Growth Officer (Fin-tech/ Financial Services)

Full Job Description

The ideal candidate will play a pivotal role in driving strategic initiatives and implementing growth strategies within the organisation. This position involves a combination of analytical skills, market insights, and strategic thinking to identify opportunities for business expansion, customer acquisition, and revenue generation. The Growth Officer collaborates closely with cross-functional teams to execute growth plans, optimize processes, and achieve business objectives.

Growth Manager responsibilities include:

Strategy Development: Design and implement comprehensive digital growth strategies to drive customer acquisition, engagement, and retention across all digital platforms.

Performance Optimization: Continuously analyze the performance of digital marketing campaigns and channels, utilizing data analytics to identify areas for improvement and optimization.

Market Analysis: Conduct thorough market research to identify new trends, technologies, and opportunities within the digital landscape to stay ahead of the competition.

Customer Acquisition: Develop and execute innovative campaigns to attract new customers through various digital channels, including social media, email marketing, SEO, and PPC.

Content Strategy: Oversee the creation of compelling and targeted content across digital platforms, ensuring alignment with the brand's voice and growth objectives.

Cross-functional Collaboration: Work closely with product, sales, and marketing teams to ensure cohesive and integrated marketing efforts.

Budget Management: Manage the digital marketing budget effectively, allocating resources to high-performing channels and campaigns for optimal ROI.

Technology Utilization : Leverage the latest in digital marketing technology and tools to enhance campaign performance and customer insights.

Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.

Reporting: Provide regular reports to senior management on digital growth initiatives, performance metrics, and strategic insights.

Key Result Areas (KRAs):

Increase in new customer sign-ups through digital channels.

Improvement in key engagement metrics such as click-through rates (CTR), conversion rates, and digital growth metrics.

Direct contribution to revenue growth through effective digital marketing strategies.

Enhanced online brand presence and recognition.

Optimization of marketing spend across digital channels to achieve a higher return on investment.

Penetration of new markets or segments, demonstrating measurable increases in market share.

Application Method

• Working hours - 9am - 5pm

• Working days - Monday to Fridays