31 Data Insights Analyst jobs in Nigeria

Company Description

BWBMart is a hybrid growth strategy agency that combines online performance marketing, affiliate systems, and offline sales execution to drive revenue for clients globally. We partner with startups, e-commerce brands, education platforms, and financial firms to help them find and connect with their ideal customers, and convert them through precise content and media. Our focus is on delivering high-converting funnels, CPA and lead-gen campaigns, and affiliate-driven scale. BWBMart operates through multiple niche platforms to support brand growth, digital income solutions, and TEFL-certified training for remote English teachers. We value performance, trust, and scalable solutions that drive real business growth.

Role Description

This is a full-time remote role for an Online Marketing Analyst. The Online Marketing Analyst will be responsible for analyzing web traffic and metrics, developing online marketing strategies, and implementing e-commerce solutions. Day-to-day tasks include monitoring online campaigns, conducting web analytics, creating performance reports, and optimizing campaigns for better performance. The Analyst will collaborate with various teams to ensure a cohesive marketing approach and drive growth through data-driven decision-making.

Qualifications

• Strong Analytical Skills and experience with Web Analytics
• Expertise in Online Marketing and Marketing strategies
• Experience with E-Commerce platforms and solutions
• Excellent problem-solving and critical-thinking abilities
• Ability to work independently and remotely
• Experience in performance marketing and affiliate systems is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

Method of Application: Kindly apply at only

Job Title: Growth Marketing Analyst

Location: Remote

Salary: N400,000 - N500,000

We are seeking a detail-oriented and data-driven Performance and Marketing Analyst to join our organization. The successful candidate will play a key role in analyzing marketing performance, monitoring campaign effectiveness, and providing actionable insights to optimize customer acquisition, engagement, and retention.

Job Responsibilities:

• Analyze and report on the performance of digital marketing campaigns (paid ads, SEO, social media, email, partnerships, etc.) to ensure ROI and effectiveness.
• Track customer acquisition, conversion rates, churn, and retention metrics across multiple marketing channels.
• Develop dashboards and performance reports for management, providing insights and recommendations to improve marketing strategy.
• Collaborate with the finance and growth teams to align marketing spend with overall business objectives.
• Conduct competitor and market analysis to identify opportunities and gaps in product positioning.
• Optimize campaign performance by testing creative, channels, and messaging.
• Monitor budget utilization and provide recommendations to maximize efficiency.
• Work with product and sales teams to support go-to-market strategies and product launches.

Job Requirements:

• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• 3–5 years of proven experience as a Marketing Analyst, Performance Analyst, or a similar role (preferably within fintech or financial services).
• Strong understanding of digital marketing channels and performance metrics.
• Proficiency in analytical and reporting tools such as Google Analytics, Power BI, Tableau, or similar.
• Advanced Excel/Google Sheets skills and strong data analysis capabilities.
• Knowledge of marketing automation tools (HubSpot, Mailchimp, or similar) is a plus.
• Strong financial and business acumen with the ability to connect marketing performance to company growth.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, startup environment with cross-functional teams.

Job Type: Full-time

Pay: ₦400, ₦500,000.00 per month

Experience:

• Fintech Growth Marketing: 3 years (Required)

Today

Remote (Work From Home) Contract

Recruitment NGN 150, ,000

Easy Apply

We are looking for a motivated and detail-oriented Product Intern to join our dynamic team. This role will involve supporting the sales and business development teams in identifying new opportunities, building relationships, and contributing to strategies that drive revenue growth. The ideal candidate will have strong communication skills, a pro

• Minimum Qualification : Degree
• Experience Level : Entry level
• Experience Length : No Experience/Less than 1 year

Responsibilities:

Brand Equity and SEO Enhancement

• Conduct research to identify opportunities for securing high-impact brand features in reputable publications or platforms.
• Draft and pitch feature stories, press releases, and thought leadership articles to media outlets and industry blogs.
• Monitor competitor features to identify gaps and propose unique angles for brand positioning.
• Collaborate with the marketing team to execute SEO strategies, including keyword research, backlink acquisition, and on-page
• optimisation, achieving 100% improvement in brand SEO.
• Regularly audit existing content to ensure SEO alignment and suggest updates to improve rankings and engagement.
• Track and report SEO performance metrics using tools like Google Analytics, SEMrush, or Ahrefs.
• Event Coordination and Execution
• Plan, organise, and execute high-impact events, either independently or in partnership, to generate warm leads for growth efforts
• Identify potential partnerships for co-branded events, webinars, or industry conferences to maximise reach and lead generation.
• Develop event marketing materials such as invitations, banners, presentations, and event agendas.
• Coordinate event logistics, including vendor management, venue booking, or webinar setup.
• Manage post-event follow-ups, including thank-you emails, lead tracking, and data collection for growth teams.
  Analyse event outcomes and provide detailed reports on attendance, engagement, and leads generated.

Engagement Growth and Brand Advocacy

• Implement and manage strategies to achieve new, unique engagements daily across digital and social assets.
• Engage with online communities, forums, and social media groups to promote brand advocacy and create meaningful interactions.
• Collaborate with the design team to create compelling visuals, infographics, and video snippets for increased engagement.
• Monitor social media performance metrics and suggest content adjustments to optimise for engagement.
  Participate in influencer outreach to amplify product visibility and engagement within target markets.

Campaign Support and Product Promotion

• Assist in conceptualising and executing product launch campaigns for tools like Sync, Score Spark, Spur and Spot.
• Create weekly product feature highlight posts, leveraging graphics, copywriting, and scheduling tools.
• Draft email marketing campaigns promoting new features and gather performance data for optimisation.
• Support the Product Hunt campaign execution, including creating visuals, drafting descriptions, and managing responses.
  Collaborate with the design team on static and motion graphics for promotional materials.

Content Development and Management

• Develop compelling content for use cases and product descriptions tailored to different customer personas and industries.
• Write engaging newsletters, blog posts, and press releases to inform and excite audiences about product updates.
• Support the production of feature overview videos, assisting in storyboarding, scripting, and editing processes.
  Organise and maintain a repository of content assets, ensuring easy access and version control.

Customer Insights and User Research

• Conduct user interviews and focus groups to gather insights about customer pain points and preferences.
• Design surveys, polls, and quizzes to measure customer satisfaction and engagement with products.
• Compile user feedback and create detailed reports to inform product and marketing strategies.
  Collaborate with product teams to translate user insights into actionable marketing content.

Performance Tracking and Reporting

• Monitor and report on campaign performance, SEO metrics, social media engagement, and overall marketing effectiveness.
• Track key metrics like customer acquisition costs (CAC), click-through rates (CTR), and lead conversion rates.
• Analyse survey results and provide actionable insights to improve marketing strategies and campaigns.
  Maintain weekly dashboards summarising progress toward achieving OKRs.

Cross-Functional Collaboration

• Collaborate with growth and sales teams to ensure marketing activities align with revenue goals.
• Support partnerships and business development efforts with tailored marketing collateral and presentations.
• Work with product teams to stay updated on feature releases and align promotional activities accordingly.
  Coordinate with the operations team to ensure all logistics for events and campaigns are executed flawlessly.

Requirements:

• Currently pursuing or recently completed a degree in Business Administration, Marketing, or a related field.
• Strong communication and interpersonal skills.
• Strong writing and storytelling skills with a creative flair.
• Basic knowledge of social media management, content creation, or email marketing tools.
• Interest in product marketing, SaaS tools, and user-centered design.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proactive, self-motivated, and results-driven with a willingness to learn.
• Basic understanding of sales and business development processes.
• Familiarity with CRM tools, MS Office, and data analysis tools is a plus.
• 0–2 years of experience in sales, business development, or a related field (internship or academic projects are acceptable).
• Previous experience conducting market research, creating sales presentations, or working in a client-facing role is an added advantage.
• Exposure to business development or startup environments is a plus, but not mandatory.
• Strong verbal and written communication skills, with the ability to engage and influence stakeholders.
• Excellent research and analytical skills to identify opportunities and evaluate market trends.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and CRM tools.
• Creative problem-solving and critical-thinking abilities.
• Time management and organisational skills to manage multiple tasks and meet deadlines.
• Collaborative mindset with the ability to work effectively in a team-oriented environment.
• Basic negotiation skills and the ability to build long-term relationships with clients and partners.
• Motivated, optimistic, and passionate about our mission.
• Strong business acumen and understanding of operational processes.
• Attention to detail, responsive communication, and an execution mindset.
• Ability to work autonomously, professionally, and discreetly.
• Flexibility and willingness to work flexible hours as needed.
• Curiosity about how to make this world a better place to live in.

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
• Bachelor's degree in Economics, Statistics, Business, or a related field

Today

S

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
  Bachelor's degree in Economics, Statistics, Business, or a related field

<

Silverlight Research Co is a Knowledge Research firm that connects Top Professionals with Senior Industry Advisors. We provide our clients with valuable information and knowledge to inform their strategic and investment decisions.

‎

‎e are building a strong team of Market Research Analysts to work with us on global consulting projects. This is a full-time role with clear compensation, growth, and international exposure.

This position is ideal for fresh graduates seeking to start their career in research, consulting, or finance.

ole Overview

As a Research Analyst, your primary responsibility will be to source and engage highly relevant industry experts for our clients' projects. You will:

• entify and reach out to experts based on project requirements.
• rify expertise using screeners (short qualifying questions).
• nfidently make calls with experts on behalf of our clients.
• sure experts meet geography, sector, and role specifications.
• pport the coordination of expert-client consultation calls.

rking Hours: 9:00 AM – 8:00 PM UK time (including a 2-hour break) | Sunday to Friday

‎ >

y Join Us?

• rk with a global consultancy firm headquartered in London.
• in exposure to international clients and projects.
• ructured training, tools, and support provided , CRM access).
• reer growth in business research, consulting, and client engagement.

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quirements

• trong communication & research skills
• Open to fresh graduates and candidates with no prior work experience.
• bility to manage workload and meet daily submission targets
• aptop + stable internet connection
• ull-time availability

Account Development at NielsenIQ plays a significant role in connecting with our FMCG clients, driving continuous sales and new business development.The work is varied and exciting as you would be contributing to both clients' and NielsenIQ's growth. You would be working in collaboration with all Commercial and Customer success associates. You would learn about our regular and value-adding analytical services and be in a position to promote NIQ services to existing and new client bases. You would gain a strong understanding of our business and a large internal and client network.

RESPONSIBILITIES:

• Meet or exceed revenue target
• Build client relationships through engagement, identifies business opportunities
• Negotiate and close business deals and maintain extensive knowledge of NielsenIQ solutions as well as current market conditions
• Maintain relationships with current clients, supporting and directly servicing part of the coming client requests
• Day-to-day execution of set team sales targets following company strategy
• Approach potential new customers, present to them, ultimately convert them into clients and grow business with them
• Prepare Client proposals, contracts, orders to invoice
• Supports maintenance of the revenue related documents, materials, tracking files
• Drive and execute sales campaigns in close collaboration with Delivery teams

Qualifications

• Higher education with a degree preferable in Economics, Marketing, Business or similar
• At least 3 years of experience ideally from FMCG, distributor, retailer or marketing and/or research agency
• Previous experience with NielsenIQ data and reports is a plus
• Easily adaptable to new business intelligence tools, such as SalesForce, Microsoft Dynamics, Salesloft and other online tools and platforms
• Good track record in previous analytical and/or sales roles
• Recommendation from the previous employer is a plus
• Very good knowledge of business English, both in writing and orally

#LI-AK8

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

About Us

We are an IT solutions company exploring the development of a next-generation payroll system. Before moving forward with requirements gathering and MVP design, we want to ensure our strategy is informed by solid market insights. We are seeking a skilled market research consultant for a one-time engagement to analyze the payroll software market, conduct a SWOT analysis, and deliver actionable recommendations for our product strategy and roadmap.

Scope of Work

The consultant will be responsible for:

1. Conducting a market landscape analysis of payroll systems (global and regional, with emphasis on Nigeria, then other African countries.

2. Assessing market size, growth potential, and key trends (automation, compliance, AI, integrations, multi-country payroll, etc.).

3. Performing a competitor benchmarking study (major players, pricing models, customer segments, strengths/weaknesses).

4. Identifying customer needs and pain points through secondary research and, if feasible, light primary research (interviews, surveys).

5. Delivering a SWOT analysis (strengths, weaknesses, opportunities, threats) specific to our potential entry.

6. Recommending a go-to-market strategy and strategic roadmap for building an MVP that addresses identified gaps/opportunities.

Deliverables

1. A concise Market Research Report covering all findings.

2. A SWOT analysis matrix tailored to the payroll system space.

3. A recommendation deck/strategy document with insights on where we should focus our MVP and how to position it in the market.

4. A recommended roadmap (not time-based, but delivery-based)

Duration

One-off engagement (estimated 2–4 weeks, depending on research depth).

Final deliverables are due at the end of the project.

Ideal Candidate

• Proven experience in market research, consulting, or strategy, preferably within SaaS, fintech, or HR/payroll solutions.

• Strong analytical skills and ability to distil large amounts of data into actionable insights.

• Excellent written and presentation skills.

• Familiarity with the Nigerian and African payroll/HR tech market. (Knowledge of the European HR/payroll market is a plus).

How to Apply

Please share:

1. Your relevant experience with market research and SaaS/HR solutions.

2. Examples of similar research/strategy projects you've delivered.

3. Your proposed approach, availability, and fee structure for this engagement.