268 Business Marketing jobs in Nigeria

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Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
  Bachelor's degree in Economics, Statistics, Business, or a related field

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Silverlight Research Co is a Knowledge Research firm that connects Top Professionals with Senior Industry Advisors. We provide our clients with valuable information and knowledge to inform their strategic and investment decisions.

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‎e are building a strong team of Market Research Analysts to work with us on global consulting projects. This is a full-time role with clear compensation, growth, and international exposure.

This position is ideal for fresh graduates seeking to start their career in research, consulting, or finance.

ole Overview

As a Research Analyst, your primary responsibility will be to source and engage highly relevant industry experts for our clients' projects. You will:

• entify and reach out to experts based on project requirements.
• rify expertise using screeners (short qualifying questions).
• nfidently make calls with experts on behalf of our clients.
• sure experts meet geography, sector, and role specifications.
• pport the coordination of expert-client consultation calls.

rking Hours: 9:00 AM – 8:00 PM UK time (including a 2-hour break) | Sunday to Friday

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y Join Us?

• rk with a global consultancy firm headquartered in London.
• in exposure to international clients and projects.
• ructured training, tools, and support provided , CRM access).
• reer growth in business research, consulting, and client engagement.

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quirements

• trong communication & research skills
• Open to fresh graduates and candidates with no prior work experience.
• bility to manage workload and meet daily submission targets
• aptop + stable internet connection
• ull-time availability

Company Description

Founded in June 2017, Swift Wings aims to provide an exceptional aviation experience to discerning individuals, corporate leaders, and organizations in Nigeria. With a strong focus on safety and first-rate service delivery, Swift Wings continually strives to surpass clients' expectations. Our commitment to continuous innovation and pushing boundaries underpins every aspect of our operations.

Role Description

This is a full-time, on-site role for a Business Marketing and Performance Marketing Specialist based in Lagos. The specialist will be responsible for developing and implementing marketing strategies, growing the business, and enhancing performance through targeted marketing activities. Day-to-day tasks include market research, campaign development, performance analysis, and collaboration with various departments to ensure alignment with business goals.

Qualifications

• Marketing, Business Development, and Performance Marketing skills
• Experience in developing and implementing marketing campaigns and strategies
• Strong research and analytical skills for market analysis and performance measurement
• Excellent written and verbal communication skills
• Ability to work independently and on-site in a high-paced environment
• Experience in the aviation industry is a plus
• Bachelor's degree in Marketing, Business Administration, or related field

Account Development at NielsenIQ plays a significant role in connecting with our FMCG clients, driving continuous sales and new business development.The work is varied and exciting as you would be contributing to both clients' and NielsenIQ's growth. You would be working in collaboration with all Commercial and Customer success associates. You would learn about our regular and value-adding analytical services and be in a position to promote NIQ services to existing and new client bases. You would gain a strong understanding of our business and a large internal and client network.

RESPONSIBILITIES:

• Meet or exceed revenue target
• Build client relationships through engagement, identifies business opportunities
• Negotiate and close business deals and maintain extensive knowledge of NielsenIQ solutions as well as current market conditions
• Maintain relationships with current clients, supporting and directly servicing part of the coming client requests
• Day-to-day execution of set team sales targets following company strategy
• Approach potential new customers, present to them, ultimately convert them into clients and grow business with them
• Prepare Client proposals, contracts, orders to invoice
• Supports maintenance of the revenue related documents, materials, tracking files
• Drive and execute sales campaigns in close collaboration with Delivery teams

Qualifications

• Higher education with a degree preferable in Economics, Marketing, Business or similar
• At least 3 years of experience ideally from FMCG, distributor, retailer or marketing and/or research agency
• Previous experience with NielsenIQ data and reports is a plus
• Easily adaptable to new business intelligence tools, such as SalesForce, Microsoft Dynamics, Salesloft and other online tools and platforms
• Good track record in previous analytical and/or sales roles
• Recommendation from the previous employer is a plus
• Very good knowledge of business English, both in writing and orally

#LI-AK8

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

About Us

We are an IT solutions company exploring the development of a next-generation payroll system. Before moving forward with requirements gathering and MVP design, we want to ensure our strategy is informed by solid market insights. We are seeking a skilled market research consultant for a one-time engagement to analyze the payroll software market, conduct a SWOT analysis, and deliver actionable recommendations for our product strategy and roadmap.

Scope of Work

The consultant will be responsible for:

1. Conducting a market landscape analysis of payroll systems (global and regional, with emphasis on Nigeria, then other African countries.

2. Assessing market size, growth potential, and key trends (automation, compliance, AI, integrations, multi-country payroll, etc.).

3. Performing a competitor benchmarking study (major players, pricing models, customer segments, strengths/weaknesses).

4. Identifying customer needs and pain points through secondary research and, if feasible, light primary research (interviews, surveys).

5. Delivering a SWOT analysis (strengths, weaknesses, opportunities, threats) specific to our potential entry.

6. Recommending a go-to-market strategy and strategic roadmap for building an MVP that addresses identified gaps/opportunities.

Deliverables

1. A concise Market Research Report covering all findings.

2. A SWOT analysis matrix tailored to the payroll system space.

3. A recommendation deck/strategy document with insights on where we should focus our MVP and how to position it in the market.

4. A recommended roadmap (not time-based, but delivery-based)

Duration

One-off engagement (estimated 2–4 weeks, depending on research depth).

Final deliverables are due at the end of the project.

Ideal Candidate

• Proven experience in market research, consulting, or strategy, preferably within SaaS, fintech, or HR/payroll solutions.

• Strong analytical skills and ability to distil large amounts of data into actionable insights.

• Excellent written and presentation skills.

• Familiarity with the Nigerian and African payroll/HR tech market. (Knowledge of the European HR/payroll market is a plus).

How to Apply

Please share:

1. Your relevant experience with market research and SaaS/HR solutions.

2. Examples of similar research/strategy projects you've delivered.

3. Your proposed approach, availability, and fee structure for this engagement.

Job Title: Manager, Business Development and Marketing

Location: Abuja.

Reports To: Managing Director

Department: Head, Business Development & Marketing

Industry: Health Maintenance Organization (HMO)

Job Summary:

Business and Marketing manager is responsible for leading the business development and marketing strategies of the HMO to drive growth, expand market share, and ensure strong brand visibility. This role oversees the acquisition and retention of corporate clients, partnerships, and broker relationships, and ensures all marketing efforts are aligned with the organization's strategic goals.

Key Responsibilities:

Business Development:

• Develop and implement strategic plans to drive revenue growth through corporate and retail client acquisition.
• Identify and pursue new business opportunities, partnerships, and channels for expansion.
• Lead contract negotiations and onboarding of new clients, brokers, and partners.
• Monitor industry trends, competitors, and market dynamics to inform business strategy.

Marketing Strategy & Execution:

• Design and execute marketing campaigns to increase brand awareness and market penetration.
• Oversee digital and traditional marketing efforts, including content creation, advertising, social media, events, and PR.
• Develop marketing materials tailored to various customer segments (corporate, SMEs, individuals).
• Manage internal and external communications to uphold brand consistency.

Client Relationship Management:

• Maintain strong relationships with existing clients to ensure retention and satisfaction.
• Handle escalated client concerns and resolve issues promptly.
• Organize client engagement activities and feedback sessions.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree or MBA is an advantage).
• Minimum of 5 years' experience in business development and marketing, preferably within the healthcare or insurance industry.
• Proven track record in meeting sales targets and driving growth.
• Strong leadership, negotiation, and interpersonal skills.
• Excellent communication and presentation abilities.
• In-depth knowledge of the HMO and health insurance industry in Nigeria.

Key Competencies:

• Strategic thinking and analytical skills
• Results-driven and highly motivated
• Creativity and brand-building ability
• Client-focused approach
• Team leadership and cross-functional collaboration

Remuneration : Competitive, based on experience and qualifications.

Job Type: Full-time

Pay: From ₦350,000.00 per month

Abuja Full Time

Healthcare NGN 150, ,000 Negotiable Plus Commission

A Medical Diagnostic Centre in Maitama Abuja seeks to hire an experienced candidate for this position.

• Minimum Qualification : Degree
• Experience Level : Entry level
• Experience Length : 2 years
• Working Hours : Full Time

Responsibilities:

Strategic Business Development:

• Develop and execute strategies for revenue growth and client retention within existing markets.
• Deepen engagement with existing corporate clients, HMOs, hospitals, and referral partners to sustain long-term relationships.
• Identify cross-selling and up-selling opportunities within current client portfolios.
• Conduct regular business reviews with key accounts to ensure satisfaction and explore new needs.
• Expand the organization's footprint through targeted partnerships and referral networks.

Market Retention and Client Relationship Management:

• Implement client loyalty and retention programmes that encourage repeat business.
• Maintain regular communication with corporate clients, physicians, and healthcare partners.
• Respond promptly to client feedback and complaints, ensuring continuous service improvement.
• Organize periodic appreciation events, wellness programmes, and stakeholder engagements to strengthen brand loyalty.

Marketing and Revenue Generation:

• Develop and manage marketing campaigns aimed at strengthening brand presence and driving revenue.
• Leverage digital marketing and analytics to target high-yield market segments.
• Plan and execute promotional activities to increase patient volume in underperforming service lines.
• Evaluate the return on investment (ROI) of marketing initiatives and adjust strategies for maximum impact.
• Collaborate with internal teams to align marketing and service delivery with organizational goals.

Market Intelligence and Reporting:

• Conduct periodic market analysis to understand competitor activities, pricing trends, and customer preferences.
• Prepare monthly and quarterly reports on business development, revenue performance, and client retention.
• Provide data-driven insights and recommendations to management for decision-making.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Health Sciences, or related field.
• Minimum of 2-3 years relevant experience in healthcare marketing or business development, preferably in an established diagnostic or medical services organization.
• Demonstrated success in client retention, partnership management, and revenue growth.
• Solid understanding of healthcare business operations and local market dynamics.
• Proven ability to build and sustain long-term client relationships.
• Strong business acumen and revenue-focused mindset.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM systems and digital marketing platforms.
• Analytical and strategic thinking capabilities.
• High level of professionalism, initiative, and accountability.

Remuneration: NGN 200, ,000 Monthly

JOB DESCRIPTION

Our client is a leading boutique interior design firm that specializes in high-end commercial and hospitality projects for leading global clients. They are committed to delivering exceptional design and execution that transforms spaces and elevates brands. They are seeking a strategic and professional Business Development/Marketing Lead to help drive business growth and marketing efforts.

JOB OVERVIEW

Their ideal candidate is an individual who can identify their target clients, position a premium design offering, and close opportunities in competitive, high-value markets.

The ideal candidate will lead the charge in growing their pipeline with top-tier High Commercial and High Hospitality clients,while enhancing our visibility and positioning across key channels.

JOB RESPONSIBILITIES:

Business Development & Sales

• Identify and engage decision-makers at target companies (e.g. developers, hotel groups, corporates, real estate heads, etc.).
• Develop and nurture a strong pipeline of commercial and hospitality project leads.
• Prepare compelling proposals, credentials decks, and client presentations.
• Manage and track sales funnel activity from first contact to contract closure.
• Represent the firm at strategic industry events, forums, and networking opportunities.

Marketing & Positioning

• Develop and execute a low-cost, high-impact marketing strategy aligned with our positioning.
• Oversee content creation for LinkedIn, website, newsletters, and case studies.
• Manage and improve our online presence, ensuring consistency across platforms.
• Identify awards, media, and PR opportunities that align with our brand and work.
• Collaborate with leadership to shape messaging and client-facing communication.

JOB REQUIREMENTS:

• 5+ years of experience in business development, sales, or strategic marketing, ideally in design, architecture, real estate, or professional services.
• Strong understanding of commercial and/or hospitality sectors.
• Demonstrated ability to close B2B deals or drive high-value project pipelines.
• Excellent written, verbal, and interpersonal communication skills.
• Confident in creating decks, proposals, and presentations.
• Highly organized, self-driven, and comfortable working in a lean, fast-paced team.
• Existing network within real estate developers, hotel brands, or multinational corporates.
• Experience working in or with design/interiors/architecture firms.
• Familiarity with platforms like HubSpot, LinkedIn Sales Navigator, or similar.

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: ₦750,000.00 per month