13 Brand Strategists jobs in Nigeria

We are looking for a strategic Business Development Officer (Marketing & Strategy) to join our team. The ideal candidate will drive market growth through innovative marketing initiatives, insightful business analysis, and impactful strategic partnerships. This role focuses on identifying new opportunities, strengthening brand positioning, and supporting the company’s business expansion goals.

Key Responsibilities

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Digital Strategy Lead

Job Location: Lagos

Role Overview

• The Marketing & Digital Strategy Lead is responsible for developing and executing datadriven marketing strategies that enhance brand visibility, drive customer acquisition, and accelerate business growth.
• This role combines strategic planning with hands-on digital marketing execution — ensuring that insights from market research are translated into impactful campaigns across all online and offline channels.
• Working closely with the Marketing & Communications Lead and cross-functional teams, the role bridges strategic thinking, digital innovation, and performance optimization within the PropTech landscape.

Core Responsibilities

• Develop and implement data-driven marketing strategies
• Design integrated strategies that strengthen brand presence and market reach.
• Define marketing goals, KPIs, and success metrics aligned with business objectives.
• Translate insights into actionable marketing roadmaps and campaigns.
• Conduct market and consumer research
• Analyze customer behavior, market trends, and competitor activities.
• Identify new opportunities for growth and customer engagement.
• Provide data-backed recommendations to guide marketing priorities.
• Lead digital marketing and performance campaigns
• Manage SEO/SEM, social media, and paid advertising initiatives.
• Oversee website content, landing pages, and digital lead generation efforts.
• Track campaign performance, analyze data, and optimize for conversions and ROI.
• Shape brand positioning and messaging
• Define the company's value proposition and ensure consistent brand communication.
• Guide messaging across all digital and offline marketing materials.
• Support content creation that aligns with strategic objectives and target audiences.
• Manage analytics and reporting
• Use data analytics tools to evaluate marketing performance and customer engagement.
• Prepare periodic reports highlighting insights, trends, and recommendations.
• Use findings to refine strategy and improve marketing efficiency.
• Oversee website and digital assets management
• Ensure website functionality, usability, and up-to-date property listings.
• Implement SEO best practices and user experience improvements.
• Liaise with IT vendors to ensure smooth digital operations and data security.
• Collaborate cross-functionally to drive growth
• Work closely with Sales, Product, and Communications teams to align marketing efforts.
• Support product launches and business development with digital amplification.

Skills / Competencies:

• Strong analytical and strategic planning skills.
• Proficiency in SEO, SEM, and digital advertising platforms.
• Solid understanding of customer behavior and data-driven marketing.
• Experience with content strategy, social media management, and email marketing.
• Excellent communication and cross-functional collaboration skills.
• Strong reporting and performance analysis ability.
• Familiarity with real estate and PropTech industry dynamics.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing strategy and digital marketing.
• Proven record of developing and executing growth-focused digital strategies.
• Proficiency with tools such as Google Analytics, Ads Manager, and CRM systems.
• Professional certification in Digital Marketing is an added advantage.
• Strong understanding of SEO, SEM, and online advertising best practices.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.

Location: Victoria Island Lagos

Work Mode: Fulltime/Hybrid

Job Summary

The Head of Brand Strategy will spearhead the creation and execution of a bold, integrated digital marketing vision that elevates brand presence, deepens customer engagement and drives measurable business growth. This strategic leader will oversee a full spectrum of digital initiatives, from high-impact content development and SEO optimization to targeted PPC and email campaigns, SMS outreach, influencer partnerships, performance analytics and social media strategy. With a sharp eye for innovation and a data-driven mindset, this role ensures every digital touchpoint aligns with the company's brand narrative and commercial goals.

Key Responsibilities

· Brand Development: Create and maintain brand strategies that align with the company's goals and target audience.

· Market Research: Conduct extensive research to understand market trends, consumer behaviour and competitive landscape to inform branding strategies.

· Collaboration: Work closely with marketing, creative, and sales teams to ensure cohesive brand messaging across all platforms.

· Campaign Management: Develop and oversee marketing campaigns that promote the brand and engage customers effectively.

· Performance Analysis: Monitor and analyze brand performance metrics, adjusting strategies as necessary to improve results and brand perception.

Required Skills and Qualifications

Education: A bachelor's degree in marketing, business administration, communications, or a related field is typically required. A master's degree would be an advantage.

Experience: Over 10 years proven experience in brand management, marketing, or a related field, with a strong portfolio showcasing previous branding projects.

Analytical Skills: Strong analytical and problem-solving skills to interpret market data and consumer insights effectively.

Creativity: Excellent creative thinking and storytelling abilities to develop compelling brand narratives.

Communication: Outstanding verbal and written communication skills for presenting ideas and strategies to clients and stakeholders.

Remuneration:

Competitive salary package with benefits including training, HMO and performance bonuses.

Send CVs to:

Job Type: Full-time

Pay: ₦1,200, ₦1,700,000.00 per month

Majeurs Holdings is a sustainability-driven furniture manufacturing company based in Lagos, with over 14 years of experience in redefining Africa's manufacturing landscape. Our work has gained global recognition — including a Netflix feature — and we run a training academy that empowers young people in modern furniture production. At Majeurs, we don't just build furniture; we fuse design, technology, and sustainability to shape the future of African manufacturing.

We are recruiting to fill the position below:

Job Position: Brand & Creative Strategy Lead

Job Location: Surulere, Lagos

Employment Type: Full-time

About the Role

• Majeurs Holdings is seeking a visionary Brand & Creative Strategy Lead to work directly with our Founder in shaping the DNA of Majeurs into a compelling, consistent, and emotionally resonant brand experience.
• This is not a typical marketing or design role. It is part Creative Director, part Brand Strategist, and part Cultural Architect—responsible for scaling Majeurs' identity across every customer touchpoint.
• Over time, this role has a clear growth path to Chief Brand Officer, making it an exceptional opportunity for a creative leader ready to make bold impact.

Key Responsibilities

Brand Strategy & Vision:

• Define, refine, and maintain Majeurs' brand narrative, positioning, and values.
• Translate vision into scalable brand systems and creative frameworks.
• Protect the consistency of the brand's look, feel, and voice.

Creative Direction:

• Lead the creation of all visual assets: campaigns, photography, packaging, product presentation, and marketing collateral.
• Oversee showroom visual merchandising and in-person brand experience.
• Ensure all creative outputs reflect Majeurs' premium, design-led identity.

Cultural Stewardship:

• Embed Majeurs' values and culture within the team and across customer interactions.
• Act as a champion of brand integrity at every touchpoint.

Experience & Touchpoint Design:

• Map, design, and optimize the full brand experience: website, showroom, product unboxing, social media, and more.
• Ensure consistency across digital, retail, print, and experiential channels.

Who You Are

• Candidates should possess relevant qualifications.
• Experienced in premium lifestyle, design, fashion, or creative-led brands (5+ years experience).
• A creative visionary with strong strategic thinking and refined taste.
• Skilled at connecting design, messaging, and culture into one seamless system.
• Detail-oriented while also capable of big-picture thinking.
• Confident in leading creative teams, agencies, and freelancers.
  Comfortable thriving in an entrepreneurial, high-growth environment.

Compensation & Growth Path

• Base Salary: N450,000 – N800,000 / Month (depending on experience & portfolio strength).
• Performance Bonus: N200,000 – N500,000 quarterly, linked to KPIs (audience growth, campaign performance, showroom traffic, brand equity).
• Growth Path: Fast-track progression to Chief Brand Officer within 18–24 months, based on measurable impact.

Perks & Benefits:

• Hybrid working model (office + flexible WFH days).
• Creative development budget for inspiration trips, training, and industry events.
• Opportunities to travel for photoshoots, creative direction, and activations.
• Direct mentorship and collaboration with the Founder.
• Leadership role at one of Africa's most exciting design-driven brands.

Method of Application

Interested and qualified candidates should send their CV and 1 - 2 links showcasing their work (e.g., campaigns, social handles, creative projects) to: using "Brand & Creative Strategy Lead–(YourName)" as the subject of the email.

Note

Why This Role Matters:

• At Majeurs, we're not just building a business—we're building a cultural brand. This role is central to bringing that vision to life. The right person will not just manage the brand; they will define it, grow it, and protect it.
• If you are ready to lead the creative force of one of Africa's most design-driven companies, we want to hear from you.

Job Vacancy: Brand & Creative Strategy Lead

Location: Surulere, Lagos / Hybrid

Company: Majeurs Holdings Limited

Majeurs Holdings is seeking a Brand & Creative Strategy Lead
to shape, elevate, and drive our brand presence across multiple channels. This role requires a strong blend of strategic thinking, storytelling, and hands-on creative leadership.

Salary Range:
N300,000 – N400,000 Gross per month

Key Responsibilities

• Craft compelling brand narratives and positioning systems that communicate a clear, consistent story.
• Lead campaign concepting and art direction end-to-end – from brief development to shoot to edit.
• Drive content operations and calendar discipline, ensuring formats, shot lists, and rights are properly managed.
• Ensure commercial linkage of brand efforts to business goals (leads, footfall, revenue, attribution).
• Deliver measurement and post-mortems to analyze effectiveness and guide future campaigns.
• Manage templates and creative asset systems for repeatable, efficient team use.

Nice-to-Have

• Prior experience in luxury or aspirational categories.
• Proven on-set leadership directing photographers, videographers, and vendors.
• Strong freelancer/vendor network with budget stewardship skills.

Evidence We'll Accept

Applicants are required to provide:

• A portfolio with 3 campaigns: the hook, your role, budget range, and results (reach/ER, footfall, sales impact).
• One creative brief + storyboard/shot list you authored.
• A sample post-campaign report showing actionable insights (what changed, not just views).
• An asset system screenshot (naming, versions, usage rights).

Disqualifiers

• Aesthetics without outcomes.
• No documentation trail (briefs, reports, evidence).

How to Apply

Interested and qualified candidates should send their CV and required portfolio evidence to
with the subject line:

Application – Brand & Creative Strategy Lead

Application Deadline:
Friday, September 5, 2025

Company Description

LiDA Digital is a creative advertising and marketing agency that provides simple solutions to complex business brand growth, visibility, and reputation problems. We specialize in delivering innovative strategies to help brands thrive in a competitive market. Our team is dedicated to empowering businesses to achieve their goals through effective branding and communication.

Role Description

This is a full-time on-site role for a Brand Strategist, located in Abuja. The Brand Strategist will be responsible for developing and managing brand strategies, overseeing brand development, and maintaining brand management. Day-to-day tasks include conducting market research, creating branding initiatives, and collaborating with clients to enhance brand visibility and reputation. The role also involves managing communication efforts to align with overall brand objectives.

Qualifications

• Skills in Brand Strategy, Branding, and Brand Development
• Experience in Brand Management and Communication
• Excellent written and verbal communication skills
• Ability to work collaboratively in an on-site team environment
• Bachelor's degree in Marketing, Business, Communications, or a related field

Job Summary

We are looking for a strategic, forward-thinking, and highly creative Brand Strategist to help shape and elevate the brand. The ideal candidate will work closely with the Creative Director, Social Media Team, and the Management Team to develop and execute brand strategies that resonate with our audience, amplify our brand identity, and drive measurable business growth.

Key Responsibilities

• Develop and implement data-driven brand strategies that align with overall goals and positioning in the fashion/luxury industry.

• Collaborate closely with the creative team and social media team to ensure consistency in brand messaging, tone, and aesthetics across all channels.

• Conduct comprehensive market research and competitive analysis to identify industry trends, customer insights, and brand opportunities.

• Drive and lead the creation of impactful brand campaigns, storytelling initiatives, and marketing activations.

• Identify and pitch strategic collaborations, brand partnerships, and influencer relationships that align with our brand DNA.

• Lead brainstorming sessions and strategic planning meetings with internal teams to generate innovative marketing ideas and campaigns.

• Monitor and analyze brand performance metrics, customer feedback, and market response to continuously refine and improve brand strategies.

• Ensure branding consistency in all customer touchpoints – from social media and packaging to events and in-store experience.

• Translate complex brand visions into clear visual and verbal messaging in collaboration with designers and content creators.

• Present brand strategy insights and campaign outcomes to management with actionable recommendations.

Qualifications

• 3–5 years of proven experience as a Brand Strategist, Brand Manager, or Community Manager – ideally within the fashion or luxury sector.

• Strong understanding of fashion/luxury market dynamics, audience psychology, and storytelling techniques.

• Excellent written and verbal communication skills with a flair for crafting compelling messaging.

• Proficiency in brand positioning, content ideation, campaign strategy, and consumer behavior analysis.

• A collaborative mindset with the ability to work cross-functionally with creatives, marketers, and leadership.

• Self-starter, innovative thinker, and results-driven professional.

• Must reside on the Island, Lagos.

Job Type: Full-time

Pay: ₦250, ₦350,000.00 per month

Join Foundaverse as a Brand Strategist (60-Day Program)

Foundaverse is on a mission to redefine how people earn through collaboration. Before our global launch, we're inviting a select few to step in as Founding Members,leaders who will help set the foundation of our brand, identity, and storytelling.

We're opening up an exclusive 60 day engagement for a Brand Strategist (Founding Member Role) whose work will live on as the blueprint for everything we build.

What You'll Do

• Develop the Foundaverse Brand Playbook/ Brand messaging, tone of voice, storytelling pillars, and identity guidelines.

• Create templates and communication frameworks to ensure brand consistency across social, PR, and events.

• Work alongside other founding members to ensure a unified brand foundation.

Engagement Details

• Term Length: Short term, 60 days only,designed to lay the foundation, not a permanent role.

• Benefit Structure: Instead of traditional pay, compensation comes through the unique value Foundaverse provides back (visibility, growth, paid opportunities post launch).

• Objective: Deliver a ready-to-use Brand Playbook and templates that will guide our team even after the program ends.

Why Join?

This isn't just another role. It's an invitation to help define how a global movement is born. Your work will be the cornerstone of Foundaverse's story,shaping how the world sees us when we launch.

Company Description

Hench Education is an educational consultancy company that represents foreign universities and assists students who wish to study abroad. It is dedicated to providing valuable advice and support to students in their academic journey. Hench Education aims to make the process of studying abroad smooth and accessible for its clients. Together with Hench Study Centre, the company would engage a Brand Strategist with expertise in digital marketing and graphics design to lead her marketing team.

Role Description

This is a full-time hybrid role located in Port Harcourt for a Senior Brand Strategist. The Senior Brand Strategist will be responsible for developing and executing brand strategies, managing branding projects, and ensuring brand consistency across all platforms. The role involves collaborating with various teams to align brand initiatives with the company's goals. Day-to-day tasks include brand development, brand management, focused digital marketing, lead generation and effective visual communication to promote Hench Education's services.

Qualifications

• Brand Strategy, Brand Development, Branding, Digital Marketing and Graphic Design skills
• Brand Management and Communication skills
• Excellent written and verbal communication abilities
• Strong analytical and strategic thinking skills
• Ability to work collaboratively with cross-functional teams
• Bachelor's degree in Marketing, Business, Communications, Sciences, Engineering or any related field
• Experience in the educational consultancy industry is a plus