9 Digital Marketing Manager jobs in Lagos

Baker Industries is a Real Estate Company with an hybrid of Real Estate and technology. At Baker Industries, we integrate advanced IT solutions to solve Real Estate Challenges. Simplify and Decentralize process of property ownership, acquisition, documentation, and verification. We are constantly leveraging on advanced technology to innovate new ways of Real Estate Investment.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Fastest Cakes is a registered brand in Nigeria that focuses on delivering awesome and affordable cakes very fast. The company is deeply committed to ensuring that ordering and getting cakes for occasions is seamless and fun. The core team has some serious experience and has successfully produced and delivered over 10,000 cakes unscathed in Lagos.

We are recruiting to fill the position below:

Job Position: Social Media / Digital Marketer

Job Location:  Ikoyi,…

We are looking for a results-driven and strategic Marketing Manager to lead all marketing efforts in our real estate organization. This role requires a deep understanding of the property market, customer behavior, and real estate trends. The ideal candidate will be responsible for increasing brand visibility, generating qualified leads, and supporting property sales through innovative marketing strategies.
br>RESPONSIBILITIES:
Marketing Strategy & Planning:
-Develop and implement end-to-end marketing strategies to promote residential and commercial properties.
-Conduct market analysis to identify target audiences, property trends, and competitor activities.
-Collaborate with the sales team to align marketing campaigns with sales goals and property launches.

Brand & Content Management:
-Enhance the company's brand image in the real estate sector through strategic messaging and visuals.
-Oversee the development of property brochures, flyers, newsletters, and digital content.
-Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.

Digital & Social Media Marketing:
-Manage the company's online presence including the website, social media platforms, and property listing portals.
-Run targeted digital campaigns to drive traffic and leads.
-Monitor performance metrics and optimize campaigns accordingly.

Lead Generation & CRM:
-Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.
-Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.
-Work closely with the sales team to track lead conversion and improve lead quality.

Event & Launch Planning:
-Organize and promote property launches, open houses, exhibitions, and client engagement events.
-Coordinate PR activities and press releases related to property milestones and news.

Vendor & Agency Coordination:
-Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.
-Oversee production and distribution of marketing collateral including billboards, signage, and banners.

Market Intelligence & Reporting:
-Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.
-Prepare regular reports on campaign performance, lead generation, and market response.

Background Correct Tech Nigeria is a licensed betting and gaming company committed to offering a responsible, engaging, and secure betting experience. As part of its expansion and market growth strategy, the company seeks a Marketing Manager to lead the planning, execution, and monitoring of marketing strategies that will drive brand awareness, customer acquisition, retention, and revenue growth.

While prior iGaming or betting industry experience is preferred, exceptional marketing professionals from other industries with a proven record of delivering measurable results are welcome to apply.

2. Purpose of the Role The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to strengthen Correct Tech Nigeria’s market position. The role will focus on digital engagement, customer acquisition, retention, and loyalty campaigns, ensuring all marketing activities align with regulatory requirements and business objectives. 

3. Scope of Duties and Responsibilities

A. Strategic Marketing Planning

Develop annual and quarterly marketing plans aligned with company objectives.Identify and segment target audiences, creating tailored strategies for each segment.Ensure all marketing content and campaigns comply with betting and gaming advertising laws.Allocate marketing budgets efficiently and track returns on investment (ROI).

B. Brand Management

Build and maintain a strong, consistent brand image across all touchpoints.Oversee creative content development for digital, print, and broadcast channels.Monitor public perception and manage brand reputation proactively.

C. Digital Marketing and Customer Acquisition

Plan and execute multi-channel digital campaigns, including social media, search engines, email marketing, and affiliate networks.Drive traffic and conversions through SEO, SEM, and targeted advertising.Explore influencer partnerships, sponsorships, and strategic collaborations to boost brand reach.

D. Customer Retention and Loyalty Programs

Work closely with CRM teams to design loyalty programs, promotions, and incentives.Segment customers for personalized communications and targeted offers.Monitor retention performance and implement strategies to improve player lifetime value (LTV).

E. Market Research and Competitive Intelligence

Conduct ongoing market research to identify trends, opportunities, and competitive threats.Track competitor marketing strategies and adjust company campaigns accordingly.Prepare monthly market intelligence reports for management. 

F. Partnership and Affiliate Management

Identify, negotiate, and manage partnerships with affiliates, media agencies, and promotional partners.Monitor partner performance and ensure alignment with company objectives.

G. Reporting and Campaign Analysis

Maintain up-to-date dashboards tracking marketing performance.Present monthly performance reports with clear insights and recommendations.Continuously test and optimize campaigns to improve ROI and conversion rates.

 4. Deliverables

Approved annual and quarterly marketing strategy documents.Monthly campaign calendars with budgets and KPIs.Weekly and monthly performance reports against agreed targets.Quarterly market research and competitor analysis reports.Measurable increase in customer acquisition, retention, and engagement rates.

 5. Key Performance Indicators (KPIs)

Customer acquisition numbers vs. set targets.Customer retention and reactivation rates.ROI on marketing campaigns.Website/app traffic and conversion metrics.Brand awareness and engagement levels.Regulatory compliance across all marketing materials.

6. Reporting Line

Reports to: Head of Commercial / Chief Marketing Officer (CMO).Works closely with: Product Development, CRM, Compliance, and Customer Support teams.

 7. Work Location and Schedule

Full-time position based at Correct Tech Nigeria’s office, with flexibility for campaigns, events, and travel as needed.Standard work hours apply, with occasional evening or weekend work during high-profile campaigns or events. Requirements

8. Qualifications, Skills, and Experience

Bachelor’s degree in Marketing, Business, Communications, or related discipline.5+ years’ experience in marketing, including at least 2 years in a managerial role.Experience in iGaming, betting, sports entertainment, or related sectors preferred, but high-performing candidates from other industries will be considered.Strong digital marketing expertise, including SEO, SEM, social media management, and affiliate marketing.Proven ability to manage large budgets and deliver measurable results.Excellent analytical skills for interpreting marketing data and making data-driven decisions.Strong leadership, negotiation, and communication skills.

9. Ethical and Professional Expectations

Ensure all campaigns promote responsible gaming.Comply with all Nigerian betting and gaming advertising laws.Uphold Correct Tech Nigeria’s values of fairness, transparency, and customer focus.Benefits₦800,000 – ₦1,000,000 (based on experience and performance)

Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.

This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.

Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.

Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.

Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.

Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.

Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.

Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.

Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.

Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.

Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.

Proficient in digital marketing tools, analytics platforms, and CRM systems.

Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.

Highly collaborative, organized, and results-driven, with strong project management skills.

Experience working in consumer-focused retail environments with high brand expectations is preferred.