6 Marketing Director jobs in Nigeria

**Job Description :**
**Job Title:**
Senior Brand Manager Primary Scotch
**About** **us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
**About the Function:**
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
**About the role:**
This job profile description must be reviewed and updated whilst creating job description content during the job requisition. Please note, that the current terms and conditions of employment of any employee will be unaffected by the content of a job profile description.
**About the role:**
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT's) to ensure that key platforms are developed to serve our market needs.
**Role Responsibilities:**
· 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
· Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
· Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
· Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
· Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
· Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
**Diversity Statement** :
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
_If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (

Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.

This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.

Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.

Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.

Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.

Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.

Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.

Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.

Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.

Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.

Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.

Proficient in digital marketing tools, analytics platforms, and CRM systems.

Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.

Highly collaborative, organized, and results-driven, with strong project management skills.

Experience working in consumer-focused retail environments with high brand expectations is preferred.

We are looking for a results-driven and strategic Marketing Manager to lead all marketing efforts in our real estate organization. This role requires a deep understanding of the property market, customer behavior, and real estate trends. The ideal candidate will be responsible for increasing brand visibility, generating qualified leads, and supporting property sales through innovative marketing strategies.



RESPONSIBILITIES:

Marketing Strategy & Planning:

-Develop and implement end-to-end marketing strategies to promote residential and commercial properties.

-Conduct market analysis to identify target audiences, property trends, and competitor activities.

-Collaborate with the sales team to align marketing campaigns with sales goals and property launches.



Brand & Content Management:

-Enhance the company's brand image in the real estate sector through strategic messaging and visuals.

-Oversee the development of property brochures, flyers, newsletters, and digital content.

-Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.



Digital & Social Media Marketing:

-Manage the company's online presence including the website, social media platforms, and property listing portals.

-Run targeted digital campaigns to drive traffic and leads.

-Monitor performance metrics and optimize campaigns accordingly.



Lead Generation & CRM:

-Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.

-Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.

-Work closely with the sales team to track lead conversion and improve lead quality.



Event & Launch Planning:

-Organize and promote property launches, open houses, exhibitions, and client engagement events.

-Coordinate PR activities and press releases related to property milestones and news.



Vendor & Agency Coordination:

-Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.

-Oversee production and distribution of marketing collateral including billboards, signage, and banners.



Market Intelligence & Reporting:

-Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.

-Prepare regular reports on campaign performance, lead generation, and market response.

**Job Description :**
Job Title: Marketing Effectiveness Manager
Level: L5
Reports To: Head of Consumer Planning - Southern, West and Central Africa
Location: Lagos
**About us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new insights, learn and grow, and unlock a brighter, more exciting future.
Join us to build a career worth celebrating.
**Context/Scope:**
Diageo is a global organisation with over 28,000 hardworking people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.
We are committed to delivering sustainable **performance** and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and fuel **people** to deliver phenomenal performance. We are a force for good in communities and care about the **plane** t with focus on water, farming, and education among others, which are the most critical components for our communities.
Today, Africa is a predominantly beer region, and we will continue to growth beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on redefiningg and accelerating spirits to double its current revenue through the SWC organisation.
**Purpose of Role**
The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.
**Top Accountabilities**
+ Drive delivery of the regional marketing financial performance target through utilisation of Diageo's marketing effectiveness tools to the entire marketing budget in that region.
+ Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
+ Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
+ Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
+ Continuously and actively seek out further enhancements of Diageo's marketing effectiveness capability to unlock further value.
**Qualifications, Experience, and leadership**
**Strategic thinking** - A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
**Commercial acumen** - An understanding of business end to end and providing robust counsel to executive team.
**Performance driven** - Has an acute focus on performance and results, is highly accountable and determined to win.
**Agile** - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
**Influencing** - can navigate a matrix organisation and build brilliant relationships internally and externally.
**Personally resilient** - able to maintain emotional balance in the face of pressure and high-performance expectation.
**Externally focused -** Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
**Invest in Talent** - Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.
**Flexible Working Statement:**
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
**Rewards & Benefits Statement**
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (