General Manager-Sales Marketing

Full Job Description

JOB DESCRIPTION

For the role, of

GENERAL MANAGER-SALES MARKETING

JOB TITLE:         GENERAL MANAGER-SALES MARKETING

LOCATION:        LAGOS

REPORT TO:       PRESIDENT / CHIEF EXECUTIVE

SUPERVISES:       SALES & LETTING, MARKETING,

CUSTOMER         RELATIONS, BUSINESS SUPPORT,      RESIDENT RELATIONS &  FACILITY MANAGEMENT LIAISES

JOB SUMMARY

·         Establish and improve the sales & marketing process to enhance effectiveness

·         Ensure that the sales objectives of the company are met by aligning marketing strategy to drive sales and overall corporate business strategy

·  Responsible for rejuvenating and sustaining company’s brand to generate sales and new business 

·         Work closely with the Chief Executive; partnering with the senior leadership to develop strategies and execute tactics that communicates the company's brand message and implementing same across the organization.

·         Work with agents, vendors, lawyers and members of the press to establish a high profile for the business

·         Member of the Group’s Management Committee and may attend board meetings on invitation

ROLES AND RESPONSIBILITIES

Sales & Marketing

·         Provide strategic direction and guidance on Marketing plans and campaign

·         Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

·         Develop pricing strategies, balancing firm objectives and customer satisfaction.

·         Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

·         Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

·         Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

·         Develop and lead a sales team that will develop and execute new concepts, marketing models, sales channels and partners for rapid disposal of inventory.

·         Ability to be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to outperform them.

·         Develop customer acquisition strategies in alignment with Group business objectives and targets

·         Oversee sales promotion of products/services of the Group in all regions of the country

·         Ensure aggressive selling of Groups’ products and services to target companies in all regions of the country.

·         Preparation of annual, bi-annual, quarterly and monthly marketing & sales budget/plans for the company

·         Responsible for the development of adequately motivated sales and marketing team members that perform to the highest standards and ensure that sales and marketing objectives are met

·   Development and management of database for all existing and prospective clients

·         Conduct surveys to obtain feedback on perception of Groups’ products and service delivery

·         Responsible for appraising the performance of team members

·         Liaising with brand management company (if brand management is an outsourced function) to organize marketing and branding campaigns for the Group 

·         Responsible for overseeing the Group’s Public Relations by relating with and using all forms of media and communication strategy to build/maintain and manage the brands in the Group.

·         Oversees the development and the implementation of frameworks for identifying and marketing new business opportunities 

·         Overall responsibilities for all market research activities aimed at identifying potential opportunities for each target market segments

·         Overall responsibility for negotiating with corporate clients and partners in order to minimize risks, maximize profits and provide a good level of stakeholders’ relationships within the constraints of the Group’s corporate and marketing strategies

·         Attends to client presentations and helps prepare request for proposals (RFPs) that would be used to pitch and win new businesses.

·       Manages press relations, speaking engagements and special events 

·         Oversees printed promotions and electronic promotions such as web sites and social media and trade show exhibitions

·         Developing Policies & Procedures to guide the operations of sales & marketing

·         Carries out other assignments as may be delegated by the President

Customer relations

·         Providing help and advice to customers using our organisation's products or services

·         Communicating courteously with customers by telephone, email, letter and face to face

·         Investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants

·         Handling customer complaints or any major incidents, such as a security issue or a customer being taken ill

·         Issuing refunds or compensation to customers

·         Keeping accurate records of discussions or correspondence with customers

·         Analysing statistics or other data to determine the level of customer service your organisation is providing

Resident Relations & Facility Management

·         Create and maintain cordial relationship with all resident

·      Collection of service levy charges

·         Monitor and report on tenants’ compliance with agreements

·         Ensure all facility complaints are timely resolves

·         Implement and ensure health and safety procedures in all estates

·         Monitor all maintenance officers

Business Support

·         Manage the coordination of administrative functions, service delivery, strategy and budgets by enforcing adequate controls to ensure the organisation runs optimally

·         Ensures smooth operation of ICT infrastructure and upgrade as necessary to provide the framework, support and capability for superior service delivery

·         Ensure adequate personnel provision to drive the company’s objectives

·         Management of Human Resources within the group including setting Performance Targets within defined time-frame, preparation of Effectiveness Areas (Balanced Scorecard) & Personal Development Programmes e.g. relevant Trainings

KEY RESULT

·         Effectiveness of sales & marketing strategies as evidenced periodically by:  a. Achievement of sales targets. b. Innovation in products development. c. Balance of product pricing and profit margin d. Attainment of profitability targets across products and service offerings.

·       Effectiveness of follow up strategies with customers: a. Minimise indebtedness. b. Minimise complaints from customers while ensuring timely and appropriate response to customers’ complaints. c. Customer experience ratings. d. Innovations in customer service processes.

·         Effectiveness in Resident Relations & Facility Management: a. Speed resolution to resident complaints b. Cordial relationship with residents c. Reduction in annual facility maintenance cost

·         Operational efficiency of the Business Support Unit. a. Cost effectiveness of solutions deployed. b. Quality and effectiveness of personnel performance organisation c. Effective personnel succession planning and engagement in line with annual target and pre-agreed outcome

SKILLS AND COMPETENCIES

·         Good leadership and people management abilities

·         Superior writing, oral, and inter-personal skills 

·         Excellent presentation skills 

·         Intelligent and quick thinker

·         Determined, organized and highly focused

·         Positive and enthusiastic

·         Good appearance with confident demeanour

·         Friendly and able to network and make acquaintances quickly

·         Must be market savvy

·         Must be innovative, responsive and result-oriented

·        

·         Excellent negotiation, people management and problem-solving skills - ability to think outside the box

·         Listening skills, to understand exactly what customers want

CANDIDATE’S PROFILE AND QUALIFICATION

·         Significant experience in or knowledge of Large Scale Real Estate Sales and Marketing campaign.

·         Must be a proven leader with at least 5 years of real estate sales and marketing function in a structured environment, out of which a minimum of 2 years should have been in similar managerial position. 

·         A good university degree.

·         Must have Masters in Business Administration

·         Recognized professional Marketing Certification will be an advantage

·         Must be between 35-45 years old