3 Marketing Director jobs in Nigeria

With its rich culture and dynamic economy, Lagos is the ideal location for the first school In the Wellington College Education network in Africa. Nigerian parents have a long history of sending their children abroad in pursuit of world class international education. The school will provide the same standard of excellence, but closer to home. Alaro City is a thoughtfully designed urban development envisioned on 2,000 hectares, with dedicated space for commercial, industrial, and residential use – including offices, logistics and warehousing, homes, schools, healthcare facilities, hotels entertainment hubs, and 150 hectares of green and recreational areas. Strategically situated just 45 minutes from Victoria Island, Lagos, it lies opposite the site of the upcoming Lagos International Airport. Alaro City also features the largest residential development within the Lekki Free Zone.

Alaro City is committed to creating a vibrant, secure, and enriching environment for teachers and their families. The City is a 25-minute drive from the Atlantic Ocean, with growing access to beautiful beach clubs, golf resorts, retail outlets and other leisure destinations. The City builders are actively identifying locations for additional outdoor experiences such as zip lining and a bush park. Safety is a core priority: Lagos State is widely recognized as the safest state in Nigeria, with the Lekki Free Zone – where Alaro City is located – offering the highest level of security in the state. Alaro City further enhances this with its own integrated infrastructure and private security. Together, these elements make Alaro City an inspiring and supportive place to live and work.

Job Type: Full time

Director of Marketing

We are inviting enthusiastic and skilled Marketing professional to become a part of our pioneering

team. In this role, you will have the unique opportunity to develop and provide outstanding

educational experiences for young children , implementing a progressive curriculum that balances

the high standards of UK education with the local context of Lagos.

Purpose of Role:

We are seeking a highly experienced, dynamic and strategic Director of Marketing to support the

successful launch of Wellington College International Lagos, a leading British K-12 day/boarding

school opening in Alaro City in September 2027.

Key elements of the role include:

• To promote the Wellington College International brand in Lagos, nationally and internationally

• To develop and implement innovative marketing and communications strategies aligned with the

brand's vision, values and strategic priorities, which effectively differentiate the school, and

delivers the agreed long-term pupil recruitment targets.

• To develop and maximise the Wellington College brand and brand profile based upon detailed

market understanding and the management of key press, PR and digital channels.

• To work in tandem with the Director of Admissions to ensure the optimum fill of the school,

monitoring and, where necessary, responding to key market trends via effective strategies and

tactical marketing plans.

What We Offer:

• A competitive salary package with comprehensive benefits.

• A chance to be part of a prestigious, world-class educational institution.

• Professional development opportunities in international and multicultural education.

• A dynamic and supportive community of educators and staff.

Key Responsibilities

Strategy and Planning:

• Develop and implement an innovative brand and marketing strategy that builds and

differentiates the school's core strengths, and which secures the school's position as the

leading international educator in the marketplace.

• Set, monitor and track the short- and long-term strategies for marketing and communications in

close liaison with the Director of Education and Master (Headteacher) and in line with the

School Development Plan.

• Monitor and report all high-level metrics, commissioning research and proactively using data to

devise appropriate interventions, revising tactical marketing plans as necessary.

• Develop and implement the school's communications and public relations strategy by raising

awareness and differentiation across the school's key markets – developing appropriate

strategy for both offline and digital channels and media.

Leadership and Management:

• Lead, inspire, motivate and professionally develop the Marketing team.

• Develop, refine and monitor all Marketing related policies, systems and procedures.

• Set and monitor individual objectives and conduct regular appraisals for all Marketing team

members.

• Work closely and collaboratively with the Director of Admissions.

• Report progress regularly to the Director of Education, Master, and Governors, and participate

in committees as required.

• Establish and monitor plans to meet agreed objectives; plan, oversee and report on

expenditure, income and budgets in support of Marketing activities.

• Networking and relationship building with all key stakeholders.

Marketing and Communications:

• Work with the Master (Headteacher) to define and communicate the distinctive nature of the

school brand and identity.

• Develop and implement a marketing strategy for establishing Wellington College International

Lagos as the leading international school within the market, synonymous with unparalleled

educational excellence.

• Undertake regular market and competitor research and analysis to inform future plans, and to

create targeted and segmented strategies to drive enquiries and enhance the profile of the

school.

Key Responsibilities

Marketing and Communications (contd.)

• Implement the marketing and communications strategy via effective tactical contact,

advertising and communication plans.

• Develop and implement an effective digital and social media strategy, including the

development of appropriate policies and procedures.

• Develop key press, PR and review site relationships and ensure the generation of regular

press releases and educational editorial opportunities.

• Strategic oversight of the school's website, with responsibility for its evolution, update and

accuracy.

• Direct and oversee all marketing and promotional activity across the school, both print

and digital.

• Where necessary, act as spokesperson for the school along with the Master and other

members of the senior team.

Admissions-focused Marketing:

• Set, monitor and track the short- and long-term strategies for marketing and

communications related to pupil recruitment.

• Develop the school's feeder school strategy aimed at the delivery of a targeted and

effective outreach programme.

• Identify new markets and market segments and target recruitment-driven marketing

efforts accordingly.

• Maintain oversight of the provision of all recruitment-led tactical marketing activity such

as open days, taster days and recruitment events, marketing collateral production,

tactical promotion etc.

• Review and develop the school's print and online prospectus material and related

collateral.

Person Specification

• University degree

• Recognised marketing qualification or equivalent relevant strategic-level marketing or related

commercial experience.

• Minimum of 10-15 years of progressive experience in marketing and communications, with at least

5-7 years in a senior leadership role (preferably with the education sector; international K-12,

tertiary, or vocational).

• Proven track record of developing and executing successful marketing and branding of a premium

brand (preferably within the educational sector)

• Demonstrated experience in digital marketing, social media management, content creation, and

lead generation in the education space.

• Strong strategic thinking and business planning skills, with the ability to drive Innovative solutions

and growth strategies.

• Excellent communication (written and verbal), presentation, and interpersonal skills, with the

ability to engage and influence a wide range of stakeholders, including parents, school leadership,

and investors.

• Experience in market analysis, competitor benchmarking, and utilising data to inform marketing

decisions.

• Ability to work effectively in a global context, with an understanding of international education

trends and diverse cultural landscapes.

• Willingness to travel internationally as needed to promote the school brand.

Personal Attributes

• Dynamic, innovative strategic thinker able to embrace and drive change.

• Self-motivated to set and achieve ambitious goals.

• Highly articulate and literate.

• Flexible and pragmatic / high level of emotional and cultural intelligence.

• An excellent networker and team player.

How to apply

Please submit your resume along with a cover letter addressed to Mr Scott Bryan, Director of

Education at: 

The subject line should read "Application for Director of Marketing"

Only shortlisted candidates will be contacted for interviews.

Job Title: MEDIA MARKETING/ADVERTISING SALES DIRECTOR

Location: Lagos, Nigeria

Job Responsibilities:

1. Develop & Execute Sales Strategy:

- Create and implement a robust sales strategy to drive advertising revenue across Nigeria, targeting key verticals (e.g., FMCG, telecom, electronics, finance, government).

- Achieve and exceed quarterly/annual revenue targets through new client acquisition and existing account growth.

2. Client Relationship Management:

- Build and maintain long-term partnerships with top-tier advertisers, agencies, and brands in Nigeria.

- Understand client objectives to propose tailored multimedia advertising solutions (TV, digital, radio, OTT).

3. Market Leadership & Insight:

- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.

- Position our media offerings as the premier choice for advertisers in Nigeria and across Africa.

4. Team Leadership:

- Lead, mentor, and expand a high-performing local sales team. Set KPIs, conduct reviews, and foster a results-driven culture.

- Collaborate with content, marketing, and operations teams to align sales strategies with audience engagement initiatives.

5. Revenue & Pipeline Management:

- Monitor sales pipelines, forecast accurately, and present performance reports to regional leadership.

- Negotiate high-value contracts and ensure compliance with company policies.

6. Brand Representation:

- Represent the company at industry events, conferences, and media forums to enhance brand visibility in Nigeria.

Qualifications & Requirements:

1. Experience:

- 10+ years in advertising sales, with at least 3 years in a leadership role within Nigeria's media/publishing/digital landscape. (FTA/PAY TV/ADs agents)

- Proven track record of meeting/exceeding million-dollar revenue targets.

2. Industry Knowledge:

- Deep understanding of Nigeria's advertising ecosystem, including key players, media buying practices, and regulatory frameworks.

- Expertise in digital advertising (programmatic, social, video) and traditional media (TV, print, radio).

3. Network:

- Established relationships with top advertisers, agencies, and brands in Nigeria (e.g., Unilever, MTN, TGI, banking sector).

- Coordinate with pan-African sales teams to leverage cross-market opportunities

4. Leadership Skills:

- Strong ability to motivate teams, resolve conflicts, and drive performance in a fast-paced market.

- Experience in scaling sales operations and managing remote/field teams.

5. Commercial Acumen:

- Exceptional negotiation, presentation, and deal-closing skills. Proficiency in CRM tools (e.g., Salesforce) and data-driven sales analysis.

6. Education & Language:

- Bachelor's degree in Media, Marketing, Sales or related field.

- Fluency in English; proficiency in major Nigerian languages (e.g., Hausa, Yoruba).

7. Mindset:

- Entrepreneurial, resilient, and adaptable to Nigeria's dynamic business environment.

- Willingness and thrives in diverse teams and excels at cross-cultural & cross-functional communication within multi-culture.

Job Type: Full-time

Pay: From ₦18,000,000.00 per year

Job Type: Full-time

Pay: From ₦18,000,000.00 per year