533 Marketing Lead jobs in Nigeria

Job Title: Digital Marketing Lead

Job Location: Lagos - Opebi

Job Type: Hybrid

Salary Budget: N200,000

Job Description:

1. Develop and implement a comprehensive digital marketing strategy aligned with business goals.

2. Manage digital marketing budget and allocate resources effectively.

3. Plan, execute, and optimize multi-channel campaigns (SEO, SEM, email, social media, content, and paid ads).

4. Ensure brand consistency across all digital touchpoints.

5. Work closely with consultants, sales, and leadership teams to align marketing efforts with business development goals.

6. Mentor and guide junior marketing staff or interns.

Requirements and Qualifications:

* Minimum of BSc or its equivalent.

* 3 years of experience in digital marketing, preferably in B2B or professional services.

* Strong knowledge of marketing automation and CRM platforms.

* Excellent communication, copywriting, and storytelling skills.

* Ability to manage multiple projects in a fast-paced environment.

As a Digital Marketing Lead:

You will spearhead user acquisition and retention strategies driving growth through data-informed and full-funnel campaigns. You will collaborate cross-functionally to launch regionally tailored initiatives, especially for APAC markets, while optimizing conversion and increasing user retention. With a strong focus on experimentation and creative strategy, you will lead the development of impactful landing pages, ad creatives, and lifecycle marketing flows by staying ahead of crypto trends and leveraging analytics to identify new growth opportunities.

Responsibilities

Ideate, lead, and coordinate full-funnel user acquisition campaigns, and optimize customer acquisition funnels to reduce CAC and increase user retention

Drive cross-functional efforts that result in measurable acquisition growth.

Propose campaign angles based on product features, market moments, and user insights.

Champion test-and-learn culture across markets and channels.

Collaborate with content and design teams to ship high-quality landing pages, ad creatives, and email flows

Adapt and tailor campaign ideas to APAC markets with strong cultural and user behavior awareness.

Track KPIs, generate growth reports, and iterate based on data insights and market trends

Stay ahead of crypto trends, competitor activity, and platform updates to spot new opportunities

Qualifications

4-6 years of digital marketing experience, ideally with 2+ years in crypto, fintech, or Web3

Proven track record of driving user acquisition and retention through paid and organic channels

Demonstrated ability to drive user growth through creative, cross-functional marketing initiatives

Experience launching and scaling campaigns across regions, ideally in crypto, fintech, or Web3

Excellent creative judgment and understanding of what drives conversion, engagement, and virality

Excellent analytical skills and experience working with data dashboards (Looker, GA4, Dune, etc.)

Experience in crypto, fintech, or Web3

Today

Lagos Full Time

IT & Telecoms NGN 250, ,000

Easy Apply

We need a Digital Marketer that can manage ,Develop and implement a comprehensive digital marketing strategy aligned with business goals. someone who can Manage digital marketing budget and allocate resources effectively.

• Minimum Qualification : HND
• Experience Level : Entry level
• Experience Length : 2 years
• Working Hours : Full Time

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Manage digital marketing budget and allocate resources effectively.
• Plan, execute, and optimize multi-channel campaigns (SEO, SEM, email, social media, content, and paid ads).
• Ensure brand consistency across all digital touchpoints.
• Work closely with consultants, sales, and leadership teams to align marketing efforts with business development goals.
  Mentor and guide junior marketing staff or interns.

Requirements:

• Excellent communication, copywriting, and storytelling skills.
• Ability to manage multiple projects in a fast-paced environment.

Company Description

We are a Peer to Peer platform for sharing subscriptions

Role Description

ShareMySu
b is a platform that helps people save money by securely sharing their digital subscriptions. We're about to launch, and we're looking for a
Marketing Lead
who can drive user acquisition, build our brand, and generate traction from day one.

This is not a "strategy-only" role. We need someone hands-on who can
create content, run ads, test channels, and optimise campaigns
, while also shaping the long-term marketing vision. As one of the first hires, you'll have ownership, freedom, and the opportunity to shape ShareMySub's growth engine.

Key Responsibilities

Growth and Strategy Execution

• Design and execute the go-to-market strategy for launch.
• Identify and prioritise user acquisition channels (paid ads, social, SEO, referrals, influencer marketing).
• Run experiments to validate growth hypotheses (A/B tests, pricing promos, referral programs).
• Monitor and optimise key funnel metrics: sign-ups, conversions, retention, CAC, LTV.

Content and Campaigns

• Create engaging content for Instagram, TikTok, Twitter, and LinkedIn.
• Manage ad campaigns on Meta Ads Manager and Google Ads.
• Write compelling ad copy, landing page headlines, and email campaigns.
• Develop creative campaigns (giveaways, referral drives, student partnerships).

Brand and Positioning

• Build brand trust through storytelling, social proof, and user testimonials.
• Maintain a consistent voice across all channels.
• Collaborate with UI/UX designer to ensure brand consistency across product and marketing.

Collaboration and Reporting

• Work closely with Founder & Product team to align marketing with product updates.
• Share insights from campaigns, user behaviour, and market trends.
• Prepare weekly growth reports and recommendations.

What we are looking for

• 3–5 years of experience in
  growth marketing, digital marketing, or startup marketing
  .
• Proven track record of running successful acquisition campaigns.
• Hands-on skills in:
• Meta Ads, Google Ads, TikTok Ads
• Email marketing (Mailchimp/Sendinblue)
• Basic design (Canva, Figma)
• Analytics tools (Google Analytics, Meta Business Suite, Mixpanel)
• Strong copywriting and communication skills.
• Data-driven, scrappy, and comfortable working with limited resources.
• Entrepreneurial mindset — able to move fast, test ideas, and adapt.

Nice to Have

• Experience in
  marketplaces, fintech, or subscription-based platforms
  .
• Ability to edit short-form video (TikTok/Instagram reels).
• Familiarity with SEO and content marketing.

About Veend

Veend helps individuals and businesses access finance on demand. Our BNPL product, powered by Vida, lets employers offer their staff a payroll-deducted shopping benefit so employees can walk into any participating store, pick what they need, and repay via salary deduction.

Job Overview

We are hiring a Marketing Lead to build and execute strategies that drive awareness, adoption, and loyalty for Veend's BNPL program. The ideal candidate is both strategic and hands-on — capable of crafting strong narratives, running campaigns across digital and offline channels, and building employer- and employee-facing engagement initiatives that scale.

This role is central to shaping how Veend is perceived in the market, how employers understand our value proposition, and how employees engage with BNPL as a trusted financial benefit.

Location: On-site in Lagos, Nigeria

Reports to: CEO

Travel: Occasional intra-city and inter-state travel

Responsibilities

• Develop and execute an integrated marketing strategy to acquire, activate, and retain employers and employees on BNPL.
• Build positioning and messaging that resonates with decision-makers (CEOs, HR Directors, CFOs, Comp & Benefits Leads) and with employees as end-users.
• Design go-to-market campaigns for employer onboarding and employee adoption, leveraging both B2B and B2C tactics.
• Manage brand communications, PR, events, and industry visibility for VeendHQ.
• Lead content development (case studies, pitch decks, product one-pagers, employer comms toolkits).
• Partner with Sales, Product, and Operations to ensure consistent storytelling and a seamless adoption journey.
• Own marketing analytics: measure awareness, adoption funnel, engagement, and ROI.
• Manage external agencies and vendors where needed.

Qualifications

• Minimum 4 years of marketing experience in fintech, HR-tech, benefits, SaaS, or related industries.
• Proven ability to design and run B2B2C marketing campaigns that drive measurable adoption.
• Strong storytelling and content development skills across digital, offline, and event channels.
• Experience positioning complex products to both business decision-makers and everyday consumers.
• Solid understanding of employer ecosystems (pensions, payroll SaaS, HR services, employee benefits).
• Comfort with data-driven marketing, performance tracking, and iterative experimentation.
• Excellent communication and stakeholder management skills.
• Willingness to work on-site in Lagos with occasional travel.

Compensation and checks

• Competitive salary plus quarterly performance bonus.
• Team bonding activities and events
• Health Insurance
• Unlimited Leave
• 13th Month Salary
• Pension
• End of the year team performance bonus.

Note: Background checks will be conducted for final candidates.

Job Type: Full-time

Pay: ₦2,000, ₦2,413,822.44 per year

JD- MARKETING LEAD

Dr. Seyi Absolute Wellness Ltd. is seeking a highly skilled and strategic marketing lead to drive brand positioning, business growth, and customer engagement in the wellness and holistic medical care sector. The ideal candidate will develop and execute marketing strategies that enhance our market presence, promote our specialized services and align with the company's overall objectives.

Salary: 270,000 net plus commission

Location: Magodo Phase 2 (applicants must reside within Magodo or environs)

Work Mode: Full time onsite

Key Responsibilities

• Develop and implement a comprehensive online and offline marketing strategy that aligns with business objectives.

• Conduct market research to identify trends, customer needs, and opportunities in the wellness and healthcare industry.

• Oversee brand identity, ensuring consistent messaging across digital platforms, print materials, and events.

• Manage digital marketing efforts, including social media, SEO, email marketing, and paid advertising.

• Oversee content creation and promotional campaigns to drive customer engagement and lead generation.

• Develop and maintain relationships with affiliates, distributors, media partners, and industry influencers.

• Collaborate with internal teams, including sales and medical professionals, to align marketing efforts with business goals.

• Set key performance indicators (KP|s) and analyze marketing data to optimize campaigns and maximize ROl.

• Manage the marketing budget effectively, ensuring cost-efficient allocation of resources.

• Provide regular reports on campaign performance, market trends, and customer insights.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 4years (post NYSC) proven experience in marketing, preferably within the wellness, healthcare, or medical industry.

• Strong knowledge of digital marketing, brand management, and market research.

• Excellent leadership, communication, and project management skills.

• Ability to use data analytics for informed decision-making.

• Creativity and innovation in campaign development.

Interested applicant should send their CV to using the job title as the subject

Today

B

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Marketing Lead – Barlary

About Barlary

Barlary is building the bridge between traditional finance and decentralized finance (DeFi). We make it simple for anyone to exchange crypto fiat, pay bills, and spend with a virtual debit card – all from one seamless platform. Our mission is to make financial freedom accessible to the everyday user.

We're early-stage, fast-moving, and obsessed with solving real problems for crypto enthusiasts, freelancers, and global citizens.

The Role

We're looking for a Marketing Lead to own and execute Barlary's growth strategy. This role is ideal for a scrappy, data-driven marketer who thrives in early-stage environments and can balance hands-on execution with big-picture strategy.

You'll work directly with the founders to:

• Drive user acquisition and retention.
• Test and scale marketing channels (social, content, referrals, influencer, paid, PR).
• Build a strong narrative that positions Barlary as a trusted, innovative fintech brand.
  Gather customer insights and feed them back into product development.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Manage multi-channel campaigns (organic + paid) to grow signups and active users.
• Experiment with referral/affiliate programs and community-led growth.
• Own Barlary's voice across social, email, and content.
• Track metrics (CAC, conversion rates, retention) and optimize for growth.
  Build partnerships with fintech/crypto communities, influencers, and media.

What We're Looking For

• 3+ years experience in marketing, ideally in fintech, crypto, or consumer tech.
• Hands-on with growth tools (ads managers, analytics, automation, SEO).
• Comfortable running experiments with small budgets and iterating quickly.
• Strong storytelling skills and ability to craft messaging that resonates.
• Data-driven but creative — you can balance numbers with brand-building.
  Entrepreneurial mindset; you're okay wearing multiple hats in a startup.

Why Join Us

• Equity-first role (with potential to move into salary + equity post-funding).
• Chance to shape the future of a fintech/DeFi platform from the ground up.
• Work directly with the founding team and help scale a global product.
  Freedom to experiment, move fast, and have a real impact.

<

We're not your typical agritech company.

We're flipping the script on how smallholder farmers across Africa grow, earn, and thrive. We provide crop insurance, direct market access, and climate financing, but at our core, we're building economic freedom for the people who feed the continent.

If you believe storytelling and strategy can shift culture and create movements, not just followers, you'll fit right in just keep reading.

The Role
We need a Marketing Lead who is fearless about being different. Someone who can build a brand that feels alive, loud, and impossible to ignore.

You'll be the brain and voice behind Yemert's growth story, crafting the strategy, the tone, and the moments that make people talk about us.

This is not a "run social media" role. It's a chance to craft the voice of an agritech brand that challenges the status quo, reaches millions of farmers and buyers, and drives growth in one of Africa's most critical sectors.

We're looking for someone who can make marketing feel like rebellion and growth feel inevitable.

What you'll actually do

• Build and lead bold campaigns that make people stop scrolling.
• Develop and lead Yemert's growth and marketing strategy across digital and offline channels.
• Build our brand identity, tone, and story across social, web, and community platforms.
• Use data, culture, and storytelling to drive engagement, leads, and adoption.
• Work with the product and growth team to build experiences people talk about.
• Experiment with creative growth hacks, offline, online, and everywhere in between.
• Craft narratives that make people curious, farmers excited, and communities proud.
• Build an audience that doesn't just watch but joins the mission.
• Track what works, kill what doesn't, and keep the energy high.

You're our kind of crazy if you

• Have built or led marketing for startups that grew fast.
• Think "unconventional" is your middle name.
• Can make strategy and storytelling dance together.
• Understand culture, not just algorithms.
• Know how to grow communities, not just followers.
• Can show real results, virality, traction, engagement, conversions, something.
• Hate bureaucracy and love freedom.
• Are fluent in digital marketing tools and content strategy.
• Understand how to connect with diverse African audiences across languages.
• Can show your work not just talk about it.

Why you'll love it here

• You'll be part of the founding team not just an employee.
• You'll have the freedom to create, test, and break things.
• You'll help shape a brand with purpose and guts.
• You'll work with a team that moves fast, thinks bold, and backs each other.
• And yes, you'll get to build something that genuinely changes lives.

How to apply
We're accepting only convincing and authentic stories not the ones generated from prompts.

Email

with:

• Your CV
• Your pitch (show us who you are and how you think).
• Your portfolio or past work.
• One radical marketing idea you'd launch for Yemert tomorrow.

If it grabs our attention, we'll reach you.

About

Our client is a fast-growing delivery platform built to redefine how people experience food and last-mile logistics in Nigeria. With a focus on speed, transparency, and unmatched reliability, the platform connects customers to their favorite restaurants, stores, and riders — delivering convenience and trust every single time. As the company prepares for launch, they are seeking a Marketing Lead to own the marketing strategy, drive customer acquisition, and position the brand as a household name in Nigeria's delivery market.

Job Description

The Marketing Lead
 will be responsible for spearheading brand and growth initiatives, blending creativity with data-driven strategies. You will lead campaigns that engage customers, attract vendors and riders, and shape the platform into a trusted lifestyle brand. This role requires a strong balance of strategic thinking, digital marketing expertise, and hands-on execution. The position is 
on-site in Lagos
 with occasional travel for activations and campaigns.

Responsibilities

• Develop and execute a comprehensive 360° marketing strategy to drive awareness, adoption, and loyalty.
• Own and manage the company's brand identity, ensuring consistency across all channels.
• Lead digital marketing efforts including social media, SEO/SEM, content, and email campaigns.
• Plan and execute ATL/BTL campaigns (outdoor, events, activations, influencer partnerships).
• Partner with Business Development to design campaigns that drive user, vendor, and rider acquisition.
• Leverage market research and customer insights to refine messaging, promotions, and positioning.
• Collaborate with Product and Operations teams to align marketing with business objectives.
• Track and report on marketing KPIs including CAC, ROI, engagement, retention, and conversions.
• Build and lead a marketing team, including content creators, designers, and agencies.
• Represent the company at industry events, press engagements, and brand collaborations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 
  5 years' experience
   in marketing, ideally in 
  tech, e-commerce, logistics, or food delivery
  .
• Proven track record of running successful campaigns and building recognizable brands.
• Strong expertise in 
  digital marketing
   (social ads, SEO/SEM, influencer marketing, analytics tools).
• Excellent storytelling, communication, and creative skills.
• Familiarity with Nigeria's consumer and delivery/e-commerce landscape.
• Experience working in startups or high-growth environments is an advantage.
• Strong budget management and team leadership skills.

Benefits

• Competitive base salary: 
  ₦300,000 – ₦350,000
• Performance-based bonuses (TBD).
• Opportunity to shape and build one of Nigeria's most exciting delivery brands.
• Dynamic, fast-paced startup environment with clear career growth potential.
• Chance to lead innovative campaigns across Nigeria's largest cities.