4 Go To Market Strategy jobs in Nigeria

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Lagos Full Time

IT & Telecoms Confidential

• Minimum Qualification :
• Experience Level : Senior level
• Experience Length : 5 years

Job Title: Go-to-Market Business Growth and Strategy Executive

Job Type: Full-time

Earning: Equity & Commission-Based

Location: Remote

About Us:

We are an EdTech Startup seeking an experienced Go-to-Market & Business Growth and Strategy Executive to drive business growth and develop strategic plans for our company. As a key member of our leadership team, you will be responsible for identifying new market opportunities, grant applications, pitching, fundraising, building and maintaining client relationships, and executing business development plans to achieve company objectives.

Key Responsibilities:

Develop and Execute Growth Strategies:

• Create and implement comprehensive growth strategies to drive revenue and market share

• Conduct market research to identify new business opportunities and customer segments

• Analyze market trends and competitor activities to inform strategic decisions

Business Development:

• Identify and develop new business opportunities

• Build and maintain strong relationships with key clients and stakeholders

• Develop and execute sales strategies to meet or exceed targets

Market Analysis and Research:

• Conduct market research and analysis to stay ahead of industry trends

• Identify market gaps and opportunities for growth

• Develop and maintain a deep understanding of customer needs and preferences

Grant Application and Fundraising:

• Research and identify potential grant opportunities

• Develop and submit grant applications to secure funding

• Build relationships with potential funders and partners

Pitching and Investor Relations:

• Develop and deliver pitches to potential investors, partners, and clients

• Build and maintain relationships with investors and partners

• Negotiate deals and partnerships to drive business growth

Collaboration and Leadership:

• Collaborate with cross-functional teams to align growth initiatives with company objectives

• Lead and motivate teams to achieve business goals

• Foster a culture of innovation and continuous improvement

Requirements and Skills:

Education:

Minimum of a Bachelor's degree in Business Administration, Marketing, an Advanced degree (MBA), or a related field

Experience:

Minimum 5 years of experience in business development, sales, or a related field

Proven track record of driving growth and achieving revenue targets

Skills:

• Strategic thinking and planning

• Business development and sales

• Granting writing and application

• Pitching and investor relations

• Market research and analysis

• Leadership and team management

• Excellent communication and negotiation skills

• Proficiency in CRM software and Microsoft Office Suite

What We Offer:

• Competitive Equity and commission-based compensation package

• Performance-based bonuses and incentives

• Professional development and training opportunities nationally and internationally

• Career advancement potential

• Collaborative and dynamic work environment

Ideal Candidate:

• Result-driven with a proven track record of achieving business goals and driving growth

• Ability to think critically and strategically

• Strong analytical and problem-solving skills

• Excellent communication and negotiation skills

• Ability to build and maintain strong relationships with clients and stakeholders

• Ability to think outside the box and identify new business opportunities

• Willingness to take calculated risks and experiment with new approaches

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We are looking for a strategic Business Development Officer (Marketing & Strategy) to join our team. The ideal candidate will drive market growth through innovative marketing initiatives, insightful business analysis, and impactful strategic partnerships. This role focuses on identifying new opportunities, strengthening brand positioning, and supporting the company’s business expansion goals.

Key Responsibilities

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Digital Strategy Lead

Job Location: Lagos

Role Overview

• The Marketing & Digital Strategy Lead is responsible for developing and executing datadriven marketing strategies that enhance brand visibility, drive customer acquisition, and accelerate business growth.
• This role combines strategic planning with hands-on digital marketing execution — ensuring that insights from market research are translated into impactful campaigns across all online and offline channels.
• Working closely with the Marketing & Communications Lead and cross-functional teams, the role bridges strategic thinking, digital innovation, and performance optimization within the PropTech landscape.

Core Responsibilities

• Develop and implement data-driven marketing strategies
• Design integrated strategies that strengthen brand presence and market reach.
• Define marketing goals, KPIs, and success metrics aligned with business objectives.
• Translate insights into actionable marketing roadmaps and campaigns.
• Conduct market and consumer research
• Analyze customer behavior, market trends, and competitor activities.
• Identify new opportunities for growth and customer engagement.
• Provide data-backed recommendations to guide marketing priorities.
• Lead digital marketing and performance campaigns
• Manage SEO/SEM, social media, and paid advertising initiatives.
• Oversee website content, landing pages, and digital lead generation efforts.
• Track campaign performance, analyze data, and optimize for conversions and ROI.
• Shape brand positioning and messaging
• Define the company's value proposition and ensure consistent brand communication.
• Guide messaging across all digital and offline marketing materials.
• Support content creation that aligns with strategic objectives and target audiences.
• Manage analytics and reporting
• Use data analytics tools to evaluate marketing performance and customer engagement.
• Prepare periodic reports highlighting insights, trends, and recommendations.
• Use findings to refine strategy and improve marketing efficiency.
• Oversee website and digital assets management
• Ensure website functionality, usability, and up-to-date property listings.
• Implement SEO best practices and user experience improvements.
• Liaise with IT vendors to ensure smooth digital operations and data security.
• Collaborate cross-functionally to drive growth
• Work closely with Sales, Product, and Communications teams to align marketing efforts.
• Support product launches and business development with digital amplification.

Skills / Competencies:

• Strong analytical and strategic planning skills.
• Proficiency in SEO, SEM, and digital advertising platforms.
• Solid understanding of customer behavior and data-driven marketing.
• Experience with content strategy, social media management, and email marketing.
• Excellent communication and cross-functional collaboration skills.
• Strong reporting and performance analysis ability.
• Familiarity with real estate and PropTech industry dynamics.

Minimum Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing strategy and digital marketing.
• Proven record of developing and executing growth-focused digital strategies.
• Proficiency with tools such as Google Analytics, Ads Manager, and CRM systems.
• Professional certification in Digital Marketing is an added advantage.
• Strong understanding of SEO, SEM, and online advertising best practices.

Method of Application

Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.