1,910 Channel Sales jobs in Nigeria

About the Role:

As the Channel Sales Manager for Nigeria and neighbouring countries, you will be responsible for driving sales growth by developing and managing strong relationships with distributors, resellers, and channel partners across the region. You will focus on promoting TP-Link's diverse portfolio of networking and connectivity solutions, ensuring that the unique market needs are addressed effectively. Your efforts will position TP-Link as a leading provider of networking solutions in the region.

What You Will Do

1. Channel Relationship Management

Build and maintain strong relationships with key channel partners, resellers, and distributors across Nigeria and neighbouring countries.

Develop a deep understanding of partners' business models, objectives, and regional challenges to offer tailored support and solutions.

Collaborate with partners to design and implement joint business plans to achieve sales growth and market share objectives.

Conduct regular reviews with partners to monitor performance, identify growth opportunities, and resolve issues proactively.

1. Sales & Sales Enablement Support

Train channel partners on TP-Link products, value propositions, and effective sales techniques suited to the region's markets.

Provide technical expertise and support for pre-sales activities, solution design, and product demonstrations.

Work closely with internal teams to create and distribute localized sales tools, marketing materials, and resources for partners.

Ensure partners are equipped to effectively promote and sell TP-Link solutions.

1. Channel Development

Identify, onboard, and nurture new partners and resellers in Nigeria and neighbouring countries.

Analyse the competitive landscape and market dynamics across the region to uncover opportunities for business growth.

Execute joint marketing initiatives, promotions, and demand-generation campaigns in collaboration with channel partners.

Represent TP-Link at industry events, trade shows, and conferences across Nigeria and neighbouring regions.

1. Performance Tracking and Reporting

Monitor and evaluate partner performance against KPIs and revenue goals.

Use market insights and sales data to identify trends and develop actionable strategies.

Provide regular updates to management on sales performance, partner activities, and revenue forecasts.

Conduct business reviews to share insights and recommendations with internal stakeholders.

1. Market Intelligence and Competitive Analysis

Stay updated on networking market trends, customer needs, and evolving regulations across Algeria and the region.

Conduct competitor analysis to understand pricing strategies, market positioning, and emerging threats.

Share market-specific insights with internal teams to refine product positioning, pricing, and go-to-market strategies.

1. TP-Link Product Portfolio Penetration

Promote the adoption of TP-Link's full range of products, including consumer networking, SMB solutions, smart home devices, and CCTV solutions.

Develop sales strategies that align with the needs of the region's residential, SMB, and enterprise markets.

What Talent Do You Bring?

• Experience: 3+ years in IT, networking, or electronics sales with proven success in Nigeria and neighbouring markets.
• Education: Bachelor's degree in business, marketing, or a related field (or equivalent professional experience).
• Language Skills: Fluency in French and Arabic is mandatory; proficiency in English is a strong advantage.
• Sales Expertise: Strong background in managing channel sales relationships, with experience in the IT or networking sector.
• Market Knowledge: Familiarity with the regional business culture, government policies, and import/export regulations.
• Technical Knowledge: In-depth understanding of networking products, technologies, and industry trends.
• Interpersonal Skills: Exceptional communication and relationship-building skills, adaptable to diverse stakeholders.
• Results-Oriented: Proven ability to meet or exceed sales targets.
• Travel Readiness: Willingness to travel extensively across Nigeria and neighbouring countries to engage with partners and attend events.

About TP-Link:

TP-Link is a global provider of networking products, offering innovative solutions to connect people, businesses, and communities to the possibilities of the digital world. With a commitment to quality and cutting-edge technology, TP-Link continues to be a leader in the networking industry.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, TP-Link is expanding today to exceed the demands of tomorrow.

Join us in shaping the future of technology. Your next career move could be at
TP-Link

Disclaimer: This job profile represents the core responsibilities and qualifications of the role. Additional duties may be required to fulfil the evolving needs of TP-Link and its affiliates.

We are seeking an honest, hardworking, and dynamic individual to join our team as a
Channel Sales Manager
in Nigeria.
The ideal candidate should have over 7 years of experience in both cybersecurity
channel management and direct sales.
The candidate will also possess a strong commitment to contributing to the organization's growth by building meaningful relationships and delivering exceptional results in all major verticals. We want dedicated experts who understand cybersecurity solutions and can articulate them effectively to the CXO community.

Responsibilities:

• Develop and execute channel sales strategies to drive revenue growth in Nigeria
• Leverage existing relationships with enterprise customers while actively hunting for new opportunities, primarily focusing on BFSI, Govt., Oil & Gas, and other key sectors
• Identify and onboard new channel partners, while nurturing existing relationships to maximize sales opportunities.
• Collaborate closely with internal teams to develop compelling sales pitches, presentations, and marketing collateral tailored to the Nigerian market.
• Conduct enablement sessions and provide required training & support to channel partners, ensuring they are equipped with the necessary knowledge and resources to effectively sell cybersecurity solutions.
• Monitor market trends, competitor activities, and customer feedback to identify areas for improvement and adaptation of sales strategies.
• Act as a liaison between channel partners and internal teams to resolve issues or concerns in a timely manner.
• Prepare regular sales reports and forecasts for management review, highlighting key performance metrics and areas of success.

Requirements:

• Bachelor's degree from a recognized university or institution.
• 7+ years of experience in cybersecurity sales with a blend of channel sales and a proven experience in direct selling to enterprise customers in BFSI, Oil & Gas, Government, Manufacturing and other sectors.
• Expertise in business hunting and creating new opportunities in all major verticals.
• Strong understanding of the Nigerian market, with experience working in the region.
• Excellent communication skills, both written and verbal.
• Self-motivated and results-oriented, with a passion for driving business success.
• Willingness to travel both within Nigerian and internationally, as needed.
• Must have a valid driving license.

What We Offer:

• Best-in-class compensation.
• Exciting growth opportunities.
• An engaging and innovative work environment.

OVERALL PURPOSE OF THE JOB:

The Channel Sales Manager is responsible for driving revenue growth and market penetration through effective management of channel partnerships. The role entails building and maintaining strong relationships with resellers, distributors, and strategic partners, ensuring alignment with the company's mission of delivering innovative software as a service. This role also involves developing sales strategies, monitoring channel performance, and providing training and support to maximize partner success.

JOB RESPONSIBILITIES:

Channel Strategy and Development

• Develop and execute a comprehensive channel sales strategy aligned with the company's overall business objectives.
• Identify, onboard, and manage channel partners, ensuring alignment with the company's market goals.
• Design and implement partner incentive programs to drive sales performance.

Relationship Management

• Build and maintain strong, long-term relationships with channel partners.
• Act as the primary point of contact for all partner-related inquiries and issues, ensuring timely resolution.
• Facilitate regular business reviews with partners to assess performance and identify growth opportunities.

Sales Target Achievement

• Collaborate with channel partners to meet or exceed sales targets.
• Monitor and report on channel sales performance, providing insights and recommendations for improvement.
• Coordinate with the internal sales team to manage joint opportunities and ensure seamless execution.

Partner Enablement and Training

• Develop and deliver training programs for channel partners on product knowledge, sales techniques, and value propositions.
• Provide marketing and technical support to enhance partner capability and effectiveness.
• Collaborate with the marketing team to create co-branded campaigns and promotional activities.

Market Intelligence

• Analyze market trends, competitive landscape, and customer needs to refine channel strategies.
• Provide feedback to internal teams on product development and service improvements based on partner and customer insights.

Compliance and Reporting

• Ensure all channel activities comply with the company's policies, industry standards, and regulatory requirements.
• Prepare and present detailed reports on channel sales performance, forecasts, and pipeline activities to senior leadership.

EDUCATIONAL QUALIFICATIONS AND REQUIRED EXPERIENCE:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field, MBA or equivalent postgraduate qualification is an advantage.
• Minimum of 7–10 years of experience in sales, with at least 3 years in channel or partner sales management, preferably in the business technology solutions industry.
• Proven track record of achieving sales targets and managing high-performing channel relationships.
• Experience in multi-industry client engagement is highly desirable.

Today

E

Lagos Full Time

Confidential

• Minimum Qualification :
• Experience Level : Senior level
• Experience Length : 7 years

OVERALL PURPOSE OF THE JOB:

The Channel Sales Manager is responsible for driving revenue growth and market penetration through effective management of channel partnerships. The role entails building and maintaining strong relationships with resellers, distributors, and strategic partners, ensuring alignment with the company's mission of delivering innovative software as a service. This role also involves developing sales strategies, monitoring channel performance, and providing training and support to maximize partner success.

JOB RESPONSIBILITIES:

Channel Strategy and Development

• Develop and execute a comprehensive channel sales strategy aligned with the company's overall business objectives.
• Identify, onboard, and manage channel partners, ensuring alignment with the company's market goals.
• Design and implement partner incentive programs to drive sales performance.

Relationship Management

• Build and maintain strong, long-term relationships with channel partners.
• Act as the primary point of contact for all partner-related inquiries and issues, ensuring timely resolution.
• Facilitate regular business reviews with partners to assess performance and identify growth opportunities.

Sales Target Achievement

• Collaborate with channel partners to meet or exceed sales targets.
• Monitor and report on channel sales performance, providing insights and recommendations for improvement.
• Coordinate with the internal sales team to manage joint opportunities and ensure seamless execution.

Partner Enablement and Training

• Develop and deliver training programs for channel partners on product knowledge, sales techniques, and value propositions.
• Provide marketing and technical support to enhance partner capability and effectiveness.
• Collaborate with the marketing team to create co-branded campaigns and promotional activities.

Market Intelligence

• Analyze market trends, competitive landscape, and customer needs to refine channel strategies.
• Provide feedback to internal teams on product development and service improvements based on partner and customer insights.

Compliance and Reporting

• Ensure all channel activities comply with the company's policies, industry standards, and regulatory requirements.
  Prepare and present detailed reports on channel sales performance, forecasts, and pipeline activities to senior leadership.

EDUCATIONAL QUALIFICATIONS AND REQUIRED EXPERIENCE:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field, MBA or equivalent postgraduate qualification is an advantage.
• Minimum of 7–10 years of experience in sales, with at least 3 years in channel or partner sales management, preferably in the business technology solutions industry.
• Proven track record of achieving sales targets and managing high-performing channel relationships.
  Experience in multi-industry client engagement is highly desirable.

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Channel Strategy and Development

·    Develop and execute a comprehensive channel sales strategy aligned with the company's overall business objectives.

·    Identify, onboard, and manage channel partners, ensuring alignment with the company's market goals.

·    Design and implement partner incentive programs to drive sales performance.

Relationship Management

·    Build and maintain strong, long-term relationships with channel partners.

·    Act as the primary point of contact for all partner-related inquiries and issues, ensuring timely resolution.

·    Facilitate regular business reviews with partners to assess performance and identify growth opportunities.

Sales Target Achievement

·    Collaborate with channel partners to meet or exceed sales targets.

·    Monitor and report on channel sales performance, providing insights and recommendations for improvement.

·    Coordinate with the internal sales team to manage joint opportunities and ensure seamless execution.

Partner Enablement and Training

·    Develop and deliver training programs for channel partners on product knowledge, sales techniques, and value propositions.

·    Provide marketing and technical support to enhance partner capability and effectiveness.

·    Collaborate with the marketing team to create co-branded campaigns and promotional activities.

Market Intelligence

·    Analyze market trends, competitive landscape, and customer needs to refine channel strategies.

·    Provide feedback to internal teams on product development and service improvements based on partner and customer insights.

Compliance and Reporting

·    Ensure all channel activities comply with the company's policies, industry standards, and regulatory requirements.

·    Prepare and present detailed reports on channel sales performance, forecasts, and pipeline activities to senior leadership.

·    Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

·    MBA or equivalent postgraduate qualification is an advantage.

·    Minimum of 7–10 years of experience in sales, with at least 3 years in channel or partner sales management, preferably in the business technology solutions industry.

·    Proven track record of achieving sales targets and managing high-performing channel relationships.

·    Experience in multi-industry client engagement is highly desirable.

Job Title:
Solar Channel Sales Manager

Type:
Full-time

Reporting To:
Business Head

Location:
Lagos, Port Harcourt, Abuja

Who Are We:

The Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some other most dynamic sectors in the economy. The Group is a dominant player in the transportation, power products, and IT-enabled service sectors which are critical to the sustained growth of the Nigerian Economy.

The corporate vision of the Group is to provide innovative and quality products along with excellent aftersales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness, and Consistency.

Job Summary:

Our company is seeking a
Solar Channel Sales Manager
with a good understanding of the solar energy industry and experience in managing and growing channel relationships. The ideal candidate will be responsible for selling to channel partners, ensuring they meet their sales targets through strong relationship management, and expanding market reach by identifying and developing new partnership opportunities.

Responsibilities

• Develop and execute channel sales strategies to achieve revenue and growth targets.
• Identify, onboard, and manage channel partners, distributors, and resellers to drive solar product sales.
• Train and mentor channel partners on solar energy products, technical specifications, and sales techniques.
• Collaborate with partners to develop go-to-market plans and ensure alignment with company objectives.
• Utilize technical knowledge to support channel partners in designing and sizing solar energy systems for residential, commercial, and industrial clients.
• Work closely with Service Engineers to ensure channel partners deliver solutions that are technically sound and meet customer requirements.
• Monitor and evaluate the performance of channel partners, providing feedback and support to optimize results.
• Identify market trends, regulatory changes, and competitive dynamics to refine channel sales strategies.
• Build and maintain strong relationships with channel partners and key stakeholders in the solar industry.
• Prepare and deliver technical and sales presentations to channel partners and clients to communicate the benefits and specifications of solar solutions.

Skills Requirement

·   Proficiency in communication, negotiation, and relationship management.

·   Strong analytical skills and the ability to solve complex problems effectively.

·   Leadership qualities, including the ability to inspire and develop channel partner teams.

·   Results-oriented with a strong ability to manage multiple priorities in a dynamic environment.

·   Proficiency with CRM software, ERP systems, and sales tools to track and manage partner performance.

·   Readiness to travel frequently for partner engagement, client meetings, and site visits.

Qualifications

·   
Educational Qualification

Bachelor's or its equivalent in Electrical/Mechanical Engineering, or a related technical field, or a social science field.

A post graduate degree will be an added advantage.

·   
Experience

Minimum 6 years of experience in sales of power products or similar products, including 4 years in channel sales management or a similar role.

Demonstrated expertise in managing channel partnerships and achieving sales growth.

Job Title: Retail and Channel Sales Manager

Job Location: V.I, Lagos

Role Overview

The Retail & Channel Sales Manager will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers,cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.

Key Responsibilities

• Lead revenue generation across all retail and distribution channels to meetmonthly, quarterly, and annual sales targets.
• Monitor sales pipelines, optimize conversion rates, and proactively optimize under performance.
• Deliver consistent sales growth through effective pricing, promotions, and account management.
• Build, expand, and nurture a robust network of retail outlets, Pro Audio installers, resellers, and institutional trade partners.
• Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.
• Develop and implement effective RTM strategies for both existing and new products.
• Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
• Ensure alignment between sales, marketing, and distribution operations.
• Oversee daily retail operations across physical outlets and online platforms.
• Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.
• Implement continuous improvement programs to enhance retail efficiency and customer experience.
• Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
• Maximize in-market brand visibility and sell-out opportunities.
• Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
• Maintain competitor intelligence and market trend analysis to support strategic planning.
• Recruit, coach, and lead a high-performing retail and field sales team.
• Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
• Foster a results-driven, collaborative sales culture.

Requirements

• 8–12 years total commercial experience; 4–6 years in consumer electronics /audio / appliances / mobile devices, lifestyle tech.
• proven track record scaling premium or aspirational brands.
• Demonstrated ability to build and manage multi-channel retail and distribution networks.
• Strong expertise in RTM strategy development, trade partner management, and field team leadership.
• Solid analytical skills in forecasting, pricing strategy, and market intelligence.
• Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
• Willingness to travel locally and regionally as needed.

Why Join Us?

• performance-based bonuses, health benefits, and sales incentives.
• Career progression pathway into a Head of Sales role within 18–24 months for outstanding performers.
• Opportunities for career advancement outside of Nigeria.

Job Type: Full-time

Pay: ₦1,500, ₦2,000,000.00 per month

Application Deadline: 21/08/2025

We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Job Title:

Channel Sales Manager – Open Market

Level:

Grade 6

Department

Sales/Commercial

Department Strategic Objectives

Drive the delivery of customer and field sales business objectives towards the achievement of overall business objectives and growth agenda

Job Purpose:

Implement the sales strategy to deliver agreed business objectives within assigned open markets

Responsible to:

Zonal Manager

Responsible for:

Open Market Sales Representatives;

Must be able to influence, inspire and drive performance without having direct management responsibility for distributor staff

Context/Scope:

A key contributor to the success of the PZ Cussons commercial strategic plan; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities:

• Manage activities in all Open Markets in the assigned Territory
• Manage the OMSR
• Expand coverage in the Open Market
• Provide availability of MSL in the Open Market
• Coaching and accompaniment of OMSR
• Effective promo management in the Open Market
• Ensure SFA parameters are tracked and achieved
• Drive excellent visibility through picture of success implementation
• Market intelligence gathering and competitor activity monitoring and report timely.

Measurement/Performance Indicators

• Target vs. Actual monthly/yearly performance (sell-In) KPIs
• Agreed coverage plans
• Achieve secondary sales target
• Achievement of weighted distribution.
• Achieve agreed Coaching & Accompaniment target

Internal & External Relationships:

• Zonal Manager
• Marketing/Sales/Channel/Supply Chain/Finance/HR team
• Customers
• Agency staff
• PZ Marketing & Sales network

Knowledge, Skills & Experience Needed:

Qualifications:

• First Degree in any discipline
• Computer Literacy

Experiences: (What experience brings success to this role)

• Minimum of 1 year experience in marketing or sales, and over this period has successfully delivered on KPIs.
• Direct experience of PZ Cussons Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.

Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.

• Experienced driver with valid license

• Knowledge of Field Sales Management and Market Intelligence.
• PZ Cussons Leadership competencies

Functional or Technical / Business Skills: (What can

the holder do)

• Commercial Acumen Emerging
• Customer Management Emerging
• Negotiation Skills Emerging
• In Market Execution Emerging
• Selling Skills Emerging
• Sales Drivers Emerging
• Channel Strategy Emerging
• Communication/Interpersonal skills Developed
• IT Skills Developed

At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.

If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

We're dedicated to creating an inclusive environment and we welcome applications from everyone.

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us

We are PZ Cussons. Our purpose is
For everyone, for life, for good
.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Role Profile
Job Title:
Neighbourhood Channel Sales Manager
Department: Sales/Commercial
OU/Country: Nigeria
Level
Grade 6

Department Strategic Objectives
Drive the delivery of customer and field sales business objectives towards the achievement of overall business objectives and growth agenda

Job Purpose
Implement the sales strategy to deliver agreed business objectives within assigned Neighbourhood

Responsible To
Zonal Manager

Responsible For
Van Sales Representative

Must be able to influence, inspire and drive performance without having direct management responsibility for distributor staff

Context/Scope
A key contributor to the success of the PZ Cussons commercial strategic plan; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities

• Manage VSR and achievement of their secondary sales
• Expand Coverage in the Neighbourhood outlets
• Provide availability of MSL in the Neighbourhood outlets
• Coaching and accompaniment of VSR
• Effective promo management in the Neighbourhood outlets
• Ensure SFA parameters are tracked and achieved
• Drive excellent brand visibility through picture of success and implementation
• Market intelligence gathering and competitor activity monitoring and report timely.

Measurement/Performance Indicators

• Coverage
• Achieve secondary sales target
• Weighted distribution target
• Agreed VSR coaching & Accompaniment

Internal & External Relationships

• Zonal Manager
• Marketing/Sales/Channel/Supply Chain/Finance/HR team
• Customers
• PZ Marketing & Sales network

Qualifications
Knowledge, Skills & Experience Needed:

• First Degree in any discipline
• Computer Literacy

Experiences: (What experience brings success to this role)

• Minimum of 1 year experience in marketing or sales, and over this period has successfully delivered on KPIs.
• Direct experience of PZ Cussons Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.

Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.
• Experienced driver with valid license
• Knowledge of Field Sales Management and Market Intelligence.
• PZ Cussons Leadership competencies

Functional or Technical / Business Skills: (What can
the holder do)
PZ Cussons Leadership Competencies Required

• Commercial Acumen Emerging
• Customer Management Emerging
• Negotiation Skills Emerging
• In Market Execution Emerging
• Selling Skills Emerging
• Sales Drivers Emerging
• Channel Strategy Emerging
• Communication/Interpersonal skills Developed
• IT Skills Developed

Alignment to the
BEST
Values is assumed to be critical to all PZC roles. All employees are also responsible for complying with their duties and responsibilities under both national legislation and Company policies regarding Health and Safety, Data Protection and Dignity at Work.
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.

If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

We're dedicated to creating an inclusive environment and we welcome applications from everyone
PZ Cussons is big enough to make your mark, small enough to make it yours.
Apply to join us