40 Marketing Specialist jobs in Nigeria

Are you a creative storyteller with a passion for digital engagement and sales? Join us at Xuriel Resources as a Social Media & Marketing Specialist!
br>Responsibility
Create and manage engaging content across Instagram, LinkedIn, Facebook & TikTok
Design visuals, captions, and short-form videos that tell our brand story
Plan and run campaigns to promote our programs and courses
Drive lead generation and sales through email marketing & social promotions
Analyze performance metrics and optimize campaigns for better results
Grow online communities and boost brand visibility
Collaborate on content calendars, strategy, and digital assets

Snaarp is your comprehensive all-in-one solution for safeguarding your enterprise with cutting-edge technology, seamless security, and unmatched reliability to protect against evolving threats.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location:  Lagos
Employment Type: Full-time

Job Summary

• We are looking for a…

Role Summary
We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals. br>You must be both a closer and a builder—capable of crafting compelling strategies and executing them with urgency. < r>PLEASE NOTE:

THIS ROLE IS STRICTLY FOR ABUJA RESIDENTS ONLY.

Women are strongly encouraged to apply.

Key Responsibilities
1. SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)
Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation. < r>
Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.

Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).

Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.

Develop clear sales KPIs, targets, and dashboards across the Growth department.

Ensure all communications, branding, and outreach efforts align with sales and income goals.

2. MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT
Oversee all W2A communication outputs—visual, digital, editorial, and media relations. < r>
Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.

Ensure branding and messaging efforts support strategic positioning and lead conversion.

Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

3. STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS
Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.

Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.

Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

4. TEAM LEADERSHIP & PERFORMANCE MANAGEMENT
Manage the Growth team (communications, sales,Branding/Graphics Designer).

Mentor staff and build a scalable commercial department structure based on results.

Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.

5. CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY
Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.

Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.

Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion. < r>
Market Research & Insights:

Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
Provide strategic recommendations to senior management to improve marketing continuously and sales performance.


Requirements
Bachelor's Degree in Business, Marketing, Communications, or related fields.
8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors. < r>Strong track record of closing high-value deals and managing pipelines.
Familiarity with investment flows, B2B sales, and client onboarding processes.
Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).



Benefits

Competitive salary: ₦350,000 monthly plus performance incentives (Salary is negotiable and commensurate with experience. < r>Comprehensive health coverage (HMO).
13th-month performance bonus.
Performance based pay and bonuses
Free Mental Health checks
Learning and Development: Sponsored professional development training, sales leadership workshops, and international exposure.
Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy. < r>Access to global platforms and partnerships through trade and investment events across Africa and Europe.
Supportive, impact-driven work environment.

JOB TITLE: NGO Media,Marketing & Communications Officer (hybrid) Location: Lagos, Nigeria JOB OVERVIEW We are seeking a talented Communications Specialist to join our client. The ideal candidate will be responsible for developing, implementing, and managing effective communication strategies that align with the organization's goals and objectives. This role involves creating compelling content, managing internal and external communications, and maintaining consistent messaging across various platforms. The work is hybrid requiring on and offlinepresence as may be required.He/she may be required to work on weekends or extra hours during busy periods. JOB PURPOSE ● Prepare and disseminate report regularly as may be agreed● Coordinate network resources and ensure a symbiotic working relationship always● Deliver other programme-related tasks as may be assigned

KEY RESPONSIBILITIES AREAS

● Develop and execute comprehensive communication plans to support organizational objectives.● Create engaging content for various communication channels including website, social media, press releases, newsletters, and internal communications.● Manage and maintain the company's brand voice and messaging consistency across all platforms.● Collaborate with cross-functional teams to gather information and create communication materials.● Build and nurture relationships with media outlets, journalists, and stakeholders.● Monitor and analyze communication metrics to assess the effectiveness of strategies and make data-driven improvements.● Assist in crisis communication management and prepare appropriate responses when necessary.● Stay updated with industry trends, communication tools, and best practices to enhance strategies. WHAT SUCCESS LOOKS LIKE IN THIS ROLE If the officer is the right fit:● Strong processes and procedures are established●All the organization's online platforms are well managed and carry up-to-date relevant information●Alums and Prospective are engaging with the organization's online community including LinkedIn● The TL team would be coordinated and more seamlessly achieve set goals in record time● All TL communication tasks will be responded to and resolved within the stipulated time● All events are delivered to an audience satisfaction rate of 90%● Partnerships and collaborations with internal stakeholders and departments will be effective and drive the achievement of core objectives● Reports will be timely and qualitative

REQUIRED COMPETENCIES

Experience: ● Bachelor's degree in Communications, Marketing, Journalism, or related field. M.Sc will be an added advantage● Proven experience 5 years in a communications role, preferably in a corporate environment.● Minimum of one year of local or international work experience in the social or learning and development sectors.● Experience in Media Marketing● Excellent written and verbal communication skills with the ability to create compelling content.● Proficiency in utilizing various communication platforms and tools.● Strong project management and organizational skills with the ability to multitask and meet deadlines.● Experience in media relations, crisis communications, social media and event management is a plus.● Great interpersonal and communication skills● Proficiency in the use of ICT tools and communication techniques● Ability to work unsupervised with respect for quality delivery to scale and timeline.● Local language proficiency Qualities: ● Creative thinking and problem-solving abilities.● Ability to work both independently and collaboratively in a team environment.● Strong attention to detail and a proactive approach to tasks.● Driven to succeed without fear of imagining new ideas and happy to learn from failure● Passionate, principled, organized, patient and flexible● Organised with an unalloyed respect for the effective use of time● Respects diversity, equity and inclusion in use of language and behaviour● Committed to the principles of good governance, efficiency and resource management● Ability to motivate others.● Good political and cultural sensitivity and emotional intelligence● A good sense of humour GENERAL WORKING CONDITIONS ● Ability to work and lead in an intense and fast-paced environment● Comfortable working in an environment of diversity (of gender, generation, geography, ethnicity, (dis)ability, faith and sectors)● Willingness to travel occasionally

METHOD OF APPLICATION

Interested and qualified candidates should send their CVS to using SP-MMCO-24 as the subject of the mail.

evelop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, email marketing, content marketing, and display advertising to drive traffic, engagement, and conversions.
br>Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and TikTok, ensuring optimal return on ad spend.

Create, curate, and publish engaging content across social media platforms aligned with the brand voice, marketing goals, and target audience preferences.

Monitor, analyze, and report on the performance of digital and social media campaigns using tools like Google Analytics, Meta Insights, and other performance dashboards, and adjust strategies based on data insights.

Engage with followers and online communities, respond to comments and messages promptly, and foster positive customer relationships across all social platforms.

Collaborate with content creators, graphic designers, and other departments to produce high-quality marketing materials such as blog posts, videos, infographics, and email newsletters.

Conduct regular market, audience, and competitor research to identify trends, new opportunities, and areas for improvement in digital and social media marketing efforts.

Optimize website content, landing pages, and user experience to improve organic search rankings, increase dwell time, and enhance overall conversion rates.

Manage and grow email marketing campaigns, including audience segmentation, A/B testing, automation, and performance tracking.

Build and maintain partnerships with influencers or brand ambassadors, and manage online reputation through monitoring reviews, feedback, and social sentiment.

Job Title: Social Media Manager
Company: TheBuston'City br>Location: Ogudu Road,Ojota,Lagos
Employment Type: Hybrid( Remote & On-Site)
Experience Level: 1+ Year

Job Description:

We are a fast-growing tech startup seeking a creative and strategic Social Media Manager to grow and engage our online community. The ideal candidate will be responsible for planning, implementing, and monitoring our social media strategy across various platforms to increase brand awareness, drive traffic, and support marketing efforts.


Key Responsibilities:

- Develop and implement a content calendar across all major social platforms (Instagram & Facebook).

- Create engaging, high-quality content (text, image, and video) tailored to each platform.

- Manage daily posting, community engagement, and timely response to comments/messages.

- Stay updated with social media trends, tools, and best practices.


Job Requirements:

- Minimum of 1 year experience in a similar social media management role

- Proven ability to grow social media accounts and engage communities

- Strong writing and communication skills

- Familiarity with content creation tools (e.g., Canva, CapCut, etc.)

Key Responsibilities:
br>Develop monthly content calendars and campaigns.
Collaborate with photographers to showcase portfolios and new work.
Plan and manage ad campaigns and promotions.
Identify social trends and implement creative content strategies.
Analyze data to improve engagement, reach, and follower growth.
Capture behind-the-scenes photos and videos during shoots.
Edit short-form video content (Reels, TikTok, Stories).
Write engaging captions and copy that reflect the brand’s voice. < r>Plan and execute social media strategies and campaigns
Stay up-to-date with platform algorithms and content trends.
Qualifications:
Minimum of OND/HND in any relevant field.
Female age 20-30
1-2 years of working experience in social media management
Proficient in content creation for Instagram, TikTok, and YouTube
Strong knowledge of social media trends, meta ads and SEO
Skilled in graphics design I.e Canva /Coreal draw and Video editing cap-cut/Premiere pro

The Social Media Manager is responsible for developing, implementing, and managing the company’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement across all digital platforms. This role involves creating and curating content, analyzing metrics, managing campaigns, and interacting with the online community to align with business goals. The ideal candidate is creative, strategic, and data-driven, with a deep understanding of current trends and best practices in social media marketing.
br>Key responsibility

Plan and implement a comprehensive social media strategy aligned with marketing goals and brand identity.
Create, curate, and schedule engaging content (text, images, videos, stories, reels) for various platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok).
Monitor social media channels, respond to comments and messages, and foster a positive community experience.
Track and analyze social media performance using tools (e.g., Meta Insights, Google Analytics), and provide regular reports and insights to improve engagement and ROI
Plan and execute paid and organic campaigns to promote products, events, or brand initiatives.
Stay up-to-date with social media trends, tools, platform updates, and best practices to keep content fresh and relevant.
Work closely with marketing, design, PR, and sales teams to align social media efforts with broader campaigns and objectives.
Ensure all content aligns with the brand’s tone, guidelines, and legal standards (e.g., copyright, disclosure rules). < r>Identify and collaborate with influencers or brand ambassadors to expand reach and credibility.
Handle sensitive situations on social media with professionalism and coordinate responses during PR crises.

Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns br>Interacting with customers and other stakeholders via the company’s social media accounts < r>Analysing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements and implementing plans. < r>Researching social media trends and informing management of changes that are relevant to the company’s marketing activities < r>Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs < r>Interaction conversion.