9 Brand Development jobs in Nigeria

Location: Lagos, Nigeria (On-site)
Company: Bema Integrated Services LTD / Bema Music br>Reports to: CEO
Type: Full-time

About Us
Bema Integrated Services LTD is a Christian faith-based tech and entertainment company empowering gospel artists and creatives. Through our music label, Bema Music, we develop and launch impactful music careers by combining brand strategy, marketing, and artist mentorship.

Role Overview
We're hiring a Strategic Brand & Artist Development Lead to shape artist brands and support Bema’s strategic and creative growth. You’ll lead artist development, campaign planning, branding, and collaborate on major initiatives like the SOS Gospel Talent Hunt and seasonal albums. This role involves working closely with the CEO and managing a small team.
Responsibilities
Strategic Planning:
Lead key initiatives like SOS 2026, album launches, and crowdfunding.
Develop rollout strategies with the CEO and coordinate execution with vendors and teams.

Artist Development:
Support artists in brand identity, content, and campaign planning.
Oversee onboarding materials and coach artists creatively and strategically.

Brand Strategy:
Lead branding for Bema Music and the parent company.
Generate creative ideas for promotions, partnerships, and storytelling.

Marketing & Collaboration:
Supervise junior marketing staff and work cross-functionally.
Drive campaigns (e.g. influencer outreach, radio, WhatsApp communities).
Support fundraising with audience engagement strategies.

Qualifications
Proven experience in branding, music marketing, or artist development.
Strong planning and leadership skills.
Excellent communicator with a collaborative mindset.
Passion for gospel music and faith-driven creativity.

Preferred
Background in entertainment or branding agencies.
Fast-paced environment readiness.
Creative yet structured approach to execution.

Growth Path
Potential to grow into Director or VP-level roles based on performance.

Compensation
Competitive salary based on experience, with performance-based review after 6–12 months. < r>
To Apply
Send your resume, portfolio (if any), and a short message on why you're a good fit.

Job Responsibilities: 1.Develop and implement comprehensive brand marketing strategies to increase brand awareness and drive customer engagement.2.Conduct market research to identify industry trends, customer preferences, and competitive positioning.3.Collaborate with product management and sales teams to ensure alignment of brand messaging and positioning.4.Oversee the creation of marketing collateral, including brochures, presentations, and website content, to communicate the value proposition of our business technology solutions.5.Manage advertising and promotional campaigns across various channels, including digital, print, and social media.6.Monitor and analyze key performance indicators (KPIs) to track the effectiveness of brand marketing initiatives and make data-driven recommendations for optimization.7.Stay informed about emerging technologies and industry developments to maintain a competitive edge in the market.8.Lead cross-functional teams to execute integrated marketing campaigns that align with the company's overall mission and goals.Qualifications and Required Experience:∙Bachelor's degree in Marketing, Business Administration, Communications, or related field.∙Minimum of 5 years of experience in brand marketing, preferably within the technology sector.∙Proven track record of developing and executing successful brand marketing campaigns.∙Experience in managing cross-functional teams and collaborating with stakeholders at all levels.∙Strong analytical skills with the ability to interpret data and make strategic recommendations.∙Excellent communication and interpersonal skillsRequirementsQualifications and Required Experience:∙Bachelor's degree in Marketing, Business Administration, Communications, or related field.∙Minimum of 5 years of experience in brand marketing, preferably within the technology sector.∙Proven track record of developing and executing successful brand marketing campaigns.∙Experience in managing cross-functional teams and collaborating with stakeholders at all levels.∙Strong analytical skills with the ability to interpret data and make strategic recommendations.∙Excellent communication and interpersonal skillsRequired Competencies: ∙Understanding of marketing principles and strategies.∙Knowledge of the technology industry and its trends.∙Familiarity with digital marketing tools and techniques.∙Awareness of brand management principles and best practices.∙Strategic thinking and planning abilities.∙Strong project management skills.∙Excellent communication and presentation skills.∙Analytical mindset with the ability to interpret data and draw actionable insights.∙Leadership and team management skills.∙Creativity and innovation.∙Adaptability and flexibility.∙Collaboration and teamwork.∙Results-oriented mindset.∙Attention to detail and quality

Our client is a luxury community offering nature-inspired hospitality resorts, in suite wellness, relaxation and recreation experience for both residents and visitors. Job Summary The Brand, Marketing & Social Media Manager will support the Director of Marketing in overseeing the company’s marketing and branding efforts. This role involves developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation. The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.Key Responsibilities Brand & PR Strategy • Develop and implement the company's brand and PR strategy.• Define and maintain brand standards to ensure consistency across all communication channels.Marketing & Content Management • Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotions.• Collaborate with in-house designers, social media coordinators, and marketing teams to develop creative campaigns.Organic & Paid Social Media Management (Google & Meta Ads) • Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.• Manage all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent and engaging content.Guest Experience & Community Engagement • Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.• Develop initiatives to foster a sense of community and engagement among guests and visitors.Requirements5–8 years of experience in brand management, marketing, or social media roles.Strong expertise in brand strategy, digital marketing, and social media management.Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.Excellent copywriting, communication, and storytelling skills.Proficiency in social media platforms, content creation, and digital marketing tools.Strong analytical skills with the ability to track performance metrics and optimize campaigns.High attention to detail, strong organizational skills, and the ability to manage multiple projects.Willing to work full-time onsite

Our client is a premier children’s fashion retail brand, widely recognized for its exceptional product quality, trusted customer experience, and bold, contemporary style. With an expanding footprint across Nigeria and a growing regional presence, the brand continues to set the standard in the children’s apparel market.

As the company deepens its customer relationships and expands its digital and retail reach, it is seeking a strategic and creative Marketing Manager to lead brand visibility, market positioning, and customer engagement across channels.

Job Summary

The Marketing Manager will be responsible for crafting and executing integrated marketing strategies that elevate brand equity, grow customer loyalty, and drive commercial performance across both online and in-store platforms.

This is a critical leadership role that requires a strong command of retail marketing, digital engagement, consumer insight, and cross-functional collaboration. The ideal candidate combines strategic thinking with hands-on execution and thrives in a dynamic, customer-centric environment.

Key Responsibilities

Develop and lead comprehensive brand marketing strategies aligned with business growth goals and market positioning priorities.

Plan and execute end-to-end marketing campaigns across digital, traditional, and experiential platforms — from concept to measurement.

Oversee social media strategy, influencer partnerships, and content creation to drive engagement, storytelling, and community-building.

Drive customer acquisition and retention through loyalty programs, CRM initiatives, and segmented promotional campaigns.

Manage and optimize the marketing budget, ensuring data-driven resource allocation for maximum impact and ROI.

Conduct ongoing market research and competitive benchmarking to surface insights, track trends, and inform brand decisions.

Collaborate closely with Sales, Retail Operations, Product, and eCommerce teams to ensure alignment between marketing efforts and commercial objectives.

Track and report on key brand and campaign performance metrics, using analytics to continuously improve strategy and execution.

Guide and review all creative and visual output to ensure brand consistency, clarity, and resonance across all customer touchpoints.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Minimum of 5–7 years of experience in retail, lifestyle, or fashion marketing, with at least 2 years in a managerial role.

Strong track record of executing integrated marketing campaigns that drive tangible brand and revenue outcomes.

Proficient in digital marketing tools, analytics platforms, and CRM systems.

Excellent storytelling, content, and brand strategy instincts, with a sharp eye for visual identity and communication quality.

Highly collaborative, organized, and results-driven, with strong project management skills.

Experience working in consumer-focused retail environments with high brand expectations is preferred.

**Job Description :**
**Role Purpose**
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT's) to ensure that key platforms are developed to serve our market needs.
**Key Responsibilities**
+ **Building purposeful winning brands:** execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
+ **Driving Marketing Performance:** consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand's P&L levers to grow profitability with optimal use of A&P
+ **Delivering Integrated Execution:** strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach
**Minimum Requirements**
+ 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.Candidates should have had similar roles in peer companies.
+ Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
+ Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
+ Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
+ Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
+ Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
_If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._
**Worker Type :**
Regular
**Primary Location:**
Lagos HQ
**Additional Locations :**
**Job Posting Start Date :**
2025-08-08
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (

Our client is the largest indigenous manufacturers and distributors of quality consumer goods in West African dedicated to providing household products at affordable prices for consumers who refuse to compromise on quality. Due to expansion, they are in need of a BRAND MANAGER. Job Location: Lagos RESPONSIBILITIES: Develop and implement and coordinate all brand plan on assigned beauty brands.Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products meet customers’ expectations.Supervise advertising, product design and other forms of marketing to maintain consistency in branding.Manage assigned brands to gain awareness, visibility, distribution, consumer engagement etc.Research on current market trend, competitors’ activities and consumer behaviour to know what campaign to rollout Supervise the selection and training of teams for activations.Manage budgets and the team for different brand marketing campaigns and create.Prepare brand monthly report for management and brand owners for decision-making.Prepare sales depletion and stock report for stock movement to various locations.RequirementsMinimum of 5 years marketing experience in a skin care brand  Proven experience as Brand Manager or similar role, experience with beauty products is importantSolid knowledge of brand marketing and sales principlesUnderstanding of data analysis and forecasting methods.Brand Management and Marketing Project Management and Product MarketingStrong relationship building and management skills, especially within the industryExcellent organizational and planning skills.

Job Summary
Are you a proactive marketing professional with a flair for client management and business growth? A leading corporate branding and gifting company is looking to hire Client Engagement & Marketing Executives to join our dynamic team. You’ll play a key role in managing client accounts, executing strategic marketing campaigns, and driving sales. br>
Job Description
What You’ll Do < r>- Plan and execute marketing campaigns that drive brand awareness and lead generation
- Engage new and existing clients to foster long-term relationships
- Oversee digital marketing activities including social media and Facebook ads
- Conduct market research and competitor analysis
- Attend industry events and trade shows to promote company services
- Collaborate with internal teams and report on campaign outcomes
- Provide outstanding customer service at every stage of the sales process

What We’re Looking For < r> ️ B.Sc/HND in Business Admin, Marketing, or related fields < r> ️ 1–3 years’ experience in sales and marketing
Social media savvy and comfortable with digital tools
️ Excellent communication and presentation skills < r> ️ Must reside within Lekki / Lagos Island axis < r>
Why Join Us?
Innovative and fast-growing branding environment
Work with top brands and corporate clients
Real opportunities for growth and career development

We are hiring a Brand Revenue Manager to drive all income-generating activities for a fast-growing personal brand operating in the coaching, digital products, and public speaking space.
br>This role is ideal for someone who thrives in a results-oriented environment and has experience in business development, partnership acquisition, and revenue strategy.

Key Responsibilities
- Secure paid speaking engagements and consulting opportunities
- Pitch and close brand deals, sponsorships, and ambassadorships
- Sell digital products to targeted audiences
- Build and manage partnerships with agencies, corporates, and event planners
- Track and report revenue performance, pipeline growth, and partnership metrics

Requirements
2–4 years’ experience in business development, partnerships, or sales
Familiarity with CRM systems and sales tracking
Strong organizational and reporting skills
Self-driven and entrepreneurial mindset