264 Content Optimization jobs in Nigeria

Job Title: Digital Content Marketing Specialist

Location: Lagos, Nigeria

Job Type: Full-Time

Experience Level: Intermediate

Job Description

We are looking for a creative and detail-oriented Digital Content Marketing Specialist to join our growing team. The ideal candidate will be responsible for creating, curating, and managing digital content across multiple platforms to drive engagement, increase brand awareness, and support our marketing goals.

This role is perfect for someone with a strong understanding of content marketing strategies, SEO best practices, and social media trends.

Responsibilities

• Develop and implement a content marketing strategy aligned with short-term and long-term marketing goals.
• Create, edit, and publish engaging content for websites, blogs, newsletters, email campaigns, and social media platforms.
• Optimize content for SEO to increase web traffic and improve search engine rankings.
• Collaborate with the design and marketing teams to produce high-quality digital assets including graphics, videos, and infographics.
• Manage and grow the company's social media presence across platforms (Instagram, LinkedIn, Twitter, Facebook, etc.).
• Track and analyze key performance metrics and report on content performance regularly.
• Stay up to date with industry trends, content marketing best practices, and competitor activity.
• Conduct content audits to identify gaps, opportunities, and areas for improvement.

Requirements

• Bachelor's degree in marketing, Communications, English, or a related field.
• 2+ years of experience in digital content creation, social media management, or content marketing.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console).
• Experience with content management systems (e.g., WordPress, Webflow).
• Strong writing, editing, and proofreading skills with attention to detail.
• Good knowledge of social media analytics and email marketing platforms.
• Familiarity with Canva, Adobe Suite, or similar design tools is a plus.
• Ability to multitask and work independently in a fast-paced environment.

Benefits

• Competitive salary
• Career development opportunities
• Access to learning and training resources
• A dynamic and collaborative work culture

How to Apply:

Apply via our website:

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Job Types: Full-time, Permanent

Role: Build Hagu Corporation's online presence, covering Steeze, the founder's personal brand, and Block Party (framed as a single integrated brand growth role).

Key Deliverables:

· Weekly IG/TikTok content calendar.

· Trend research (hooks, audio, captions).

· Steeze tone-of-voice + visual moodboard.

· Campaign plans for product launches.

· Optional: Canva story/carousel designs.

We're hiring a content strategist to manage social media growth for Hagu Corporation's brands (Steeze, founder, Block Party). Responsibilities include content calendars, trend research, campaign ideas, and brand tone development. 3-month contract, Lagos or Hybrid.

Job Type: Contract

Contract length: 3 months

Pay: ₦150, ₦300,000.00 per month

Application Deadline: 30/08/2025

Expected Start Date: 01/09/2025

KEY PURPOSE OF JOB.

As Content Marketing Specialist, you will be responsible for content development and execution to

promote ThriveAgric's brand, image, reputation, objectives, activities, and achievements.

You will completely adhere to ThriveAgric's values as well as support the realization of its vision,

mission, activities, and business goals through consistent delivery of excellent strategy and content

(multimedia, short & long form).

MAIN RESPONSIBILITIES

● Develop and manage a comprehensive content calendar for our website, blog, and social media

channels, ensuring alignment with our business goals.

● Research, write, and edit compelling, high-quality content in various formats, including blog posts, case

studies, social media updates, and video scripts.

● Collaborate with product and operations teams to translate our offerings and farmer success stories into

engaging content that demonstrates our value.

● Research, develop, curate, and deploy insight-driven short and long form as well as multimedia content

on all ThriveAgric media assets.

● Lead our SEO strategy, including keyword research, on-page optimization, and technical SEO best

practices to significantly improve search engine rankings.

● Analyze content performance using tools like Google Analytics, SEMrush, or similar platforms,

tracking key metrics to measure success and inform future strategy.

● Set, monitor, and report on measurable goals (e.g., organic traffic, keyword rankings, conversion

rates) to demonstrate the impact of marketing efforts.

● Work closely with the wider communications team to ensure content is cohesive and aligned with

overall campaign goals and brand messaging.

ANTICIPATED OUTCOMES OF ROLE

● Clear, engaging, positive, productive, and consistently top-of-mind awareness of ThriveAgric's brand,

image, reputation, objectives, and achievements.

● Excellent and mutually beneficial relationship between ThriveAgric and its external stakeholders as an

Industry Promoter, Thought Leader & Tier 1 Brand.

JOB REQUIREMENTS.

EDUCATION

A University degree.

EXPERIENCE

Minimum of 3 years' relevant experience.

PROFESSIONAL

MEMBERSHIP

Any accredited local and/or global Content Marketing

Professional certification/membership is an added advantage.

LOCATION

Must be resident in primary work location.

KEY SKILLS

(This section should briefly describe skills necessary to perform on the job)

KNOWLEDGE

The incumbent must demonstrate proficient knowledge and competence in the following:

● Digital & Computer Literacy (especially use of MS Office Packages & Google Apps)

● Writing, Editing, Distributing Content & Storytelling.

● Strategic Communication & Digital Marketing.

● SEO Content Strategy.

● Content Creation - Idea Conceptualization & Implementation.

● Stakeholder Management and Customer Experience & Centricity.

● Research-Based Planning & Campaign/Event Management.

● Current Content Creation Principles, Processes & Best Practices.

SKILLS

The incumbent must demonstrate the following:

● Exceptional Listening, Written & Verbal Communication skills.

● Organisational, Time Management & Multitasking skills.

● Networking & Interpersonal skills.

● Decision Making & Problem Solving skills.

● Analytical & Creative Thinking skills.

PERSONAL ATTRIBUTES

The incumbent must demonstrate the following:

● Efficiency & Result/Solution-Focus.

● Dedication, Attention To Detail & Self-Motivation.

●Tact, Emotional Intelligence & Empathy.

● Bias For Action & Speed To Execute.

● Assertiveness & Self Confidence.

● Curiosity & Continuous Improvement.

● Politeness & Professionalism.

Today

Lagos Part Time

Healthcare NGN 75, ,000 Negotiable

Easy Apply

We seek to hire a Content & Marketing Officer to help develop and execute engaging social media strategies across Instagram, Facebook, TikTok, and other platforms

• Minimum Qualification : Degree
• Experience Level : Entry level
• Experience Length : 1 year
• Working Hours : Full Time

Responsibilities:

• Develop and execute engaging social media strategies across Instagram, Facebook, TikTok, and other platforms
• Create a Content Calendar and Plans across all social media
• Develop regular blog posts for our Website with good on-page SEO
• Create compelling content (copy, graphics, videos, reels) that educates, informs, and drives patient engagement
• Monitor analytics to grow our online audience and engagement
• Support digital marketing campaigns (SEO, email marketing, influencer partnerships, and trend spotting
• Ensure brand consistency and a professional voice across all digital channels
  Assist with marketing campaigns, events, and activations.

Requirements:

• Strong understanding of social media platforms and trends
• Proven experience in content creation, digital marketing, or community management.
• Excellent writing, communication, and organizational skills
• Creativity, initiative, and the ability to work both independently and in a team
• A passion for health, lifestyle, and digital storytelling.
• Proficiency in Graphic Design, Adobe Photoshop, video editing & social media marketing tools.
  Creative, proactive, and able to work with minimal supervision.

What We Offer:

• A vibrant, creative work environment where ideas are valued.
• Room to grow and take ownership of our digital voice.

About the job

Tell the story. Build the hype. Shape the brand.

About Steeze

Steeze is the AI-powered Personal Style OS changing how people shop and express their individuality. We're blending AI styling, curated shopping, and 3D avatar experiences to shape the future of online fashion.

Role Overview

We're hiring a Content / Marketing Strategist to define our voice and build early traction across IG, TikTok, Facebook, YouTube, X and Threads. You'll craft Steeze's & the Founder's narrative, design content systems, and drive organic growth from zero.

Key Responsibilities

• Develop weekly content calendars across IG, TikTok, Facebook, YouTube, X and Threads.
• Research trends, hooks, and storytelling formats that drive reach.
• Build early community campaigns to acquire waitlist signups.
• Collaborate with the founder + videographer for BTS storytelling.
• Define Steeze's and the Founder's tone of voice and visual identity across touch-points.

Requirements (Must-Have)

• Proven experience scaling organic content (show metrics).
• Examples of viral hooks and storytelling for brand-building.
• Ability to blend trends + aesthetics + conversion goals.
• Portfolio including content calendars + posts with performance data.
• 2–5 years of experience as a content/ marketing strategist.

Nice-to-Haves

• Prior experience in fashion/lifestyle brands or AI-powered products.
• Knowledge of TikTok/IG algorithms for organic growth.

Contract & Location

• Type: 3-month contract → full-time offer for top performers.
• Hybrid: 2–3 days onsite in Lagos (to align with shoots and founder collab), remote-friendly on other days for planning and execution.

Why Join Us

• Shape a category-defining brand from zero.
• Build alongside founders and creatives.
• Be the voice of AI-powered personal style.

Apply here:

More details:

Are you a storyteller, strategist, and great with partnerships? Do you thrive on creating compelling content that resonates with businesses while also forging strong media relationships? CareerBuddy is in search of a Content Marketing Manager to lead our content strategy, media partnerships, and B2B marketing initiatives. This is an opportunity to drive SEO-optimized content, thought leadership, and strategic collaborations that elevate CareerBuddy's presence and impact. If you have a passion for content, an eye for growth opportunities, and the ability to turn insights into engaging narratives, we want to hear from you

Who are we searching for?

• You're an experienced B2B content marketer who knows how to create content that educates, engages, and converts.
• You're a strategic thinker who understands SEO, content distribution, and performance tracking.
• You're skilled at building and managing media partnerships, securing opportunities that amplify brand reach.
• You're a strong writer with a clear, compelling, and persuasive communication style.
• You're data-driven, using analytics and insights to refine content strategies for maximum impact.

Your Responsibilities.

• You will develop and execute a B2B content marketing strategy that aligns with business goals and drives lead generation.
• You will craft and manage high-quality content including blogs, whitepapers, reports, case studies, newsletters, and website copy.
• You will build and maintain media partnerships, securing guest posts, PR opportunities, and strategic content collaborations.
• You will provide Managerial support for outsourced marketing staff
• You will optimize content for SEO and organic reach, using best practices to improve visibility and engagement.
• You will collaborate with designers, sales teams, and product marketers to create compelling marketing materials.
• You will monitor and analyze content performance metrics, making data-driven improvements to enhance results.
• You will stay updated on industry trends, identifying new opportunities for content and brand positioning.

To be considered, you should have.

• Fill out the pre-screening application form here (only those who do will be considered)
• 3-4 years of experience in content marketing, B2B marketing and digital marketing, Creative Writing, SEO
• Strong writing, editing, and storytelling skills with a portfolio of published content.
• Experience in SEO best practices, keyword research, and content optimization.
• Proven ability to secure and manage media partnerships.
• Knowledge of content distribution strategies across multiple channels.
• Familiarity with analytics tools (Google Analytics, SEMrush, Ahrefs) to track and measure content performance.
• Experience working with cross-functional teams to align content with broader marketing goals.

Why this role matters.
Content is at the heart of engagement and brand visibility. This role is essential in ensuring that our message reaches the right audience at the right time through the right channels. Your expertise in B2B marketing and media partnerships will help us expand our brand influence and drive business growth.

Challenges you may face in this role.

• Managing multiple content projects and media collaborations simultaneously.
• Continuously analyzing and adapting content strategies based on performance metrics and evolving industry trends.

The goodies.

• Competitive salary and benefits package.
• Remote working opportunity
• Opportunities for career growth and professional development.
• A collaborative work environment with creative freedom.
• The chance to make a direct impact on brand positioning and business growth.

Role Overview

We're looking for a passionate and outgoing
Content Marketing Intern
who will help grow TravelTube's creative community and strengthen partnerships with travel and cultural institutions. In this role, you'll collaborate with
travel content creators
,
travel service providers
,
museums
,
galleries
, and
tour operators
to bring authentic stories to the TravelTube platform.

This is not just a writing or social media role — it's a storytelling and relationship-building position at the heart of TravelTube's mission to make travel more connected and meaningful.

Key Responsibilities

• Identify and reach out to
  travel influencers, creators, and storytellers
  to join and publish on TravelTube.
• Collaborate with
  museums, art galleries, and cultural institutions
  to produce engaging storytelling content under the
  Cultural Narrative Director Program
  .
• Support onboarding and partnership efforts for
  travel service providers
  (hotels, tour operators, local businesses, etc.) to showcase their services through stories and mini-apps.
• Assist in curating, editing, and promoting travel content that highlights destinations, cultures, and unique experiences.
• Coordinate content campaigns around travel trends, events, and cultural stories.
• Work with the marketing team to amplify partner and creator stories across TravelTube's social and media channels.
• Support TravelTube's brand communication and storytelling initiatives to enhance user engagement and growth.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Media, or related field.
• Excellent communication, writing, and storytelling skills.
• Confident in reaching out, networking, and building partnerships with creators or organizations.
• Understanding of content marketing, social media, and influencer collaboration.
• Passion for travel, culture, art, and digital storytelling.
• Organized, proactive, and comfortable working in a hybrid environment.

Nice-to-Have Skills

• Experience working as or with content creators or cultural organisations.
• Knowledge of basic video editing or content curation tools (Canva, CapCut, or similar).
• Understanding of brand partnerships or digital campaign management.
• Interest in the creative economy or cultural tourism.

What You'll Gain

• Real-world experience in travel content marketing, creator partnerships, and cultural storytelling.
• Networking opportunities with creators, travel professionals, and cultural institutions.
• Hands-on learning in influencer outreach, content campaigns, and brand growth.
• Certificate of completion and potential full-time placement based on performance.
• A creative, global, and inspiring work environment that celebrates travel and storytelling.

About Yournotify

Yournotify is one of Africa's fastest-growing marketing technology platforms, helping businesses reach, engage, and grow their audiences through messaging, lead generation, and incentive-driven campaigns. We are expanding our growth engine and seeking a Content Marketing Specialist who can turn ideas into powerful stories and campaigns that drive measurable business results.

Role: Content Marketing Specialist

Location: Remote (Nigeria)

Type: Full-time

What You'll Do

• Research, plan, and execute a content calendar aligned with product launches and marketing campaigns.
• Write and edit high-quality content: blog posts, case studies, newsletters, landing pages, and social media assets.
• Optimize all content for SEO, lead generation, and conversions.
• Develop distribution strategies across owned media, social platforms, email, and partnerships.
• Collaborate with product and sales teams to turn insights into customer-driven stories.
• Track and report content performance using analytics tools (Google Analytics, Search Console, etc.).
• Continuously test, refine, and scale strategies to grow Yournotify's online presence and inbound leads.

Requirements

• 2+ years of experience in content writing/marketing, preferably in B2B SaaS, fintech, or martech.
• Strong SEO knowledge and ability to create content that ranks and converts.
• Excellent writing and storytelling skills, with attention to detail.
• Ability to create structured content that resonates with African businesses.
• Familiarity with tools like WordPress, HubSpot, SEMrush, Ahrefs, or similar.
• Growth mindset: understands not just writing, but distribution and performance marketing basics.
• Bonus: Experience working in African tech/startup ecosystem.

KPIs for Success

• Increase in organic traffic and search visibility.
• Growth in leads generated from content.
• Improved engagement rate across channels.
• Consistent publishing of high-quality content (weekly/monthly).

Compensation

• Competitive salary: ₦250,000/month.
• Growth opportunity to lead Yournotify's content and brand strategy long-term.

Why Join Us?

At Yournotify, you won't just write blogs — you'll help shape how African businesses connect with customers. You'll work in a fast-moving, innovative team where your work directly impacts growth, visibility, and market leadership.

Job Type: Full-time

Pay: ₦250,000.00 per month

Today

G

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

About the Company

We're a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

About the Role

We're looking for a remote Content Marketing Strategist to lead our global inbound content efforts and turn attention into pipeline. This is a high-impact role for someone who can connect storytelling with strategy and turn smart content into measurable growth.

In this role, you'll own the global content roadmap for awareness and acquisition, creating whitepapers that address industry pain points, interactive landing pages that showcase value, webinars that connect product to outcomes, and evergreen blog and social media strategies. You'll manage content calendars across all channels while establishing a consistent editorial voice that drives engagement and lead generation. You'll execute the inbound content strategy working closely with Paid Media and Performance teams to ensure everything aligns with growth KPIs.

This role is essential to building a scalable inbound engine that supports lead generation through high-performing content. Today, our content efforts are fragmented and lack strategic ownership — limiting our ability to attract and convert leads efficiently. You'll drive creation of campaign-aligned, SEO-optimized, and AI-enhanced content that fuels pipeline growth and delivers measurable ROI. You'll also innovate by identifying content trends early, testing emerging formats, and using AI tools to enhance productivity while maintaining quality. This role focuses on top-of-funnel content marketing to reach broad audiences across multiple segments.

OUR IDEAL CANDIDATE brings 4-6+ years of experience in content marketing, inbound strategy, or B2B SaaS storytelling. You're a content strategist who thinks like a growth marketer, understanding that great content drives action, not just brand awareness. You build inbound content programs that attract, educate, and convert, having created whitepapers that generate MQLs, blog posts that rank, landing pages that convert, social media campaigns that engage B2B audiences, and webinars that spark conversations. You're fluent in SEO but think beyond search, using narrative and format to meet people where they are, and you leverage AI tools like ChatGPT, Jasper, and Surfer to accelerate ideation and campaign personalization. You're performance-driven rather than creative for creativity's sake, constantly asking how content supports lead generation and fits the buyer journey, experimenting frequently to find patterns in what works.

Your performance will be measured by MQL generation from content assets, conversion rates of key materials (landing pages, whitepapers, webinars), organic traffic growth, on-time asset delivery against editorial roadmaps, successful AI-enabled content experiments, and external visibility through PR collaborations and executive thought leadership.

You'll be part of our GTM tribe's Demand Generation pod, collaborating with Campaign Strategists, Email Marketing Specialists, Lead Nurturers, Performance Analysts, Paid Media Specialists, and regional BDRs. This position reports directly to the Head of Demand Generation.

You'll be doing things like:

• Strategy & Planning: Develop the inbound content roadmap balancing SEO, gated assets, and thought leadership priorities; plan campaign-aligned editorial calendars supporting lead generation across key regions; collaborate with Campaign Strategists to translate directional campaigns into executable content strategies; conduct competitive analysis to identify content gaps and market opportunities.
• Content Creation & Social Media: Write and manage high-impact assets including whitepapers, landing pages, blog posts, case studies, and webinar materials; own social media strategy and content creation across B2B channels; develop and maintain editorial calendars for blog and social platforms; partner with designers to deliver multi-format content; repackage existing content into campaign-ready variants for different audiences and channels; translate complex product concepts into compelling narratives that drive conversion.
• SEO & Site Architecture: Conduct keyword research using Ahrefs and SEMrush to inform content strategy; own site storytelling and SEO architecture planning; optimize all assets for search visibility and lead capture; collaborate with web teams to improve organic ranking; ensure content structure supports both discoverability and conversion goals.
• AI & Innovation: Leverage tools like ChatGPT, Jasper, and Surfer to accelerate ideation, writing, and localization; test emerging formats including interactive experiences and AI-personalized messaging; document experimental learnings and build scalable content playbooks; propose new lead generation strategies through innovative content approaches.
• Analytics & Optimization: Define success metrics for each asset including MQL generation, conversion rates, and traffic growth; monitor performance using Google Analytics, Zoho CRM, and Looker; analyze engagement data to optimize existing content and inform future production cycles; report ROI and efficiency improvements to stakeholders.
• Team Collaboration: Collaborate closely with Email Marketing and Product Marketing teams on unified messaging; align with Brand teams on creative quality while supporting Paid Media campaigns; work with regional Growth teams to localize content; partner with PR agencies on thought leadership assets; support Executive content development including ghostwriting and industry positioning.

Skills & Qualifications

• 4-6 years of prior experience in roles like Content Marketing Manager, Content Strategist, Inbound Marketing Specialist, SEO Content Writer, Social Media Manager, or related
• Experience in B2B SaaS or technology companies with focus on inbound marketing and lead generation
• Strong writing and storytelling across multiple formats (blog, whitepapers, landing pages, webinars) with performance focus
• Experience managing B2B social media channels and content calendars with focus on lead generation
• Understanding of full-funnel content strategy and buyer journey mapping for lead generation
• Experience with gated content strategies, lead magnets, and SEO-informed editorial planning
• Hands-on experience with AI tools for content workflows
• Proficiency in SEO tools and content optimization
• Familiarity with CMS platforms and content workflow management
• Experience with analytics platforms for performance measurement and data-driven decisions
• Experience in content-driven growth environments with cross-functional collaboration
• Comfortable working in fast-paced, resource-constrained teams where creativity and ROI are critical
• Strong editorial planning and project management skills with exceptional attention to detail and consistency
• Data-literate with understanding of content KPIs (MQLs, conversion rates, organic growth)
  Self-driven and resourceful with proven ability to build scalable content systems

Bonus if you also have:

• Experience scaling inbound content programs in high-growth technology companies
• Experience working with PR teams or managing thought leadership content for executives
• Published work in external blogs, media outlets, or executive ghostwriting experience
• Multi-regional marketing experience, particularly across North America, LATAM, or EMEA
• Industry knowledge in IoT, fleet management, mobility, or logistics sectors
• Paid media analytics experience (Google Ads, LinkedIn Ads)
• Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations
• Familiarity with our tools: Zoho One (CRM, Analytics, Campaigns, Sites, Social), Google Workspace, Google Analytics, ChatGPT/Claude/Gemini, Jasper, Surfer, Ahrefs, SEMrush, Webflow, WordPress, Looker

Position Details

• Working Hours: Fixed 9-hour shift, 8AM-5PM Eastern Time Zone (Toronto time), inclusive of a 1-hour break
• Full-time vs Part-time: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required.
• Education: Bachelor's degree in English, Journalism, Marketing, or related field, or equivalent work experience
• Level: Upper Intermediate (4-5 years of relevant experience); Senior (6+)
• Compensation: ~CAD $892–$1,071 (NGN 1.0M–1.2M)/month, depending on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
• Location: Remote

Not sure you meet all the requirements? Apply anyway We value diverse experiences and hire for potential.

If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.

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