1 Brand Management jobs in Nigeria
Digital Marketer/ Brand Management
Posted 353 days ago
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Job Description
Are you a passionate individual with a solid foundation in digital marketing concepts? We are seeking a dedicated Digital Marketing and Brand Manager to join our team. This role offers a unique opportunity to apply your knowledge and gain hands-on experience in executing digital marketing strategies within a dynamic environment. As a Digital Marketing and Brand Manager, you'll have the chance to lead various digital campaigns, analyze performance metrics, and refine your skills under the guidance of seasoned professionals.
Job Responsibilities:
Campaign Execution:
Plan, implement, and optimize digital marketing campaigns across multiple channels, including social media, email, and search.Content Development:
Contribute creative ideas and create engaging content for digital platforms, tailored to target audiences and campaign objectives.Analytics and Reporting:
Utilize analytical skills to track campaign performance, analyze data, and generate actionable insights to drive continuous improvement.SEO Support:
Collaborate on SEO initiatives by conducting keyword research, optimizing website content, and monitoring search engine rankings.Social Media Engagement:
Manage social media channels by scheduling posts, monitoring engagement, and participating in community interactions.Email Marketing Assistance:
Develop and execute email marketing campaigns, including list segmentation, content creation, and A/B testing.Research and Innovation:
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing to inform strategy and experimentation.Collaboration:
Work closely with cross-functional teams to align digital marketing efforts with overall marketing objectives and organizational goals.Brand Management:
Develop and implement comprehensive brand strategies to enhance brand visibility and recognition.Ensure brand consistency across all marketing channels and materials.Conduct market research to understand consumer behavior, market trends, and competitive landscape.Develop brand positioning and messaging strategies that resonate with target audiences.Oversee the creation and production of marketing materials, including brochures, ads, and promotional items.Coordinate with design and content teams to create visually appealing and effective brand assets.Event Attendance:
Attend relevant events, conferences, and networking opportunities to boost the brand and expose Workcentral to new opportunities and partnerships.RequirementsBachelor's degree or equivalent in Marketing, Communications, or related field with course work or experience in digital marketing.Digital Marketing Knowledge:Strong understanding of digital marketing principles, techniques, and tools, including social media platforms, email marketing software, and analytics platforms.Analytical Skills:Proficiency in data analysis and interpretation to derive actionable insights and optimize campaign performance.Communication Abilities:Excellent verbal and written communication skills, with the ability to articulate ideas clearly and concisely.Team Player Mentality:Collaborative mindset with the capacity to work effectively in a team-oriented environment, contributing ideas and supporting colleagues.Adaptability:Willingness to learn new technologies, strategies, and processes, and adapt to evolving industry trends and consumer behaviors.Availability:Flexible schedule with the ability to accommodate occasional evening or weekend work as needed.BenefitsBuild connections and relationships with industry professionals, mentors, and colleagues to expand your professional network.Receive mentorship and support from experienced digital marketers who will provide guidance, feedback, and opportunities for growth.Explore potential career paths within the digital marketing field and gain insights into different areas of specialization and expertise.Enhance your digital marketing skills, broaden your knowledge base, and develop new competencies through experiential learning and professional development opportunities.Be The First To Know
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