9 International Marketing jobs in Nigeria

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
• Bachelor's degree in Economics, Statistics, Business, or a related field

Today

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Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
  Bachelor's degree in Economics, Statistics, Business, or a related field

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Silverlight Research Co is a Knowledge Research firm that connects Top Professionals with Senior Industry Advisors. We provide our clients with valuable information and knowledge to inform their strategic and investment decisions.

‎

‎e are building a strong team of Market Research Analysts to work with us on global consulting projects. This is a full-time role with clear compensation, growth, and international exposure.

This position is ideal for fresh graduates seeking to start their career in research, consulting, or finance.

ole Overview

As a Research Analyst, your primary responsibility will be to source and engage highly relevant industry experts for our clients' projects. You will:

• entify and reach out to experts based on project requirements.
• rify expertise using screeners (short qualifying questions).
• nfidently make calls with experts on behalf of our clients.
• sure experts meet geography, sector, and role specifications.
• pport the coordination of expert-client consultation calls.

rking Hours: 9:00 AM – 8:00 PM UK time (including a 2-hour break) | Sunday to Friday

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y Join Us?

• rk with a global consultancy firm headquartered in London.
• in exposure to international clients and projects.
• ructured training, tools, and support provided , CRM access).
• reer growth in business research, consulting, and client engagement.

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quirements

• trong communication & research skills
• Open to fresh graduates and candidates with no prior work experience.
• bility to manage workload and meet daily submission targets
• aptop + stable internet connection
• ull-time availability

Account Development at NielsenIQ plays a significant role in connecting with our FMCG clients, driving continuous sales and new business development.The work is varied and exciting as you would be contributing to both clients' and NielsenIQ's growth. You would be working in collaboration with all Commercial and Customer success associates. You would learn about our regular and value-adding analytical services and be in a position to promote NIQ services to existing and new client bases. You would gain a strong understanding of our business and a large internal and client network.

RESPONSIBILITIES:

• Meet or exceed revenue target
• Build client relationships through engagement, identifies business opportunities
• Negotiate and close business deals and maintain extensive knowledge of NielsenIQ solutions as well as current market conditions
• Maintain relationships with current clients, supporting and directly servicing part of the coming client requests
• Day-to-day execution of set team sales targets following company strategy
• Approach potential new customers, present to them, ultimately convert them into clients and grow business with them
• Prepare Client proposals, contracts, orders to invoice
• Supports maintenance of the revenue related documents, materials, tracking files
• Drive and execute sales campaigns in close collaboration with Delivery teams

Qualifications

• Higher education with a degree preferable in Economics, Marketing, Business or similar
• At least 3 years of experience ideally from FMCG, distributor, retailer or marketing and/or research agency
• Previous experience with NielsenIQ data and reports is a plus
• Easily adaptable to new business intelligence tools, such as SalesForce, Microsoft Dynamics, Salesloft and other online tools and platforms
• Good track record in previous analytical and/or sales roles
• Recommendation from the previous employer is a plus
• Very good knowledge of business English, both in writing and orally

#LI-AK8

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

About Us

We are an IT solutions company exploring the development of a next-generation payroll system. Before moving forward with requirements gathering and MVP design, we want to ensure our strategy is informed by solid market insights. We are seeking a skilled market research consultant for a one-time engagement to analyze the payroll software market, conduct a SWOT analysis, and deliver actionable recommendations for our product strategy and roadmap.

Scope of Work

The consultant will be responsible for:

1. Conducting a market landscape analysis of payroll systems (global and regional, with emphasis on Nigeria, then other African countries.

2. Assessing market size, growth potential, and key trends (automation, compliance, AI, integrations, multi-country payroll, etc.).

3. Performing a competitor benchmarking study (major players, pricing models, customer segments, strengths/weaknesses).

4. Identifying customer needs and pain points through secondary research and, if feasible, light primary research (interviews, surveys).

5. Delivering a SWOT analysis (strengths, weaknesses, opportunities, threats) specific to our potential entry.

6. Recommending a go-to-market strategy and strategic roadmap for building an MVP that addresses identified gaps/opportunities.

Deliverables

1. A concise Market Research Report covering all findings.

2. A SWOT analysis matrix tailored to the payroll system space.

3. A recommendation deck/strategy document with insights on where we should focus our MVP and how to position it in the market.

4. A recommended roadmap (not time-based, but delivery-based)

Duration

One-off engagement (estimated 2–4 weeks, depending on research depth).

Final deliverables are due at the end of the project.

Ideal Candidate

• Proven experience in market research, consulting, or strategy, preferably within SaaS, fintech, or HR/payroll solutions.

• Strong analytical skills and ability to distil large amounts of data into actionable insights.

• Excellent written and presentation skills.

• Familiarity with the Nigerian and African payroll/HR tech market. (Knowledge of the European HR/payroll market is a plus).

How to Apply

Please share:

1. Your relevant experience with market research and SaaS/HR solutions.

2. Examples of similar research/strategy projects you've delivered.

3. Your proposed approach, availability, and fee structure for this engagement.

We are looking for a strategic Business Development Officer (Marketing & Strategy) to join our team. The ideal candidate will drive market growth through innovative marketing initiatives, insightful business analysis, and impactful strategic partnerships. This role focuses on identifying new opportunities, strengthening brand positioning, and supporting the company’s business expansion goals.

Key Responsibilities

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Digital Strategy Lead

Job Location: Lagos

Role Overview

• The Marketing & Digital Strategy Lead is responsible for developing and executing datadriven marketing strategies that enhance brand visibility, drive customer acquisition, and accelerate business growth.
• This role combines strategic planning with hands-on digital marketing execution — ensuring that insights from market research are translated into impactful campaigns across all online and offline channels.
• Working closely with the Marketing & Communications Lead and cross-functional teams, the role bridges strategic thinking, digital innovation, and performance optimization within the PropTech landscape.

Core Responsibilities

• Develop and implement data-driven marketing strategies
• Design integrated strategies that strengthen brand presence and market reach.
• Define marketing goals, KPIs, and success metrics aligned with business objectives.
• Translate insights into actionable marketing roadmaps and campaigns.
• Conduct market and consumer research
• Analyze customer behavior, market trends, and competitor activities.
• Identify new opportunities for growth and customer engagement.
• Provide data-backed recommendations to guide marketing priorities.
• Lead digital marketing and performance campaigns
• Manage SEO/SEM, social media, and paid advertising initiatives.
• Oversee website content, landing pages, and digital lead generation efforts.
• Track campaign performance, analyze data, and optimize for conversions and ROI.
• Shape brand positioning and messaging
• Define the company's value proposition and ensure consistent brand communication.
• Guide messaging across all digital and offline marketing materials.
• Support content creation that aligns with strategic objectives and target audiences.
• Manage analytics and reporting
• Use data analytics tools to evaluate marketing performance and customer engagement.
• Prepare periodic reports highlighting insights, trends, and recommendations.
• Use findings to refine strategy and improve marketing efficiency.
• Oversee website and digital assets management
• Ensure website functionality, usability, and up-to-date property listings.
• Implement SEO best practices and user experience improvements.
• Liaise with IT vendors to ensure smooth digital operations and data security.
• Collaborate cross-functionally to drive growth
• Work closely with Sales, Product, and Communications teams to align marketing efforts.
• Support product launches and business development with digital amplification.

Skills / Competencies:

• Strong analytical and strategic planning skills.
• Proficiency in SEO, SEM, and digital advertising platforms.
• Solid understanding of customer behavior and data-driven marketing.
• Experience with content strategy, social media management, and email marketing.
• Excellent communication and cross-functional collaboration skills.
• Strong reporting and performance analysis ability.
• Familiarity with real estate and PropTech industry dynamics.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing strategy and digital marketing.
• Proven record of developing and executing growth-focused digital strategies.
• Proficiency with tools such as Google Analytics, Ads Manager, and CRM systems.
• Professional certification in Digital Marketing is an added advantage.
• Strong understanding of SEO, SEM, and online advertising best practices.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.