Digital Marketing Specialist (Healthcare)

Full Job Description

Responsibilities

· Marketing: Prepare and execute marketing strategies in the creation of print and digital marketing materials including brochures, direct mail, email campaigns, and other promotional materials. Manage distributions to key outlets to ensure timely delivery.

· Advertising: Work with local, regional, and national outlets to place paid advertisements or coordinate promotional partnerships for the organization while keeping withing the departmental budget.

· Social Media: create and maintain social media calendars, and plan, and coordinate mission-driven content. Must maintain organizational voice on social channels and external communications and balance the needs of different departments and priorities.

· Graphic Design: create in-house graphics, photo collages, website graphics, signage, program flyers, and paid media advertisements as needed.

· Website: Working knowledge of WordPress to update content, refresh imagery, and monitor the organization's website. Publications: Manage the design and distribution of the organization's print and/or digital publications.

· General PR: Write and distribute organizational media releases, manage photo opportunities, host press outlets and film crews on-site, and facilitate successful press experiences.

· Community Relations: Participate with the entire team as an ambassador for the organization in the community - forging partnerships, identifying collaborative opportunities, and serving on committees for community initiatives as needed.

· Search Engine Optimization: Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.

· Apart from the above duties and responsibilities, your job description may be modified by the Company from time to time as decided by the Management.

· Perform other duties as assigned from time to time.

Qualification

● Bachelor's degree / H.N.D in Healthcare Management, Sales & Marketing or related discipline● Professional certification from any relevant professional body is an added advantage.● Five years’ experience within the healthcare industry.