Creative Director

Full Job Description

This is a remote position.

About the Role:

The Creative Director is a key contributor within our organization, reporting directly to the CEO. This role actively contributes to shaping the visual identity and creative direction of our products with a focus on Amazon. 

Additionally, the Creative Director provides valuable design support to the Product Development Department, influencing the branding and visual aspects of products prior to manufacturing.

Core Tasks:

Develop and implement creative strategies that are integrated with marketing and sales objectives with a strong focus on CRO

Oversee the production of content that encompasses graphics, videos, and other multimedia elements, ensuring all content supports marketing campaigns and initiatives

Copywriting: Execute and / or oversee all copywriting and creative direction 

Brand Consistency: Ensure consistency in brand messaging and visual elements across all channels and product listings to strengthen brand recognition

Market Research: Stay updated on industry trends, competitor activities, and Amazon algorithms to optimize content for search, discoverability, and conversion

Collaboration: Work closely with cross-functional teams, including Product Development, Brand Management, Launches, and other relevant departments, to align creative strategies with overall business goals

Oversee and manage all print and digital assets

A/B Testing/Polls: Conduct A/B testing/polls on various creatives to optimize content performance and conversion rates.

Compliance: Stay informed about and adhere to Amazon's policies and guidelines for product listings and creative content.

LMA: Lead, manage, and hold accountable designers and freelancers

Improved Conversion Rates: Develop and implement strategies that lead to a measurable increase in clickthrough rates, and improved conversion rates on Amazon product listings 

Enhanced Brand Presence: Elevate the brand image on Amazon through consistent and visually appealing product representations, fostering increased brand recognition among online shoppers

Successful Product Branding: Contribute to the successful branding and visual representation of products in collaboration with the Product Development team, ensuring that the brand maintains a distinctive and memorable identity

Leadership in Creative Direction: Take a leadership role in steering the creative direction for the brand on Amazon, setting industry standards for compelling and innovative product presentations

Project Management: Ensuring all projects are properly planned and deadlines are strictly adhered to

Must Haves:

Minimum 5 years of experience in graphic design

Minimum 3 years of experience as a manager of a creative / graphic design team, preferably in e-commerce or retail

Proficiency in graphic design tools (e.g., Adobe Creative Suite)

Strong written communication skills

Understanding of e-commerce and Amazon platform dynamics

Familiarity with Amazon Seller Central and its functionalities

Experience in managing people, and demonstrating effective leadership in a creative context

Proficient in managing design schedules, ensuring timely delivery of assets

Ability to think creatively and strategically to produce innovative and effective content

Ability to adapt to changes in Amazon algorithms and policies

Ability to work EST