1,368 Area Sales Manager jobs in Nigeria

Today

H

Abuja Full Time

Education Confidential

• Minimum Qualification :
• Experience Level : Senior level
• Experience Length : 5 years

Company Description

The Henriken Team is composed of young, innovative, and problem-solving talents dedicated to providing excellent support to its clients. We pride ourselves on the quality of our deliverables and our fast response times, aiming to offer an exceptional experience to our diverse clientele. Our team is committed to maintaining high standards in all aspects of our services.

Job Overview

Job Overview: The Area Sales Manager (ASM) is responsible for driving Assets Under Management (AUM) growth, new client acquisition, and overall sales performance within an assigned geographic region. This role involves leading, coaching, and managing a team of Sales Executives (SEs) to achieve revenue targets, ensuring each SE is productive, and executing strategic sales initiatives. Additionally, the ASM will oversee recruitment, training, and team expansion to close any manning gaps, while also generating leads and strategic insights to support business growth.

Role Description

1. Leadership & Team Management
   • Lead, mentor, and develop Sales Executives to achieve individual and team sales targets.
   • Conduct performance reviews, provide coaching, and ensure continuous professional development.
   • Ensure each SE is productive, meeting assigned targets for AUM growth and client acquisition.
   • Foster a culture of performance, accountability, and teamwork.

2. Sales Strategy & Revenue Growth
   • Develop and execute strategies to increase AUM, expand the customer base, and drive profitability.
   • Monitor sales performance, analyze key metrics, and identify trends to optimize results.
   • Provide strategic direction and innovative ideas to help the team meet and exceed sales budgets.
   • Work closely with Sales Executives to ensure consistent execution of sales initiatives.

3. Business Development & Lead Generation
   • Generate in-road leads, prospects, and market intelligence to support business expansion.
   • Develop and implement strategic initiatives to penetrate new markets and enhance revenue streams.
   • Collaborate with Marketing and Product teams to improve customer engagement and conversion.

4. Operational Excellence
   • Implement and enforce company sales policies, processes, and best practices.
   • Conduct regular strategy and performance meetings to track progress and address challenges.
   • Ensure compliance with company guidelines and industry regulations.

5. Recruitment, Training & Talent Management
   • Recruit, onboard, and train Sales Executives, ensuring any manning gaps are filled promptly.
   • Identify skill gaps and provide targeted training to enhance team performance.
   • Promote a culture of continuous learning and professional growth.

6. Customer Relationship Management
   • Ensure a seamless and high-quality customer experience across all sales touchpoints.
   • Address customer complaints and concerns promptly to maintain satisfaction and loyalty.
   • Work with the team to enhance client retention and long-term engagement strategies.

7. Financial & Performance Management
   • Set, monitor, and manage sales budgets, ensuring financial goals are met.
   • Track, analyze, and report on sales performance, identifying areas for improvement.
   • Ensure all sales activities align with business objectives and revenue targets.

Key Skills & Competencies:
• Strong leadership, coaching, and team management skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Analytical mindset with the ability to interpret sales data and drive results.
• Strategic thinking with a focus on lead generation and revenue growth.
• Problem-solving skills and ability to work under pressure.
• Proficiency in Microsoft Office Suite and CRM tools.
• Knowledge of retail sales, AUM growth strategies, and financial services.

Qualifications

Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• Minimum of 5 years experience in sales leadership, preferably in retail or financial services.
• Proven track record of managing and developing high-performing sales teams.

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Today

F

Rest of Nigeria (Adamawa) Full Time

Confidential

• Minimum Qualification :
• Experience Level : Mid level
• Experience Length : 3 years

Job Title: Area Sales Manager (Food FMCG) - Yola

Location: Adamawa Yola, Nigeria

Industry: Food FMCG

Salary: ₦350,000 – ₦400,000(Net)

Job Summary:

We are recruiting for an experienced and goal-oriented Area Sales Manager for our client to drive sales performance, distribution, and brand visibility for a leading Food FMCG company in Sokoto. The ideal candidate will have a strong grasp of the Northern market and proven success managing teams and achieving targets in the FMCG space.

Key Responsibilities:

• Drive sales targets and ensure consistent performance across assigned territory
• Supervise and support field sales representatives
• Develop effective route-to-market strategies
• Identify and onboard new distributors and monitor their performance
• Maintain strong relationships with retailers, wholesalers, and distributors
• Ensure availability and visibility of products in the market
• Conduct regular market visits to gather intelligence and ensure compliance
• Analyze sales trends, forecasts, and prepare timely reports
• Train and motivate sales team members for optimum performance
• Ensure adherence to company pricing and credit policies

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 3 - 5 years' experience in sales (preferably in Food FMCG)
• Proven track record of meeting or exceeding sales targets
• Experience managing a sales team within a designated territory
• Strong knowledge of the Northern market, especially Adamawa and its environs
• Excellent communication, leadership, and negotiation skills
• Ability to work under pressure and with minimal supervision

To Apply:

Interested and qualified candidates should send their CVs to using the subject line "Area Sales Manager – Yola"

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Job Title:

Area Sales Manager

Reports To:

National Sales & Marketing Manager

Location:

Maiduguri

Industry:

FMCG

Salary:

Negotiable

Business Unit:

Sales & Marketing

General Objective:

Ensuring that the entire sales management procedures and operations is been achieved in the entire region. To partner with the KEY Distributors, Sub dealers, wholesalers in the designated Region in order to ensure smooth workflow and healthy business working environment between OFIL and its respective parties as mentioned above.

Responsibilities:

· Maintaining and increasing sales of company products.

· Reaching targets and goals set for your area.

· Establishing, maintaining, and expanding the customer base.

· Developing sales strategies and setting targets.

· Monitoring the team's performance and motivating them to reach targets.

· Collecting customer feedback and market research

· Keeping up to date with products and competitors.

Requirements and Qualifications:

• Bachelor's degree in business administration, marketing, or related field.
• 4-7 Years experience in sales management, preferably in a similar industry or market segment.
• Strong leadership, communication, and interpersonal skills.
• Demonstrated ability to build and lead high-performing sales teams.
• Strategic thinking and analytical skills.
• Results-driven with a track record of achieving sales targets and goals.
• Knowledge of sales techniques, negotiation strategies, and customer relationship management.
• Familiarity with CRM software and sales automation tools.
• Ability to travel within the assigned territory.
• Adaptability and flexibility to work in a dynamic and fast-paced environment.

Job Title: Area Sales Manager (FMCG)

Location: Bayelsa

Industry: FMCG (Food & Confectionery)

Salary: ₦300,000 – ₦400,000 (Net)

Job Summary

We are hiring for our client, an Area Sales Manager to lead sales operations in Bayelsa. The role involves driving product availability, managing distributors, guiding sales executives, and achieving sales targets in a competitive FMCG market.

Key Responsibilities

• Achieve primary and secondary sales targets across SKUs in the assigned territory.

• Lead and coach sales executives to consistently deliver on sales objectives.

• Develop and maintain distributor and trade relationships to maximize sales opportunities.

• Expand product visibility and ensure effective coverage across traditional and modern trade.

• Monitor competitor activities, analyze market trends, and provide actionable insights.

• Execute promotional activities and innovative strategies to grow market share.

• Ensure timely reporting of sales data, market intelligence, and performance metrics.

• Apply strong leadership, negotiation, and conflict resolution skills to manage teams and drive results.

• Manage time effectively, analyze data, and adapt to changing FMCG market demands.

Qualifications & Experience

• Minimum of 3 years' proven experience in FMCG sales with team management responsibility.

• Bachelor's degree in Business, Marketing, or related field.

• Strong track record of achieving and exceeding sales targets.

• Willingness to travel extensively within the assigned territory.

To Apply:

Interested candidates should send their CVs to with "Area Sales Manager – Bayelsa" as the subject line.

Job Title: Area Sales Manager (Food FMCG) - Yola

Location: Adamawa Yola, Nigeria

Industry: Food FMCG

Salary: ₦350,000 – ₦00,000(Net)

Job Summary:

We are recruiting for an experienced and goal-oriented Area Sales Manager for our client to drive sales performance, distribution, and brand visibility for a leading Food FMCG company in Sokoto. The ideal candidate will have a strong grasp of the Northern market and proven success managing teams and achieving targets in the FMCG space.

Key Responsibilities:

• Drive sales targets and ensure consistent performance across assigned territory
• Supervise and support field sales representatives
• Develop effective route-to-market strategies
• Identify and onboard new distributors and monitor their performance
• Maintain strong relationships with retailers, wholesalers, and distributors
• Ensure availability and visibility of products in the market
• Conduct regular market visits to gather intelligence and ensure compliance
• Analyze sales trends, forecasts, and prepare timely reports
• Train and motivate sales team members for optimum performance
• Ensure adherence to company pricing and credit policies

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 3 - 5 years' experience in sales (preferably in Food FMCG)
• Proven track record of meeting or exceeding sales targets
• Experience managing a sales team within a designated territory
• Strong knowledge of the Northern market, especially Adamawa and its environs
• Excellent communication, leadership, and negotiation skills
• Ability to work under pressure and with minimal supervision

To Apply:

Interested and qualified candidates should send their CVs to using the subject line "Area Sales Manager – Yola"

Job Type: Full-time

Pay: ₦3 0,000.00 per month

Job Title: Area Sales Manager – Dubic Malt

Location: Osun, Kwara, and Ondo States, Nigeria

Company: Multipro Consumer Product Limited

Employment Type: Full-Time

Department: Sales & Distribution

Reports to: Regional Sales Manager

Job Summary:

Multipro Consumer Product Limited is a leading distributor of fast-moving consumer goods (FMCG) in Nigeria, committed to excellence in sales and distribution. We represent trusted household brands and are currently seeking an experienced and passionate Area Sales Manager to drive growth for Dubic Malt in Osun, Kwara, and Ondo States.

Key Responsibilities:

• Develop and execute territory sales plans to achieve volume and market share targets.
• Manage and grow relationships with key distributors, sub-distributors, wholesalers, and retailers.
• Drive numeric and weighted distribution in line with brand goals.
• Monitor sales performance and ensure the achievement of KPIs across the territory.
• Lead, coach, and supervise a team of Sales Representatives and Merchandisers.
• Analyze market trends, customer needs, and competitor activity to identify opportunities.
• Ensure proper route-to-market execution and optimal coverage across all three states.
• Implement trade marketing initiatives and promotional activities.
• Provide accurate and timely sales reports to management.
• Ensure compliance with company policies, pricing guidelines, and standards.

Requirements:

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years' sales experience in the FMCG sector, preferably beverages.
• Proven track record in territory sales management and distributor handling.
• Strong negotiation, communication, and interpersonal skills.
• Proficiency in MS Office tools (Excel, PowerPoint, Word).
• Willingness to travel extensively across assigned states.
• Knowledge of the market landscape in Osun, Kwara, and Ondo is a strong advantage.
• Must possess a valid driver's license.

Benefits:

• Competitive salary and performance-based incentives
• Health Maintenance Organization (HMO) coverage
• Pension contributions in line with statutory regulations
• Career development and training opportunities

Application Instructions:

Interested and qualified candidates should submit their CV and a cover letter to (

)*, using "ASM – Dubic Malt (Osun/Kwara/Ondo)"* as the subject line.

Application Deadline: (14/09/2025)

Job Type: Full-time

Experience:

• sales: 5 years (Required)

Today

G

Lagos Full Time

Confidential

• Minimum Qualification :
• Experience Level : Senior level
• Experience Length : 7 years

About the Role

The Area Sales Manager is responsible for sustaining and enhancing targeted total revenue in designated area by effective implementation of planned sales and distribution strategies that are aimed at growing market share and increasing profitability at the region.

Responsibilities

• Assist Regional Sales Manager (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to increase sales in accordance with the company's policies and strategies.
• Monitor the achievement of monthly customer sales targets
• Set and monitor the achievement of monthly sales target of sales team i.e. supervisors and promoters in alignment with the RSM
• Regularly reviewing sales data and create reports for senior – level Managers
• Plan and execute sales meetings and create periodic reports to help provide feedback and sales insights
• Managing client visits by ensuring a predetermined itinerary is in place, ensuring positive one-on-one relationships with key personnel to maintain client satisfaction
• Carrying out new business development initiatives with existing clients by introducing new products; for potential clients through product introductions, follow ups, trials, and business acquisition
• Recruit, manage and grow customer accounts in sales
• Ensure assigned Customers comply with Trading Terms and Policies
• Ensure implementation of field sales management best practices in the assigned area
• Ensure effective demarcation of sales territories for effective coverage by field force in sales area
• Ensure development of field force capacity to service all retail outlets in defined sales area
• Communication of important information from the company to the Trade and vice versa
• Ensure effective supervision of Territory Sales Managers in sales area
• Follow-up individual training requirements with on-the-job training
• Continuously evaluate performance of all Distributor's Salesmen and make necessary recommendations to improve their performance
• Monitor and report Competitor Activities in sales area
• Conduct & update the territory census of all retail outlets
  Supervise/monitor all promotional activities in sales area

Requirements:

Knowledge & Experience

• HND/BSc in sales, business management, marketing or any related field. A relevant certification is a plus
• Seven (7) years' progressive sales experience; sector-specific supervisory sales experience is beneficial
  Proven track record of meeting sales quotas

Skills & Attitudes

Technical Skills

• Product and Technical Knowledge
• Revenue and Profitability Management
• Emotional Intelligence
• Objection handling
• Sales pitch and presentation
• Account Management
• Territory Management
• Strategic Sales Planning
• Managing the Sales Process
• MS Office competencies
  Business Development

Soft Skills

• Excellent team leader
• Good communication and presentation skills
• Rigorous, autonomous, innovative and proactive
• Outstanding negotiation and consultative sales skills
• Exceptional customer service skills
• Ability to motivate staff
• Professional ethics and people skills
• Superior planning and organization skills
• Problem-solving skills
• Very analytical & pragmatic
  Honesty & Integrity

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Our client, a leading and professionally managed manufacturing company specializing in snack-based products, located in Sango Ota, is seeking honest, diligent, and highly competent individuals to join its team as Area Sales Managers.

Job Description (in Summary)

* Develop and implement effective sales strategies to drive volume growth and achieve sales targets across the territory.

* Manage the distribution network, ensuring optimal product availability and visibility in all retail outlets.

* Lead and mentor a team of sales representatives, provide training and support to enhance their performance and achieve collective goals.

Major Requirements

* B.Sc./ HND in Marketing, Business Administration, Finance, Accounting, or any other discipline.

* Minimum of four years' experience preferably in FMCG sector.

* Strong proficiency in MS Office Suite.

Job Types: Full-time, Permanent

Pay: ₦300, ₦350,000.00 per month

Job Description – Area Sales Manager

Location: Enugu

Salary Range: ₦300,000 – ₦400,000

Job Summary

We are seeking an experienced Area Sales Manager / Territory Sales Incharge (ASM/TSI) to drive primary sales in Enugu. The role involves managing distributor relationships, leading Sales Executives, achieving sales targets, and developing strategies to grow market share.

Key Responsibilities

• Achieve sales targets by SKU/variant within the territory.

• Lead, guide, and monitor Sales Executives to deliver on set quotas.

• Build and maintain strong distributor and customer relationships.

• Track competitor activities and recommend counter-strategies.

• Provide regular sales reports and market insights to management.

• Develop and implement sales initiatives to improve brand awareness.

• Identify new business opportunities and optimize territory performance.

Qualifications & Experience

• Minimum 3+ years' experience in sales with team-handling responsibility.

• Bachelor's degree in any field (sales/marketing background preferred).

• Strong leadership, analytical, and communication skills.

• Proficiency with sales tracking tools (e.g., SFA software).

• Flexibility to travel within the assigned territory.

Interested and qualified candidates should send their CV to using "ASM-Enugu" as subject of the mail