketing partners to expand our affiliate network and maximize revenue opportunities.
• Monitor and analyze performance metrics (e.g., reach, engagement, conversion rates) to identify opportunities for improvement and optimization.
• Present insights and recommendations to senior management.
• Maintain compliance with ethical marketing standards and company policies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 2–5 years' experience in marketing, digital campaigns, or brand communication
• Experience in tech, consulting, or crowdfunding industries is an advantage.

Skills:

• Strategic planning and execution of digital campaigns
• Strong grasp of multi-channel marketing and lead generation
• Skilled in Google Analytics, SEO/SEM, CRM tools, and social media platforms
• Proficient in Microsoft Office and basic design tools (Canva, Adobe Suite)
• Data-driven decision-making using consumer insights
• Creative storytelling with strong brand alignment
• Excellent written and verbal communication
• Strong time management and multitasking skills
• Agile in fast-paced, evolving market conditions
• High standards of ethics, accountability, and transparency

Minimum Requirements

• Minimum of 2 years' experience in digital marketing, brand management, or campaign execution.
• Proficiency in CRM systems, Google Analytics, and social media management tools.
• Strong written and verbal communication skills, analytical mindset, and ability to manage multiple projects.
• Creative thinker with attention to detail, high level of professionalism, and commitment to ethical marketing practices.
• Must be comfortable working in a hybrid, fast-paced, and collaborative setting.

Work Environment

• Fast-paced, innovation-driven hybrid work environment.
• Collaboration with cross-functional teams across Sales, Product, and Operations.
• Occasional local travel for marketing events or client engagements.

We are seeking a creative and results-driven Marketing Specialist to join our custom embroidery and apparel business. The ideal candidate will be passionate about unique design, understand the specialized B2C and B2B custom goods market, and be capable of driving brand visibility and sales through both digital and hands-on efforts. This role is crucial for growing our customer base and increasing order volume.

Key Responsibilities

1. Digital Marketing & Content

• Social Media Management: Develop, schedule, and analyze engaging content (photos, videos, reels) for platforms like Instagram, TikTok, and Facebook, with a focus on "Show, Don't Tell." Highlight finished, high-quality embroidery projects, behind-the-scenes digitizing, and the detailed stitching process.
• Website & Portfolio: Ensure the online product gallery and portfolio are always up-to-date with diverse examples of past work (e.g., metallic threads, 3D puff, various garment types) to convert browsing leads.
• Email Marketing & Remarketing: Develop segmented email campaigns for existing customers (driving reorders) and new prospects (nurturing leads).
• SEO: Write blog posts and product descriptions that target high-value, niche keywords (e.g., "custom embroidered company polos," "sorority apparel Houston," "embroidered patches for bands").

2. Niche & Traditional Outreach

• Niche Market Targeting (B2B): Proactively identify, research, and develop focused marketing materials for key customer niches, such as:
• Small Businesses / Corporate Uniforms
• Local Schools / Sports Teams / Booster Clubs
• Corporate wears, Staff Uniforms
• Fahion & Apparel
• Direct Sample Campaigns: Organize and execute targeted campaigns of physical samples (e.g., an embroidered logo on a quality garment) sent to key decision-makers (Athletic Directors, Fashion designer , Head of Schools. HR Managers, Event Planners) to demonstrate the quality of our craft.
• Event Marketing: Coordinate the business's presence at local craft fairs, B2B trade shows, and pop-up events. Manage booth design and ensure the display features high-touch, tangible product examples.
• Customer Testimonials & Case Studies: Actively collect and create visual/written case studies from satisfied B2B clients to use as sales enablement and credibility-building content.

3. Strategy & Analysis

• Sales Enablement: Work directly with the customer service team to develop clear, customized pricing sheets and high-quality order forms.
• Analytics & Reporting: Track key marketing metrics, including the ROI of traditional efforts (e.g., event leads, direct mail conversions) and digital performance, providing actionable insights for continuous improvement.

Qualifications

• Proven experience (2+ years) in digital marketing and/or sales/business development, preferably within the custom goods, screen printing, or apparel industry.
• Demonstrable ability to manage business social media accounts with a focus on visual product presentation.
• Experience with local business networking, partnership building, or event coordination is highly valued.
• Understanding of the sales cycle for custom B2B orders (which often involve a longer lead time).
• Proficiency with graphic design tools (e.g., Canva or Adobe) for creating both digital and print materials.

Job Types: Full-time, Part-time

Pay: ₦150, ₦200,000.00 per month

Expected hours: No more than 24 per week

Today

S

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth.

Location :

Fully Remote (Work from Home), 9 AM – 5 PM EST

Role Overview

As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company's goals and target audience, primarily in the SaaS/technology B2B space.

Key Responsibilities

• Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.
• HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued.
• B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space.
• Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.
• Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.
  Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.

What Success Looks Like

• Targeted, Engaging Content: Creation of well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors.
• Effective HubSpot Use: Utilization of HubSpot to streamline campaigns, manage workflows, and generate qualified leads.
• Consistent LinkedIn Presence: Active and consistent presence on LinkedIn, driving engagement and contributing to business growth.
  Content-Driven Lead Generation: Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns.

Qualifications

• Experience:
• 2+ years of experience in marketing, with a focus on B2B content creation and deployment.
• SaaS/technology industry experience is a strong plus.
• Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation.
• Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community.
• Skills:
• Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences.
• Strong experience with HubSpot for content management, email marketing, and campaign tracking.
• Experience with collaboration tools such as Slack, Zoom, and Teams.
• Knowledge of SEO, lead nurturing, and B2B sales funnels.
• Traits:
• Creative, strategic thinker with a focus on measurable results.
• Organized, deadline-driven, and able to manage multiple projects simultaneously.
• Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience.
  Comfortable working in a remote, distributed team environment.

The Opportunity

This is an exciting opportunity to be part of a forward-thinking company that's shaping the future of employee performance and engagement. As a Marketing Specialist, you will have a direct impact on how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts. If you are ready to take the next step in your career and contribute to a dynamic team, we'd love to hear from you.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
  Record a video showcasing your skill sets

<

Today

J

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Company Description

JLD Aveo+ Ventures is a technology company offering a diverse range of services to individuals and businesses, including ICT, Printing, Design & Branding, Computer Training, Software Development, and Website Development. Our commitment to delivering seamless, professional, and secure services sets us apart from competitors. We cater to a wide range of clients, from students and job seekers to startups and established businesses, helping them enhance their online presence. Our mission is to provide high-quality technology services and excellent customer service while continuously improving our technological capabilities.

Role Description

This is a full-time remote role for a Marketing Specialist.

We are looking for someone with proven experience in driving digital engagement, webinar attendance, and lead conversion through effective marketing strategies. The ideal candidate will lead efforts in:

• Planning and executing high-converting webinars
• Creating and managing targeted ad campaigns across social media and search platforms
• Improving registration-to-attendance conversion rates for online events
• Optimizing sales funnels and nurturing leads post-event
  Creating and implementing full-funnel marketing strategies to increase brand awareness and customer acquisition

Day-to-day tasks will include:

• Developing and executing marketing plans
• Analyzing marketing trends and campaign performance
• Generating leads and managing customer engagement pipelines
• Coordinating webinars and virtual campaigns to support sales goals
  Collaborating with design, development, and training teams to align messaging and brand presence

Qualifications

• Strong communication and customer service skills
• Demonstrated experience in webinar marketing, event promotion, and digital ad campaigns
• Proficiency in creating and implementing marketing strategies
• Experience with tools like Meta Ads Manager, Google Ads, Eventbrite, Mailchimp, or equivalents
• Strong analytical and problem-solving abilities
• Ability to work independently and manage multiple projects remotely
• Background in the technology sector is a strong plus
  Bachelor's degree in Marketing, Business, Communications, or a related field

<

We are looking for an energetic and motivated Marketing Specialist to join our team. In this role, you will be responsible for identifying new business opportunities, building strong client relationships, and meeting sales targets.

Responsibilities:

• Promote and sell company products/services to prospective clients.
• Generate leads through calls, networking, and referrals.
• Maintain long-term relationships with existing clients.
• Prepare and present sales reports to management.
• Stay updated on market trends and competitor activities.

Requirements:

• Previous experience in sales or a related role.
• Excellent communication and negotiation skills.
• Self-driven, target-oriented, and confident in client interactions.
• OND/HND/Bachelor's degree in Business, Marketing, or related field.

What We Offer:

• Competitive base salary plus commissions and incentives.
• Career growth and training opportunities.
• A supportive, goal-driven work environment.

If you are ambitious, persuasive, and eager to grow your career in sales, we would love to hear from you

Job Type: Full-time

Pay: From ₦250,000.00 per month

Today

L

Lagos Full Time

Shipping & Logistics Confidential

• Minimum Qualification :

Company Description

Lyte Shipping Limited is a leading international freight forwarder, specializing in transporting goods worldwide. With a global network of partners, we deploy industry-leading innovations to tackle complex supply chain challenges. Our team of over 100 dedicated professionals works tirelessly to exceed customer expectations, making us one of the most esteemed logistics companies in Nigeria. Based in Lagos, we are committed to offering quality and value through operational excellence and a passion for our work.

Role Description

This is a full-time, on-site role for a Marketing Specialist, located in Lagos. The Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, and assisting with sales initiatives. The role will also involve maintaining effective communication with clients, enhancing customer service, and collaborating with various teams to drive the company's marketing efforts.

Qualifications

• Strong Communication and Customer Service skills
• Proficiency in Market Research and Marketing Strategy
• Experience in Sales and developing sales strategies
• Excellent analytical and problem-solving abilities
• Ability to work in a fast-paced, collaborative environment
• Bachelor's degree in Marketing, Business Administration, or a related field
  Experience in the logistics or shipping industry is a plus

<

About mDoc

mDoc is a digital health social enterprise that leverages behavioral science, technology and quality improvement methodologies to provide improve access to quality healthcare for people with chronic health needs. Our goal is to augment the knowledge and capability of healthcare providers and health consumers to ensure longer, happier and healthier lives across sub-Saharan Africa. mDoc aims to further build capability and to support physicians to provide education and tools to patients to improve self-management. Our ethos is etched in the belief that augmenting the healthcare & technology landscape is paramount to helping Africa unlock its true potential. We are on a mission to transform how African healthcare consumers receive the support they need to live longer, healthier, happier and more productive lives.

In close partnership with community-based organizations, government, NGOs and a leading commercial partner, we are augmenting the health system to focus on what matters to our members in their communities. We are building an enabling community-based ecosystem to better help people with self-management of their chronic conditions and other health needs while helping them navigate quality in-person healthcare when face-to-face care is needed. We focus on personalized care. Over the next few months, we will grow quickly with key projects requiring a deep focus and the discipline, rigor and humility to test alongside our customers, iterate and scale. We are looking for people who are kind, empathetic, positive and problem-solvers, not afraid to grow personally and professionally. If you are looking for a 9 to 5 job, mDoc is not the place for you are as we are a startup and sometimes have to go the extra mile. We care about lifestyle but we are on mission to transform health for all and that takes a lot of effort right now.

The position:

• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures our voice and mission
• Helping team leads set, allocate and monitor the budget of each marketing and comms project
• Meeting with team leads to discuss brand guidelines, goals, budget and timelines
• Conducting market research to determine our target audience's needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn't and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

Requirements

• Undergraduate degree required in Comms, Marketing, Sales. Master's degree preferred.

• Positive, go-getter attitude required with integrity

• Excellent research and analytical abilities and quantitative skills;

• Strong written and oral communication skills in English;

• High levels of organization and attention to detail;

• Sound judgment and initiative and strong work ethic;

• Ability to multi-task and function in an ever-changing, fast paced startup environment;

• Ability to work independently in a flexible small-business environment;

• Proficiency in using Microsoft Office, particularly Outlook, Word, Excel, and PowerPoint;Canva, AI and other design tools

• Comfort and/or interest in learning how to use technology for project management a

• Strong affinity for customer service.

• Excellent organizational and time-management skills.

• Ability to support, communicate, and teach the unique culture and values of mDoc

To apply, please send:

· A resume or cv

· A cover letter in your email indicating why this job is compelling to you

· Please include the title of the position you are applying for in your email address

If you do not send a cover letter addressed to mDoc, you will not be interviewed. Please review the mDoc Healthcare website at before you draft your cover letter.

Job Type: Full-time

Application Question(s):

• Did you submit a cover letter and share links of your work? If not, we will not review your application. Thank you.

Experience:

• marketing: 5 years (Required)

About Punch:

Punch is a full-service digital agency expanding into AI services and solutions. We're building cutting-edge AI capabilities to help businesses transform their operations and customer experiences. As we scale our AI services division, we need a driven sales professional to spearhead our direct outreach efforts and connect with companies ready to embrace AI transformation.

We are seeking a detail-oriented Digital Marketing Specialist to lead our direct marketing campaigns and drive growth in our AI services business.

What We Look For:

We value precision, technical curiosity, and results-driven professionals who can adapt quickly in a fast-paced environment. We provide opportunities to work with cutting-edge AI technologies while building your sales and marketing expertise.

Job Responsibilities:

Direct Outreach & Lead Generation:

• Execute direct outreach campaigns targeting companies that need AI services and solutions
• Identify and research potential clients across various industries who could benefit from AI implementation
• Conduct outbound sales activities through email, phone calls, and text messaging
• Build and maintain prospect databases with detailed company and contact information
• Qualify leads and schedule meetings for senior sales team members

Campaign Management & Automation:

• Set up, manage, and optimize multi-channel automation campaigns (email, SMS, phone)
• Ensure email deliverability by monitoring spam scores, domain reputation, and inbox placement
• Configure and maintain CRM systems and sales automation tools
• A/B test different messaging approaches across email, phone, and text channels
• Monitor campaign performance metrics and provide detailed analytics reporting

Technical Implementation:

• Troubleshoot technical issues with campaign tools and platforms on-the-fly
• Implement email authentication protocols (SPF, DKIM, DMARC) to improve deliverability
• Manage email warming processes and sender reputation maintenance
• Configure tracking pixels, UTM parameters, and conversion tracking
• Integrate various sales tools and platforms to create seamless workflows

Performance Optimization:

• Analyze campaign metrics including open rates, response rates, conversion rates, and ROI
• Create detailed reports on outreach performance and present insights to management
• Continuously iterate and improve messaging based on data and feedback
• Conduct competitor analysis and market research to refine targeting strategies
• Optimize send times, frequency, and segmentation for maximum effectiveness

Skills Required:

Sales & Communication:

• Minimum 2 years of experience in B2B sales, outbound marketing, or business development
• Excellent written and verbal communication skills with ability to craft compelling messaging
• Strong phone presence and ability to handle cold calling effectively
• Experience with consultative selling and solution-based sales approaches
• Ability to understand and communicate technical AI concepts to business stakeholders

Technical & Analytical:

• Detail-oriented with exceptional organizational and project management skills
• Proficiency with CRM systems (HubSpot, Salesforce, Pipedrive) and sales automation tools
• Understanding of email marketing platforms and deliverability best practices
• Experience with analytics tools (Google Analytics, email marketing analytics)

AI Services Knowledge:

• Understanding of AI/ML applications in business (chatbots, automation, data analysis, etc.)
• Ability to identify AI use cases and pain points in different industries
• Familiarity with current AI trends and how they apply to business solutions
• Technical curiosity to learn about AI services and communicate value propositions effectively

Problem-Solving & Adaptability:

• Ability to figure things out independently and solve problems on-the-fly
• Strong research skills for prospect identification and market analysis
• Adaptability to work in fast-paced startup environment
• Self-motivated with ability to work independently and meet targets
• Resilience in handling rejection and maintaining consistent outreach volume

Bonus Points For:

• Experience selling technical services or software solutions
• Knowledge of AI/ML platforms and tools (OpenAI, Google Cloud AI, AWS ML)
• Background in lead generation for B2B SaaS or technology companies
• Experience with LinkedIn Sales Navigator and social selling
• Understanding of marketing automation and lead nurturing workflows
• Previous experience in agencies or consultancy environments

Benefits at Punch:

• Competitive Salary & Performance-Based Commissions
• Paid Time Off & Holidays
• Health & Wellness Support
• Professional Growth & Development (including AI/ML training)
• Collaborative Culture & Recognition
• Access to cutting-edge AI tools and technologies
• Opportunity to be part of the AI revolution in business
• Operational Support & Relocation Assistance

Ability to commute/relocate:

• Lagos: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Location:

• Lagos, Ikeja (Required)

Join us in connecting businesses with transformative AI solutions. Help us build relationships that drive innovation and growth in the rapidly expanding AI services market.

Job Type: Full-time

Company Description

Ades Ventures Nigeria Ltd is a leading firm involved in the exportation of food and drinks, providing international business support, and the production and sales of aflatoxin-free melon seeds (Egusi). Our commitment is to deliver high-quality products and services that meet international standards, thereby supporting the global growth of our clients' businesses.

Role Description

This is a full-time on-site role for a Marketing Specialist based in Ibadan. The Marketing Specialist will be responsible for developing and executing marketing strategies, conducting market research, managing marketing campaigns, and analysing marketing data. The role also involves overseeing social media management, content creation, and coordinating with the sales team to align marketing activities with sales goals.

Qualifications

• Experience in developing and executing marketing strategies and campaigns
• Strong market research and data analysis skills
• Proficiency in social media management and content creation
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Organisational and project management skills
• Familiarity with digital marketing tools and analytics platforms
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Experience in the food and beverage industry is a plus