23 Marketing Manager jobs in Nigeria

We are looking for a results-driven and strategic Marketing Manager to lead all marketing efforts in our real estate organization. This role requires a deep understanding of the property market, customer behavior, and real estate trends. The ideal candidate will be responsible for increasing brand visibility, generating qualified leads, and supporting property sales through innovative marketing strategies.
br>RESPONSIBILITIES:
Marketing Strategy & Planning:
-Develop and implement end-to-end marketing strategies to promote residential and commercial properties.
-Conduct market analysis to identify target audiences, property trends, and competitor activities.
-Collaborate with the sales team to align marketing campaigns with sales goals and property launches.

Brand & Content Management:
-Enhance the company's brand image in the real estate sector through strategic messaging and visuals.
-Oversee the development of property brochures, flyers, newsletters, and digital content.
-Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.

Digital & Social Media Marketing:
-Manage the company's online presence including the website, social media platforms, and property listing portals.
-Run targeted digital campaigns to drive traffic and leads.
-Monitor performance metrics and optimize campaigns accordingly.

Lead Generation & CRM:
-Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.
-Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.
-Work closely with the sales team to track lead conversion and improve lead quality.

Event & Launch Planning:
-Organize and promote property launches, open houses, exhibitions, and client engagement events.
-Coordinate PR activities and press releases related to property milestones and news.

Vendor & Agency Coordination:
-Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.
-Oversee production and distribution of marketing collateral including billboards, signage, and banners.

Market Intelligence & Reporting:
-Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.
-Prepare regular reports on campaign performance, lead generation, and market response.

About Realbet
Realbet.ng is the first Betting Exchange in Nigeria, offering a groundbreaking mix of your traditional sportsbook and prediction market betting pools. Our innovative Betting Exchange allows users to bet against each other, set their own odds, or match existing ones in a peer-to-peer betting model. This gives full control to the bettor. br>Our business is unique, the first in Nigeria and we are now positioned for growth.

Job Summary
As such, we are seeking a highly motivated, innovative, and results-driven Marketing Manager to develop and execute comprehensive marketing strategies that support the intended business growth, increase brand visibility, and strengthen customer loyalty. The ideal candidate will possess deep expertise in digital marketing, brand communication, and campaign management. Experience in the betting, gaming, or entertainment industry is highly desirable but not mandatory.

Key Responsibilities
Campaign Development & Management
• Conduct market research and customer insights analysis to inform strategic initiatives and identify new opportunities for growth. < r>• lan and execute multi-channel marketing campaigns, including digital, print, outdoor, and experiential activations. < r>• B ild brand awareness through compelling storytelling, consistent messaging, and innovative brand-building strategies. < r>• D velop and manage partnerships, sponsorships, and promotional collaborations to strengthen market presence and expand reach. < r>Digital Marketing & Analytics
• L ad all digital marketing efforts, including SEO, SEM, email marketing, display advertising, affiliate marketing, and influencer campaigns. < r>• A alyze and optimize campaign performance using KPIs to ensure maximum effectiveness and efficiency. < r>• M nitor market trends, competitor activities, and consumer behavior to proactively adapt marketing strategies. < r>• I plement customer loyalty programs, special promotions, and rewards initiatives to foster long-term engagement and increase lifetime value. < r>Regulatory Compliance
• E sure that all marketing activities and advertising materials comply with Nigerian regulatory and advertising standards, especially as related to the betting industry. < r>• C ordinate with legal and compliance teams to secure necessary approvals and maintain adherence to industry best practices. < r>
Requirements
• B chelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant advanced degree is an added advantage.
• D ep expertise in planning and executing both offline and online marketing campaigns. < r>• E cellent grasp of digital marketing channels, tools, analytics, and best practices. < r>• A ility to thrive in a dynamic, fast-paced startup environment with a proactive and adaptable mindset. < r>• P oficiency in tools such as Google Analytics, Meta Ads Manager, CRM platforms, SEO tools, and related software. < r>
Why Join Realbet?
• O portunity to lead transformative marketing initiatives in a rapidly expanding and innovative sector. < r>• W rk in a dynamic, creative, and collaborative environment with a passionate team. < r>• C mpetitive remuneration and performance-based incentives. < r>• B a key player in shaping the future of online betting in Nigeria and beyond. < r>

Interview Preparation
• N vigate the portal at realbet.ng to understand the scope of services and general marketing requirements. < r>• C eck all our social media handles and note any areas of improvement and how best to use each as a marketing channel. < r>• V sit our blog and other external sources with regards to our online reputation and how best it can be managed.

The core responsibilities of the required Relationship Manager in Assurance Microfinance Thrift And Credit Cooperative Society Ltd include but not limited to the following.
br> Identifying and developing new businesses.

Identifying opportunities for business growth by understanding customers needs and proactively addressing concerns.

Maintaining and enhancing client relationships.

Cultivating, nurturing, and maintaining strong, long-term connections with customers or stakeholders.

Building trust, and positive ongoing relationships with existing and potential customers.

Meeting sales targets and goals.

Developing and implementing sales strategies.

Negotiating Contracts and closing deals.

Providing excellent customer service

Ensuring customers satisfaction and retention.

Sales reporting and analysis

Representing Assurance Microfinance Thrift And Credit Cooperative Society Ltd in the most excellent and acceptable manner.

Collaboration with other teams.

This is a full-time remote role for a Marketing Manager. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing campaigns, analysing market trends, and collaborating with cross-functional teams. The role will also involve overseeing digital marketing activities, managing social media, and budgeting.
br>
Qualifications

Marketing Strategy Development, Campaign Management, and Market Analysis skills
Digital Marketing and Social Media Management skills
Budget Management and ROI tracking skills
Excellent written and verbal communication skills
Ability to work independently and remotely
Experience in the technology industry is a plus
Bachelor's degree in Marketing, Business Administration, or related field

Background Correct Tech Nigeria is a licensed betting and gaming company committed to offering a responsible, engaging, and secure betting experience. As part of its expansion and market growth strategy, the company seeks a Marketing Manager to lead the planning, execution, and monitoring of marketing strategies that will drive brand awareness, customer acquisition, retention, and revenue growth.

While prior iGaming or betting industry experience is preferred, exceptional marketing professionals from other industries with a proven record of delivering measurable results are welcome to apply.

2. Purpose of the Role The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to strengthen Correct Tech Nigeria’s market position. The role will focus on digital engagement, customer acquisition, retention, and loyalty campaigns, ensuring all marketing activities align with regulatory requirements and business objectives. 

3. Scope of Duties and Responsibilities

A. Strategic Marketing Planning

Develop annual and quarterly marketing plans aligned with company objectives.Identify and segment target audiences, creating tailored strategies for each segment.Ensure all marketing content and campaigns comply with betting and gaming advertising laws.Allocate marketing budgets efficiently and track returns on investment (ROI).

B. Brand Management

Build and maintain a strong, consistent brand image across all touchpoints.Oversee creative content development for digital, print, and broadcast channels.Monitor public perception and manage brand reputation proactively.

C. Digital Marketing and Customer Acquisition

Plan and execute multi-channel digital campaigns, including social media, search engines, email marketing, and affiliate networks.Drive traffic and conversions through SEO, SEM, and targeted advertising.Explore influencer partnerships, sponsorships, and strategic collaborations to boost brand reach.

D. Customer Retention and Loyalty Programs

Work closely with CRM teams to design loyalty programs, promotions, and incentives.Segment customers for personalized communications and targeted offers.Monitor retention performance and implement strategies to improve player lifetime value (LTV).

E. Market Research and Competitive Intelligence

Conduct ongoing market research to identify trends, opportunities, and competitive threats.Track competitor marketing strategies and adjust company campaigns accordingly.Prepare monthly market intelligence reports for management. 

F. Partnership and Affiliate Management

Identify, negotiate, and manage partnerships with affiliates, media agencies, and promotional partners.Monitor partner performance and ensure alignment with company objectives.

G. Reporting and Campaign Analysis

Maintain up-to-date dashboards tracking marketing performance.Present monthly performance reports with clear insights and recommendations.Continuously test and optimize campaigns to improve ROI and conversion rates.

 4. Deliverables

Approved annual and quarterly marketing strategy documents.Monthly campaign calendars with budgets and KPIs.Weekly and monthly performance reports against agreed targets.Quarterly market research and competitor analysis reports.Measurable increase in customer acquisition, retention, and engagement rates.

 5. Key Performance Indicators (KPIs)

Customer acquisition numbers vs. set targets.Customer retention and reactivation rates.ROI on marketing campaigns.Website/app traffic and conversion metrics.Brand awareness and engagement levels.Regulatory compliance across all marketing materials.

6. Reporting Line

Reports to: Head of Commercial / Chief Marketing Officer (CMO).Works closely with: Product Development, CRM, Compliance, and Customer Support teams.

 7. Work Location and Schedule

Full-time position based at Correct Tech Nigeria’s office, with flexibility for campaigns, events, and travel as needed.Standard work hours apply, with occasional evening or weekend work during high-profile campaigns or events. Requirements

8. Qualifications, Skills, and Experience

Bachelor’s degree in Marketing, Business, Communications, or related discipline.5+ years’ experience in marketing, including at least 2 years in a managerial role.Experience in iGaming, betting, sports entertainment, or related sectors preferred, but high-performing candidates from other industries will be considered.Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing.Proven ability to manage large budgets and deliver measurable results.Excellent analytical skills for interpreting marketing data and making data-driven decisions.Strong leadership, negotiation, and communication skills.

9. Ethical and Professional Expectations

Ensure all campaigns promote responsible gaming.Comply with all Nigerian betting and gaming advertising laws.Uphold Correct Tech Nigeria’s values of fairness, transparency, and customer focus.Benefits₦800,000 – ₦1,000,000 (based on experience and performance)

Our Client Our client, an alcoholic beverage distribution company, seeks to employ a marketing manager. Key responsibilities; Lead the development and execution of integrated marketing strategies for luxury wine and spirits brands in Nigeria.Own brand P&L, manage marketing budgets, ROI tracking, and forecast marketing spend.Design and manage digital, in-store, and event marketing campaigns to elevate brand visibility, presence, and consumer engagement.Build and maintain relationships with brand principals and insight partners.Conduct market research, track consumer behavior, monitor competitor activity, and provide actionable insights.Collaborate with Sales and Events teams for high-impact activations, trade promotions, and customer training.Manage public relations, influencer collaborations, and premium events (e.g., tastings, product launches).Ensure strict adherence to regulatory requirements (notably NAFDAC & labeling regulations).RequirementsMinimum of 5–7 years’ experience in marketing within the premium beverage/FMCG industry.Bachelor’s degree in Marketing, Business, or related field (postgraduate qualification preferred).Hands-on experience with global wine/spirits brands and use of marketing analytics tools.Excellent communication and project management skills; ability to work under pressure.

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Position: Marketing Manager
Industry: FMCG br>Location: Lagos
Job Type: Full-Time (Onsite)
Budget: Open to Negotiation

Job Description (Summary)
As the Marketing Manager, you will develop and implement marketing strategies that enhance brand awareness, drive consumer demand, and grow profitability. This role requires deep consumer insight, data-driven decision-making, and close collaboration with global brand teams and local cross-functional partners.
Strategic Planning & Market Development
Develop marketing plans aligned with the business vision and brand objectives.
Conduct market research, analyze consumer insights and competitive intelligence to identify growth opportunities.
Define target audience segments and design market positioning strategies.
Brand Management & Performance Delivery
Lead execution of their product’s growth drivers across digital, retail, and experiential channels. < r>Ensure brand consistency and strict adherence to global brand guidelines.
Track and improve brand performance (e.g., market share, brand awareness, and perception).
Deliver P&L metrics, with a focus on Net Sales Value (NSV), Gross Margin (GM), and CAAP.
Integrated Marketing Campaigns
Design and execute 360° integrated marketing campaigns combining advertising, social media, influencer marketing, PR, and brand experiences. br>Collaborate with creative agencies and internal teams to develop engaging campaign assets.
Monitor campaign ROI and continuously optimize tactics for maximum efficiency.
Budget Management
Own and manage the brand's marketing budget, allocating resources effectively across advertising, promotions, digital, and trade marketing.
Track expenditures and identify opportunities for cost optimization and strategic reallocation.

Required Qualifications & Experience:
Minimum of 7 years' marketing experience, preferably in FMCG, luxury goods, or other related industries with a track record of leading a marketing department.
Proven success in brand building, campaign management, and market expansion.
Track record of working with regional or global brand teams and managing high-profile consumer brands.
Deep knowledge of consumer behavior, trend analysis, and premium brand positioning.
Experience managing multi-channel campaigns (digital, ATL, BTL, experiential).
Strong budget management, stakeholder engagement, and project leadership skills