36 Marketing Director jobs in Nigeria
Brand Manager
Ikeja
Diageo
Posted 16 days ago
Job Viewed
Job Description
**Job Description :**
**Role Purpose**
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT's) to ensure that key platforms are developed to serve our market needs.
**Key Responsibilities**
+ **Building purposeful winning brands:** execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
+ **Driving Marketing Performance:** consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand's P&L levers to grow profitability with optimal use of A&P
+ **Delivering Integrated Execution:** strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach
**Minimum Requirements**
+ 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.Candidates should have had similar roles in peer companies.
+ Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
+ Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
+ Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
+ Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
+ Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
_If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**
2025-08-08
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (
**Role Purpose**
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT's) to ensure that key platforms are developed to serve our market needs.
**Key Responsibilities**
+ **Building purposeful winning brands:** execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
+ **Driving Marketing Performance:** consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand's P&L levers to grow profitability with optimal use of A&P
+ **Delivering Integrated Execution:** strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach
**Minimum Requirements**
+ 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.Candidates should have had similar roles in peer companies.
+ Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
+ Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
+ Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
+ Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
+ Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
_If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**
2025-08-08
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (
This advertiser has chosen not to accept applicants from your region.
0
Brand Manager
Enugu, Enugu
GGB
Posted 6 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager
Abakaliki, Ebonyi
GGB
Posted 6 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager
Makurdi, Benue
GGB
Posted 6 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
3
Brand Manager
Owerri, Imo
GGB
Posted 6 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager
Port Harcourt, Rivers
GGB
Posted 7 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager
Onitsha, Anambra
GGB
Posted 7 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
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6
Brand Manager
Uyo, Akwa Ibom
GGB
Posted 7 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager
Umuahia, Abia
GGB
Posted 7 days ago
Job Viewed
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities br>1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions). br>Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical < r>Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
This advertiser has chosen not to accept applicants from your region.
8
BRAND MANAGER
100011 Lagos, Lagos
Fadac Resources
Posted 552 days ago
Job Viewed
Job Description
Our client is the largest indigenous manufacturers and distributors of quality consumer goods in West African dedicated to providing household products at affordable prices for consumers who refuse to compromise on quality. Due to expansion, they are in need of a BRAND MANAGER. Job Location: Lagos RESPONSIBILITIES: Develop and implement and coordinate all brand plan on assigned beauty brands.Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products meet customers’ expectations.Supervise advertising, product design and other forms of marketing to maintain consistency in branding.Manage assigned brands to gain awareness, visibility, distribution, consumer engagement etc.Research on current market trend, competitors’ activities and consumer behaviour to know what campaign to rollout Supervise the selection and training of teams for activations.Manage budgets and the team for different brand marketing campaigns and create.Prepare brand monthly report for management and brand owners for decision-making.Prepare sales depletion and stock report for stock movement to various locations.RequirementsMinimum of 5 years marketing experience in a skin care brand Proven experience as Brand Manager or similar role, experience with beauty products is importantSolid knowledge of brand marketing and sales principlesUnderstanding of data analysis and forecasting methods.Brand Management and Marketing Project Management and Product MarketingStrong relationship building and management skills, especially within the industryExcellent organizational and planning skills.
This advertiser has chosen not to accept applicants from your region.
9