18 Brand Strategist jobs in Nigeria

Job Summary

We are looking for a strategic, forward-thinking, and highly creative Brand Strategist to help shape and elevate the brand. The ideal candidate will work closely with the Creative Director, Social Media Team, and the Management Team to develop and execute brand strategies that resonate with our audience, amplify our brand identity, and drive measurable business growth.

Key Responsibilities

• Develop and implement data-driven brand strategies that align with overall goals and positioning in the fashion/luxury industry.

• Collaborate closely with the creative team and social media team to ensure consistency in brand messaging, tone, and aesthetics across all channels.

• Conduct comprehensive market research and competitive analysis to identify industry trends, customer insights, and brand opportunities.

• Drive and lead the creation of impactful brand campaigns, storytelling initiatives, and marketing activations.

• Identify and pitch strategic collaborations, brand partnerships, and influencer relationships that align with our brand DNA.

• Lead brainstorming sessions and strategic planning meetings with internal teams to generate innovative marketing ideas and campaigns.

• Monitor and analyze brand performance metrics, customer feedback, and market response to continuously refine and improve brand strategies.

• Ensure branding consistency in all customer touchpoints – from social media and packaging to events and in-store experience.

• Translate complex brand visions into clear visual and verbal messaging in collaboration with designers and content creators.

• Present brand strategy insights and campaign outcomes to management with actionable recommendations.

Qualifications

• 3–5 years of proven experience as a Brand Strategist, Brand Manager, or Community Manager – ideally within the fashion or luxury sector.

• Strong understanding of fashion/luxury market dynamics, audience psychology, and storytelling techniques.

• Excellent written and verbal communication skills with a flair for crafting compelling messaging.

• Proficiency in brand positioning, content ideation, campaign strategy, and consumer behavior analysis.

• A collaborative mindset with the ability to work cross-functionally with creatives, marketers, and leadership.

• Self-starter, innovative thinker, and results-driven professional.

• Must reside on the Island, Lagos.

Job Type: Full-time

Pay: ₦250, ₦350,000.00 per month

Join Foundaverse as a Brand Strategist (60-Day Program)

Foundaverse is on a mission to redefine how people earn through collaboration. Before our global launch, we're inviting a select few to step in as Founding Members,leaders who will help set the foundation of our brand, identity, and storytelling.

We're opening up an exclusive 60 day engagement for a Brand Strategist (Founding Member Role) whose work will live on as the blueprint for everything we build.

What You'll Do

• Develop the Foundaverse Brand Playbook/ Brand messaging, tone of voice, storytelling pillars, and identity guidelines.

• Create templates and communication frameworks to ensure brand consistency across social, PR, and events.

• Work alongside other founding members to ensure a unified brand foundation.

Engagement Details

• Term Length: Short term, 60 days only,designed to lay the foundation, not a permanent role.

• Benefit Structure: Instead of traditional pay, compensation comes through the unique value Foundaverse provides back (visibility, growth, paid opportunities post launch).

• Objective: Deliver a ready-to-use Brand Playbook and templates that will guide our team even after the program ends.

Why Join?

This isn't just another role. It's an invitation to help define how a global movement is born. Your work will be the cornerstone of Foundaverse's story,shaping how the world sees us when we launch.

Company Description

Hench Education is an educational consultancy company that represents foreign universities and assists students who wish to study abroad. It is dedicated to providing valuable advice and support to students in their academic journey. Hench Education aims to make the process of studying abroad smooth and accessible for its clients. Together with Hench Study Centre, the company would engage a Brand Strategist with expertise in digital marketing and graphics design to lead her marketing team.

Role Description

This is a full-time hybrid role located in Port Harcourt for a Senior Brand Strategist. The Senior Brand Strategist will be responsible for developing and executing brand strategies, managing branding projects, and ensuring brand consistency across all platforms. The role involves collaborating with various teams to align brand initiatives with the company's goals. Day-to-day tasks include brand development, brand management, focused digital marketing, lead generation and effective visual communication to promote Hench Education's services.

Qualifications

• Brand Strategy, Brand Development, Branding, Digital Marketing and Graphic Design skills
• Brand Management and Communication skills
• Excellent written and verbal communication abilities
• Strong analytical and strategic thinking skills
• Ability to work collaboratively with cross-functional teams
• Bachelor's degree in Marketing, Business, Communications, Sciences, Engineering or any related field
• Experience in the educational consultancy industry is a plus

Our ideal candidate must have a strong analytical mindset, deep consumer insights

understanding, and the ability to translate data into compelling marketing experiences.

This role requires a balance of strategic thinking, creativity, and executional excellence

within the experiential marketing space.

The Senior Strategy Manager will play a key role in developing and executing innovative

brand activation strategies for our clients.

The Individual will lead the development and implementation of clear and effective

brand strategies for clients as well as the agency in collaboration with other teams.

Key Responsibilities

Strategic Planning & Development

• Develop insight-driven brand activation strategies tailored to client objectives.

• Conduct market research, competitive analysis, and trend forecasting to uncover

consumer behaviours and emerging opportunities.

• Collaborate with creative, operations, and account teams to ensure strategic

alignment in campaign execution.

• Build audience personas, consumer journey maps, and engagement roadmaps to

inform campaign/activation strategies.

• Innovation & Concept Development: proposes fresh, relevant ideas to keep the

agency clients brand competitive

Research & Insights Generation

• Analyse consumer data, industry reports, and cultural trends to develop strategic

recommendations.

• Monitor competitor activities and experiential marketing innovations to provide

strategic differentiation for clients.

• Leverage digital tools and social listening to extract real-time insights for campaign

optimization.

Client & Business Development Support

• Develop compelling strategy decks, pitch presentations, and case studies for client

proposals.

• Support other teams to ensure strategic alignment in campaign development and

execution

• Participate in client meetings, brainstorming sessions, and strategic workshops to

provide data-driven recommendations.

Performance Measurement & Optimization

• Conduct post-campaign analysis and provide insights for continuous

improvement.

• Recommend innovative approaches to enhance brand engagement and ROI.

• Define and track key performance indicators (KPIs) to measure the effectiveness

of brand activations and campaigns developed.

Event Execution and Production:

• Propose and develop scripts for event production projects

• act as event showcaller for relevant agency-client production

• Recommend innovative approaches to enhance event execution .

Department support

• Lead and coordinate briefing/brainstorm session

• Action and attend meetings on behalf of team

• Share team report at stipulated time to reporting manager

• Propose innovative assets and team growth ideas

• Action any other tasks as assigned

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 3-4+ years of experience in strategy, marketing, or brand planning (preferably

within an experiential or advertising agency).

• Strong research and analytical skills with the ability to synthesize complex

information into actionable insights.

• Proficiency in Microsoft Office and Google Workspace (knowledge of data

visualization tools and Zoho Workspace is a plus).

• Deep understanding of consumer behaviour, marketing trends, and brand

storytelling.

• Ability to think strategically and creatively, with strong problem-solving skills.

• Excellent verbal and written communication skills for client presentations and

internal collaboration.

• Ability to manage multiple projects and meet deadlines in a fast-paced

environment.

Job Benefits

• Opportunity to work with top brands on high-profile experiential campaigns.

• A collaborative and creative environment with career growth opportunities.

• Access to industry events, workshops, and training programs.

• Competitive salary and performance incentives

**URGENTLY HIRING

READ TILL THE END BEFORE APPLYING

Job Title: Social Media & Brand Strategist

Location: Ilasan, Lagos

Industry: Fashion

Employment Type: Full time and On-site

Salary: k

We are seeking a dynamic and creative Social Media & Brand Strategist to lead our content, influencer marketing, and brand development efforts. The ideal candidate will be responsible for creating engaging campaigns, driving sales through innovative strategies, and building meaningful partnerships to strengthen our brand visibility and growth.

*Key Responsibilities:*

• Create, plan, and manage engaging content across social media platforms.

• Develop and execute sales-driven campaigns around holidays and special occasions.

• Drive brand growth through strategic planning, PR packages, and influencer collaborations.

• Research modern and creative ways to communicate brand identity.

• Reach out to and coordinate influencer partnerships, including sending PR packages and products.

• Organize brand showcases, pop-ups, and other promotional events.

• Collaborate with content creators to produce high-performing sales content.

• Direct social media content to maximize engagement, visibility, and conversions.

• Track, analyze, and report on social media performance, sales impact, and campaign results.

• Stay updated with market trends, competitor strategies, and evolving digital tools.

*Requirements:*

• Proven experience in Social Media Management, Brand Strategy, or similar role.

• Strong knowledge of content creation tools (Canva, Photoshop, video editing software).

• Experience in influencer marketing, PR packages, and brand collaborations.

• Excellent communication, creative writing, and presentation skills.

• Strong organizational and time-management skills with the ability to manage multiple projects.

• Ability to design, strategize, and execute sales campaigns around key holidays and events.

• Must have experience working with a fashion brand before

This is a *FULLY ONSITE ROLE*

Salary: k

Location: Ilasan, Lagos State.

No Accommodation

Monday to Friday, 9am to 7pm

Interested candidates should send CV to or **

Company Description

A multinational software company.

Role Description

This is a hybrid role for a Brand Development Manager. This hybrid role is located in Abuja, with some work-from-home flexibility. The Brand Development Manager will be responsible for day-to-day tasks such as market planning, communication, brand development, brand management, and sales. The intern will work closely with the marketing team to develop and implement brand strategies, conduct market research, and execute promotional campaigns.

Qualifications

• Skills in Canva + Design tools
• Effective Communication skills
• Social Media Management
• News and article publishing
• Talent Management
• Public speaking
• Experience in Brand Management and Sales
• Strong analytical and research skills
• Ability to work independently and in a hybrid environment

No Relocation Assistance Offered

Job Number # San Josee, San Jose, Costa Rica

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About the Role

As a Brand Development Manager you will drive the strategy and execution of marketing plans and programs to achieve business objectives for your assigned brands. As well as the implementation of marketing plans, launches, re-launches, line extensions, brand activations and promotional activities. You also will be responsible for the local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. You'll be a core contributor to the CBP process, demand planning, and commercial meetings. Additionally, you will support the preparation of crucial business reviews, including the Budget and Mid-Year reviews for both Corporate and Division leadership.

What you will do:

• Implements Go to Market plans and 5Ps strategies to achieve goals.
• Responsible for the Local sub-category of P&L Statement.
• Leads Commercial Meetings and supports the preparation of Budget Review, Mid-Year Review and business reviews for Corporate and Division.
• Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
• Develops/Delivers presentations of launches, promotions/initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
• Analyze KPI's to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
• Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
• Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
• Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
• Develops local promotional grid together with Retail Marketing and SDMs.
• Performs other duties as assigned
• Complies with all policies and standards

Required Qualifications

• Bachelor's Degree in Marketing, Business Administration or Engineering
• At least 3 years of experience in Consumer Marketing in a consumer goods company
• Advanced level of English
• MS Office or Google Suite proficiency

Preferred Qualifications

• Master's Degree

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

About the Role

We are looking for a dynamic and strategic Brand & Digital Strategist to lead digital planning and execution across client accounts. This role requires someone who is both creative and analytical, capable of developing and overseeing high-impact digital strategies that align with client goals and business objectives. The ideal candidate will also be responsible for managing project timelines, ensuring delivery excellence, and maintaining strong client relationships.

Key Responsibilities

1.⁠ ⁠trategy Development: Create and implement digital strategies that align with client business goals across web, social media, content, and paid media.

2. Project Oversight: Oversee the planning and execution of all digital and brand-related projects, ensuring timely delivery and quality output.

3. Client Management: Build and maintain strong client relationships through regular updates, strategic insights, and effective communication.

4. Market Research & Trend Analysis: Monitor local market trends, consumer behavior, and emerging digital tools to inform strategy.

5. Team Collaboration: Work closely with creatives and developers to align project deliverables with strategic goals.

6. Performance Analysis: Evaluate campaign results using key digital metrics and provide actionable insights for continuous improvement.

7. Brand Positioning: Guide clients on brand development, voice, and consistency across digital touchpoints.

Requirements

1. 3 years' experience in brand strategy, digital marketing, or related roles within an agency or fast-paced environment.

2. Strong understanding of digital platforms, advertising, and performance metrics.

3. Experience managing client accounts and digital campaigns end-to-end.

Excellent communication, presentation, and stakeholder management skills.

4. Proven ability to lead teams, manage multiple projects, and meet deadlines.

5. Strong analytical skills and proficiency with tools like Google Analytics, Meta Ads Manager, and similar platforms.

6. Bachelor's degree in Marketing, Communications, Business, or related field.

Nice to Have

• Experience with creative direction or branding projects.
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.).
• Familiarity with productivity and collaboration tools.

What we offer

1. Experience with SEO principles and keyword research.

2. Familiarity with social media management tools.

3. Knowledge of graphic design and video production principles.

Job Type: Full-time

Pay: ₦300,000.00 per month

Yesterday

J

Lagos Full Time

IT & Telecoms Confidential

• Minimum Qualification :
• Experience Level : Senior level
• Experience Length : 5 years

JOB TITLE: Brand Development Manager

Job Details

• The Brand Development Manager is responsible for managing multiple brand portfolios, ensuring their growth, relevance, and profitability in the personal care and beauty care sector.
• This role requires expertise in brand DNA creation, product formulation, market intelligence, and strategic planning to drive successful product launches, competitive positioning, and market penetration.
• The ideal candidate comes from a multinational company background with a proven track record in personal care or beauty industries.

Key Responsibilities

Brand Strategy and Development:

ADVERTISEMENT

• Develop and define the DNA, positioning, and unique selling propositions (USPs) for multiple brands under the portfolio.
• Drive the creation of innovative product formulations in collaboration with R&D teams, ensuring alignment with consumer trends and brand identity.
• Plan and execute comprehensive go-to-market strategies for new product launches.

Market Research And Business Intelligence

• Conduct in-depth market research to identify consumer needs, market trends, and competitive landscapes.
• Utilize business intelligence tools to analyze data and provide insights for brand strategies and decision-making.
• Monitor competitor activities and ensure the brand remains competitive and relevant.

Product Management And Innovation

• Work with cross-functional teams (R&D, production, marketing, and sales) to develop new products from concept to commercialization.
• Ensure product formulations align with market demands and brand strategies while adhering to regulatory and compliance standards.
• Regularly evaluate product performance and recommend changes to improve market appeal and profitability.

Marketing And Promotion

• Collaborate with the marketing team to design impactful promotional campaigns for brand awareness and sales growth.
• Oversee the creation of brand assets, including packaging, digital content, and advertising materials, ensuring consistency across all platforms.
• Manage budgets for marketing and promotional activities.

Route To Market And Penetration Plans

• Develop and execute strategic plans for market penetration, including channel strategies and distribution frameworks.
• Work closely with the sales team to ensure effective distribution and retail presence.
• Measure the effectiveness of market entry and penetration strategies and adjust plans as needed.

Stakeholder Engagement

• Liaise with external agencies, suppliers, and distributors to achieve brand objectives.
• Build and maintain relationships with internal teams, including sales, production, and finance, to ensure seamless execution of brand initiatives.

Qualifications

• Education: Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
• Experience:
• 5 – 8 years of experience in brand management, preferably in a multinational company within the personal care or beauty care industry.
• Proven expertise in launching and managing multiple brands.
• Strong understanding of product formulation, DNA creation, and market penetration strategies.
• Skills:
• Advanced knowledge of market research tools and methodologies.
• Strong analytical, organizational, and project management skills.
• Excellent interpersonal and communication skills to collaborate with cross-functional teams.
• Creativity and innovation in driving product and brand development.

Key Competencies

• Strategic and forward-thinking mindset.
• Proficiency in understanding and interpreting consumer behaviour.
• Strong leadership and decision-making abilities.
• Ability to work in a fast-paced, dynamic environment.

Salary

N200,000 monthly.

How To Apply

To apply for the ongoing African Industries Group (AIG) job recruitment, visit the job APPLICATION PORTAL to submit your application

Deadline: January 10, 2025

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