What Marketing Automation Jobs are in Nigeria?

Our client is a global SaaS company looking for a highly skilled and motivated Remote Marketing Automation Specialist to join their growing marketing team. This is a fully remote position, allowing you to work from anywhere within Nigeria. You will be instrumental in designing, implementing, and managing marketing automation strategies to nurture leads, enhance customer engagement, and drive revenue growth. The ideal candidate is deeply knowledgeable about marketing automation platforms, email marketing best practices, and data analysis, with a passion for optimizing customer journeys. You will work closely with marketing and sales teams to ensure seamless execution of campaigns and provide valuable insights.

• Manage and optimize the company's marketing automation platform (e.g., HubSpot, Marketo, Pardot) to support marketing campaigns.
• Develop and execute automated email marketing campaigns, including lead nurturing programs, drip campaigns, and promotional emails.
• Segment customer databases for targeted and personalized marketing communications.
• Design and build landing pages and forms within the marketing automation system.
• Implement and manage lead scoring and routing processes to ensure timely follow-up by the sales team.
• Analyze marketing automation campaign performance, track key metrics (open rates, click-through rates, conversion rates), and provide reports with recommendations for improvement.
• Ensure data hygiene and integrity within the marketing automation platform.
• Collaborate with content creators to develop compelling assets for automated workflows.
• Stay abreast of new features and best practices in marketing automation and email marketing.
• Integrate the marketing automation platform with other relevant systems (e.g., CRM).
• Develop A/B tests for email content, subject lines, and send times to optimize engagement.
• Troubleshoot and resolve any issues related to marketing automation workflows or email delivery.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience specifically in marketing automation, email marketing, or digital marketing.
• Hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of email marketing best practices, deliverability, and CAN-SPAM regulations.
• Proficiency in analyzing campaign data and generating insightful reports.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong HTML/CSS skills for email template customization are a plus.
• Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
• Creative thinking and problem-solving abilities.
• Excellent written and verbal communication skills.
• Self-motivated and able to work independently in a remote setting.

• Competitive salary package and remote work flexibility.
• Opportunity to shape marketing automation strategies for a global SaaS leader.
• Comprehensive health and wellness benefits.
• Generous vacation and personal time off.
• Access to online learning resources and professional development courses.
• A supportive and collaborative global team culture.
• Home office stipend to enhance your remote workspace.
• Opportunities for advancement within the marketing department.
• Regular virtual team-building activities.
• Contribution to a company that is at the forefront of its industry.

Our client, a leading financial services provider, is seeking a detail-oriented and technically skilled Email Marketing Automation Specialist . This role is crucial for nurturing leads, engaging existing customers, and driving conversions through personalized and automated email campaigns. You will be responsible for the strategy, execution, and optimization of all email marketing automation initiatives. The ideal candidate has a deep understanding of marketing automation platforms, segmentation, A/B testing, and data analysis to ensure campaigns are effective and deliver measurable results. This is an office-based position in Ibadan, Oyo, NG , requiring you to be physically present to collaborate with the team and leverage internal resources.

• Develop, implement, and manage automated email marketing workflows and campaigns across various customer lifecycle stages.
• Utilize marketing automation platforms (e.g., HubSpot, Mailchimp, Marketo) to build, test, and deploy sophisticated email sequences.
• Segment email lists based on demographic, behavioral, and transactional data to deliver highly personalized content.
• Design and execute A/B tests on subject lines, email content, CTAs, and send times to optimize open rates, click-through rates, and conversion rates.
• Monitor campaign performance, analyze key metrics, and generate regular reports with actionable insights and recommendations.
• Ensure email campaigns comply with all relevant regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content writers, designers, and marketing teams to develop engaging email copy and visually appealing templates.
• Maintain the accuracy and hygiene of the email database.
• Stay up-to-date with the latest trends and best practices in email marketing and marketing automation.
• Troubleshoot any technical issues related to email delivery and platform functionality.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience specifically in email marketing and marketing automation.
• Proven hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Pardot, Marketo, ActiveCampaign).
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Proficiency in HTML and CSS for email template customization is highly desirable.
• Experience with CRM systems and data integration.
• Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
• Strong copywriting and editing skills.
• Detail-oriented with a focus on accuracy and campaign execution.
• Ability to work collaboratively in a team environment.

This office-based role in Ibadan, Oyo, NG offers a competitive salary and the opportunity to specialize in a high-demand area of digital marketing. You will be part of a dynamic team within a reputable financial services institution, with opportunities for professional growth and development. Our client provides a stable work environment, access to advanced marketing technologies, and the chance to contribute significantly to customer engagement and business growth. We offer comprehensive benefits and a supportive culture focused on achieving shared goals.

• Design, build, and maintain scalable marketing automation workflows for customer onboarding, lead nurturing, retention, and re-engagement.
• Develop and execute email marketing campaigns leveraging automation to personalize content and timing.
• Implement and manage SMS and push notification campaigns as part of integrated automation strategies.
• Segment customer databases effectively based on behavior, demographics, and purchase history to enable targeted messaging.
• Collaborate with content and design teams to create assets for automated campaigns.
• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates, ROI), and provide regular reports with actionable insights.
• Conduct A/B testing on various elements of automated campaigns (subject lines, content, timing, segmentation) to optimize performance.
• Ensure data hygiene and integrity within the marketing automation platform.
• Stay current with the latest trends and best practices in marketing automation and e-commerce marketing.
• Work closely with CRM and analytics teams to ensure seamless data flow and comprehensive customer understanding.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in marketing automation, with a strong focus on e-commerce.
• Proven experience with major marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar.
• Strong understanding of CRM systems and their integration with marketing automation tools.
• Proficiency in email marketing, segmentation, and campaign management.
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Strong copywriting and communication skills.
• Experience with A/B testing and optimization techniques.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Familiarity with e-commerce platforms and their typical customer journeys.

• Fully remote position offering maximum flexibility and work-life balance.
• Competitive salary and performance-based incentives.
• Opportunity to implement and refine advanced marketing automation strategies for a growing e-commerce leader.
• Access to industry-leading marketing technology and tools.
• Collaborative and innovative remote work culture.
• Ongoing professional development and training opportunities.