What Social Media Strategist Jobs are in Nigeria?

Our client, a rapidly growing digital marketing agency, is looking for an experienced and visionary Lead Social Media Strategist to spearhead our social media efforts remotely. This position is crucial for developing and executing innovative social media strategies that drive brand awareness, engagement, and lead generation for our diverse clientele. The ideal candidate will possess a deep understanding of various social media platforms, emerging trends, and performance analytics. You will lead a team of social media specialists, guiding them in creating compelling content and managing online communities. This is a fully remote role, offering the ultimate flexibility and the opportunity to work from anywhere. We are seeking a strategic thinker and a natural leader who can inspire creativity and deliver measurable results in the fast-paced digital landscape.

• Develop and implement comprehensive social media strategies aligned with client marketing objectives and brand voice.
• Oversee the creation, curation, and scheduling of engaging content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Monitor social media trends, competitor activities, and audience behavior to identify opportunities for growth and optimization.
• Analyze social media performance metrics, generate insightful reports, and present findings and recommendations to clients and internal teams.
• Manage and mentor a team of social media specialists, providing guidance, feedback, and professional development.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Foster and grow online communities by actively engaging with followers, responding to comments and messages, and managing online reputation.
• Collaborate with content creators, graphic designers, and videographers to ensure cohesive and high-quality content production.
• Stay ahead of algorithm changes and new platform features, adapting strategies accordingly to maximize reach and engagement.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a strategic or leadership role.
• Proven track record of developing and executing successful social media strategies that achieve measurable business goals.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for organic and paid content.
• Strong analytical skills with expertise in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives.
• Demonstrated leadership and team management experience.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Creative thinker with a passion for storytelling and community building.

This fully remote position offers a highly competitive salary, commensurate with experience and leadership capabilities. Beyond financial compensation, our client provides comprehensive health insurance, generous paid time off, and a dedicated budget for professional development, including courses and conferences. As a remote-first company, we champion work-life balance and provide the tools and support necessary for success from anywhere. You will have the opportunity to work with a diverse portfolio of clients, shape impactful campaigns, and contribute to a leading digital marketing agency.

• Develop and implement cutting-edge social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
• Create, curate, and manage engaging and high-quality content (text, images, video) tailored to each platform and audience segment.
• Manage the day-to-day operations of all social media channels, including scheduling posts, monitoring conversations, and responding to comments and messages.
• Build and nurture online communities, fostering positive interactions and brand advocacy.
• Analyze social media performance using analytics tools, generating regular reports on key metrics (engagement, reach, conversions) and providing actionable insights.
• Identify emerging social media trends, tools, and best practices, and recommend strategic adaptations.
• Collaborate with marketing, design, and product teams to ensure brand consistency and integrated campaign messaging.
• Develop and execute social media advertising campaigns, including budget management and performance optimization.
• Manage influencer collaborations and partnerships on social media.
• Develop and implement social listening strategies to monitor brand sentiment and industry conversations.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of proven experience in social media management and strategy development.
• Demonstrated success in growing social media followings and engagement rates for brands.
• Expert knowledge of major social media platforms, their algorithms, and best practices.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics).
• Excellent copywriting, editing, and visual content creation skills.
• Strong understanding of digital marketing principles and how social media fits into the broader marketing mix.
• Ability to analyze data and translate insights into effective social media strategies.
• Exceptional communication and interpersonal skills.
• Must be a self-starter, highly organized, and able to thrive in a fully remote work environment.

• Competitive salary of 7,800,000 NGN per annum.
• Fully remote work arrangement with flexible hours.
• Opportunities for continuous learning and professional development in digital media.
• Creative freedom to shape brand narratives on social platforms.
• Collaborative and supportive team culture.
• Access to industry-leading social media tools.
• Annual performance bonuses.
• Work from home stipend to ensure a comfortable setup.

Our client is seeking a strategic and creative Social Media Strategist to drive online sales and brand presence for their e-commerce business in Lokoja, Kogi, NG . This role requires a deep understanding of how to leverage social media platforms to connect with target audiences, build brand loyalty, and generate significant revenue. You will be responsible for developing and executing comprehensive social media strategies, creating compelling content, managing paid campaigns, and analyzing performance data. The ideal candidate is a forward-thinking marketer with a proven track record in e-commerce social media success. This is an exciting opportunity to shape the online voice and growth trajectory of a dynamic company.

• Develop and implement data-driven social media strategies specifically designed to boost e-commerce sales and brand awareness.
• Create, curate, and manage high-quality, engaging content (including visuals, videos, and copy) across all relevant social media channels.
• Manage and optimize paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Monitor social media platforms for trends, customer engagement, and competitive insights.
• Analyze social media performance metrics, website traffic, and sales data to provide actionable recommendations for optimization.
• Build and nurture online communities, fostering customer interaction and loyalty.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure cohesive brand messaging and integrated campaign efforts.
• Stay current with the latest social media trends, algorithm changes, and emerging platforms.

• Minimum of 4 years of experience in social media strategy, with a strong focus on e-commerce and direct-to-consumer (DTC) brands.
• Proven success in developing and executing social media campaigns that have demonstrably increased online sales and engagement.
• In-depth knowledge of social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn) and their advertising ecosystems.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Excellent written and verbal communication skills, with strong copywriting and storytelling abilities.
• Analytical mindset with the ability to interpret complex data and translate it into strategic initiatives.
• Experience with content creation tools or working with creative teams is a plus.
• Must be able to work a hybrid schedule based in Lokoja, Kogi, NG .

Our client offers a competitive salary commensurate with experience and a collaborative work environment. This role provides significant opportunities for professional growth and the chance to directly impact the success of an e-commerce business. Benefits include health insurance and opportunities for further training. You will work with a passionate team dedicated to innovation and achieving ambitious goals. The hybrid model ensures a balance between focused individual work and team collaboration.

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives and brand positioning.
• Define target audiences, key messaging, and content pillars for social media campaigns.
• Oversee the creation and curation of engaging, platform-specific content (visuals, video, copy) that drives interaction and conversions.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance optimization for ROAS.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Analyze social media performance metrics, track KPIs, and provide detailed reports with actionable insights to optimize strategies.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution.
• Build and manage relationships with influencers and brand partners to amplify reach.
• Stay abreast of the latest developments in social commerce and digital marketing.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in social media strategy, preferably within an e-commerce context.
• Proven track record of developing and executing successful social media campaigns that drive sales and engagement.
• Strong understanding of social commerce best practices and platforms.
• Proficiency in social media management tools, analytics platforms, and paid social advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong copywriting and content creation abilities.
• Experience working in a hybrid work model.
• Knowledge of the Aba market or Nigerian e-commerce landscape is a plus.

• Develop and implement comprehensive social media strategies aligned with business objectives for the e-commerce platform.
• Manage and oversee all social media accounts, including content calendar creation, scheduling, and publishing across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging and shareable content (text, image, video) that resonates with target audiences and drives interaction.
• Monitor social media trends, tools, and applications, and apply that knowledge to improve strategy.
• Analyze social media campaign performance using relevant metrics and provide detailed reports with actionable insights and recommendations.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand perception.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and integrated campaign execution.
• Manage social media advertising budgets and optimize campaigns for maximum ROI.
• Stay abreast of competitor activities and industry best practices in social media marketing.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven track record of at least 5 years in social media management and strategy, preferably within the e-commerce sector.
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for engagement.
• Strong understanding of social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Demonstrated ability to develop and execute successful social media campaigns that achieve measurable results.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Experience with graphic design tools or video editing software is a plus.

• Competitive salary package.
• Opportunities for professional development and growth within a leading e-commerce company.
• Hybrid work model offering flexibility and work-life balance.
• Contribution to impactful marketing campaigns that reach a wide audience.
• Vibrant and collaborative work environment in Lagos .
• Potential for career advancement and taking on greater responsibilities.

Our client, a vibrant online retail business, is seeking a creative and forward-thinking E-commerce Social Media Strategist to enhance their brand's digital presence in Lokoja, Kogi, NG . This role is crucial for developing and executing innovative social media strategies that drive brand awareness, community engagement, and ultimately, online sales. The ideal candidate will possess a deep understanding of social media platforms, content trends, and audience behavior within the e-commerce space. You will be responsible for crafting compelling narratives, managing campaigns, and fostering meaningful interactions with our customer base. We are looking for an individual with a strategic mindset and a passion for building engaged online communities.

• Develop and implement a comprehensive, data-informed social media strategy aligned with e-commerce objectives and brand guidelines.
• Plan, create, and curate engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, Pinterest, TikTok).
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance optimization, to drive traffic and conversions.
• Monitor social media channels for customer engagement, respond to comments and messages, and foster a positive community environment.
• Analyze social media performance metrics, identify key trends, and provide actionable insights and reports to stakeholders.
• Stay abreast of the latest social media trends, platform updates, and best practices in e-commerce marketing.
• Collaborate with marketing, sales, and design teams to ensure cohesive brand messaging and integrated campaign execution.
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Conduct competitive analysis to benchmark performance and identify strategic opportunities.

• Minimum of 3 years of experience in social media strategy and management, preferably in an e-commerce or retail environment.
• Proven ability to develop and execute successful social media campaigns that achieve measurable business results.
• Strong understanding of social media analytics tools and the ability to translate data into actionable insights.
• Excellent content creation and copywriting skills, with a creative eye for visual storytelling.
• Proficiency with social media advertising platforms (e.g., Facebook Ads Manager) and social media management tools.
• Knowledge of SEO principles as they apply to social media content.
• Strong communication, collaboration, and community management skills.
• Ability to work effectively in a hybrid environment, balancing independent work with team collaboration.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Our client offers a competitive salary in the range of 5,000,000 to 6,500,000 NGN per annum , commensurate with experience. This role features a hybrid work arrangement, providing flexibility. Benefits include comprehensive health insurance, paid annual leave, and opportunities for professional development and training. You will be part of a supportive and innovative team, contributing directly to the growth of the brand in Lokoja .

• Develop and implement innovative social media strategies aligned with e-commerce objectives and target audience engagement.
• Create, curate, and manage high-quality, engaging content (visuals, copy, video) for all relevant social media channels.
• Plan and execute paid social media advertising campaigns to drive traffic, conversions, and ROI.
• Monitor social media trends, tools, and applications, and apply that knowledge to optimize strategies.
• Analyze social media data and metrics, providing regular reports on campaign performance, audience growth, and engagement.
• Collaborate with the e-commerce team to ensure social media efforts are integrated with overall sales and marketing initiatives.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Identify and build relationships with influencers and brand advocates to amplify reach.
• Manage social media content calendars and ensure timely execution of planned activities.
• Stay informed about competitor activities and industry best practices in social media and e-commerce marketing.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media strategy and management, with a significant portion dedicated to e-commerce.
• Proven success in developing and executing social media campaigns that deliver measurable business results.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn, etc.) and their respective advertising capabilities.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Strong understanding of e-commerce principles, sales funnels, and conversion optimization.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with influencer marketing and community management.
• Excellent organizational and project management skills; ability to thrive in a hybrid work setting.

• Develop and implement comprehensive social media strategies aligned with the overall e-commerce business objectives.
• Manage and oversee all social media accounts, including content creation, scheduling, and community management across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling and engaging content (text, image, video) that resonates with the target audience and promotes products and brand values.
• Monitor social media trends, competitor activities, and user-generated content to identify opportunities and potential risks.
• Analyze social media performance using analytics tools, providing regular reports on key metrics, insights, and recommendations for optimization.
• Plan and execute paid social media advertising campaigns, managing budgets, targeting, and ad creative to maximize ROI.
• Collaborate with the marketing, sales, and product teams to ensure consistent brand messaging and integrated campaign execution.
• Build and nurture relationships with influencers and brand advocates to expand reach and credibility.
• Stay abreast of the latest social media platform updates, algorithm changes, and emerging technologies.
• Manage crisis communication and respond to customer inquiries or feedback on social media promptly and professionally.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in social media marketing, specifically within the e-commerce sector.
• Demonstrable success in developing and executing social media strategies that drive measurable results.
• In-depth knowledge of various social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Excellent copywriting, editing, and communication skills, with a keen eye for detail.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience in managing paid social media campaigns and optimizing ad spend.
• Creative thinking and the ability to generate innovative content ideas.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Understanding of SEO principles and their application in social media content.

• Competitive annual salary of NGN .
• Opportunities for professional development and continuous learning.
• A collaborative and supportive work environment.
• Access to cutting-edge marketing tools and technologies.
• Hybrid work arrangement offering flexibility between home and office.
• Contribution to a growing and innovative e-commerce brand.
• Potential for career advancement within the organization.
• Be part of a team that values creativity and data-driven decision-making.

• Define and articulate the overarching social media strategy for the e-commerce business, ensuring alignment with marketing, sales, and overall company objectives.
• Lead the ideation, development, and execution of creative and impactful social media campaigns across all relevant platforms (e.g., Instagram, Facebook, TikTok, Pinterest, LinkedIn).
• Oversee the creation and curation of high-quality, engaging content that reflects the brand voice and resonates with target demographics, driving both brand awareness and direct sales.
• Manage and mentor a team of social media specialists, fostering a collaborative and high-performance culture.
• Develop and manage the social media budget, ensuring optimal allocation of resources for maximum ROI on paid social campaigns.
• Analyze social media performance data, identifying key trends, insights, and opportunities for optimization, and present regular reports to senior management.
• Stay ahead of industry trends, emerging platforms, and algorithm changes, proactively adapting strategies to maintain a competitive advantage.
• Collaborate closely with cross-functional teams, including content creators, designers, marketing, and product development, to ensure cohesive brand messaging and integrated campaigns.
• Manage influencer marketing programs and strategic partnerships to extend brand reach and credibility.
• Develop and refine crisis communication protocols for social media.

• Master's degree or equivalent advanced degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in social media marketing, with at least 3 years in a leadership or strategic role, specifically within e-commerce.
• Demonstrated success in developing and implementing comprehensive social media strategies that have resulted in significant growth in engagement, follower base, and conversion rates.
• Expert knowledge of social media platforms, analytics tools (e.g., Google Analytics, Adobe Analytics, social platform insights), and social media management software.
• Strong understanding of e-commerce operations, customer journeys, and conversion rate optimization (CRO) through social channels.
• Proven ability to manage and mentor a team.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding written, verbal, and presentation communication skills.
• Experience managing significant social media advertising budgets and optimizing campaigns for performance.
• Proficiency in A/B testing and other optimization techniques for social media content and ads.

• Significant opportunity for leadership and strategic impact within a growing e-commerce business.
• Competitive executive-level compensation and benefits package.
• Generous professional development budget.
• Access to the latest marketing technologies and platforms.
• Collaborative and innovative company culture.
• Influence on key brand and marketing decisions.