45 Content Marketing jobs in Nigeria

Key Responsibilities:
br>Develop monthly content calendars and campaigns.
Collaborate with photographers to showcase portfolios and new work.
Plan and manage ad campaigns and promotions.
Identify social trends and implement creative content strategies.
Analyze data to improve engagement, reach, and follower growth.
Capture behind-the-scenes photos and videos during shoots.
Edit short-form video content (Reels, TikTok, Stories).
Write engaging captions and copy that reflect the brand’s voice. < r>Plan and execute social media strategies and campaigns
Stay up-to-date with platform algorithms and content trends.
Qualifications:
Minimum of OND/HND in any relevant field.
Female age 20-30
1-2 years of working experience in social media management
Proficient in content creation for Instagram, TikTok, and YouTube
Strong knowledge of social media trends, meta ads and SEO
Skilled in graphics design I.e Canva /Coreal draw and Video editing cap-cut/Premiere pro

Umuoma Igbo is a growing digital learning community that helps children learn and connect with the Igbo language and culture through immersive lessons, fun content, and storytelling. We’re building a new generation that stays proudly rooted.
br>ABOUT THE ROLE
We’re hiring a creative and organized Social Media Manager to grow our online presence, engage our audience, and help convert followers into loyal community members and customers. As Social Media Manager, you will be responsible for the creation, scheduling, and posting of content across our social media platforms, driving engagement and increasing the visibility of our brand to meet course registration targets and book sales. You will ensure that our brand voice remains consistent, impactful, and resonates across all platforms. < r>Your role will be critical in establishing and growing our online presence across Instagram, Facebook, TikTok, YouTube, WhatsApp, and other social media platforms.
If you're passionate about culture and content, we want you on our team!


RESPONSIBILITIES

Post 2 engaging videos daily on TikTok, Youtube, Instagram, Facebook & WhatsApp

Design and update logos using visually appealing graphics (Canva or similar tools) for campaigns, social media posts, and other brand initiatives.

Collect and post testimonials from students or parents

Reply to DMs, comments, and engage with our audience across the platforms daily

Cross-post content efficiently across all platforms

Manage and grow our TikTok account from scratch

Design and update logos as needed for campaigns, social media posts, and other brand initiatives.

Convert leads from social media into paying customers (bonuses apply)

Weekly accountability reports per KPIs & Performance Incentives


You’re a Good Fit If You: < r>
Have experience running social media pages (bonus if in kids, education or culture)

Understand content strategy for TikTok, Instagram, Facebook, WhatsApp, & Youtube

Are skilled in Canva or other content creation design tools

Can write captions that are fun, clear, and emotionally engaging

Communicate clearly and respond promptly to inquiries

Love Igbo language, culture, and storytelling

Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns br>Interacting with customers and other stakeholders via the company’s social media accounts < r>Analysing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements and implementing plans. < r>Researching social media trends and informing management of changes that are relevant to the company’s marketing activities < r>Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs < r>Interaction conversion.

At Digital Tech Academy, we create FREE tutorial Contents on, Practical Computer skills, Work-place Digital skills, DIGITAL ACCOUNTING, EXCEL Practical, Job INTERVIEW guide and general BUSINESS updates.

We're Hiring: Social Media Manager (Hybrid)
Location: Lagos (Hybrid – 3 days in office, 2 days remote) br>Start Date: Immediate

Are you creative, social media-savvy, and passionate about content and community? We’re looking for a Social Media Manager to grow our brand presence, engage our audience, and bring fresh ideas to life across multiple platforms. < r>
What You'll Do:

Create and manage content calendars for Instagram, Facebook, Twitter/X, LinkedIn, TikTok, etc.

Develop engaging and on-brand content (graphics, videos, captions, etc.)

Monitor and respond to messages, comments, and trends in real time

Analyze performance metrics and provide monthly reports

Collaborate with marketing, design, and customer service teams

Stay up-to-date with industry trends and platform updates

Requirements:

1–2 years of experience in social media management or content creation < r>
Strong communication skills and a creative eye

Basic knowledge of Canva, CapCut, or other design/video tools

Ability to work independently and meet deadlines

Passion for storytelling, branding, and digital trends

Nice to Have:

Experience with paid social campaigns

Photography or video editing skills

Previous work in a fast-paced startup or agency environment

Why Join Us?

Hybrid work model for flexibility

Opportunity to grow with a dynamic team

Creative freedom and ownership of your work

Fun, collaborative work culture

Job Description
br>We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities
. Perform research on current benchmark trends and audience preferences
. Design and implement social media strategy to align with business goals
* Set specific objectives and report on ROI
· Generate, edit, publish and share engaging content daily le.g. original text, photos, videos and news) br>. Monitor SEO and web traffic metrics
· Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency br>. Communicate with followers, respond to overles In a timely manner and monitor customer reviews.

Qualifications and Requirements:
Bachelor's degree in Marketing, Communications, or related field.
Minimum of 3 years of experience in social media management or digital marketing.
Proven track record of developing and implementing successful social media strategies and campaigns.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.

Location: Wuse 2, Abuja
Industry: Hospitality br>Employment Type: Full-Time
Type of Employment: Hybrid
Salary: N120,000/month

About the Company
Our client is a fast-growing restaurant located in the heart of Wuse 2, Abuja. Known for its creativity, top-tier service, and culinary excellence, the restaurant is building a standout brand both on-site and online. As they expand, they’re looking for a talented and strategic Social Media Manager to drive engagement, build brand awareness, and connect with a loyal community of food lovers. < r>
Role Overview
We’re looking for a creative, data-driven, and highly organized Social Media Manager to develop and execute our social media strategy. You’ll be responsible for managing content, engaging with followers, analyzing performance, and building a strong online presence that reflects the restaurant’s identity and values.
br>Key Responsibilities
• Develop and execute a comprehensive social media strategy < r>• reate, schedule, and publish high-quality content (posts, reels, stories, etc.) < r>• E gage actively with followers, respond to comments/messages, and grow community presence < r>• M nitor and analyze social media metrics to measure performance and optimize content < r>• C llaborate with kitchen/creative teams for photo and video shoots < r>• S ay updated with trends and best practices in the food & hospitality industry < r>• R n paid ad campaigns and influencer collaborations as needed < r>• M nage the brand’s voice across all platforms (Instagram, TikTok, Facebook, etc.)
Requirements
• 2-4 years experience in social media management, preferably in hospitality, F&B, or lifestyle brands < r>• S rong knowledge of Instagram, Facebook, TikTok, and content creation tools < r>• E cellent copywriting and communication skills < r>• A ility to shoot and edit engaging content (photo/video) < r>• B sic graphic design skills (Canva, Photoshop, or similar) < r>• C eativity, attention to detail, and a passion for storytelling < r>• A ility to work independently and manage multiple tasks/projects < r>
What We Offer
• N 20,000 monthly salary < r>• F ee staff meals < r>• F n, collaborative, and creative work environment < r>• O portunities for career growth in a rapidly expanding business < r>• F eedom to innovate and take ownership of your work

Our company is a dynamic conglomerate with diverse subsidiaries in real estate, beauty and spa salon, supermarkets, and restaurants. We're seeking an experienced Social Media Manager to develop and implement effective social media strategies across various platforms.
br>Job Summary
As a Social Media Manager, you'll be responsible for creating and executing social media campaigns, managing social media presence, and engaging with online communities. You'll work closely with our marketing team to develop social media strategies, produce high-quality content, and measure its effectiveness.

Key Responsibilities
- Social Media Strategy: Develop and implement effective social media strategies across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Content Creation: Create high-quality content, including graphics, videos, and captions, to engage online communities.
- Account Management: Manage social media accounts, including setting up and optimizing profiles, and ensuring brand consistency.
- Engagement: Engage with online communities, respond to comments and messages, and build relationships with influencers and followers.
- Analytics and Reporting: Track and analyze social media metrics, providing insights and recommendations for improvement.

Requirements
- Experience: 2+ years of experience in social media marketing, marketing, or a related field.
- Skills: Excellent social media skills, with proficiency in social media management tools, such as Hootsuite or Sprout Social.
- Creativity: Ability to think creatively and develop innovative social media campaigns.
- Communication: Strong communication and collaboration skills.
- Analytical: Ability to analyze data and provide insights for improvement.

Preferred Qualifications
- Experience in multiple industries: Familiarity with real estate, beauty and spa salon, supermarkets, and restaurants.
- Content creation skills: Ability to create high-quality content, including graphics, videos, and captions.
- Influencer marketing expertise: Knowledge of influencer marketing platforms and strategies.

PURPOSE OF ROLE:
The Social Media Officer is responsible for ongoing community management and maintaining / growing the company's brand level social media presence across multiple brand outposts (which include Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, blogs and other developing social media channels relevant to the company’s communications strategy) via organic and paid social activity. The role is responsible for planning / implementing a content marketing programmes which increases brand awareness with our core target markets br>through the effective use of social media channels. This will include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts / comments, and identifying issues that require escalation.

KEY ACCOUNTABILITIES:
Team Specific:
• Oversee the development and delivery of the social media content marketing plan < r>• Coordinate content plan with other teams in the company < r>• Be part of the bringing together of all the brand elements (messaging, insights from marketing team and audiences, content from other teams) < r>• Publish / repurpose content across approved central social media brand outposts ( < r>e.g. copy / articles, photography, video, etc.)
• Co-ordinate the work of other content producers across the company to develop content suitable for social media channels to fully engage students and other audiences < r>• Ensure brand compliance < r>• Any other duties required which are appropriate to the grade of the post < r>
Community management
• Lead daily community management across all central brand social media outposts (inc. Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, etc) < r>• Liaise with internal stakeholders on community management queries / issues < r>• Deploy approved statements during crisis management < r>• Strong customer service focus < r>
Content marketing (organic & paid)
• Lead the content calendar process (inc. approvals), raising brand awareness, < r>increased data capture and engagement levels across all activity
• Lead the generation / creation / placement of engaging, creative and informative organic content across all central brand social media outposts which informs, entertains and delights audiences with brand focused messaging < r>• Optimise content for each distinct channel (whether content is written, photography, < r>video or testimonial led), taking into account changing platform / audience requirements
• Ensure all content is on brand (working across all channels), whilst managing customer expectations as appropriate < r>• Ensure content has a high visual and influential impact and meets relevant corporate guidelines < r>• Work in partnership with other teams generating content to influence / improve (e.g. Central Content team, other units.) < r>• Conduct ongoing research (as needed) to identify audience needs / desires / satisfaction < r>• Co-ordinate paid activity with external suppliers (media agency) and internal Brand & Campaign marketing team < r>• Lead content gathering / placement at identified events < r>
Reporting
• Use Google Analytics and other data sources to assess impact efficiency of social media activity < r>• Assist the MD/CEO with creation / improving reports to the company to report on success / reach < r>• Upon reviewing reports, analyse / optimise paid activity, with a ‘test, learn, refine’ approach to future improvements
• Monitor / report on key competitor activity

Training
• Assist the MD/CEO on identifying / delivering training to other stakeholders in the company with a role in central / faculty based social media delivery < r>• Liaise with suppliers and oversee internal training as required < r>
Future
• Continually survey the social media landscape to identify new platforms / research < r>and analyse trends / opportunities to grow reach / opportunities to connect / convert core target audience
• Co-ordinate the work of other content producers to develop content suitable for social media channels to fully engage students and other audiences < r>• Assist the MD/CEO and Senior management in the development of the Content strategy < r>
Self:
• Must possess a good understanding of the social media landscape end-to-end < r>• Maintain a professional approach at all times (team player) < r>• Manage work effectively and deliver to deadlines (internal / external) < r>• Work with other staff effectively to help maximise team outputs < r>• Ensure line manager updated regularly on progress against assigned tasks < r>• Awareness / top line understand of other Marketing Communications disciplines < r>
Generic:
• Must be willing to embrace the team's core values and required behaviours of the company (Aspiration; Confidence; Creativity; Professionalism and Responsibility) < r>• An effective communicator (verbal and written) to ensure that effective working relationships / partnerships are forged and maintained < r>• To support in the delivery of all Marketing work streams as identified by line management < r>• To establish and maintain networks within and without, to aid the planning and distribution of Marketing & Events work streams < r>• Project management skills / awareness Managing Self < r>• Maintain a professional approach at all times through the application of effective relevant skills < r>• Manage work effectively and deliver under pressure < r>• Working with other staff effectively to help maximise their performance by working as one team < r>• Ensure the MD/CEO is updated regularly as agreed on progress against tasks < r>
Core Requirements
• Role modelling the values of the company, ambition, creativity, determination, excellence and inclusivity < r>• Commitment to key strategic priorities of the team and the company < r>• Willingness and ability to travel to work place locations < r>• Adhere to and promote the company's Equality and Diversity policies and information security < r>• Ensure compliance with Health & Safety regulations < r>• Willingness to deliver against any reasonable work-related request < r>
KEY PERFORMANCE INDICATORS:
The Team's KPIs are:
• Raise brand awareness < r>• Raise direct response < r>• Raise engagement levels < r>• Raise customer satisfaction < r>• Raise stakeholder engagement and the value of the company and < r>its audience

Everyone contributes to these KPIs to help realise the brand and the corporate strategy

Experience
• Strong community management experience < r>• Significant experience managing / developing social media marketing programmes (organic and paid) < r>• Creating & delivering content marketing programme(s) which inform customers / prospects and drives leads & sales < r>• In-depth knowledge of social media environment < r>• Understanding of budgeting and monitoring < r>
Skills
• Highly creative and collaborative < r>• Strong marketing skillset across the entire social media landscape (Community management, content < r>creation & distribution, analysis)
• Excellent written, verbal and interpersonal communication skills < r>• Intermediate to advanced Photoshop skills < r>• Data literate, able to review / assess / make recommendations as a result of analysis < r>• Multitasker able to work across multiple projects to tight timescales < r>• Excellent communication & listening skills < r>
Qualifications
• Degree or equivalent experience < r>
Personal attributes
• We are looking for people who can help us deliver the values of Deep Bluesea Hydrocarbon Ltd: Excellence, Determination, Inclusivity, Ambition and Creativity