29 Market Research jobs in Nigeria

Today

S

Rest of Nigeria (Nationwide)

Confidential

• Minimum Qualification :

Company Description

Silverlight Research Group is a Knowledge Research firm that connects top professionals with senior industry advisors. We provide our clients, including the world's largest investment and advisory firms, with valuable insights to inform their strategic and investment decisions. Headquartered in London, we have a globally diversified operations team across EMEA, Americas, and Asia to serve our clients effectively. Our high client referral rate of 65% and engagement success rate of 97% underscore our industry-leading expertise and reliability.

Role Description

Silverlight Research Group is seeking a Market Research Analyst for a full-time, on-site role located in Abuja. The Market Research Analyst will be responsible for conducting comprehensive market analysis, gathering and interpreting large sets of data, preparing detailed reports, and presenting findings to clients. Daily tasks include identifying market trends, assessing client needs, liaising with senior industry advisors, and supporting strategic decision-making processes for clients.

Qualifications

• Experience in conducting market analysis, evaluating data, and identifying trends
• Strong analytical and research skills
• Ability to prepare detailed reports and visual presentations
• Excellent written and verbal communication skills
• Proficiency in data analysis tools and software
• Ability to work independently and collaborate with a global team
• Relevant experience in financial, consulting, or research industries is an advantage
  Bachelor's degree in Economics, Statistics, Business, or a related field

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Silverlight Research Co is a Knowledge Research firm that connects Top Professionals with Senior Industry Advisors. We provide our clients with valuable information and knowledge to inform their strategic and investment decisions.

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‎e are building a strong team of Market Research Analysts to work with us on global consulting projects. This is a full-time role with clear compensation, growth, and international exposure.

This position is ideal for fresh graduates seeking to start their career in research, consulting, or finance.

ole Overview

As a Research Analyst, your primary responsibility will be to source and engage highly relevant industry experts for our clients' projects. You will:

• entify and reach out to experts based on project requirements.
• rify expertise using screeners (short qualifying questions).
• nfidently make calls with experts on behalf of our clients.
• sure experts meet geography, sector, and role specifications.
• pport the coordination of expert-client consultation calls.

rking Hours: 9:00 AM – 8:00 PM UK time (including a 2-hour break) | Sunday to Friday

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y Join Us?

• rk with a global consultancy firm headquartered in London.
• in exposure to international clients and projects.
• ructured training, tools, and support provided , CRM access).
• reer growth in business research, consulting, and client engagement.

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quirements

• trong communication & research skills
• Open to fresh graduates and candidates with no prior work experience.
• bility to manage workload and meet daily submission targets
• aptop + stable internet connection
• ull-time availability

Account Development at NielsenIQ plays a significant role in connecting with our FMCG clients, driving continuous sales and new business development.The work is varied and exciting as you would be contributing to both clients' and NielsenIQ's growth. You would be working in collaboration with all Commercial and Customer success associates. You would learn about our regular and value-adding analytical services and be in a position to promote NIQ services to existing and new client bases. You would gain a strong understanding of our business and a large internal and client network.

RESPONSIBILITIES:

• Meet or exceed revenue target
• Build client relationships through engagement, identifies business opportunities
• Negotiate and close business deals and maintain extensive knowledge of NielsenIQ solutions as well as current market conditions
• Maintain relationships with current clients, supporting and directly servicing part of the coming client requests
• Day-to-day execution of set team sales targets following company strategy
• Approach potential new customers, present to them, ultimately convert them into clients and grow business with them
• Prepare Client proposals, contracts, orders to invoice
• Supports maintenance of the revenue related documents, materials, tracking files
• Drive and execute sales campaigns in close collaboration with Delivery teams

Qualifications

• Higher education with a degree preferable in Economics, Marketing, Business or similar
• At least 3 years of experience ideally from FMCG, distributor, retailer or marketing and/or research agency
• Previous experience with NielsenIQ data and reports is a plus
• Easily adaptable to new business intelligence tools, such as SalesForce, Microsoft Dynamics, Salesloft and other online tools and platforms
• Good track record in previous analytical and/or sales roles
• Recommendation from the previous employer is a plus
• Very good knowledge of business English, both in writing and orally

#LI-AK8

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

About Us

We are an IT solutions company exploring the development of a next-generation payroll system. Before moving forward with requirements gathering and MVP design, we want to ensure our strategy is informed by solid market insights. We are seeking a skilled market research consultant for a one-time engagement to analyze the payroll software market, conduct a SWOT analysis, and deliver actionable recommendations for our product strategy and roadmap.

Scope of Work

The consultant will be responsible for:

1. Conducting a market landscape analysis of payroll systems (global and regional, with emphasis on Nigeria, then other African countries.

2. Assessing market size, growth potential, and key trends (automation, compliance, AI, integrations, multi-country payroll, etc.).

3. Performing a competitor benchmarking study (major players, pricing models, customer segments, strengths/weaknesses).

4. Identifying customer needs and pain points through secondary research and, if feasible, light primary research (interviews, surveys).

5. Delivering a SWOT analysis (strengths, weaknesses, opportunities, threats) specific to our potential entry.

6. Recommending a go-to-market strategy and strategic roadmap for building an MVP that addresses identified gaps/opportunities.

Deliverables

1. A concise Market Research Report covering all findings.

2. A SWOT analysis matrix tailored to the payroll system space.

3. A recommendation deck/strategy document with insights on where we should focus our MVP and how to position it in the market.

4. A recommended roadmap (not time-based, but delivery-based)

Duration

One-off engagement (estimated 2–4 weeks, depending on research depth).

Final deliverables are due at the end of the project.

Ideal Candidate

• Proven experience in market research, consulting, or strategy, preferably within SaaS, fintech, or HR/payroll solutions.

• Strong analytical skills and ability to distil large amounts of data into actionable insights.

• Excellent written and presentation skills.

• Familiarity with the Nigerian and African payroll/HR tech market. (Knowledge of the European HR/payroll market is a plus).

How to Apply

Please share:

1. Your relevant experience with market research and SaaS/HR solutions.

2. Examples of similar research/strategy projects you've delivered.

3. Your proposed approach, availability, and fee structure for this engagement.

Company Description

Career Insights offers hands-on training and practical work experience in Data Analysis and Business Intelligence. Our platform allows participants to gain experience in general data management and business intelligence. Participants learn to create digital strategies and utilize big data to improve business operations.

Role Description

This is an on
-site role for a
Data Analysis & BI Facilitator in Lagos. The facilitator will be responsible for providing training, conducting data analysis, modeling data, and generating business insights. Additionally, the role involves supporting digital transformation projects by applying analytical skills to understand and improve business processes.

Qualifications

• Strong Analytical
•

• Skills a
nd

• Data Analytics proficiency
  • Proficiency in Statistics and Data Modeling
  • Excellent Communication skills
  • Prior experience in conducting training or instructional roles is a plus
  • Bachelor's degree in Computer Science, Statistics, Mathematics, or a related field
  • Ability to work effectively on-site in Lagos

Job Title

: Data Analysis Specialist

Location:
Fully Remote

Contract Type:
Full-time

Job Overview:

The Data Analysis Specialist plays a vital role in our intern coaching program, dedicated to developing the next generation of data professionals. You will guide interns through real-world data projects, helping them clean, analyze, and visualize data to uncover actionable insights. Your expertise will ensure they gain practical skills with industry-standard tools and confidence in applying data analysis to solve business problems.

What You'll Do:

• Mentor interns on real-world data analytics projects.
• Guide them through data collection, cleaning, analysis, visualization, and interpretation.
• Design case studies that mirror real business challenges.
• Develop step-by-step guided solutions, including
  video walkthroughs
  to simplify learning.
• Create and update training materials, templates, and resource guides.
• Track intern progress, provide constructive feedback, and foster skill development.
• Lead outreach and free informational sessions to inspire and attract new interns.

What We're Looking For:

• Minimum 3 years' experience in Data Analytics or a related field.
• Strong expertise in data wrangling, modeling, visualization, and storytelling using tools like Excel, SQL, Python/R, and Power BI/Tableau.
• Ability to explain technical concepts in a simple, practical way.
• Excellent communication, coaching, and mentorship skills.
• Prior experience in training or guiding junior professionals is a strong plus.

Why Join Us?

• Shape the future of aspiring data analysts.
• Build your visibility as a mentor and thought leader in analytics.
• Contribute to a mission-driven program designed to equip interns with future-ready skills.

A Polite Note for Applicants:

We receive many applications for this role, but only a small percentage meet the requirements. To ensure your time and ours is well spent, please apply only if you have strong experience in data analytics and are eager to mentor others on their learning journey.

Job Title:
Data Analyst Tutor

Company:
Cirvee Academy

Location:
Ibadan, Oyo State, Nigeria (On-site)

Job Type:
Part-time

Note: MUST BE BASED IN IBADAN

Company Description

Cirvee Academy is a fast-rising EdTech institution in Ibadan, Nigeria, dedicated to equipping individuals with the digital skills needed to succeed in today's world. We have trained 2000+ students in less than two years, secured global accreditation, and hosted some of the largest youth-tech events in the region. Our mission is simple: to raise Africa's next generation of tech giants.

Role Description

We are seeking a passionate and skilled Data Analysis Tutor to join our academic team. The ideal candidate will teach, mentor, and inspire students to become confident in using data to solve real-world problems.

Responsibilities:

• Deliver engaging, practical training sessions on data analysis (Excel, SQL, Power BI, Tableau, Python for Data Analysis, etc.).

• Design and update course materials, ensuring alignment with industry standards.

• Mentor and guide students through hands-on projects and assignments.

• Assess student progress and provide constructive feedback.

• Stay up to date with current trends in data analytics and incorporate them into teaching.

• Collaborate with the education team to improve learning outcomes.

Qualifications

Required:

• Bachelor's degree in Computer Science, Statistics, Data Science, or a related field.

• Proven experience as a Data Analyst or Data Scientist.

• Proficiency in tools such as Excel, SQL, Power BI, Tableau, and/or Python (pandas, NumPy, matplotlib, etc.).

• Prior teaching, tutoring, or mentorship experience is an added advantage.

• Strong communication and presentation skills.

• Ability to simplify complex topics and make learning engaging.

Ready to transform data, stories, and insights into compelling marketing impact?

We are looking for a Content & Insights Marketing Manager to lead content strategy execution across digital platforms, transform years of Dragnet's client outcomes and candidate success stories into impactful narratives, and position Dragnet as a thought leader in HRTech, recruitment, and assessment.

We offer you

• A dynamic and purpose-driven work environment at one of Nigeria's leading HRTech firms.
• The opportunity to create evidence-driven marketing content that shapes perceptions and drives growth.
• A role that allows creativity and insight to reinforce Dragnet's brand leadership.
• Professional development opportunities, with a culture rooted in innovation, integrity, and excellence.

About the job and your team

You will be a strategic storyteller, combining marketing creativity with data insights. Working closely with the Head of Marketing, sales, delivery, and client teams, you will ensure Dragnet's impact is visible, measurable, and compliant with ISO quality, information security, and NDPA requirements.

Your role will balance creativity, analytics, and compliance, ensuring every piece of content strengthens trust and credibility with clients, partners, and candidates.

These are some key deliveries

• Content Development: Create high-quality written, visual, and video content showcasing client wins, candidate success stories, and Dragnet's execution excellence.
• Analytics & Insights: Extract insights from project data and client reports, converting them into white papers, infographics, and impact stories.
• Client Success Storytelling: Build a strong repository of case studies and testimonials in collaboration with internal teams and clients.
• Thought Leadership: Publish insight-based content that elevates Dragnet executives and the brand as leaders in assessment and HRTech.
• Social Media & Trends: Manage Dragnet's digital presence, monitor industry trends, and ensure content reflects compliance and best practices.

Who are you?

You are a creative, data-driven storyteller who thrives at the intersection of marketing, analytics, and brand positioning. You balance creativity with structure, and are skilled at collaborating across teams to turn insights into measurable impact.

Your qualifications and skills

• Bachelor's degree in Marketing, Communications, Data Analytics, English, or related field.
• 3–5+ years' experience in B2B content marketing, ideally in HRTech, consulting, or professional services.
• Proven storytelling and content creation skills (portfolio of thought leadership/case study work preferred).
• Strong data literacy and proficiency in visualization, SEO, and content tools (WordPress, infographics, etc.).
• Excellent collaboration, creativity, and communication skills.
• Knowledge of ISO quality standards, information security, and NDPA compliance in content operations.

Remuneration and Benefits

• Competitive salary package
• Remote work flexibility
• Access to free Udemy training courses
• Exposure to impactful content creation in a compliance-driven environment
• Opportunity to work cross-functionally with marketing, sales, delivery, and client success teams

Additional information

The Content & Insights Marketing Manager reports to the Head of Marketing and is based in Lagos, Nigeria. Dragnet offers flexibility and a professional environment committed to innovation, quality, and growth.

Job Types: Full-time, Permanent

Application Question(s):

• Do you have at least 3 years of experience in B2B content marketing within HRTech, consulting, or professional services?
• Have you created case studies, white papers, or insight-driven content based on client or project data?
• Have you managed content calendars and executed cross-channel campaigns (social, blog, email) to measurable outcomes?