269 Demand Generation jobs in Nigeria

We are looking for a strategic Business Development Officer (Marketing & Strategy) to join our team. The ideal candidate will drive market growth through innovative marketing initiatives, insightful business analysis, and impactful strategic partnerships. This role focuses on identifying new opportunities, strengthening brand positioning, and supporting the company’s business expansion goals.

Key Responsibilities

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Digital Strategy Lead

Job Location: Lagos

Role Overview

• The Marketing & Digital Strategy Lead is responsible for developing and executing datadriven marketing strategies that enhance brand visibility, drive customer acquisition, and accelerate business growth.
• This role combines strategic planning with hands-on digital marketing execution — ensuring that insights from market research are translated into impactful campaigns across all online and offline channels.
• Working closely with the Marketing & Communications Lead and cross-functional teams, the role bridges strategic thinking, digital innovation, and performance optimization within the PropTech landscape.

Core Responsibilities

• Develop and implement data-driven marketing strategies
• Design integrated strategies that strengthen brand presence and market reach.
• Define marketing goals, KPIs, and success metrics aligned with business objectives.
• Translate insights into actionable marketing roadmaps and campaigns.
• Conduct market and consumer research
• Analyze customer behavior, market trends, and competitor activities.
• Identify new opportunities for growth and customer engagement.
• Provide data-backed recommendations to guide marketing priorities.
• Lead digital marketing and performance campaigns
• Manage SEO/SEM, social media, and paid advertising initiatives.
• Oversee website content, landing pages, and digital lead generation efforts.
• Track campaign performance, analyze data, and optimize for conversions and ROI.
• Shape brand positioning and messaging
• Define the company's value proposition and ensure consistent brand communication.
• Guide messaging across all digital and offline marketing materials.
• Support content creation that aligns with strategic objectives and target audiences.
• Manage analytics and reporting
• Use data analytics tools to evaluate marketing performance and customer engagement.
• Prepare periodic reports highlighting insights, trends, and recommendations.
• Use findings to refine strategy and improve marketing efficiency.
• Oversee website and digital assets management
• Ensure website functionality, usability, and up-to-date property listings.
• Implement SEO best practices and user experience improvements.
• Liaise with IT vendors to ensure smooth digital operations and data security.
• Collaborate cross-functionally to drive growth
• Work closely with Sales, Product, and Communications teams to align marketing efforts.
• Support product launches and business development with digital amplification.

Skills / Competencies:

• Strong analytical and strategic planning skills.
• Proficiency in SEO, SEM, and digital advertising platforms.
• Solid understanding of customer behavior and data-driven marketing.
• Experience with content strategy, social media management, and email marketing.
• Excellent communication and cross-functional collaboration skills.
• Strong reporting and performance analysis ability.
• Familiarity with real estate and PropTech industry dynamics.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing strategy and digital marketing.
• Proven record of developing and executing growth-focused digital strategies.
• Proficiency with tools such as Google Analytics, Ads Manager, and CRM systems.
• Professional certification in Digital Marketing is an added advantage.
• Strong understanding of SEO, SEM, and online advertising best practices.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.

• We are looking for a results-driven Digital Marketing & Paid Ads Manager with a deep understanding of online marketing strategies, lead generation, and campaign optimization.
• The ideal candidate will have hands-on experience managing Google Ads, Facebook Ads, and SEO-driven marketing campaigns to maximize return on investment.

Requirements

• A minimum of (3) years of experience in digital marketing and management with a specialty in paid advertising.
• Strong knowledge of Google Ads, Facebook Ads, and social media advertising strategies.
• Ability to track, analyze, and optimize campaigns for maximum performance.
• Understanding of sales funnels, SEO, and lead generation best practices.
• Experience with digital marketing tools such as Google Analytics, Facebook Business Manager, and SEMrush.
• A data-driven mindset with strong analytical and problem-solving skills.

Salary

N200,000 per month.

Job Type: Full-time (40 hours/week)

Salary Range: based on experience.

Work Schedule: Monday–Friday (Overlapping London Time & PST)

Locations: Remote

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for: Watch here

Why Work with Us?:

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, make an impact, and build a long-term career. We believe in creating environments where your potential is recognized, your voice matters, and your success is tied to meaningful work—not short-term perks. Joining Pearl means stepping into opportunities that challenge you, support you, and set you up for lasting success.

About the Company:

Fast-growing coaching and personal development company on a mission to help people unlock their potential and live more fulfilling lives. We combine powerful coaching programs with digital content, community, and events to create transformational experiences for our clients. With a global presence spanning the U.S. and U.K., we're building a brand that inspires action, drives growth, and makes personal development accessible at scale.

Role Overview:

We're looking for a hands-on digital marketer who's just as comfortable editing videos as they are building campaigns and funnels. You'll combine video editing, AI-powered content creation, and digital marketing execution to grow a fast-moving coaching and personal development brand.

This role is about creating, executing, and optimizing. From video content to paid campaigns, you'll help us reach more people and turn attention into conversions.

Key Responsibilities:

Content & Video Editing

• Edit and repurpose short- and long-form videos for TikTok, Instagram, YouTube, and other channels.
• Use AI tools (Opus Clip, Descript, CapCut, ChatGPT, Jasper, etc.) to enhance scripting, editing, copy, captions, and workflows.
• Maintain a consistent publishing schedule and track performance.

AI-Driven Efficiency

• Act as the "AI power user" on the team: identify, test, and implement the best tools for content and automation.
• Stay updated on emerging AI + video editing trends.
• Implement AI-powered enhancements (hooks, captions, copywriting, automation tools) to maximize reach and engagement.

Content & Social Media Execution

• Develop, manage, and optimize a multi-platform content calendar (Instagram, TikTok, YouTube, Threads, X, LinkedIn, Facebook).
• Post, track, and measure content performance consistently across channels.

Project & Growth Management

• Organize workflows, timelines, and deliverables using tools like Notion, Trello, or ClickUp.
• Build and manage systems that scale: ensuring tasks, campaigns, and launches are executed with precision.
• Coordinate product launches, campaigns, and coaching program funnels from top-of-funnel engagement to conversion.
• Ensure high-quality, error-free execution (no rushed posts, missed deadlines, or sloppy details).

Marketing & Funnel Development

• Set up and manage lead funnels, moving prospects from social into email databases and sales pipelines.
• Support email marketing campaigns, nurture flows, and CRM management.
• Track KPIs: followers, engagement, leads, client conversions, and recommend strategies to improve growth.
• Research and implement best practices used by top coaching/influencer brands.

Requirements:

Must-Have:

• 3–7 years in digital marketing, growth, or social media roles.
• Video editing skills (short- and long-form content).
• Experience using AI tools for editing, content creation, and marketing automation (Opus Clip, Descript, ChatGPT, Jasper, Canva, CapCut, etc.)
• Proven ability to manage social media accounts and marketing campaigns with measurable growth results.
• Familiarity with funnel-building tools and platforms (Kajabi, Circle, CRMs, email automation).
• Excellent English communication (written + spoken).
• Comfortable working across London + PST time zones.

Nice-to-Have:

• Background with coaching, education, or influencer-driven brands.
• Highly organized, detail-oriented, and proactive.
• Self-starter who thrives in fast-paced, entrepreneurial environments.

Benefits:

Compensation Package:

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance

Ready to Join Us?:

If this role aligns with your skills and career goals, we'd love to hear from you. Apply now to take the next step in your journey with Pearl.

About Galaba by Bona

Inspired by the Igbo word 'Ngala,' which means to
'show off'

with a sense of pride and confidence,
Galaba by Bona

is a fledgling fashion brand that designs and produces unique, premium
Afrocentric-inspired apparel

for both men and women. We craft more than just clothes; we create conversation starters and head-turners. Each piece is a celebration of heritage, a bold fusion of exquisite design and the powerful legacy of African royalty. We are building a tribe of trendsetters, creators, and leaders who understand that true style is a reflection of confidence and pride. Welcome to a new kind of royalty.

The Opportunity

Galaba by Bona is seeking an experienced, highly-driven
Digital Marketing & Content Specialist

to be the driving force behind our digital growth. This is a crucial, high-impact role responsible for spearheading all digital marketing activities across our channels to boost
brand awareness, community engagement, and sales significantly

.

This role is highly
performance-based

. The ideal candidate will be committed to meeting and exceeding defined monthly sales expectations, with a direct commission structure tied to sales brokered through their efforts.

Key Responsibilities & Deliverables
1. Content Creation & Production

• Spearhead the end-to-end creation of compelling digital content

, including high-quality videos, infographics, and graphics, optimized for various platforms (e.g., Instagram, TikTok, Facebook, Email, Website).
- Manage all video content:

Plan, shoot, edit, and produce engaging short- and long-form video assets that showcase the unique style and premium nature of Galaba by Bona apparel.
- Develop narrative-driven copy

for all campaigns and channels that aligns with the "Ngala" brand ethos, telling a powerful story that resonates with our target audience of confident trendsetters.

2. Digital Strategy & Campaign Management

• Develop and execute a comprehensive digital marketing strategy

focused on converting awareness into sales and scaling the brand.
- Manage and optimize all paid and organic campaigns

across social media (Meta, TikTok, etc.) and search channels to maximize ROI and achieve monthly sales targets.
- Oversee all digital channels

(social media, website, email, etc.), ensuring a cohesive brand message, consistent visual identity, and up-to-date product information.

3. Community Building & Engagement

• Grow and nurture a thriving digital community

(the 'Galaba tribe') around the brand, focusing on high engagement, user-generated content, and customer loyalty.
- Actively manage all social media interactions

, responding to comments and messages to build positive relationships and provide exceptional brand experience.
- Identify and collaborate with relevant influencers and brand partners

to expand reach and drive credible awareness.

4. Performance & Reporting

• Track, analyze, and report on key performance indicators (KPIs)

, including traffic, engagement, conversion rates, and monthly sales goal attainment.
- Regularly optimize content and strategy

based on performance data and market insights to continuously improve results.
- Commit to meeting high monthly sales expectations

as a non-negotiable requirement for continued employment and incentive eligibility.

Compensation & Incentives

• Competitive Monthly Salary.(#200, ,000 depending on the experience of the candidates that gets hired for the role)
• Performance Commission:

The specialist will receive an attractive sales commission on every confirmed sale brokered through their digital marketing efforts.

Qualifications & Experience
Essential Skills

• Proven experience (3+ years)

in a digital marketing role, preferably within the fashion, apparel, or luxury goods sector.
- Demonstrable expertise in content creation

, including a strong portfolio showcasing skills in graphic design (e.g., Canva, Adobe Suite), video production, and advanced editing.
- Exceptional copywriting skills

with a talent for storytelling and crafting messaging that drives action and aligns with a premium brand voice.
- Advanced knowledge of all major social media platforms

(Instagram, TikTok, Facebook, Pinterest) and current best practices for organic growth and paid advertising.
- Strong understanding of community building

and online customer relationship management.
- Data-driven mindset

with experience using analytics tools to measure performance and inform strategy.

Ideal Candidate Profile

• Highly motivated and sales-driven

—you are willing to go above and beyond to achieve ambitious sales targets.
- A self-starter

who can work independently, take initiative, and manage multiple projects simultaneously in a fast-paced environment.
- Deep appreciation for African culture and fashion

(specifically Afrocentric-inspired apparel) and the ability to translate this passion into compelling marketing campaigns.
- A true
'trendsetter'

who stays ahead of digital marketing and fashion trends.
- Experience in
email marketing platforms

and managing e-commerce sales funnels (e.g., Shopify, Klaviyo, Omnisend).

How to Apply

If you are ready to own the digital presence of an exciting, premium fashion brand and thrive in a performance-based environment, please submit your resume, a cover letter detailing your sales achievements, and a link to your portfolio/reel showcasing your content creation skills.

Send your application to

Bionaturales Ltd – A fast-growing herbal wellness company

Location:

Remote (with occasional in-person meetings in Lagos)

About Us

Bionaturales is a trusted herbal wellness company helping people live healthier, naturally. Since 2015, we've been producing premium herbal products and training individuals to set up wellness businesses. We're now expanding our reach and looking for a creative, proactive Digital Marketing & Sales Coordinator to join our team.

• Manage social media platforms (Instagram, Facebook, WhatsApp, etc.) to increase engagement and sales.
• Create and schedule content (videos, graphics, and posts) to grow our online presence.
• Edit and upload videos for product promotions and educational content.
• Run paid ads and manage campaigns to drive leads and conversions.
• Coordinate sales activities and follow up with leads to close deals.
• Manage WhatsApp groups and broadcast lists for customer updates.
• Write blog posts and help maintain the company website.
• Assist with designing and managing an e-learning platform for training programs.
• Prepare weekly reports on marketing performance and sales activities.

Job Type: Full-time

Digital Marketing & Social Media ManagerRole Overview

We are seeking a Digital Marketing & Social Media Manager to lead our online presence, grow engagement, and drive awareness for Young Empowered Programmers across global audiences. The ideal candidate is both creative and data-driven, with experience managing social media accounts for startups or EdTech brands. You will own our digital marketing strategy end-to-end, from campaign planning to content creation, analytics, and community engagement.

Key Responsibilities

• Develop and execute Young Empowered Programmer's digital marketing strategy to increase brand awareness and user acquisition.

• Manage day-to-day operations of all social media platforms (LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube).

• Create, schedule, and publish engaging, on-brand content (posts, videos, stories, reels, blogs, email campaigns).

• Launch and optimize paid advertising campaigns across Meta, Google, and LinkedIn.

• Build and nurture an online community of parents, educators, and students through comments, DMs, and interactive campaigns.

• Collaborate with designers, animators, and product teams to create digital assets and storytelling campaigns.

• Track, analyze, and report KPIs (engagement, reach, conversions, CAC, etc.), using insights to refine strategy.

• Coordinate with school partners, ambassadors, and parent influencers for collaborative campaigns and events.

• Stay ahead of social media and EdTech trends to position Young Empowered Programmers as a thought leader.

Requirements

• 3–5 years of experience in digital marketing and social media management (EdTech or startups preferred but not compulsory).

• Strong skills in content creation (writing, visuals, reels, short-form video).

• Hands-on experience with ad management tools (Facebook Ads Manager, Google Ads, LinkedIn Campaigns).

• Proficiency in analytics platforms (Google Analytics, Meta Insights, etc.).

• Excellent communication and storytelling skills with an ability to adapt to different audiences.

• Creative mindset, organized, and results-driven.

Nice to Have

• Experience working in EdTech, or youth-focused platforms.

• Knowledge of SEO, email automation tools, and influencer partnerships.

• Familiarity with AI-powered marketing tools.

What We Offer

• Opportunity to shape the brand strategy of a high-growth EdTech startup.

• Work in a creative, mission-driven environment.

• Competitive compensation.

• Flexible work arrangements (remote-friendly).

• Be part of a team making STEM accessible and exciting for kids worldwide.

If you're excited about shaping the future of STEM education and believe you're the right fit, we'd love to hear from you Please send your resume, portfolio/links to past campaigns, and a short note on why you'd like to join Young Empowered Programmers to with the subject line: Application – Digital Marketing & Social Media Manager .

Job Types: Full-time, Permanent

Pay: From ₦100,000.00 per month

Selify is a next-generation online marketplace built for Nigerians a smarter, easier, and more secure way to buy and sell everything from electronics and vehicles to services. We're fast-growing and looking for creative minds to join our team.

Role Overview:

We're seeking a Digital Marketing & Social Media Intern who's passionate about social media, trends, and creating content that connects with Nigerians. You'll help us grow Selify's online presence, engage our audience, and drive publicity across multiple platforms.

Key Responsibilities:

• Manage and schedule daily posts across Instagram, TikTok, Twitter, and Facebook.
• Create engaging, trend-driven content (memes, reels, stories, short videos).
• Engage with followers, respond to comments/messages, and grow community interaction.
• Support online campaigns and contests to increase visibility and user sign-ups.
• Track engagement metrics and suggest creative ideas to boost reach.

What You'll Gain:

• Hands-on experience running digital campaigns for a fast-growing Nigerian startup.
• Portfolio-building opportunities in social media strategy and digital marketing.
• Networking, mentorship, and a potential pathway to a paid role at Selify.
• Recognition and references for future career opportunities.

Who We're Looking For:

• Passionate about social media, pop culture, and online communities.
• Creative, witty, and able to use Nigerian slang/humor in content.
• Basic knowledge of Canva/CapCut or other design tools (a plus, not required).
• Reliable, proactive, and eager to learn.

NOTE:  Internship (Unpaid, with perks).

The ideal candidate should be both creative and experienced, someone who can design, build, and manage our entire online marketing ecosystem. From crafting high-converting sales funnels and landing pages to managing social media leads, lead generation, and web updates; this role is perfect for a multi-skilled design and digital marketer who thrives on bringing ideas to life and driving measurable results.

Key Responsibilities:

• Build and optimize sales funnels to increase conversions and sales.

• Design and develop landing pages, web assets, and marketing creatives that are visually compelling and user-friendly.

• Create designs and templates on canva for lead generation marketing on social media and web platforms

• Drive lead generation strategies (ads, email marketing, SEO, retargeting, etc.).

• Analyze performance metrics and provide data-driven insights to improve campaigns.

• Collaborate on content ideas and ensure brand consistency across all digital touchpoints.

• Stay updated on marketing trends, tools(e.g manychat), and best practices to keep campaigns innovative.

Qualifications & Skills:

• Proven experience in digital marketing, sales funnels, and landing page creation.

• Strong eye-catching design skills (Canva, Adobe, or similar tools).

• Proficient in marketing automation tools (e.g., Mailchimp, ConvertKit, HubSpot, or similar).

• Knowledge of web design platforms (WordPress, Shopify, or ClickFunnels etc).

• Experience with social media advertising and analytics.

• Self-driven, resourceful and good attitude to work

Why Join Us?

This is a creative and strategic role where your skills won't be boxed in instead, they'll be fully leveraged to build a thriving brand presence online. We are not necessarily looking for a degree holder, we are looking for a young, creative, skilled and resourceful person who is ready to grow and add value with their skills