Digital Marketer

Full Job Description

Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
Plan social content and maintain a content calendar
Develop and monitor campaign budgets.
Must know how to run adverts on social media platforms, using Google Analytics to track and monitor a website
Knowledge of SEO and SEM
Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management
Prepare accurate reports on our marketing campaign’s overall performance
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Requirements and skills

BS/MS Degree in Marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns.